Shumen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shumen, Bulgaria
Is Airbnb profitable in Shumen in 2025? Explore comprehensive Airbnb analytics for Shumen, Shumen, Bulgaria to uncover income potential. This 2025 STR market report for Shumen, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Shumen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shumen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shumen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shumen (2025)
Understanding the monthly revenue variations for Airbnb listings in Shumen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shumen is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shumen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $931+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $546 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $327 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $208, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shumen
Shumen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shumen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shumen:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shumen
Average Daily Rate (ADR) Airbnb Trends in Shumen (2025)
Effective short term rental pricing strategy in Shumen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shumen typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $70 or more.
- Typical properties (Median) charge around $48 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Shumen
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Airbnb Seasonality Analysis & Trends in Shumen (2025)
Peak Season (March, June, September)
- Revenue averages $608 per month
- Occupancy rates average 29.7%
- Daily rates average $84
Shoulder Season
- Revenue averages $431 per month
- Occupancy maintains around 28.3%
- Daily rates hold near $78
Low Season (February, October, November)
- Revenue drops to average $306 per month
- Occupancy decreases to average 21.2%
- Daily rates adjust to average $77
Seasonality Insights for Shumen
- The Airbnb seasonality in Shumen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shumen's highest earning potential, with monthly revenues capable of climbing to $779, occupancy reaching a high of 31.2%, and ADRs peaking at $90.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $272, occupancy could drop to 20.1%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shumen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shumen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shumen (2025)
Exploring the top neighborhoods for short-term rentals in Shumen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center of Shumen | The heart of Shumen with a mix of historical and modern attractions. Ideal for tourists visiting local museums and parks. | Shumen Fortress, Cultural Center, Shumen Drama Theatre, Kotel Palace |
| Shumen Biopark | A natural escape from the city with beautiful landscapes and flora. Great for eco-tourism and families looking for outdoor activities. | Shumen Biopark, Hiking Trails, Natural History Museum |
| Khan Asparuh Park | A spacious park perfect for relaxation and leisure activities. Family-friendly and close to urban amenities. | Lake, Playgrounds, Walking Paths, Picnic Areas |
| Historical Museum of Shumen | Attracts history enthusiasts and tourists interested in Bulgarian heritage, providing rich educational experiences. | Historical Artifacts, Exhibitions, Guided Tours |
| Shumen Monument | A significant landmark in the city, drawing visitors interested in history and culture, particularly from nearby regions. | Monument Park, Scenic Views, Cultural Events |
| City of Shumen Shopping Mall | Popular shopping destination for locals and tourists, offering a variety of stores and dining options. | Shopping, Restaurants, Entertainment Complex |
| St. John of Rila Monastery | A spiritual and historical site drawing both religious pilgrims and tourists interested in architecture and tranquility. | Monastery Tours, Natural Surroundings |
| Local Wine Region | Known for its vineyards and wine production, attracting wine lovers and those seeking a unique tasting experience. | Wine Tours, Tastings, Vineyard Visits |
Understanding Airbnb License Requirements & STR Laws in Shumen (2025)
While Shumen, Shumen, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shumen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shumen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shumenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
MiTRa Classic Style Apartment
Entire Place • 2 bedrooms
MiTRa Apartment with Balcony
Entire Place • 1 bedroom
Cosy Villa Jardin featuring a swimming pool
Entire Place • 5 bedrooms
Water House
Entire Place • 2 bedrooms
Botevi Nights 4
Entire Place • 2 bedrooms
Cozy studio overlooking the forest!
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shumen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shumen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Диляна | 3 | $19,610 | 41 | 4.98/5.0 |
| Vanyo | 7 | $18,049 | 96 | 4.82/5.0 |
| Borislav | 2 | $7,853 | 35 | 4.92/5.0 |
| Jemal | 1 | $5,708 | 3 | 4.00/5.0 |
| Йоанна | 1 | $5,493 | 1 | Not Rated |
| Силвия | 1 | $5,088 | 14 | 4.71/5.0 |
| Milena | 1 | $2,644 | 5 | 4.60/5.0 |
| Dana | 2 | $2,638 | 6 | 5.00/5.0 |
| Elena Roxana | 1 | $2,500 | 30 | 5.00/5.0 |
| Стоян | 1 | $2,372 | 7 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shumen.
Dive Deeper: Advanced Shumen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shumen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShumen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shumen
- The Shumen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shumen, Apartment/Condo properties are the most common (60.9%), reflecting the local real estate landscape.
- Houses represent a significant 26.1% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
Shumen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shumen
- The dominant room capacity in Shumen is 1 bedroom listings, making up 56.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.2% of the active Airbnb listings in Shumen, indicating a high concentration in these sizes.
- With over half the market (56.5%) consisting of studios or 1-bedroom units, Shumen is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Shumen.
Shumen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shumen
- The most common guest capacity trend in Shumen vacation rentals is listings accommodating 2 guests (26.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Shumen STR market, accounting for 52.2% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shumen.
- On average, properties in Shumen are equipped to host 3.3 guests.
Shumen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shumen
- The most common availability pattern in Shumen falls within the 271-366 days range, representing 78.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shumen (52.2%), reflecting common guest stay durations or potential owner blocking patterns.
Shumen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
81% of total
2 Nights
4 listings
19% of total
Key Insights
- The most prevalent minimum stay requirement in Shumen is 1 Night, adopted by 81% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Shumen Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 81% of Shumen hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shumen.
Shumen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
87% of total
Moderate
2 listings
8.7% of total
Strict
1 listings
4.3% of total
Cancellation Policy Insights for Shumen
- The prevailing Airbnb cancellation policy trend in Shumen is Flexible, used by 87% of listings.
- The market strongly favors guest-friendly terms, with 95.7% of listings offering Flexible or Moderate policies. This suggests guests in Shumen may expect booking flexibility.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 87% market standard in Shumen.
- Given the high prevalence of Flexible policies (87%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shumen.
Shumen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shumen
- The overall average booking lead time for vacation rentals in Shumen is 28 days.
- Guests book furthest in advance for stays during September (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Shumen.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Shumen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shumen (2025)
Amenity data is currently unavailable for Shumen.
Shumen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shumen
- The typical guest profile for Airbnb in Shumen consists of predominantly international visitors (67%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 33.3% of guests.
- Key international markets include Bulgaria (33.3%) and United States (11.1%).
- Top languages spoken are English (33.3%) followed by Bulgarian (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shumen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Balotești | 11 | $1,239 | $162.80 | 44% |
| Arbanassi | 10 | $962 | $141.89 | 20% |
| Bucharest | 4,312 | $740 | $75.29 | 43% |
| Otopeni | 96 | $701 | $71.29 | 42% |
| Voluntari | 116 | $583 | $80.49 | 37% |
| Veliko Tarnovo | 201 | $505 | $74.78 | 31% |
| Popești-Leordeni | 26 | $448 | $54.50 | 43% |
| Varna | 1,362 | $416 | $73.77 | 37% |
| Aheloy | 35 | $415 | $93.89 | 37% |
| Târgoviște | 24 | $411 | $51.52 | 35% |