Francistown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Francistown, Botswana
Is Airbnb profitable in Francistown in 2025? Explore comprehensive Airbnb analytics for Francistown, Francistown, Botswana to uncover income potential. This 2025 STR market report for Francistown, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Francistown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Francistown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Francistown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Francistown (2025)
Understanding the monthly revenue variations for Airbnb listings in Francistown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Francistown is typically May, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Francistown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,234+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,427 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $595 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $327, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Francistown
Francistown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Francistown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Francistown:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Francistown
Average Daily Rate (ADR) Airbnb Trends in Francistown (2025)
Effective short term rental pricing strategy in Francistown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Francistown typically peaks in January and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $186+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $78 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Francistown
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Airbnb Seasonality Analysis & Trends in Francistown (2025)
Peak Season (May, June, November)
- Revenue averages $1,914 per month
- Occupancy rates average 33.1%
- Daily rates average $80
Shoulder Season
- Revenue averages $1,303 per month
- Occupancy maintains around 17.3%
- Daily rates hold near $81
Low Season (January, April, December)
- Revenue drops to average $801 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $81
Seasonality Insights for Francistown
- The Airbnb seasonality in Francistown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Francistown's highest earning potential, with monthly revenues capable of climbing to $2,221, occupancy reaching a high of 54.8%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $496, occupancy could drop to 8.9%, and ADRs may adjust down to $79.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Francistown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Francistown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Francistown (2025)
Exploring the top neighborhoods for short-term rentals in Francistown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Francistown | The heart of the city with easy access to shops, restaurants, and public transportation. It's popular among business travelers and tourists looking to explore the city. | Supreme Court, Francistown Mall, Botswana National Museum, Francistown Sports Complex, Nyangabgwe Referral Hospital |
| Tata Hill | A scenic suburb close to nature and offering beautiful views. Ideal for those looking for a peaceful stay while being a short drive from the city center. | Tata Hill Viewpoint, Nearby parks, Nature trails, Local wildlife sightings |
| Tswapong Hills | Great for adventure seekers and nature lovers. This area is known for its hiking trails and natural beauty, making it a unique place to stay. | Tswapong Hills Hiking Trails, Tswapong Waterfalls, Cultural tours, Wildlife viewing |
| Galo Mall Area | A lively neighborhood with shopping, dining, and entertainment. Attracts a mix of locals and visitors. | Galo Mall, Restaurants and cafes, Local markets |
| Phakalane | An upscale residential area known for its tranquility and greenery. Suitable for longer stays and families looking for comfort. | Phakalane Golf Estate, Parklands, Family-friendly activities |
| Gerald Estates | A popular residential area with affordable lodging options. Convenient for travelers looking for budget-friendly stays. | Residential parks, Local eateries, Community events |
| Block 7 | Close to the university and other educational institutions, making it a prime spot for students and visiting professors. | University of Botswana Francistown Campus, Local cafes, Student hangouts |
| Botswana International University of Science and Technology (BIUST) Area | This area attracts academic visitors and researchers, making it a good location for short-term rentals. | BIUST, Research centers, Academic conferences |
Understanding Airbnb License Requirements & STR Laws in Francistown (2025)
While Francistown, Francistown, Botswana currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Francistown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Francistown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Francistownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Prestine Luxury.
Entire Place • 5 bedrooms
We offer more than just affordable and comfy.
Private Room • 6 bedrooms
Clean and comfortable, spacious
Entire Place • 2 bedrooms
Prestine Luxury - Executive.
Private Room • 1 bedroom
Lwapeng Home Stay
Entire Place • 3 bedrooms
Melrose place
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Francistown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Francistown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #31967848 | 5 | $40,282 | 0 | 0.00/5.0 |
| Host #469047283 | 1 | $12,165 | 0 | 0.00/5.0 |
| Morwadi | 2 | $7,891 | 9 | 4.40/5.0 |
| Amogelang | 1 | $7,279 | 19 | 4.89/5.0 |
| Tabeth | 1 | $5,106 | 8 | 5.00/5.0 |
| Keletso | 1 | $3,914 | 3 | 4.67/5.0 |
| Host #467934427 | 1 | $3,647 | 12 | 4.17/5.0 |
| Fikie | 1 | $3,524 | 7 | 4.00/5.0 |
| Host #154522360 | 1 | $3,410 | 0 | 0.00/5.0 |
| Patricia | 1 | $3,178 | 87 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Francistown.
Dive Deeper: Advanced Francistown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Francistown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFrancistown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Francistown
- The Francistown Airbnb market composition is heavily skewed towards Private Room listings, which make up 52.4% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Francistown, Hotel/Boutique properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 28.6% portion, catering likely to families or larger groups.
- The presence of 52.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 9.6%) offer potential for unique stay experiences.
Francistown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Francistown
- The dominant room capacity in Francistown is 1 bedroom listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 57.1% of the active Airbnb listings in Francistown, indicating a high concentration in these sizes.
- A significant 38.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Francistown.
Francistown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Francistown
- The most common guest capacity trend in Francistown vacation rentals is listings accommodating 2 guests (28.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Francistown STR market, accounting for 47.6% of listings.
- 23.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Francistown.
- On average, properties in Francistown are equipped to host 3.4 guests.
Francistown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Francistown
- The most common availability pattern in Francistown falls within the 271-366 days range, representing 90.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Francistown (66.7%), reflecting common guest stay durations or potential owner blocking patterns.
Francistown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
95% of total
2 Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Francistown is 1 Night, adopted by 95% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Francistown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95% of Francistown hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Francistown.
Francistown Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
92.3% of total
Strict
1 listings
7.7% of total
Cancellation Policy Insights for Francistown
- The prevailing Airbnb cancellation policy trend in Francistown is Flexible, used by 92.3% of listings.
- The market strongly favors guest-friendly terms, with 92.3% of listings offering Flexible or Moderate policies. This suggests guests in Francistown may expect booking flexibility.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 92.3% market standard in Francistown.
- Given the high prevalence of Flexible policies (92.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Francistown.
Francistown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Francistown
- The overall average booking lead time for vacation rentals in Francistown is 21 days.
- Guests book furthest in advance for stays during May (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (35 days avg.) sees the longest lead times, while Fall (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Francistown.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Francistown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Francistown (2025)
Amenity Prevalence
Amenity Insights for Francistown
- Essential amenities in Francistown that guests expect include: TV, Free parking on premises, Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Francistown: TV, Free parking on premises, Wifi, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Kitchen.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Francistown to stay competitive.
Francistown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Francistown
- The typical guest profile for Airbnb in Francistown consists of predominantly international visitors (86%), with top international origins including Botswana, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 14.3% of guests.
- Key international markets include South Africa (25.7%) and Botswana (14.3%).
- Top languages spoken are English (51.1%) followed by German (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Botswana.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Francistown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.