Shumen, Shumen Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Shumen, Shumen? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $3,358 per year — at a $72 nightly rate, 23.9% occupancy, and a $17 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 21 active listings, Shumen is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 31.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Shumen?
In Shumen, the headline Airbnb metrics are $3,358 in average annual revenue,23.9% occupancy, $72 ADR, and $17 in RevPAR, and guests book about 37 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shumen?
Understanding the monthly revenue variations for Airbnb listings in Shumen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shumen is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shumen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,041+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $657 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $313 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $168, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shumen
What Is the Monthly Airbnb Occupancy Rate in Shumen?
Maximize your bookings by understanding the Shumen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shumen:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shumen
What Is the Average Airbnb Nightly Rate in Shumen?
Effective short term rental pricing strategy in Shumen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shumen typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Shumen
What Is the RevPAR for Airbnb in Shumen?
RevPAR in Shumen is currently $17. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $9 RevPAR.
- Typical properties (Median) generate $11 RevPAR.
- Strong performers (Top 25%) earn $22 RevPAR.
- Best-in-class (Top 10%) achieve $28 RevPAR.
Average Monthly RevPAR Trend in Shumen
RevPAR Insights for Shumen
- The average RevPAR in Shumen is $17. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($28) and bottom 25% ($9) is $20, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shumen benchmarks. If your RevPAR falls below the median of $11, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $22+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Shumen?
Shumen's peak Airbnb season falls in August, June, March, while the softest stretch is October, November, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, June, March)
- Revenue averages $588 per month
- Occupancy rates average 28.9%
- Daily rates average $86
Shoulder Season
- Revenue averages $437 per month
- Occupancy maintains around 23.7%
- Daily rates hold near $84
Low Season (October, November, December)
- Revenue drops to average $331 per month
- Occupancy decreases to average 18.2%
- Daily rates adjust to average $87
Seasonality Insights for Shumen
- Airbnb seasonality in Shumen is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shumen's highest earning potential, with monthly revenues climbing to $665, occupancy reaching 34.3%, and ADRs peaking at $92.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $310, occupancy could drop to 17.2%, and ADRs may adjust to $77.
- Lower occupancy paired with meaningful seasonality means hosts in Shumen need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shumen, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shumen?
Low regulation and minimal registration activity in Shumen, Shumen, Bulgaria point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shumen to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Shumen?
With a compact short-term rental market, Shumen gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center of Shumen | The heart of Shumen with a mix of historical and modern attractions. Ideal for tourists visiting local museums and parks. | Shumen Fortress, Cultural Center, Shumen Drama Theatre, Kotel Palace |
| Shumen Biopark | A natural escape from the city with beautiful landscapes and flora. Great for eco-tourism and families looking for outdoor activities. | Shumen Biopark, Hiking Trails, Natural History Museum |
| Khan Asparuh Park | A spacious park perfect for relaxation and leisure activities. Family-friendly and close to urban amenities. | Lake, Playgrounds, Walking Paths, Picnic Areas |
| Historical Museum of Shumen | Attracts history enthusiasts and tourists interested in Bulgarian heritage, providing rich educational experiences. | Historical Artifacts, Exhibitions, Guided Tours |
| Shumen Monument | A significant landmark in the city, drawing visitors interested in history and culture, particularly from nearby regions. | Monument Park, Scenic Views, Cultural Events |
| City of Shumen Shopping Mall | Popular shopping destination for locals and tourists, offering a variety of stores and dining options. | Shopping, Restaurants, Entertainment Complex |
| St. John of Rila Monastery | A spiritual and historical site drawing both religious pilgrims and tourists interested in architecture and tranquility. | Monastery Tours, Natural Surroundings |
| Local Wine Region | Known for its vineyards and wine production, attracting wine lovers and those seeking a unique tasting experience. | Wine Tours, Tastings, Vineyard Visits |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Shumen offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Shumen?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shumen
- The Shumen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shumen, Apartment/Condo properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 28.6% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Shumen Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shumen
- The dominant room capacity in Shumen is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.2% of the active Airbnb listings in Shumen, indicating a high concentration in these sizes.
- With over half the market (52.4%) consisting of studios or 1-bedroom units, Shumen is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Shumen.
Shumen Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shumen
- The most common guest capacity trend in Shumen vacation rentals is listings accommodating 2 guests (28.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Shumen STR market, accounting for 52.4% of listings.
- 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shumen.
- On average, properties in Shumen are equipped to host 3.3 guests.
How Do Listings in Shumen Compare on Quality?
Listing quality in Shumen can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Shumen
- The average of 18.5 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Shumen averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Shumen?
Amenity Prevalence
Amenity Insights for Shumen
- Essential amenities in Shumen that guests expect include: Wifi, Air conditioning, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hangers, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shumen: Wifi, Air conditioning, TV, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Essentials or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shumen to stay competitive.
Which Airbnb Amenities Boost Revenue in Shumen?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shumen, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 47.6% | $4,499 | $2,321 | 93.9% |
Private entrance | 52.4% | $4,259 | $2,367 | 80.0% |
Hair dryer | 76.2% | $3,638 | $2,462 | 47.7% |
Exterior security cameras on property | 28.6% | $4,348 | $2,962 | 46.8% |
Shampoo | 76.2% | $3,537 | $2,783 | 27.1% |
Hot water | 52.4% | $3,620 | $3,070 | 17.9% |
Washer | 28.6% | $2,942 | $3,524 | -16.5% |
Fire extinguisher | 61.9% | $2,964 | $3,998 | -25.9% |
First aid kit | 66.7% | $2,891 | $4,292 | -32.7% |
Long term stays allowed | 33.3% | $2,319 | $3,877 | -40.2% |
Revenue Impact Insights for Shumen
- Kitchen tops the revenue impact list with a 93.9% uplift — listings with this amenity earn $4,499 vs. $2,321 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Shumen STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shumen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShumen Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shumen
- The typical guest profile for Airbnb in Shumen consists of predominantly international visitors (79%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 21.4% of guests.
- Key international markets include Bulgaria (21.4%) and United Kingdom (21.4%).
- Top languages spoken are English (32%) followed by French (16%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Shumen?
Listings in Shumen average 4.8 out of 5 overall, with about 12.6 reviews per active listing and 28.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Shumen
- An average rating of 4.8 places Shumen in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.87), while Value (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Shumen Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shumen
- The most common availability pattern in Shumen falls within the 271-366 days range, representing 81% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shumen (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Shumen?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shumen
- The overall average booking lead time for vacation rentals in Shumen is 37 days.
- Guests book furthest in advance for stays during July (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Shumen.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Shumen averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Shumen?
Guests in Shumen stay about 2.5 nights on average, generating roughly 259 reservations and 12.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Shumen
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Shumen
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 12.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (3.9 nights) and shorten in Oct (1.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Shumen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
76.2% of total
2 Nights
5 listings
23.8% of total
Key Insights
- The most prevalent minimum stay requirement in Shumen is 1 Night, adopted by 76.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Shumen Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 76.2% of Shumen hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shumen.
Shumen Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
18 listings
85.7% of total
Moderate
2 listings
9.5% of total
Firm
1 listings
4.8% of total
Cancellation Policy Insights for Shumen
- The prevailing Airbnb cancellation policy trend in Shumen is Flexible, used by 85.7% of listings.
- The market strongly favors guest-friendly terms, with 95.2% of listings offering Flexible or Moderate policies. This suggests guests in Shumen may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 85.7% market standard in Shumen.
- Given the high prevalence of Flexible policies (85.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Shumen.
How Much Are Airbnb Cleaning Fees in Shumen?
Cleaning fees in Shumen are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Shumen
- Only 33.3% of listings charge a cleaning fee, suggesting that most hosts in Shumen bundle cleaning costs into the nightly rate.
- The average cleaning fee of $6 is close to the median ($1), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Shumen median of $1. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Shumen Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shumenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
MiTRa Classic Style Apartment
Entire Place • 2 bedrooms
MiTRa Apartment with Balcony
Entire Place • 1 bedroom
MiTRa Modern Style Apartment
Entire Place • 1 bedroom
Botevi Nights 4
Entire Place • 2 bedrooms
Cosy Villa Jardin featuring a swimming pool
Entire Place • 5 bedrooms
House in the center of Shumen
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shumen?
Learn from the best! This table showcases top-performing Airbnb hosts in Shumen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Диляна | 3 | $27,624 | 57 | 4.98/5.0 |
| Vanyo | 7 | $16,851 | 115 | 4.79/5.0 |
| Borislav | 2 | $6,211 | 43 | 4.89/5.0 |
| Jemal | 1 | $4,011 | 3 | 4.00/5.0 |
| Antony | 2 | $3,901 | 10 | 4.71/5.0 |
| Milena | 1 | $3,750 | 8 | 4.75/5.0 |
| Йоанна | 1 | $2,553 | 2 | Not Rated |
| Божидара | 1 | $2,108 | 3 | 5.00/5.0 |
| Dana | 2 | $1,863 | 9 | 4.92/5.0 |
| Силвия | 1 | $1,641 | 14 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shumen.
Who Are the Airbnb Hosts in Shumen?
Shumen is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Shumen
- With 61.9% Superhosts, Shumen has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 52.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Shumen averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Shumen's Airbnb Market Compare to Nearby Cities?
How does the Shumen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Balotești, Shumen has 18 percentage points lower occupancy and about $91 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Balotești | 12 | $1,191 | $163.18 | 42% |
| Bucharest | 4,352 | $756 | $80.99 | 40% |
| Otopeni | 102 | $692 | $108.14 | 36% |
| Arbanassi | 13 | $568 | $130.34 | 19% |
| Voluntari | 133 | $541 | $81.18 | 32% |
| Varna | 1,325 | $519 | $84.10 | 36% |
| Veliko Tarnovo | 202 | $507 | $100.04 | 27% |
| Aheloy | 45 | $469 | $103.74 | 38% |
| Târgoviște | 20 | $422 | $60.09 | 35% |
| Lozenets | 74 | $412 | $144.96 | 33% |
Frequently Asked Questions About Airbnb in Shumen
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shumen.
How much do Airbnb hosts make in Shumen?
Shumen hosts earn about $3,358 per year on average, with an average nightly rate of $72 and RevPAR of $17. Those figures describe the typical revenue environment for active listings in Shumen, Shumen, not the ceiling for the best operators. Source: AirROI 2026 data, Shumen market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Shumen?
The average Airbnb occupancy rate in Shumen is 23.9%. August is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shumen?
Listings in Shumen average $72 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shumen?
Shumen currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shumen?
AirROI currently classifies the short-term rental regulation level in Shumen as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shumen?
RevPAR in Shumen is about $17. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shumen?
Occupancy of 23.9% means Shumen is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,358, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shumen?
The average booking lead time in Shumen is about 37 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shumen?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shumen include Center of Shumen, Shumen Biopark, Khan Asparuh Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shumen?
entire_home listings make up 81.0% of the active supply in Shumen. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shumen compare to nearby Airbnb markets?
Among neighboring markets, Balotești posts $14,296 in average annual revenue with 42.2% occupancy, compared to Shumen's $3,358 and 23.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Shumen?
The average Airbnb stay length in Shumen is about 2.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Shumen?
Airbnb listings in Shumen average 4.8 out of 5 overall. About 28.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Shumen?
Kitchen and Private entrance are among the strongest revenue-linked amenities in Shumen. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Shumen?
Yes. About 33.3% of active Airbnb listings in Shumen charge a cleaning fee, and the average fee is $6. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Shumen?
A 61.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.