Sark, Sark Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Sark, Sark? Based on AirROI's 2025 dataset (July 2024 – June 2025), the short answer is $17,636 per year — at a $351 nightly rate, 30.8% occupancy, and a N/A RevPAR.
With just 19 active listings, Sark is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Active supply contracted 26.9% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sark?
In Sark, the headline Airbnb metrics are $17,636 in average annual revenue,30.8% occupancy, $351 ADR, and $0 in RevPAR, and guests book about 70 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sark?
Understanding the monthly revenue variations for Airbnb listings in Sark is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sark is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sark across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,184+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,407 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,055 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,488, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sark
What Is the Monthly Airbnb Occupancy Rate in Sark?
Maximize your bookings by understanding the Sark STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sark:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sark
What Is the Average Airbnb Nightly Rate in Sark?
Effective short term rental pricing strategy in Sark involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sark typically peaks in June and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $646+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $357 or more.
- Typical properties (Median) charge around $215 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in Sark
What Is the RevPAR for Airbnb in Sark?
RevPAR in Sark is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Sark
RevPAR Insights for Sark
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sark benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sark?
Sark's peak Airbnb season falls in January, March, February, while the softest stretch is April, May, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, March, February)
- Revenue averages $5,870 per month
- Occupancy rates average 30.6%
- Daily rates average $311
Shoulder Season
- Revenue averages $3,312 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $243
Low Season (April, May, June)
- Revenue drops to average $1,959 per month
- Occupancy decreases to average 24.3%
- Daily rates adjust to average $358
Seasonality Insights for Sark
- Airbnb seasonality in Sark is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sark's highest earning potential, with monthly revenues climbing to $8,509, occupancy reaching 40.8%, and ADRs peaking at $365.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,472, occupancy could drop to 16.7%, and ADRs may adjust to $240.
- Lower occupancy paired with meaningful seasonality means hosts in Sark need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sark, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sark?
Low regulation and minimal registration activity in Sark, Sark, Guernsey point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sark to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sark?
With a compact short-term rental market, Sark gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Avenue | The main thoroughfare in Sark featuring charming shops and eateries, making it a delightful spot for visitors to explore and enjoy local cuisine and culture. | La Coupee, Sark Museum, The Sark Hotel, The Island Inn, Sark Shipping Company |
| Little Sark | A picturesque and peaceful area with stunning coastal views, attracting nature lovers and hikers. Provides a tranquil escape with beautiful scenery. | The Kiosk, Grouville Bay, Little Sark's shore walks, Saumarez Park, Rocky paths and trails |
| Quesnard | Nestled away from the hustle, offering unique bed and breakfast opportunities. Its serene environment caters to those looking for a secluded getaway. | The historic chapel, Local gardens, Scenic viewpoints, Walking paths, Nearby beaches |
| The Harbour | The focal point of Sark's maritime activities, where visitors can find shops, cafes, and ferry services to and from Guernsey. Perfect for tourists arriving by boat. | Sark Ferry services, Harbour cafes, Exploration of the closest islands, Seaview restaurants, Boat tours |
| La Grande Rue | The village street in Sark known for its local shops and community spirit, a must-visit for a taste of local life and culture. | Souvenir shops, Local delicacies, Sark Bakery, Artisan craft shops, The Islander's pub |
| The Cliffs | Renowned for stunning coastal views and cliffs, a great draw for hikers and photographers looking to capture Sark’s natural beauty. | Cliff paths, Rugged coastline, Bird watching areas, Photography spots, Wildflower gardens |
| La Seigneurie | A historic estate known for its gardens and historical significance, attracting visitors who appreciate history and nature. | La Seigneurie Gardens, The historic manor house, Sark's historic archives, Art exhibitions, Seasonal plant fairs |
| The Beaches | Sark is home to several beautiful beaches, perfect for relaxation and water activities. These areas are popular with both locals and tourists alike. | Great Sark Beach, Perelle Bay, Beaches at Little Sark, Swimming and sunbathing spots, Coastal walks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sark offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sark?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sark
- The Sark Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.6% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Sark, Hotel/Boutique properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 47.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Sark Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sark
- The dominant room capacity in Sark is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 57.9% of the active Airbnb listings in Sark, indicating a high concentration in these sizes.
- A significant 47.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sark.
Sark Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sark
- The most common guest capacity trend in Sark vacation rentals is listings accommodating 2 guests (26.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Sark STR market, accounting for 47.4% of listings.
- 42.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sark.
- On average, properties in Sark are equipped to host 3.9 guests.
What Amenities Do Airbnb Guests Expect in Sark?
Amenity data is currently unavailable for Sark.
Dive Deeper: Advanced Sark STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sark. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSark Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sark
- The typical guest profile for Airbnb in Sark consists of predominantly international visitors (91%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 8.8% of guests.
- Key international markets include United Kingdom (44.1%) and France (11.8%).
- Top languages spoken are English (41.5%) followed by French (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Sark Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sark
- The most common availability pattern in Sark falls within the 271-366 days range, representing 78.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sark (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Sark?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sark
- The overall average booking lead time for vacation rentals in Sark is 70 days.
- Guests book furthest in advance for stays during May (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (91 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Sark.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Sark averages to identify opportunities for dynamic pricing adjustments.
Sark Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
33.3% of total
2 Nights
3 listings
20% of total
3 Nights
6 listings
40% of total
30+ Nights
1 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sark is 3 Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 40% of Sark hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sark.
Sark Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
5.3% of total
Moderate
2 listings
10.5% of total
Firm
7 listings
36.8% of total
Strict
9 listings
47.4% of total
Cancellation Policy Insights for Sark
- The prevailing Airbnb cancellation policy trend in Sark is Strict, used by 47.4% of listings.
- A majority (84.2%) of hosts in Sark utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.4% market standard in Sark.
- With 47.4% using Strict terms, this is a viable option in Sark, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sark.
What Do the Top Airbnb Listings in Sark Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sarkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sark Stone Cottage: Your Idyllic Island Getaway
Entire Place • 4 bedrooms
The Long House
Entire Place • 3 bedrooms
La Petite Valette, Sark
Entire Place • 3 bedrooms
Luxury 3 double bedroom house
Entire Place • 3 bedrooms
Sunset Valley house, Sark
Entire Place • 5 bedrooms
Luxury Lodge on Sark Sleeps 4
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sark?
Learn from the best! This table showcases top-performing Airbnb hosts in Sark based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 1 | $100,986 | 9 | 4.67/5.0 |
| Sark Estates | 6 | $77,137 | 59 | 4.72/5.0 |
| Nick | 1 | $37,080 | 44 | 4.68/5.0 |
| Vanessa | 4 | $31,786 | 16 | 5.00/5.0 |
| Agnieszka | 1 | $31,078 | 11 | 5.00/5.0 |
| Ellie | 1 | $26,300 | 9 | 4.22/5.0 |
| Linda | 2 | $12,458 | 150 | 4.86/5.0 |
| Clos De Vaul Creux | 2 | $10,469 | 4 | 3.33/5.0 |
| Sandy | 1 | $7,792 | 99 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sark.
How Does Sark's Airbnb Market Compare to Nearby Cities?
How does the Sark Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Martinstown, Sark has 22 percentage points lower occupancy and about $162 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crossways | 40 | $4,184 | $514.92 | 35% |
| Furzehill | 11 | $3,920 | $260.54 | 48% |
| Osmington | 37 | $3,912 | $295.77 | 51% |
| St Martin | 13 | $3,837 | $494.47 | 47% |
| Churchinford | 10 | $3,473 | $219.79 | 45% |
| Nettlestone | 27 | $3,430 | $407.72 | 44% |
| West Bexington | 11 | $3,428 | $333.51 | 51% |
| Shorwell | 29 | $3,172 | $277.08 | 43% |
| Martinstown | 12 | $3,161 | $188.79 | 53% |
| Cerne Abbas | 10 | $3,128 | $284.56 | 44% |
Frequently Asked Questions About Airbnb in Sark
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sark.
How much do Airbnb hosts make in Sark?
Sark hosts earn about $17,636 per year on average, with an average nightly rate of $351 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Sark, Sark, not the ceiling for the best operators. Source: AirROI 2025 data, Sark market, July 2024 to June 2025.
What is the average Airbnb occupancy rate in Sark?
The average Airbnb occupancy rate in Sark is 30.8%. January is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sark?
Listings in Sark average $351 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sark?
Sark currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sark?
AirROI currently classifies the short-term rental regulation level in Sark as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sark?
RevPAR in Sark is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sark?
Occupancy of 30.8% means Sark is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,636, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sark?
The average booking lead time in Sark is about 70 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sark?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sark include The Avenue, Little Sark, Quesnard. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sark?
entire_home listings make up 52.6% of the active supply in Sark. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sark compare to nearby Airbnb markets?
Among neighboring markets, Crossways posts $50,211 in average annual revenue with 35.1% occupancy, compared to Sark's $17,636 and 30.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Sark?
January is the highest-revenue month in Sark, while June is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.