La Unión Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Antioquia, Colombia
Is Airbnb profitable in La Unión in 2025? Explore comprehensive Airbnb analytics for La Unión, Antioquia, Colombia to uncover income potential. This 2025 STR market report for La Unión, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in La Unión, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Unión Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Unión Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Unión (2025)
Understanding the monthly revenue variations for Airbnb listings in La Unión is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Unión is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Unión across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,561+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $895 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $549 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $283, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Unión
La Unión Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Unión STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Unión:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Unión
Average Daily Rate (ADR) Airbnb Trends in La Unión (2025)
Effective short term rental pricing strategy in La Unión involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Unión typically peaks in April and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $110+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $82 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in La Unión
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Airbnb Seasonality Analysis & Trends in La Unión (2025)
Peak Season (May, June, April)
- Revenue averages $1,396 per month
- Occupancy rates average 24.9%
- Daily rates average $59
Shoulder Season
- Revenue averages $542 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $58
Low Season (January, February, December)
- Revenue drops to average $380 per month
- Occupancy decreases to average 22.3%
- Daily rates adjust to average $59
Seasonality Insights for La Unión
- The Airbnb seasonality in La Unión shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Unión's highest earning potential, with monthly revenues capable of climbing to $1,658, occupancy reaching a high of 34.5%, and ADRs peaking at $61.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $262, occupancy could drop to 16.4%, and ADRs may adjust down to $56.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Unión.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Unión seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Unión (2025)
Exploring the top neighborhoods for short-term rentals in La Unión? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Fe de Antioquia | A historic town with colonial architecture and a warm climate, attracting tourists for its cultural heritage and hospitality. | Puente de Occidente, Catedral Basílica Metropolitana, Parque Principal, Museo Juan del Corral, Casa de la Cultura |
| Jardín | Known for its stunning landscapes and coffee plantations, Jardín is a picturesque town that attracts nature lovers and coffee tourists. | Jardín's main square, Cerro de la Cuchilla, Coffee plantations, La Cueva del Esplendor, Parroquia de Jardín |
| Guatapé | Famous for its colorful zócalos and the iconic El Peñol rock, Guatapé draws both adventure seekers and leisure travelers. | El Peñol, Guatapé Lake, Pueblo de Guatapé, Water sports, Zócalos |
| El Retiro | A serene town close to Medellín, popular for its nature and escape from urban life, attracting families and nature enthusiasts. | La Ceja Park, Cascada de El Retiro, Coffee farms, Mirador de La Josefa |
| Sonsón | A quaint town located in the highlands, known for its scenic beauty and traditional festivals, appealing to cultural tourists. | Sonsón's main square, Festival del pasillo, Cascadas de El Chocó, Church of Saint Anthony |
| Rionegro | A rapidly growing city near the airport, offering a mix of modern amenities and historical sites, attractive for business travelers. | San Vicente de Paul Cathedral, Rionegro's main plaza, Pablo VI park, Cerro del Orejano |
| La Ceja | Known for its agricultural focus and pleasant climate, La Ceja is a hidden gem attracting visitors seeking tranquility and nature. | La Ceja's central park, Río Claro, Huertas de la vereda, Local farms |
| Abejorral | A small town that is rich in history and culture, attracting visitors interested in traditional Colombian heritage and rural tourism. | Casa de la Cultura, Abejorral's church, Cascada de la Samaria, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in La Unión (2025)
Yes, La Unión, Antioquia, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Unión to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in La Unión (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Uniónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet Los Alpes
Entire Place • 2 bedrooms
Finca de descanso familiar en san Pedro
Entire Place • 5 bedrooms
Wooden Mountain Cabin with lounge net, fast wifi
Entire Place • 1 bedroom
cabaña a 20 minutos de Medellín
Entire Place • 1 bedroom
Finca La Ilusión Para descansar y compartir
Entire Place • 6 bedrooms
Encanto Rural, Apartamento
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Unión (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Unión based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ivancho | 1 | $19,270 | 118 | 4.98/5.0 |
| Host #546037205 | 1 | $10,223 | 0 | 0.00/5.0 |
| Carolina | 1 | $9,007 | 36 | 5.00/5.0 |
| Host #485984198 | 1 | $7,708 | 0 | 0.00/5.0 |
| Host #459604804 | 1 | $7,102 | 1 | 0.00/5.0 |
| Host #69541739 | 1 | $6,537 | 0 | 0.00/5.0 |
| Sergio | 2 | $6,293 | 4 | 2.50/5.0 |
| Luis Fernando | 1 | $5,393 | 10 | 4.70/5.0 |
| Johan Sebastian | 2 | $4,902 | 12 | 4.69/5.0 |
| Juan Esteban | 3 | $4,740 | 204 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Unión.
Dive Deeper: Advanced La Unión STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Unión. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Unión Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Unión
- The La Unión Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Unión, Outdoor/Unique properties are the most common (31.6%), reflecting the local real estate landscape.
- Houses represent a significant 21.1% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
La Unión Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Unión
- The dominant room capacity in La Unión is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.6% of the active Airbnb listings in La Unión, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Unión.
La Unión Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Unión
- The most common guest capacity trend in La Unión vacation rentals is listings accommodating 2 guests (26.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the La Unión STR market, accounting for 47.4% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Unión.
- On average, properties in La Unión are equipped to host 4.3 guests.
La Unión Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Unión
- The most common availability pattern in La Unión falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in La Unión (57.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Unión Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
83.3% of total
2 Nights
1 listings
5.6% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in La Unión is 1 Night, adopted by 83.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.9%) of the La Unión Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 83.3% of La Unión hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Unión.
La Unión Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
41.7% of total
Moderate
3 listings
25% of total
Firm
2 listings
16.7% of total
Strict
2 listings
16.7% of total
Cancellation Policy Insights for La Unión
- The prevailing Airbnb cancellation policy trend in La Unión is Flexible, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.7% market standard in La Unión.
- Regularly review your cancellation policy against competitors and market demand shifts in La Unión.
La Unión STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Unión
- The overall average booking lead time for vacation rentals in La Unión is 14 days.
- Guests book furthest in advance for stays during April (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (23 days avg.) sees the longest lead times, while Summer (7 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (14 days) as a baseline for your pricing and availability strategy in La Unión.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these La Unión averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Unión (2025)
Amenity Prevalence
Amenity Insights for La Unión
- Popular amenities like Wifi, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Unión to stay competitive.
La Unión Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Unión
- The typical guest profile for Airbnb in La Unión consists of primarily domestic travelers (80%), often arriving from nearby Medellín, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 79.7% of guests.
- Key international markets include Colombia (79.7%) and United States (13%).
- Top languages spoken are Spanish (52.9%) followed by English (38.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Medellín and Antioquia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Unión Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vereda Curazao | 10 | $4,322 | $679.68 | 22% |
| San Nicolás | 22 | $3,325 | $356.14 | 30% |
| Cauca Viejo | 25 | $2,432 | $265.42 | 27% |
| Córdoba | 22 | $2,235 | $253.55 | 26% |
| Antioquia | 20 | $1,875 | $247.11 | 25% |
| Sopetrán | 174 | $1,669 | $223.76 | 22% |
| Sajonia | 31 | $1,636 | $220.09 | 33% |
| Copacabana | 98 | $1,493 | $208.87 | 26% |
| Girardota | 40 | $1,423 | $223.42 | 21% |
| Riosucio | 13 | $1,335 | $111.47 | 30% |