Ljubljana, Ljubljana Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Ljubljana, Ljubljana? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,723 per year — at a $146 nightly rate, 48.9% occupancy, and a $72 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,561 active listings and moderate demand with room for well-positioned listings to outperform, Ljubljana is an established vacation rental market. Supply grew 38.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Ljubljana?
In Ljubljana, the headline Airbnb metrics are $19,723 in average annual revenue,48.9% occupancy, $146 ADR, and $72 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ljubljana?
Understanding the monthly revenue variations for Airbnb listings in Ljubljana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ljubljana is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ljubljana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,037+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,806 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,782 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $924, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ljubljana
What Is the Monthly Airbnb Occupancy Rate in Ljubljana?
Maximize your bookings by understanding the Ljubljana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ljubljana:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ljubljana
What Is the Average Airbnb Nightly Rate in Ljubljana?
Effective short term rental pricing strategy in Ljubljana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ljubljana typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $233+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Ljubljana
What Is the RevPAR for Airbnb in Ljubljana?
RevPAR in Ljubljana is currently $72. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $39 RevPAR.
- Typical properties (Median) generate $63 RevPAR.
- Strong performers (Top 25%) earn $91 RevPAR.
- Best-in-class (Top 10%) achieve $125 RevPAR.
Average Monthly RevPAR Trend in Ljubljana
RevPAR Insights for Ljubljana
- The average RevPAR in Ljubljana is $72. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($125) and bottom 25% ($39) is $85, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ljubljana benchmarks. If your RevPAR falls below the median of $63, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $91+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ljubljana?
Ljubljana's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $3,095 per month
- Occupancy rates average 61.4%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,111 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $138
Low Season (January, February, March)
- Revenue drops to average $1,190 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $136
Seasonality Insights for Ljubljana
- Airbnb seasonality in Ljubljana is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ljubljana's highest earning potential, with monthly revenues climbing to $3,413, occupancy reaching 66.4%, and ADRs peaking at $157.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,035, occupancy could drop to 28.8%, and ADRs may adjust to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ljubljana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ljubljana, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ljubljana?
Ljubljana, Ljubljana, Slovenia currently shows a low regulation profile despite having 1,561 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ljubljana to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Ljubljana?
Ljubljana is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Ljubljana, Ljubljana.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | The historic core of Ljubljana, filled with charming architecture, cafes, and cultural attractions. It's a prime spot for tourists looking to explore the city's history and vibrant atmosphere. | Ljubljana Castle, Prešeren Square, Triple Bridge, Central Market, Franciscan Church |
| Tivoli Park | A large, picturesque park perfect for relaxation and outdoor activities. Great for families and nature lovers, with easy access to the city center. | Tivoli Park, National Gallery, Museum of Modern Art, Jakopič Promenade, Plečnik's Park |
| Metelkova | An international center for culture and alternative lifestyles, known for its vibrant nightlife and street art. Attracts a young, dynamic crowd. | Metelkova City, Museum of Contemporary Art, nightclubs and bars, art galleries, street performances |
| Rožnik | A lush residential neighborhood located on the hill above Ljubljana, popular for outdoor activities and great views of the city. Ideal for guests who enjoy nature. | Rožnik Hill, ZOO Ljubljana, Plečnik's Architecture, hiking trails, picnic spots |
| BTC City | A shopping and entertainment hub with a vast array of shops, restaurants, and recreational activities. Popular with shoppers and families. | BTC Shopping Center, Aquapark Atlantis., Cinemas, Restaurants, Indoor Karting |
| Novi Trg | A bustling square close to many urban amenities, popular among both locals and tourists for its cafés and markets. | Novi Trg Square, National and University Library, Café Culture, Street Markets, Music Festivals |
| Špica | A picturesque riverside area known for its beautiful riverside walkway and proximity to the city center. A lovely spot for leisure and cultural events. | Ljubljanica River, Green Ljubljana, Open-air festivals, Art installations, Street performances |
| Žale Cemetery | A serene and beautifully designed cemetery area, notable for its architecture and peaceful settings. A unique spot for those interested in local history and culture. | Žale Cemetery, Architectural Heritage, Cultural events, Art Exhibitions, Scenic Walks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ljubljana offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ljubljana?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ljubljana
- The Ljubljana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.1% of the 1,561 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ljubljana, Apartment/Condo properties are the most common (79%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 6.7%) offer potential for unique stay experiences.
Ljubljana Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ljubljana
- The dominant room capacity in Ljubljana is 1 bedroom listings, making up 51% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.1% of the active Airbnb listings in Ljubljana, indicating a high concentration in these sizes.
- With over half the market (51%) consisting of studios or 1-bedroom units, Ljubljana is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Ljubljana.
Ljubljana Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ljubljana
- The most common guest capacity trend in Ljubljana vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ljubljana STR market, accounting for 54.4% of listings.
- 13.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ljubljana.
- On average, properties in Ljubljana are equipped to host 3.2 guests.
How Do Listings in Ljubljana Compare on Quality?
Listing quality in Ljubljana can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Ljubljana
- At 20.8 photos per listing on average, Ljubljana hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Ljubljana averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Ljubljana?
Amenity Prevalence
Amenity Insights for Ljubljana
- Essential amenities in Ljubljana that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hair dryer, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ljubljana: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ljubljana to stay competitive.
Which Airbnb Amenities Boost Revenue in Ljubljana?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Ljubljana, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 84.4% | $21,983 | $7,466 | 194.4% |
Fireplace guardsHigh opportunity | 0.6% | $40,095 | $19,591 | 104.7% |
Record player | 0.5% | $37,987 | $19,629 | 93.5% |
Children's playroom | 1.0% | $34,654 | $19,568 | 77.1% |
Hair dryer | 87.9% | $20,792 | $11,960 | 73.8% |
Pack ’n play/Travel crib | 17.6% | $30,032 | $17,528 | 71.3% |
Crib | 33.8% | $27,142 | $15,941 | 70.3% |
Barbecue utensils | 2.9% | $32,572 | $19,341 | 68.4% |
TV | 77.6% | $21,654 | $13,016 | 66.4% |
Baby bath | 2.5% | $31,865 | $19,412 | 64.2% |
Revenue Impact Insights for Ljubljana
- Air conditioning tops the revenue impact list with a 194.4% uplift — listings with this amenity earn $21,983 vs. $7,466 without it.
- High-opportunity amenities — Fireplace guards — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Air conditioning, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Fireplace guards — it has the best combination of high revenue impact and low market saturation in Ljubljana.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Ljubljana STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ljubljana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLjubljana Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ljubljana
- The typical guest profile for Airbnb in Ljubljana consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.1% of guests.
- Key international markets include United States (17.8%) and United Kingdom (14.1%).
- Top languages spoken are English (44.1%) followed by German (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Ljubljana?
Listings in Ljubljana average 4.73 out of 5 overall, with about 94.5 reviews per active listing and 33.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Ljubljana
- An average rating of 4.73 places Ljubljana in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Value (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Ljubljana Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ljubljana
- The most common availability pattern in Ljubljana falls within the 271-366 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ljubljana (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Ljubljana?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ljubljana
- The overall average booking lead time for vacation rentals in Ljubljana is 53 days.
- Guests book furthest in advance for stays during August (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Ljubljana.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Ljubljana averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Ljubljana?
Guests in Ljubljana stay about 4.3 nights on average, generating roughly 50,736 reservations and 32.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Ljubljana
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Ljubljana
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 32.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (5.8 nights) and shorten in Dec (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Ljubljana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
554 listings
35.5% of total
2 Nights
279 listings
17.9% of total
3 Nights
51 listings
3.3% of total
4-6 Nights
32 listings
2.1% of total
7-29 Nights
28 listings
1.8% of total
30+ Nights
616 listings
39.5% of total
Key Insights
- The most prevalent minimum stay requirement in Ljubljana is 30+ Nights, adopted by 39.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.5%) caters to monthly stays (30+ nights) in Ljubljana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.5% of Ljubljana hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 39.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ljubljana.
Ljubljana Airbnb Cancellation Policy Trends Analysis (2026)
Refundable
5 listings
0.3% of total
Limited
113 listings
7.2% of total
Super Strict 30 Days
5 listings
0.3% of total
Non-refundable
4 listings
0.3% of total
Super Strict 60 Days
4 listings
0.3% of total
Flexible
342 listings
21.9% of total
Moderate
594 listings
38.1% of total
Firm
369 listings
23.7% of total
Strict
124 listings
7.9% of total
Cancellation Policy Insights for Ljubljana
- The prevailing Airbnb cancellation policy trend in Ljubljana is Moderate, used by 38.1% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (31.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.1% market standard in Ljubljana.
- Using a Strict policy might deter some guests, as only 7.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ljubljana.
How Much Are Airbnb Cleaning Fees in Ljubljana?
Cleaning fees in Ljubljana are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Ljubljana
- 71.1% of listings charge a cleaning fee, making it standard practice in Ljubljana. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $55 is close to the median ($37), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Ljubljana median of $37. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Ljubljana Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ljubljanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rohrmann apartments-entire house for small groups
Entire Place • 6 bedrooms
Ladybird - pikapolonica
Private Room • N/A
NEU Residences - castle view (150 m2)
Entire Place • 3 bedrooms
Cozy house close to Ljubljana center
Entire Place • 5 bedrooms
Matic’s Spacious Modern Apartment
Entire Place • 5 bedrooms
Rohrmann apartments -Milena, 140 sqm, 3 bathrooms
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ljubljana?
Learn from the best! This table showcases top-performing Airbnb hosts in Ljubljana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Miha | 32 | $1,494,284 | 5327 | 4.62/5.0 |
| Lan | 15 | $615,761 | 3188 | 4.84/5.0 |
| Grega | 37 | $587,233 | 2479 | 4.53/5.0 |
| Uros | 32 | $574,038 | 833 | 4.79/5.0 |
| Vila Emona | 10 | $471,514 | 1294 | 4.91/5.0 |
| Jaka & Taja | 16 | $432,451 | 3862 | 4.82/5.0 |
| Tanja&Bor | 8 | $395,168 | 1789 | 4.86/5.0 |
| Sasa | 3 | $392,438 | 260 | 5.00/5.0 |
| Anze | 9 | $308,211 | 465 | 4.72/5.0 |
| Neu | 11 | $286,574 | 432 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ljubljana.
Who Are the Airbnb Hosts in Ljubljana?
Ljubljana has a relatively balanced host base.
Host Profile Insights for Ljubljana
- A 47.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Ljubljana averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Ljubljana
These are the highest-grossing professional property management operations in Ljubljana, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Aljaž | 9 | $257,022 | $132 | 61.3% | 4.60/5 |
| Matej | 18 | $210,912 | $94 | 36.3% | 4.43/5 |
| Damir | 5 | $156,138 | $133 | 62.5% | 4.58/5 |
| Spela | 7 | $144,028 | $248 | 37.0% | 4.77/5 |
| Happy Rentals | 4 | $126,576 | $275 | 34.3% | 4.92/5 |
| Polona | 2 | $84,305 | $133 | 84.3% | 4.99/5 |
| Boris | 5 | $82,088 | $112 | 45.7% | 4.87/5 |
| Sergey | 5 | $78,797 | $80 | 51.6% | 4.59/5 |
| Gregor | 6 | $50,919 | $83 | 32.1% | 4.49/5 |
| Martin | 1 | $39,856 | $225 | 51.1% | 4.89/5 |
Management Company Insights for Ljubljana
- The leading management company, Aljaž, operates 9 listings with $257,022 in gross revenue — a useful benchmark for what scale looks like in Ljubljana.
- Top managers average 6 properties each, suggesting professional management in Ljubljana still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.71/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Ljubljana's Airbnb Market Compare to Nearby Cities?
How does the Ljubljana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Hallstatt, Ljubljana has 13 percentage points lower occupancy and about $155 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 31 | $4,966 | $300.88 | 62% |
| Faistenau | 10 | $3,423 | $296.08 | 42% |
| Hof bei Salzburg | 21 | $3,422 | $315.26 | 48% |
| Mühlbach am Hochkönig | 86 | $3,291 | $330.52 | 40% |
| Unterach am Attersee | 16 | $3,124 | $275.14 | 40% |
| Selina | 16 | $3,123 | $366.67 | 47% |
| Molln | 15 | $2,988 | $178.93 | 51% |
| Nova Vas - Villanova | 16 | $2,875 | $343.32 | 43% |
| Salzburg | 489 | $2,852 | $209.33 | 51% |
| Bad Sankt Leonhard im Lavanttal | 34 | $2,849 | $312.27 | 35% |
Frequently Asked Questions About Airbnb in Ljubljana
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ljubljana.
How much do Airbnb hosts make in Ljubljana?
Ljubljana hosts earn about $19,723 per year on average, with an average nightly rate of $146 and RevPAR of $72. Those figures describe the typical revenue environment for active listings in Ljubljana, Ljubljana, not the ceiling for the best operators. Source: AirROI 2026 data, Ljubljana market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Ljubljana?
The average Airbnb occupancy rate in Ljubljana is 48.9%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ljubljana?
Listings in Ljubljana average $146 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ljubljana?
Ljubljana currently has about 1,561 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ljubljana?
AirROI currently classifies the short-term rental regulation level in Ljubljana as Low. The dataset also shows about 0.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ljubljana?
RevPAR in Ljubljana is about $72. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ljubljana?
At 48.9% occupancy, Ljubljana can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,723, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ljubljana?
The average booking lead time in Ljubljana is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ljubljana?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ljubljana include Old Town, Tivoli Park, Metelkova. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ljubljana?
entire_home listings make up 80.1% of the active supply in Ljubljana. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ljubljana compare to nearby Airbnb markets?
Among neighboring markets, Hallstatt posts $59,592 in average annual revenue with 62.3% occupancy, compared to Ljubljana's $19,723 and 48.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Ljubljana?
The average Airbnb stay length in Ljubljana is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Ljubljana?
Airbnb listings in Ljubljana average 4.73 out of 5 overall. About 33.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Ljubljana?
Air conditioning and Fireplace guards are among the strongest revenue-linked amenities in Ljubljana. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Ljubljana?
Yes. About 71.1% of active Airbnb listings in Ljubljana charge a cleaning fee, and the average fee is $55. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Ljubljana?
A 47.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.