Makarska, Makarska Airbnb Market Data 2025: STR Report & Statistics

Source: AirROI · Airbnb DataReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Makarska, Makarska? Based on AirROI's 2025 dataset (June 2024 – May 2025), the short answer is $9,330 per year — at a $158 nightly rate, 42.0% occupancy, and a N/A RevPAR.

With 1,284 active listings and moderate demand with room for well-positioned listings to outperform, Makarska is an established vacation rental market. The market trimmed 26.1% of its supply as weaker listings exited. For hosts in Makarska, fewer competitors means an opportunity to capture share through operational excellence, smart pricing, and tapping underserved guest segments before the next growth cycle.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.

What Are the Key Airbnb Metrics in Makarska?

In Makarska, the headline Airbnb metrics are $9,330 in average annual revenue,42.0% occupancy, $158 ADR, and $0 in RevPAR, and guests book about 59 days in advance.

Avg. Daily Rate (ADR)(?)
$158
The average rental revenue earned for an occupied room per day in Makarska.
Occupancy Rate(?)
42.0%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$9,330
Average annual income for an Airbnb listing in Makarska. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$0
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-22.1%
Significant decrease (-22.1%) vs. last year.
Active Airbnb Listings(?)
1,284
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
59 days
How far in advance guests typically book in Makarska. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Makarska.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Makarska.
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How Much Do Airbnb Hosts Earn Monthly in Makarska?

Understanding the monthly revenue variations for Airbnb listings in Makarska is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Makarska is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Makarska across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,365+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,787 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $898 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $413, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Makarska

What Is the Monthly Airbnb Occupancy Rate in Makarska?

Maximize your bookings by understanding the Makarska STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Makarska:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Makarska

What Is the Average Airbnb Nightly Rate in Makarska?

Effective short term rental pricing strategy in Makarska involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Makarska typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
  • Typical properties (Median) charge around $112 per night.
  • Entry-level properties (Bottom 25%) earn around $74 per night.

Average Daily Rate (ADR) Trend by Month in Makarska

What Is the RevPAR for Airbnb in Makarska?

RevPAR in Makarska is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see N/A RevPAR.
  • Typical properties (Median) generate N/A RevPAR.
  • Strong performers (Top 25%) earn N/A RevPAR.
  • Best-in-class (Top 10%) achieve N/A RevPAR.

Average Monthly RevPAR Trend in Makarska

RevPAR Insights for Makarska

  • RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Makarska benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Makarska?

Makarska's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, June)
  • Revenue averages $2,487 per month
  • Occupancy rates average 45.4%
  • Daily rates average $215
Shoulder Season
  • Revenue averages $1,373 per month
  • Occupancy maintains around 29.2%
  • Daily rates hold near $178
Low Season (January, February, December)
  • Revenue drops to average $875 per month
  • Occupancy decreases to average 18.3%
  • Daily rates adjust to average $175

Seasonality Insights for Makarska

  • Airbnb seasonality in Makarska is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Makarska's highest earning potential, with monthly revenues climbing to $2,969, occupancy reaching 55.3%, and ADRs peaking at $217.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $848, occupancy could drop to 14.9%, and ADRs may adjust to $160.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Makarska.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Makarska, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Makarska?

Makarska, Makarska, Croatia currently shows a low regulation profile despite having 1,284 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Makarska to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 1% licensed listings)

What Are the Best Neighborhoods for Airbnb in Makarska?

Makarska is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Makarska, Makarska.

Best neighborhoods for Airbnb in Makarska
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Makarska Riva
The vibrant waterfront promenade in Makarska, lined with restaurants and bars. A popular location for tourists seeking a lively atmosphere and stunning sea views.
Makarska Beach, Biokovo Mountain, Maritime Museum, St. Mark's Church, Makarska Harbour, Nightlife spots along the Riva
Babcici
A charming local neighborhood close to beaches and nature. Ideal for families and those looking for a quiet stay while still being near attractions.
Babcici Beach, Nearby hiking trails, Gornja Ploča Beach, Local markets, Tranquil parks
Tučepi
Located just south of Makarska, Tučepi is known for its long sandy beaches and family-friendly atmosphere. A great spot for vacation rentals.
Tučepi Beach, Café bars along the shore, Local seafood restaurants, Walking paths along the coast, Proximity to Makarska
Veliko Brdo
This hillside area provides stunning views of the Makarska Riviera and offers a peaceful retreat for guests looking for something unique.
Panoramic viewpoints, Grows local fruits and olives, Access to hiking trails, Rural charm, Quiet environment
Makarska Old Town
Rich in history and culture, the Old Town has narrow streets, historic buildings, and a local feel, attracting those interested in exploring Croatian heritage.
Old Town Square, Fisherman's Museum, Old City Walls, Church of St. Philip, Local shops and cafes
Drašnice
A little village just north of Makarska, offering a more local experience with beautiful beaches and serene surroundings.
Drašnice Beach, Local seafood dining, Cultural heritage sites, Natural surroundings, Close to nature
Bast
A picturesque village above Makarska, known for its views and traditional Croatian architecture, attracting those looking for a quiet getaway.
Breathtaking views of the Adriatic, Local vineyards, Historical architecture, Nature walks, Local cultural events
Podgora
A beautiful coastal town that is part of the Makarska Riviera, Podgora is famous for its long beaches and family-friendly environment.
Podgora Beach, Sunbathing and water sports, Restaurants with local cuisine, Promenade by the sea, Cultural festivals

With 8 distinct neighborhoods showing meaningful short-term rental activity, Makarska offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Makarska?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Makarska

  • The Makarska Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.2% of the 1,284 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Makarska, Apartment/Condo properties are the most common (74.1%), reflecting the local real estate landscape.
  • Houses represent a significant 20.4% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 5.4%) offer potential for unique stay experiences.

Makarska Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Makarska

  • The dominant room capacity in Makarska is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 73.1% of the active Airbnb listings in Makarska, indicating a high concentration in these sizes.

Makarska Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Makarska

  • The most common guest capacity trend in Makarska vacation rentals is listings accommodating 4 guests (30.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Makarska STR market, accounting for 52.2% of listings.
  • 23.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Makarska.
  • On average, properties in Makarska are equipped to host 4.0 guests.

What Amenities Do Airbnb Guests Expect in Makarska?

Amenity Prevalence

Amenity Insights for Makarska

  • Essential amenities in Makarska that guests expect include: Air conditioning, Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Makarska: Air conditioning, Wifi, TV, Kitchen.
  • Prioritize adding missing essentials: Air conditioning, Wifi, TV, Kitchen.
  • Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Makarska to stay competitive.

Dive Deeper: Advanced Makarska STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Makarska. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Makarska Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Makarska

  • The typical guest profile for Airbnb in Makarska consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 2.9% of guests.
  • Key international markets include Germany (16.5%) and United Kingdom (8.4%).
  • Top languages spoken are English (40%) followed by German (13.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Makarska Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Makarska

  • The most common availability pattern in Makarska falls within the 271-366 days range, representing 80.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Makarska (49.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 1.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Makarska?

Average Booking Lead Time by Month

Booking Lead Time Insights for Makarska

  • The overall average booking lead time for vacation rentals in Makarska is 59 days.
  • Guests book furthest in advance for stays during August (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Makarska.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
  • Monitor your own booking lead times against these Makarska averages to identify opportunities for dynamic pricing adjustments.

Makarska Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.8%)

1 Night

197 listings

15.8% of total

2 Nights (9.4%)

2 Nights

117 listings

9.4% of total

3 Nights (18.2%)

3 Nights

226 listings

18.2% of total

4-6 Nights (37.1%)

4-6 Nights

462 listings

37.1% of total

7-29 Nights (5.7%)

7-29 Nights

71 listings

5.7% of total

30+ Nights (13.7%)

30+ Nights

171 listings

13.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Makarska is 4-6 Nights, adopted by 37.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (13.7%) caters to monthly stays (30+ nights) in Makarska, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 37.1% of Makarska hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 13.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Makarska.

Makarska Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 30 Days

23 listings

2.2% of total

Super Strict 95 Days

1 listings

0.1% of total

Super Strict 60 Days

27 listings

2.6% of total

Flexible (12.8%)

Flexible

134 listings

12.8% of total

Moderate (14.8%)

Moderate

155 listings

14.8% of total

Firm (20.5%)

Firm

214 listings

20.5% of total

Strict (47%)

Strict

492 listings

47% of total

Cancellation Policy Insights for Makarska

  • The prevailing Airbnb cancellation policy trend in Makarska is Strict, used by 47% of listings.
  • A majority (67.5%) of hosts in Makarska utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 47% market standard in Makarska.
  • With 47% using Strict terms, this is a viable option in Makarska, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Makarska.

What Do the Top Airbnb Listings in Makarska Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Makarskabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Maslina in Makarska, private pool

Villa Maslina in Makarska, private pool

Entire Place • 2 bedrooms

$104,273
Revenue
64.7%
Occupancy
$508.80
Daily Rate
Villa De Linda - Makarska Exclusive

Villa De Linda - Makarska Exclusive

Entire Place • 3 bedrooms

$98,820
Revenue
86.5%
Occupancy
$365.47
Daily Rate
Seaview villa Lea heated pool, 5 bedrooms

Seaview villa Lea heated pool, 5 bedrooms

Entire Place • 5 bedrooms

$94,755
Revenue
64.9%
Occupancy
$572.45
Daily Rate
Villa Panorama - Makarska Exclusive

Villa Panorama - Makarska Exclusive

Entire Place • 3 bedrooms

$91,518
Revenue
68.4%
Occupancy
$404.19
Daily Rate
Villa with a large heated pool, jacuzzi and sauna

Villa with a large heated pool, jacuzzi and sauna

Entire Place • 7 bedrooms

$89,992
Revenue
58.2%
Occupancy
$467.92
Daily Rate
Luxury Villa View, private heated pool,Jacuzzi,Gym

Luxury Villa View, private heated pool,Jacuzzi,Gym

Entire Place • 4 bedrooms

$88,949
Revenue
62.3%
Occupancy
$410.29
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Makarska?

Learn from the best! This table showcases top-performing Airbnb hosts in Makarska based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Makarska by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Filip28$1,045,8554624.95/5.0
Prominens Tourist Agency25$349,7801404.85/5.0
Milka / GoToAdria35$278,9501644.69/5.0
Croatia Tours7$209,134334.95/5.0
⁨Check In D.O.O.⁩15$198,7953974.80/5.0
FERIE HOME Agency3$173,483174.66/5.0
Ana33$157,110244.94/5.0
Antonia5$146,9893054.95/5.0
Travel Zone11$143,004974.74/5.0
Kristijan11$141,070284.72/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Makarska.

How Does Makarska's Airbnb Market Compare to Nearby Cities?

How does the Makarska Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Zavrelje, Makarska has 13 percentage points lower occupancy and about $276 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Makarska — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Dugopolje21$2,974$353.2253%
Srinjine36$2,851$383.8047%
Strožanac Gornji42$2,749$370.3343%
Majkovi18$2,580$314.8745%
Općina Klis91$2,499$348.9851%
Zavrelje14$2,282$433.6755%
Grad Solin222$2,172$261.7047%
Grubine29$2,137$340.5445%
Donja Banda22$2,051$338.3637%
Ledenice12$2,019$387.5337%

Frequently Asked Questions About Airbnb in Makarska

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Makarska.

How much do Airbnb hosts make in Makarska?

Makarska hosts earn about $9,330 per year on average, with an average nightly rate of $158 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Makarska, Makarska, not the ceiling for the best operators. Source: AirROI 2025 data, Makarska market, June 2024 to May 2025.

What is the average Airbnb occupancy rate in Makarska?

The average Airbnb occupancy rate in Makarska is 42.0%. August is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Makarska?

Listings in Makarska average $158 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Makarska?

Makarska currently has about 1,284 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Makarska?

AirROI currently classifies the short-term rental regulation level in Makarska as Low. The dataset also shows about 1.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Makarska?

RevPAR in Makarska is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Makarska?

At 42.0% occupancy, Makarska can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $9,330, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Makarska?

The average booking lead time in Makarska is about 59 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Makarska?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Makarska include Makarska Riva, Babcici, Tučepi. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Makarska?

entire_home listings make up 94.2% of the active supply in Makarska. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Makarska compare to nearby Airbnb markets?

Among neighboring markets, Dugopolje posts $35,694 in average annual revenue with 52.6% occupancy, compared to Makarska's $9,330 and 42.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

When is the peak season for Airbnb in Makarska?

August is the highest-revenue month in Makarska, while December is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2025-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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