Oia, Oia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Oia, Oia? Based on AirROI's 2026 dataset (May 2025 – April 2026), the short answer is $35,074 per year — at a $338 nightly rate, 44.3% occupancy, and a $157 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 35 active listings, Oia is a micro-market where moderate demand with room for well-positioned listings to outperform.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Oia?
In Oia, the headline Airbnb metrics are $35,074 in average annual revenue,44.3% occupancy, $338 ADR, and $157 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Oia?
Understanding the monthly revenue variations for Airbnb listings in Oia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oia is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,854+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,194 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,815 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,735, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oia
What Is the Monthly Airbnb Occupancy Rate in Oia?
Maximize your bookings by understanding the Oia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oia:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oia
What Is the Average Airbnb Nightly Rate in Oia?
Effective short term rental pricing strategy in Oia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oia typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $609+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $407 or more.
- Typical properties (Median) charge around $275 per night.
- Entry-level properties (Bottom 25%) earn around $157 per night.
Average Daily Rate (ADR) Trend by Month in Oia
What Is the RevPAR for Airbnb in Oia?
RevPAR in Oia is currently $157. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $80 RevPAR.
- Typical properties (Median) generate $112 RevPAR.
- Strong performers (Top 25%) earn $182 RevPAR.
- Best-in-class (Top 10%) achieve $351 RevPAR.
Average Monthly RevPAR Trend in Oia
RevPAR Insights for Oia
- The average RevPAR in Oia is $157. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($351) and bottom 25% ($80) is $271, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jun and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Oia benchmarks. If your RevPAR falls below the median of $112, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $182+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Oia?
Oia's peak Airbnb season falls in August, June, September, while the softest stretch is February, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, June, September)
- Revenue averages $7,011 per month
- Occupancy rates average 59.0%
- Daily rates average $400
Shoulder Season
- Revenue averages $3,628 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $310
Low Season (February, May, November)
- Revenue drops to average $2,055 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $302
Seasonality Insights for Oia
- Airbnb seasonality in Oia is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Oia's highest earning potential, with monthly revenues climbing to $7,208, occupancy reaching 64.1%, and ADRs peaking at $429.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,801, occupancy could drop to 11.0%, and ADRs may adjust to $258.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Oia, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Oia, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Oia?
Yes, Oia, Oia, Greece enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Oia to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Oia?
With a compact short-term rental market, Oia gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oia Village | The most famous part of Santorini, known for its stunning sunsets and picturesque white-washed buildings. A top tourist destination for couples and photographers looking for romance and beauty. | Oia Sunset Views, Castle of Oia, Amoudi Bay, Atlantis Books, Windmills of Oia, Art Galleries |
| Fira | The bustling capital of Santorini, offering a mix of vibrant nightlife, dining options, and shopping. Popular with tourists for its central location and accessibility to other parts of the island. | Fira Cable Car, Archaeological Museum of Thera, Orthodox Metropolitan Cathedral, Fira Streets, Skaros Rock |
| Imerovigli | Known as the 'Balcony to the Aegean', Imerovigli offers stunning views and luxury accommodations away from the crowds, appealing to honeymooners and those seeking tranquility. | Skaro's Rock, Agiou Georgiou Church, Imerovigli Sunset, Santorini Wine Museum, Infinity Pools |
| Akrotiri | Famous for its archaeological site of the ancient city, Akrotiri also features beautiful beaches and is less touristy, attracting visitors interested in history and natural beauty. | Akrotiri Archaeological Site, Red Beach, White Beach, Ancient Thera, Akrotiri Lighthouse |
| Skaros Rock | A geological formation offering breathtaking views and hiking opportunities. Popular among adventurers and those wanting a less crowded experience while still close to Oia and Fira. | Skaros Castle, Hiking Trails, Cliffside Views, Sunset Spots |
| Pyrgos | A traditional village located on a hilltop, Pyrgos offers a glimpse into local life and stunning panoramic views, attracting those looking for an authentic Santorini experience. | Pyrgos Castle, Panagia Church, Wine Tasting, Local Taverns, Sunset Views |
| Exo Gonia | A hidden gem on the island known for its vineyards and traditional atmosphere, Exo Gonia offers a peaceful retreat with local charm away from tourist hotspots. | Gavalas Vineyard, Exo Gonia Village, Cultural Heritage Sites, Local Cuisine |
| Perissa | Known for its black sand beaches and lively beach bars, Perissa attracts beachgoers and those looking for a more laid-back vibe while still being close to Santorini's attractions. | Perissa Beach, Ancient Thera, Water Sports, Beachfront Restaurants, Nightlife |
Because Oia has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Oia?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oia
- The Oia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.1% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oia, House properties are the most common (37.1%), reflecting the local real estate landscape.
- Houses represent a significant 37.1% portion, catering likely to families or larger groups.
- The presence of 25.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Oia Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oia
- The dominant room capacity in Oia is 1 bedroom listings, making up 51.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.8% of the active Airbnb listings in Oia, indicating a high concentration in these sizes.
- With over half the market (51.4%) consisting of studios or 1-bedroom units, Oia is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Oia.
Oia Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oia
- The most common guest capacity trend in Oia vacation rentals is listings accommodating 2 guests (25.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Oia STR market, accounting for 48.6% of listings.
- 14.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oia.
- On average, properties in Oia are equipped to host 3.4 guests.
How Do Listings in Oia Compare on Quality?
Listing quality in Oia can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Oia
- At 25.5 photos per listing on average, Oia hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 42.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Oia averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Oia?
Amenity Prevalence
Amenity Insights for Oia
- Essential amenities in Oia that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oia: Air conditioning, Wifi.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oia to stay competitive.
Which Airbnb Amenities Boost Revenue in Oia?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Oia, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Room-darkening shades | 22.9% | $63,437 | $26,670 | 137.9% |
Wine glasses | 68.6% | $42,396 | $19,099 | 122.0% |
Bed linens | 85.7% | $37,912 | $18,051 | 110.0% |
Clothing storage | 45.7% | $47,011 | $25,023 | 87.9% |
Mini fridge | 31.4% | $51,595 | $27,502 | 87.6% |
Sun loungers | 14.3% | $58,241 | $31,213 | 86.6% |
First aid kit | 57.1% | $43,720 | $23,547 | 85.7% |
Fire extinguisher | 54.3% | $44,012 | $24,460 | 79.9% |
Hot water kettle | 68.6% | $40,716 | $22,764 | 78.9% |
Cleaning before checkout | 42.9% | $46,838 | $26,251 | 78.4% |
Revenue Impact Insights for Oia
- Room-darkening shades tops the revenue impact list with a 137.9% uplift — listings with this amenity earn $63,437 vs. $26,670 without it.
- Bed linens — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Oia STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOia Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Oia
- The typical guest profile for Airbnb in Oia consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.2% of guests.
- Key international markets include United States (35.1%) and France (16.1%).
- Top languages spoken are English (46.6%) followed by French (13.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Oia?
Listings in Oia average 4.83 out of 5 overall, with about 14.1 reviews per active listing and 37.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Oia
- With an overall rating of 4.83, Oia listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Cleanliness (4.9), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Oia Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oia
- The most common availability pattern in Oia falls within the 271-366 days range, representing 54.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Oia (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Oia?
Average Booking Lead Time by Month
Booking Lead Time Insights for Oia
- The overall average booking lead time for vacation rentals in Oia is 43 days.
- Guests book furthest in advance for stays during February (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (50 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Oia.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Oia averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Oia?
Guests in Oia stay about 3.2 nights on average, generating roughly 918 reservations and 26.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Oia
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Oia
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (4 nights) and shorten in Oct (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Oia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
28.6% of total
2 Nights
11 listings
31.4% of total
30+ Nights
14 listings
40% of total
Key Insights
- The most prevalent minimum stay requirement in Oia is 30+ Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40%) caters to monthly stays (30+ nights) in Oia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40% of Oia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oia.
Oia Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
2 listings
5.7% of total
Limited
1 listings
2.9% of total
Flexible
6 listings
17.1% of total
Moderate
2 listings
5.7% of total
Firm
15 listings
42.9% of total
Strict
9 listings
25.7% of total
Cancellation Policy Insights for Oia
- The prevailing Airbnb cancellation policy trend in Oia is Firm, used by 42.9% of listings.
- A majority (68.6%) of hosts in Oia utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.9% market standard in Oia.
- Regularly review your cancellation policy against competitors and market demand shifts in Oia.
How Much Are Airbnb Cleaning Fees in Oia?
Cleaning fees in Oia are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Oia
- Only 8.6% of listings charge a cleaning fee, suggesting that most hosts in Oia bundle cleaning costs into the nightly rate.
- The gap between the average ($56) and median ($34) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Oia median of $34. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Oia Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ilia Oia
Entire Place • 3 bedrooms
Superior Cave Suite, Hot Tub, Caldera View, 3Domes
Entire Place • 1 bedroom
Èther luxury suites collection with amazing view
Entire Place • 3 bedrooms
Ode Junior Oia Suite
Entire Place • 2 bedrooms
Cave House Nicolas with outdoor plunge pool
Entire Place • 1 bedroom
Senior Villa Caldera View-Hot tub| Nano Collection
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Oia?
Learn from the best! This table showcases top-performing Airbnb hosts in Oia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aegean Pro Hospitality | 3 | $150,382 | 51 | 5.00/5.0 |
| Three Domes Oia | 3 | $148,251 | 71 | 4.91/5.0 |
| Zagreus | 1 | $133,367 | 18 | 5.00/5.0 |
| Salvatore | 2 | $130,207 | 6 | 5.00/5.0 |
| Konstantinos | 2 | $116,236 | 59 | 4.95/5.0 |
| Amethyst Luxury Suites | 6 | $104,429 | 145 | 4.75/5.0 |
| Maria | 3 | $90,195 | 50 | 4.92/5.0 |
| Giannis | 2 | $86,481 | 15 | 4.25/5.0 |
| Dimitrios | 2 | $73,641 | 8 | 4.17/5.0 |
| Michelangelo Beach Villa | 3 | $62,100 | 35 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oia.
Who Are the Airbnb Hosts in Oia?
Oia is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Oia
- With 65.7% Superhosts, Oia has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 22.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 17.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 60.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Oia averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Oia
These are the highest-grossing professional property management operations in Oia, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Konstantinos | 2 | $116,236 | $299 | 62.1% | 4.95/5 |
| Amethyst Luxury Suites | 6 | $104,429 | $162 | 48.5% | 4.75/5 |
Management Company Insights for Oia
- The leading management company, Konstantinos, operates 2 listings with $116,236 in gross revenue — a useful benchmark for what scale looks like in Oia.
- Top managers average 4 properties each, suggesting professional management in Oia still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Oia's Airbnb Market Compare to Nearby Cities?
How does the Oia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Pithari, Oia has 11 percentage points lower occupancy and about $85 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 21 | $6,305 | $475.21 | 53% |
| Amnatos | 15 | $5,833 | $756.47 | 50% |
| Pithari | 20 | $5,183 | $423.64 | 55% |
| Skaleta | 57 | $4,904 | $580.36 | 48% |
| Perama | 26 | $4,573 | $391.70 | 54% |
| Faros Armenistis | 111 | $4,556 | $721.50 | 42% |
| Tsikalaria | 11 | $4,463 | $311.03 | 53% |
| Xiro Chorio | 18 | $4,388 | $411.87 | 51% |
| Panormos in Rethymno | 11 | $4,327 | $373.80 | 44% |
| Nea Magnisia | 22 | $4,143 | $395.87 | 54% |
Frequently Asked Questions About Airbnb in Oia
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Oia.
How much do Airbnb hosts make in Oia?
Oia hosts earn about $35,074 per year on average, with an average nightly rate of $338 and RevPAR of $157. Those figures describe the typical revenue environment for active listings in Oia, Oia, not the ceiling for the best operators. Source: AirROI 2026 data, Oia market, May 2025 to April 2026.
What is the average Airbnb occupancy rate in Oia?
The average Airbnb occupancy rate in Oia is 44.3%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Oia?
Listings in Oia average $338 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Oia?
Oia currently has about 35 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Oia?
AirROI currently classifies the short-term rental regulation level in Oia as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Oia?
RevPAR in Oia is about $157. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Oia?
At 44.3% occupancy, Oia can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $35,074, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Oia?
The average booking lead time in Oia is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Oia?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Oia include Oia Village, Fira, Imerovigli. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Oia?
entire_home listings make up 77.1% of the active supply in Oia. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Oia compare to nearby Airbnb markets?
Among neighboring markets, Violi Charaki posts $75,655 in average annual revenue with 52.6% occupancy, compared to Oia's $35,074 and 44.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Oia?
The average Airbnb stay length in Oia is about 3.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Oia?
Airbnb listings in Oia average 4.83 out of 5 overall. About 37.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Oia?
Room-darkening shades and Wine glasses are among the strongest revenue-linked amenities in Oia. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Oia?
Yes. About 8.6% of active Airbnb listings in Oia charge a cleaning fee, and the average fee is $56. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Oia?
A 65.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.