Smolyan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Smolyan, Bulgaria
Is Airbnb profitable in Smolyan in 2025? Explore comprehensive Airbnb analytics for Smolyan, Smolyan, Bulgaria to uncover income potential. This 2025 STR market report for Smolyan, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Smolyan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Smolyan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Smolyan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Smolyan (2025)
Understanding the monthly revenue variations for Airbnb listings in Smolyan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Smolyan is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Smolyan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,410+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $888 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $449 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $236, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Smolyan
Smolyan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Smolyan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Smolyan:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Smolyan
Average Daily Rate (ADR) Airbnb Trends in Smolyan (2025)
Effective short term rental pricing strategy in Smolyan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Smolyan typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $166+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Smolyan
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Airbnb Seasonality Analysis & Trends in Smolyan (2025)
Peak Season (February, August, January)
- Revenue averages $977 per month
- Occupancy rates average 33.8%
- Daily rates average $104
Shoulder Season
- Revenue averages $615 per month
- Occupancy maintains around 22.5%
- Daily rates hold near $102
Low Season (June, October, November)
- Revenue drops to average $406 per month
- Occupancy decreases to average 16.7%
- Daily rates adjust to average $103
Seasonality Insights for Smolyan
- The Airbnb seasonality in Smolyan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Smolyan's highest earning potential, with monthly revenues capable of climbing to $1,151, occupancy reaching a high of 41.5%, and ADRs peaking at $105.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $330, occupancy could drop to 14.5%, and ADRs may adjust down to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Smolyan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Smolyan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Smolyan (2025)
Exploring the top neighborhoods for short-term rentals in Smolyan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pamporovo | A popular ski resort known for its beautiful nature and winter sports. Ideal for tourists looking for winter adventures and cozy chalets. | Ski slopes, Snowboarding, Hiking trails, Pamporovo ski lift, Smolyan Lakes |
| Smolyan Lakes | Stunning natural region with serene lakes and rich flora and fauna, perfect for eco-tourism and relaxation. | Smolyan Lakes, Hiking, Nature walks, Bird watching, Picnic spots |
| Momchilovtsi | A picturesque village with traditional Bulgarian architecture offering a tranquil retreat and cultural experiences, great for guests seeking peace. | Traditional Bulgarian houses, Cultural festivals, Hiking, Local cuisine, Village tourism |
| Chepelare | Another excellent ski destination with beautiful landscapes. Attracts both winter sports enthusiasts and nature lovers during the summer. | Chepelare ski resort, Mountain trails, Traditional taverns, Cultural heritage sites, Nature walks |
| Rhodope Mountains | Known for its breathtaking landscapes and hiking opportunities, attracting tourists year-round for adventure and exploration. | Hiking, Scenic views, Cultural heritage, Mountain villages, Eco-tourism |
| Smolyan | The main city in the region, offering access to amenities and cultural experiences while being a gateway to natural attractions. | Historical museum, City park, Local markets, Restaurants, Cafes |
| Shiroka Laka | A charming village known for its architecture and folklore, ideal for guests interested in Bulgarian culture and traditions. | Cultural heritage, Traditional houses, Folklore festivals, Local crafts, Nature walks |
| Devils Bridge | A historical bridge and nearby natural wonders, excellent for day trips and nature photography. | Devils Bridge, Hiking trails, Scenic viewpoints, Photography spots, Nature exploration |
Understanding Airbnb License Requirements & STR Laws in Smolyan (2025)
While Smolyan, Smolyan, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Smolyan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Smolyan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Smolyanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Home Away From Home Apartment
Entire Place • 2 bedrooms
Villa Brezite
Entire Place • 3 bedrooms
Luxury Flat in Grand Resort Pamporovo
Entire Place • 1 bedroom
Feel at home in Rhodope Escape
Entire Place • 1 bedroom
Ski dreams apartment- Ski to door acces !
Entire Place • 2 bedrooms
Apart 47
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Smolyan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Smolyan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ivana | 1 | $20,230 | 26 | 5.00/5.0 |
| Boris | 2 | $16,709 | 26 | 5.00/5.0 |
| Тома | 1 | $16,407 | 5 | 5.00/5.0 |
| Vladimir | 2 | $15,681 | 4 | 5.00/5.0 |
| Marina | 2 | $12,849 | 11 | 4.89/5.0 |
| Ventsislav | 1 | $11,947 | 20 | 4.95/5.0 |
| Yordanka | 2 | $11,777 | 13 | 5.00/5.0 |
| Nadia | 1 | $10,373 | 30 | 4.83/5.0 |
| Ayten | 1 | $9,425 | 8 | 4.63/5.0 |
| Gergana | 1 | $9,239 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Smolyan.
Dive Deeper: Advanced Smolyan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Smolyan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSmolyan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Smolyan
- The Smolyan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.4% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Smolyan, Apartment/Condo properties are the most common (82.2%), reflecting the local real estate landscape.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.4%) offer potential for unique stay experiences.
Smolyan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Smolyan
- The dominant room capacity in Smolyan is 1 bedroom listings, making up 64.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.2% of the active Airbnb listings in Smolyan, indicating a high concentration in these sizes.
- With over half the market (64.4%) consisting of studios or 1-bedroom units, Smolyan is particularly well-suited for individuals or couples.
Smolyan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Smolyan
- The most common guest capacity trend in Smolyan vacation rentals is listings accommodating 4 guests (47.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Smolyan STR market, accounting for 63.0% of listings.
- 26.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Smolyan.
- On average, properties in Smolyan are equipped to host 4.5 guests.
Smolyan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Smolyan
- The most common availability pattern in Smolyan falls within the 271-366 days range, representing 91.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Smolyan (49.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Smolyan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
24.7% of total
2 Nights
28 listings
38.4% of total
3 Nights
8 listings
11% of total
4-6 Nights
3 listings
4.1% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
15 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Smolyan is 2 Nights, adopted by 38.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.1%) of the Smolyan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Smolyan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.4% of Smolyan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Smolyan.
Smolyan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
27 listings
38% of total
Moderate
24 listings
33.8% of total
Firm
8 listings
11.3% of total
Strict
12 listings
16.9% of total
Cancellation Policy Insights for Smolyan
- The prevailing Airbnb cancellation policy trend in Smolyan is Flexible, used by 38% of listings.
- The market strongly favors guest-friendly terms, with 71.8% of listings offering Flexible or Moderate policies. This suggests guests in Smolyan may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38% market standard in Smolyan.
- Regularly review your cancellation policy against competitors and market demand shifts in Smolyan.
Smolyan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Smolyan
- The overall average booking lead time for vacation rentals in Smolyan is 29 days.
- Guests book furthest in advance for stays during July (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Smolyan.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Smolyan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Smolyan (2025)
Amenity Prevalence
Amenity Insights for Smolyan
- Popular amenities like Wifi, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Smolyan to stay competitive.
Smolyan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Smolyan
- The typical guest profile for Airbnb in Smolyan consists of a mix of domestic (43%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 43.3% of guests.
- Key international markets include Bulgaria (43.3%) and United Kingdom (19.4%).
- Top languages spoken are English (43.4%) followed by Bulgarian (15.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Smolyan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Apriltsi | 12 | $1,726 | $299.94 | 25% |
| Νέα Μουδανιά | 18 | $1,635 | $190.29 | 45% |
| Panorama Municipal Unit | 13 | $1,547 | $258.99 | 30% |
| Pancharevo | 10 | $1,527 | $261.84 | 17% |
| Municipality of Nea Propontida | 67 | $1,150 | $198.43 | 42% |
| Prinos | 19 | $1,120 | $213.95 | 41% |
| Sredec | 207 | $1,102 | $90.73 | 45% |
| Πόρτες | 19 | $1,087 | $175.08 | 37% |
| Μεσημέρι | 10 | $1,084 | $160.15 | 35% |
| Ολυμπιάδα | 25 | $1,079 | $158.22 | 36% |