Brela, Brela Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Brela, Brela? Based on AirROI's 2025 dataset (June 2024 – May 2025), the short answer is $9,771 per year — at a $149 nightly rate, 47.3% occupancy, and a N/A RevPAR.
Brela's 341 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply declined 30.1% and revenue has grown even as nightly rates softened, pointing to strengthened occupancy among remaining listings. Fewer competitors and resilient demand create favorable conditions for well-run properties.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data suggests a market where disciplined pricing and strong guest reviews separate top performers from average listings.
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What Are the Key Airbnb Metrics in Brela?
In Brela, the headline Airbnb metrics are $9,771 in average annual revenue,47.3% occupancy, $149 ADR, and $0 in RevPAR, and guests book about 82 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Brela?
Understanding the monthly revenue variations for Airbnb listings in Brela is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brela is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brela across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,186+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,851 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $970 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $485, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brela
What Is the Monthly Airbnb Occupancy Rate in Brela?
Maximize your bookings by understanding the Brela STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brela:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brela
What Is the Average Airbnb Nightly Rate in Brela?
Effective short term rental pricing strategy in Brela involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brela typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $269+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Brela
What Is the RevPAR for Airbnb in Brela?
RevPAR in Brela is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Brela
RevPAR Insights for Brela
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Brela benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Brela?
Brela's peak Airbnb season falls in August, July, September, while the softest stretch is January, November, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $2,714 per month
- Occupancy rates average 54.7%
- Daily rates average $185
Shoulder Season
- Revenue averages $1,450 per month
- Occupancy maintains around 29.9%
- Daily rates hold near $159
Low Season (January, November, December)
- Revenue drops to average $937 per month
- Occupancy decreases to average 18.3%
- Daily rates adjust to average $163
Seasonality Insights for Brela
- Airbnb seasonality in Brela is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Brela's highest earning potential, with monthly revenues climbing to $3,163, occupancy reaching 65.5%, and ADRs peaking at $192.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $588, occupancy could drop to 13.9%, and ADRs may adjust to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brela.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Brela, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Brela?
Low regulation and minimal registration activity in Brela, Brela, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Brela to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Brela?
Location within Brela matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Beach | The main beach area features beautiful clear waters and stunning views, perfect for tourists looking for sunbathing and swimming. It is a central location with nearby restaurants and shops. | Main Beach Promenade, Cafes and Restaurants, Water Sports Activities, Brela Rock, Sunset Viewing Spots |
| Punta Rata Beach | Famous for its crystal-clear sea and the iconic Brela Stone. It is ideal for families and couples looking for relaxation and scenic views. | Brela Stone, Punta Rata Beach, Sunbathing Areas, Restaurants, Walking Trails |
| Brela's Coastal Path | A beautiful walking path along the coast that allows guests to explore the stunning scenery of the Makarska Riviera. Popular for jogging and leisurely walks. | Coastal Walking Trail, Scenic Views, Access to Hidden Beaches, Outdoor cafes, Sunset Spots |
| Brela Village Centre | The charming village center offers a glimpse into local culture with shops, markets, and traditional cuisine, ideal for tourists seeking authentic experiences. | Local Market, Restaurants, Cultural Events, Art Galleries, Historical Sites |
| Kamen Brela | A quieter area known for its tranquility and natural beauty. Ideal for guests who want to escape the crowds and enjoy nature. | Kamen Brela Monuments, Peaceful Beaches, Scenic Nature, Hiking Trails, Picnic Areas |
| Jakiruša | A secluded area near Brela that offers stunning views of the surrounding mountains and is great for nature lovers and hiking enthusiasts. | Hiking Trails, Mountain Scenery, Quiet Beaches, Local Flora and Fauna, Photography Spots |
| Baskot Beach | Known for its crystal-clear water and serene environment, perfect for families looking for a safe beach experience. | Kid-Friendly Sports, Beach Bars, Shallow Waters, Picnic Spots, Snorkeling Areas |
| Gradac | A nearby town offering more local culture and smaller, less touristy beaches. Ideal for those seeking a more relaxed environment away from the busy tourist spots. | Local Beaches, Charming Town Atmosphere, Traditional Restaurants, Fishing Spots, Cultural Festivals |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Brela offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Brela?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brela
- The Brela Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 341 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brela, Apartment/Condo properties are the most common (65.7%), reflecting the local real estate landscape.
- Houses represent a significant 26.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.1%) offer potential for unique stay experiences.
Brela Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brela
- The dominant room capacity in Brela is 1 bedroom listings, making up 48.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.0% of the active Airbnb listings in Brela, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Brela.
Brela Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brela
- The most common guest capacity trend in Brela vacation rentals is listings accommodating 4 guests (28.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Brela STR market, accounting for 48.7% of listings.
- 17.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brela.
- On average, properties in Brela are equipped to host 3.6 guests.
What Amenities Do Airbnb Guests Expect in Brela?
Amenity Prevalence
Amenity Insights for Brela
- Essential amenities in Brela that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brela: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brela to stay competitive.
Dive Deeper: Advanced Brela STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brela. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrela Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Brela
- The typical guest profile for Airbnb in Brela consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.8% of guests.
- Key international markets include Germany (21.9%) and United Kingdom (7.8%).
- Top languages spoken are English (39.3%) followed by German (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Brela Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brela
- The most common availability pattern in Brela falls within the 271-366 days range, representing 74.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Brela (46.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Brela?
Average Booking Lead Time by Month
Booking Lead Time Insights for Brela
- The overall average booking lead time for vacation rentals in Brela is 82 days.
- Guests book furthest in advance for stays during August (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (82 days) as a baseline for your pricing and availability strategy in Brela.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Brela averages to identify opportunities for dynamic pricing adjustments.
Brela Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
6.8% of total
2 Nights
24 listings
7.1% of total
3 Nights
74 listings
22% of total
4-6 Nights
122 listings
36.3% of total
7-29 Nights
35 listings
10.4% of total
30+ Nights
58 listings
17.3% of total
Key Insights
- The most prevalent minimum stay requirement in Brela is 4-6 Nights, adopted by 36.3% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (13.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (17.3%) caters to monthly stays (30+ nights) in Brela, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 36.3% of Brela hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brela.
Brela Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
4 listings
1.3% of total
Super Strict 30 Days
13 listings
4.4% of total
Flexible
20 listings
6.7% of total
Moderate
27 listings
9.1% of total
Firm
63 listings
21.2% of total
Strict
170 listings
57.2% of total
Cancellation Policy Insights for Brela
- The prevailing Airbnb cancellation policy trend in Brela is Strict, used by 57.2% of listings.
- A majority (78.4%) of hosts in Brela utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 57.2% market standard in Brela.
- With 57.2% using Strict terms, this is a viable option in Brela, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Brela.
What Do the Top Airbnb Listings in Brela Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brelabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Platinum
Entire Place • 9 bedrooms
Villa Relax Brela / 200m to the beach! Unique!
Entire Place • 4 bedrooms
Cozy villa with pool
Entire Place • 5 bedrooms
Seaview villa with Wellness, Dreams Of Dalmatia II
Entire Place • 4 bedrooms
Holiday Home Poeta
Entire Place • 3 bedrooms
Dalmatian Style Villa with Sea View
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Brela?
Learn from the best! This table showcases top-performing Airbnb hosts in Brela based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Filip | 5 | $152,123 | 49 | 4.91/5.0 |
| Ante | 3 | $96,092 | 28 | 4.93/5.0 |
| Klaudija | 1 | $94,139 | 4 | 5.00/5.0 |
| Jelena | 2 | $83,940 | 16 | 4.60/5.0 |
| Goran | 6 | $81,949 | 202 | 4.91/5.0 |
| Ljubo | 7 | $80,590 | 30 | 4.77/5.0 |
| Ema-Luxe Villas Collection | 2 | $79,689 | 5 | 5.00/5.0 |
| Tania | 5 | $76,978 | 67 | 4.92/5.0 |
| Ivan | 5 | $73,380 | 263 | 4.92/5.0 |
| Elma | 5 | $71,330 | 32 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brela.
How Does Brela's Airbnb Market Compare to Nearby Cities?
How does the Brela Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Dugopolje, Brela has 6 percentage points lower occupancy and about $205 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 17 | $3,522 | $495.80 | 50% |
| Dugopolje | 21 | $2,974 | $353.22 | 53% |
| Srinjine | 36 | $2,851 | $383.80 | 47% |
| Strožanac Gornji | 42 | $2,749 | $370.33 | 43% |
| Majkovi | 18 | $2,580 | $314.87 | 45% |
| Općina Klis | 91 | $2,499 | $348.98 | 51% |
| Crno | 16 | $2,492 | $352.82 | 40% |
| Zemunik Gornji | 12 | $2,273 | $327.80 | 39% |
| Briševo | 18 | $2,220 | $324.84 | 39% |
| Grad Solin | 222 | $2,172 | $261.70 | 47% |
Frequently Asked Questions About Airbnb in Brela
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Brela.
How much do Airbnb hosts make in Brela?
Brela hosts earn about $9,771 per year on average, with an average nightly rate of $149 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Brela, Brela, not the ceiling for the best operators. Source: AirROI 2025 data, Brela market, June 2024 to May 2025.
What is the average Airbnb occupancy rate in Brela?
The average Airbnb occupancy rate in Brela is 47.3%. August is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Brela?
Listings in Brela average $149 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Brela?
Brela currently has about 341 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Brela?
AirROI currently classifies the short-term rental regulation level in Brela as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Brela?
RevPAR in Brela is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Brela?
At 47.3% occupancy, Brela can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $9,771, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Brela?
The average booking lead time in Brela is about 82 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Brela?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Brela include Main Beach, Punta Rata Beach, Brela's Coastal Path. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Brela?
entire_home listings make up 83.9% of the active supply in Brela. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Brela compare to nearby Airbnb markets?
Among neighboring markets, Poljica Brig posts $42,261 in average annual revenue with 49.9% occupancy, compared to Brela's $9,771 and 47.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Brela?
August is the highest-revenue month in Brela, while December is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.