Pleven Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Pleven, Bulgaria

Source: AirROI
Last updated: 2026-02-01

Is Airbnb profitable in Pleven in 2026? Explore comprehensive Airbnb analytics for Pleven, Pleven, Bulgaria to uncover income potential. This 2026 STR market report for Pleven, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Pleven, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pleven Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pleven Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$53
The average rental revenue earned for an occupied room per day in Pleven.
Occupancy Rate(?)
30.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$4,637
Typical annual income for an Airbnb listing in Pleven. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
70.2%
Strong growth (70.2%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Pleven.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Pleven.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pleven (2026)

Understanding the monthly revenue variations for Airbnb listings in Pleven is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pleven is typically March, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pleven across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,208+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $822 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $474 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $228, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pleven

Pleven Airbnb Occupancy Rate Trends (2026)

Maximize your bookings by understanding the Pleven STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pleven:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pleven

Average Daily Rate (ADR) Airbnb Trends in Pleven (2026)

Effective short term rental pricing strategy in Pleven involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pleven typically peaks in January and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $71+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $60 or more.
  • Typical properties (Median) charge around $53 per night.
  • Entry-level properties (Bottom 25%) earn around $48 per night.

Average Daily Rate (ADR) Trend by Month in Pleven

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Airbnb Seasonality Analysis & Trends in Pleven (2026)

Peak Season (March, July, May)
  • Revenue averages $695 per month
  • Occupancy rates average 43.2%
  • Daily rates average $53
Shoulder Season
  • Revenue averages $588 per month
  • Occupancy maintains around 35.7%
  • Daily rates hold near $55
Low Season (January, February, June)
  • Revenue drops to average $434 per month
  • Occupancy decreases to average 28.6%
  • Daily rates adjust to average $54

Seasonality Insights for Pleven

  • The Airbnb seasonality in Pleven shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pleven's highest earning potential, with monthly revenues capable of climbing to $760, occupancy reaching a high of 48.2%, and ADRs peaking at $57.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $319, occupancy could drop to 19.0%, and ADRs may adjust down to $50.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pleven.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pleven seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pleven (2026)

Exploring the top neighborhoods for short-term rentals in Pleven? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Center
The bustling heart of Pleven, offering a mix of historical sites, shops, and cafes. Ideal for visitors wanting to explore local culture and attractions.
Pleven Panorama, Saint Nicholas Church, Georgi Kavaljiev Museum, Pleven Regional History Museum
Pleven Park
A beautiful green space in the city, popular for relaxation and leisure activities. Attracts families and tourists looking for a serene environment.
Pleven Park, The Lake in the Park, Open-Air Theatre
Kailaka Park
A popular area known for its natural beauty and historic significance, offering outdoor activities and a unique experience away from the urban hustle.
Kailaka Fortress, Natural park, Scenic walking trails
Biala Varha
A residential area with a local feel, convenient for visitors looking to experience daily life in Pleven while being close to city amenities.
Local markets, Community parks, Nearby restaurants
Theatre Square
Cultural hub of Pleven, hosting various events and activities. Ideal for those wanting to immerse themselves in the local art scene.
The Theatre, Café spots, Art exhibitions
Pleven Vodenitsata
An area known for its historic mills and rural charm, perfect for those looking for a unique stay with a countryside vibe.
Historic water mills, Scenic river views, Rural local experiences
St. George's Church Area
A charming area with iconic architecture and a peaceful ambiance, ideal for visitors attracted to historical sites.
St. George's Church, Old streets, Cultural sites
Hristo Botev Park Area
A popular area known for its sports facilities and green spaces, attracting both locals and tourists looking for active leisure options.
Sports complex, Walking paths, Picnic spots

Understanding Airbnb License Requirements & STR Laws in Pleven (2026)

While Pleven, Pleven, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pleven to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Pleven (2026)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Plevenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Prime, central apartment

Prime, central apartment

Entire Place • 1 bedroom

$14,792
Revenue
82.2%
Occupancy
$49.27
Daily Rate
Luxury flat in Pleven

Luxury flat in Pleven

Entire Place • 1 bedroom

$13,678
Revenue
78.1%
Occupancy
$47.91
Daily Rate
City Center Stay with Children’s Corner

City Center Stay with Children’s Corner

Entire Place • 2 bedrooms

$12,907
Revenue
59.0%
Occupancy
$60.43
Daily Rate
House Apartment DI Center

House Apartment DI Center

Entire Place • 2 bedrooms

$11,272
Revenue
60.4%
Occupancy
$51.38
Daily Rate
Luxurious flat Pleven Center

Luxurious flat Pleven Center

Entire Place • 1 bedroom

$10,667
Revenue
60.3%
Occupancy
$49.12
Daily Rate
Bright Family Stay • Balcony • Med Uni • Parking

Bright Family Stay • Balcony • Med Uni • Parking

Entire Place • 2 bedrooms

$8,966
Revenue
41.6%
Occupancy
$59.19
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pleven (2026)

Learn from the best! This table showcases top-performing Airbnb hosts in Pleven based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Deivid3$27,6951564.95/5.0
Lora1$14,792404.98/5.0
Petya1$13,678435.00/5.0
Irina1$10,667494.92/5.0
Galin6$9,3631334.55/5.0
Katrin4$9,160884.62/5.0
Natali1$8,966874.95/5.0
Teodor1$6,932134.85/5.0
Martin1$5,894324.97/5.0
Лилия2$5,290204.78/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pleven.

Dive Deeper: Advanced Pleven STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pleven. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pleven Short-Term Rental Market Composition (2026): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pleven

  • The Pleven Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pleven, Apartment/Condo properties are the most common (82.8%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique (combined 3.4%) offer potential for unique stay experiences.

Pleven Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pleven

  • The dominant room capacity in Pleven is 1 bedroom listings, making up 58.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 89.6% of the active Airbnb listings in Pleven, indicating a high concentration in these sizes.
  • With over half the market (58.6%) consisting of studios or 1-bedroom units, Pleven is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (3.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Pleven.

Pleven Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pleven

  • The most common guest capacity trend in Pleven vacation rentals is listings accommodating 3 guests (31%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 3 guests and 4 guests dominate the Pleven STR market, accounting for 58.6% of listings.
  • 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pleven.
  • On average, properties in Pleven are equipped to host 3.8 guests.

Pleven Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pleven

  • The most common availability pattern in Pleven falls within the 271-366 days range, representing 75.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Pleven (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pleven Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (58.6%)

1 Night

17 listings

58.6% of total

2 Nights (31%)

2 Nights

9 listings

31% of total

30+ Nights (10.3%)

30+ Nights

3 listings

10.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Pleven is 1 Night, adopted by 58.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (89.6%) of the Pleven Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.3%) caters to monthly stays (30+ nights) in Pleven, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 58.6% of Pleven hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pleven.

Pleven Airbnb Cancellation Policy Trends Analysis (2026)

Flexible (75.9%)

Flexible

22 listings

75.9% of total

Moderate (20.7%)

Moderate

6 listings

20.7% of total

Strict

1 listings

3.4% of total

Cancellation Policy Insights for Pleven

  • The prevailing Airbnb cancellation policy trend in Pleven is Flexible, used by 75.9% of listings.
  • The market strongly favors guest-friendly terms, with 96.6% of listings offering Flexible or Moderate policies. This suggests guests in Pleven may expect booking flexibility.
  • Strict cancellation policies are quite rare (3.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 75.9% market standard in Pleven.
  • Given the high prevalence of Flexible policies (75.9%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 3.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pleven.

Pleven STR Booking Lead Time Analysis (2026)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pleven

  • The overall average booking lead time for vacation rentals in Pleven is 19 days.
  • Guests book furthest in advance for stays during May (average 44 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 7 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (26 days avg.) sees the longest lead times, while Fall (12 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Pleven.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 26 days) to capture early planners.
  • Monitor your own booking lead times against these Pleven averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pleven (2026)

Amenity Prevalence

Amenity Insights for Pleven

  • Essential amenities in Pleven that guests expect include: TV, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Hair dryer, Shampoo are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pleven: TV, Air conditioning, Wifi.
  • Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pleven to stay competitive.

Pleven Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pleven

  • The typical guest profile for Airbnb in Pleven consists of a mix of domestic (54%) and international guests, often arriving from nearby Sofia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
  • Domestic travelers account for 54.1% of guests.
  • Key international markets include Bulgaria (54.1%) and United Kingdom (14.3%).
  • Top languages spoken are English (42.9%) followed by Bulgarian (20.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pleven Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Apriltsi13$1,698$296.0531%
Pancharevo10$1,582$242.6717%
Govedartsi13$1,089$300.2923%
Sredec201$1,061$91.6446%
Triadica228$976$89.6646%
Oborishte144$847$74.7946%
Krasno selo54$762$65.5445%
Arbanassi13$727$128.7718%
Vazrajdane172$718$72.1041%
Sofia1,601$713$68.9343%

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