Bled, Bled Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Bled, Bled? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $19,113 per year — at a $162 nightly rate, 46.5% occupancy, and a N/A RevPAR.
Bled's 713 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. The market trimmed 5.2% of its supply while nightly rates moved higher — fewer listings competing for the same travelers, and those travelers are paying more. Hosts who can unlock occupancy through standout listings, flexible policies, and targeted marketing have clear revenue upside.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Bled?
In Bled, the headline Airbnb metrics are $19,113 in average annual revenue,46.5% occupancy, $162 ADR, and $0 in RevPAR, and guests book about 67 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Bled?
Understanding the monthly revenue variations for Airbnb listings in Bled is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bled is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bled across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,156+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,727 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,724 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $942, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bled
What Is the Monthly Airbnb Occupancy Rate in Bled?
Maximize your bookings by understanding the Bled STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bled:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bled
What Is the Average Airbnb Nightly Rate in Bled?
Effective short term rental pricing strategy in Bled involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bled typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Bled
What Is the RevPAR for Airbnb in Bled?
RevPAR in Bled is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Bled
RevPAR Insights for Bled
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Bled benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Bled?
Bled's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,686 per month
- Occupancy rates average 62.5%
- Daily rates average $186
Shoulder Season
- Revenue averages $1,809 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $161
Low Season (January, February, November)
- Revenue drops to average $1,172 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $158
Seasonality Insights for Bled
- Airbnb seasonality in Bled is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Bled's highest earning potential, with monthly revenues climbing to $4,306, occupancy reaching 70.2%, and ADRs peaking at $191.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,090, occupancy could drop to 23.1%, and ADRs may adjust to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bled.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Bled, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Bled?
Bled, Bled, Slovenia currently shows a low regulation profile despite having 713 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Bled to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Bled?
Location within Bled matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Bled | Iconic alpine lake famous for its stunning views and a picturesque island with a church. A prime attraction for tourists seeking nature, adventure, and relaxation. | Bled Castle, Church on the Island, Vintgar Gorge, Bled Cream Cake, Hiking Trails, Water Sports |
| Bled Town Center | The heart of Bled, bustling with shops, restaurants, and cafes. Ideal for tourists who want to stay close to the main attractions and enjoy local cuisine and culture. | Bled Market, Restaurants and Cafes, Bled Outdoor Activities, Shopping, Cultural Events |
| Vintgar Gorge | A stunning natural canyon with a scenic walking path, attracting nature lovers and adventure seekers. A great place to explore the outdoors just outside Bled. | Scenic Walkways, Natural Pools, Waterfalls, Photography Spots, Nature Trails |
| Goreljek | A peaceful village on the outskirts of Bled, perfect for visitors seeking tranquility and natural surroundings, while still being close to main attractions. | Scenic Views, Hiking Trails, Traditional Slovenian Villages, Local Farms |
| Ojstrica | Known for its panoramic views of Bled and the surrounding lake, Ojstrica is perfect for photographers and those seeking beautiful landscapes. | Hiking to Ojstrica Peak, Photography Opportunities, Nature Trails |
| Radovna Valley | A pristine valley offering lush landscapes and a connection with nature. Ideal for those looking to escape the crowds and enjoy the serene environment. | Hiking Trails, Natural Spring Water, Wildlife Spotting, Countryside Adventures |
| Kropa | A nearby historical village known for its ironworking history. Great for visitors interested in culture and history, and offers a glimpse into traditional Slovenian life. | Blacksmithing Museum, Historical Architecture, Countryside Scenery |
| Bohinj | A beautiful town and lake located a short drive from Bled, ideal for nature lovers and outdoor activities such as hiking, swimming, and kayaking. | Lake Bohinj, Triglav National Park, Waterfalls, Outdoor Sports |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Bled offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Bled?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bled
- The Bled Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.2% of the 713 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bled, Apartment/Condo properties are the most common (67.2%), reflecting the local real estate landscape.
- Houses represent a significant 22.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, unique stays (combined 5.3%) offer potential for unique stay experiences.
Bled Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bled
- The dominant room capacity in Bled is 1 bedroom listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.6% of the active Airbnb listings in Bled, indicating a high concentration in these sizes.
Bled Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bled
- The most common guest capacity trend in Bled vacation rentals is listings accommodating 4 guests (26.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bled STR market, accounting for 52.3% of listings.
- 16.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bled.
- On average, properties in Bled are equipped to host 3.4 guests.
What Amenities Do Airbnb Guests Expect in Bled?
Amenity Prevalence
Amenity Insights for Bled
- Essential amenities in Bled that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bled: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bled to stay competitive.
Dive Deeper: Advanced Bled STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bled. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBled Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Bled
- The typical guest profile for Airbnb in Bled consists of predominantly international visitors (100%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.5% of guests.
- Key international markets include United Kingdom (24%) and United States (16.2%).
- Top languages spoken are English (50.3%) followed by German (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Bled Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bled
- The most common availability pattern in Bled falls within the 181-270 days range, representing 44.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bled (45.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Bled?
Average Booking Lead Time by Month
Booking Lead Time Insights for Bled
- The overall average booking lead time for vacation rentals in Bled is 67 days.
- Guests book furthest in advance for stays during August (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Bled.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Bled averages to identify opportunities for dynamic pricing adjustments.
Bled Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
114 listings
16.4% of total
2 Nights
234 listings
33.6% of total
3 Nights
106 listings
15.2% of total
4-6 Nights
44 listings
6.3% of total
7-29 Nights
3 listings
0.4% of total
30+ Nights
196 listings
28.1% of total
Key Insights
- The most prevalent minimum stay requirement in Bled is 2 Nights, adopted by 33.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.1%) caters to monthly stays (30+ nights) in Bled, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.6% of Bled hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.4% currently do.
- A 2-night minimum appears standard (33.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 28.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bled.
Bled Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
0.4% of total
Flexible
134 listings
19.9% of total
Moderate
302 listings
44.9% of total
Firm
134 listings
19.9% of total
Strict
100 listings
14.9% of total
Cancellation Policy Insights for Bled
- The prevailing Airbnb cancellation policy trend in Bled is Moderate, used by 44.9% of listings.
- There's a relatively balanced mix between guest-friendly (64.8%) and stricter (34.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.9% market standard in Bled.
- Using a Strict policy might deter some guests, as only 14.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Bled.
What Do the Top Airbnb Listings in Bled Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bledbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private beach house on Lake Bled
Entire Place • 1 bedroom
☀Entire Villa below Bled castle☀ freeBikes & Sauna
Entire Place • 4 bedrooms
Deerwood-Whole House relax with castle view
Entire Place • 6 bedrooms
The Villa Bled: Premium Luxury Retreat
Entire Place • 5 bedrooms
Bled Apartment Kirsch
Entire Place • 3 bedrooms
Bright and spaceous apartment near the Bled center
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Bled?
Learn from the best! This table showcases top-performing Airbnb hosts in Bled based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agenija | 22 | $538,704 | 695 | 4.37/5.0 |
| Robin | 6 | $287,475 | 529 | 4.89/5.0 |
| Spela | 5 | $249,235 | 61 | 4.94/5.0 |
| Tina | 6 | $239,048 | 319 | 4.88/5.0 |
| Barbara | 6 | $210,623 | 545 | 4.89/5.0 |
| Urša | 4 | $195,443 | 372 | 4.84/5.0 |
| Tea & Klemen | 7 | $192,054 | 143 | 4.95/5.0 |
| Oskar | 6 | $190,353 | 313 | 4.87/5.0 |
| Anja | 7 | $176,366 | 271 | 4.87/5.0 |
| Natalija & Jure | 7 | $172,905 | 2710 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bled.
How Does Bled's Airbnb Market Compare to Nearby Cities?
How does the Bled Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Hallstatt, Bled has 18 percentage points lower occupancy and about $141 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,051 | $303.45 | 64% |
| Obertauern | 11 | $3,415 | $364.49 | 47% |
| Selina | 14 | $3,294 | $358.95 | 47% |
| Hof bei Salzburg | 16 | $3,172 | $219.24 | 51% |
| Molln | 15 | $3,030 | $179.00 | 52% |
| Sankt Martin am Tennengebirge | 13 | $2,994 | $237.59 | 52% |
| Annaberg-Lungötz | 43 | $2,922 | $313.30 | 39% |
| Rojnići | 13 | $2,793 | $243.25 | 48% |
| Spital am Semmering | 16 | $2,746 | $343.78 | 36% |
| Bad Sankt Leonhard im Lavanttal | 28 | $2,695 | $269.58 | 39% |
Frequently Asked Questions About Airbnb in Bled
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Bled.
How much do Airbnb hosts make in Bled?
Bled hosts earn about $19,113 per year on average, with an average nightly rate of $162 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Bled, Bled, not the ceiling for the best operators. Source: AirROI 2025 data, Bled market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Bled?
The average Airbnb occupancy rate in Bled is 46.5%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Bled?
Listings in Bled average $162 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Bled?
Bled currently has about 713 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Bled?
AirROI currently classifies the short-term rental regulation level in Bled as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Bled?
RevPAR in Bled is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Bled?
At 46.5% occupancy, Bled can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,113, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Bled?
The average booking lead time in Bled is about 67 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Bled?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Bled include Lake Bled, Bled Town Center, Vintgar Gorge. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Bled?
entire_home listings make up 83.2% of the active supply in Bled. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Bled compare to nearby Airbnb markets?
Among neighboring markets, Hallstatt posts $60,607 in average annual revenue with 63.6% occupancy, compared to Bled's $19,113 and 46.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Bled?
August is the highest-revenue month in Bled, while February is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.