Matanzas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Matanzas, Cuba
Is Airbnb profitable in Matanzas in 2025? Explore comprehensive Airbnb analytics for Matanzas, Matanzas, Cuba to uncover income potential. This 2025 STR market report for Matanzas, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 76 active listings.
Whether you're considering an Airbnb investment in Matanzas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matanzas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matanzas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matanzas (2025)
Understanding the monthly revenue variations for Airbnb listings in Matanzas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matanzas is typically March, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matanzas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $774+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $417 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $218 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $106, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matanzas
Matanzas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matanzas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matanzas:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matanzas
Average Daily Rate (ADR) Airbnb Trends in Matanzas (2025)
Effective short term rental pricing strategy in Matanzas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matanzas typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $80+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $44 or more.
- Typical properties (Median) charge around $28 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Matanzas
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Airbnb Seasonality Analysis & Trends in Matanzas (2025)
Peak Season (March, January, October)
- Revenue averages $519 per month
- Occupancy rates average 35.5%
- Daily rates average $44
Shoulder Season
- Revenue averages $381 per month
- Occupancy maintains around 28.7%
- Daily rates hold near $44
Low Season (May, June, November)
- Revenue drops to average $263 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $44
Seasonality Insights for Matanzas
- The Airbnb seasonality in Matanzas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matanzas's highest earning potential, with monthly revenues capable of climbing to $538, occupancy reaching a high of 43.7%, and ADRs peaking at $45.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $221, occupancy could drop to 19.1%, and ADRs may adjust down to $43.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matanzas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matanzas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matanzas (2025)
Exploring the top neighborhoods for short-term rentals in Matanzas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Varadero | Famous beach resort town known for its stunning white-sand beaches and turquoise waters. Ideal for tourists seeking sun, relaxation, and various water sports. | Varadero Beach, Josone Park, Delfinario, Casa Dupont, Cueva de Saturno, Varadero Golf Club |
| Matanzas City Center | The historical and cultural hub of Matanzas, rich in architecture and Cuban culture. Attracts visitors interested in the arts and local history. | Teatro Sauto, Museo Nacional de Punta de Maisi, Puente de la Concordia, Valle de Yumuri, Plaza de La Vigia, Museo de Bellas Artes |
| Bellamar Caves | Natural attraction with stunning geological formations. Popular for eco-tourism and adventure seekers looking to explore unique cave systems. | Cueva de Bellamar, Cueva de Saturno, Visites guiadas a las cavernas, Naturaleza y aventura |
| Cayo Blanco | An idyllic small island paradise close to Varadero, known for its beautiful beaches and snorkeling opportunities. Perfect for day trips from Varadero. | Cayo Blanco Beach, Snorkeling Tours, Boat Trips, Marine Life Observations |
| Playas de Jibacoa | Beautiful beaches located between Havana and Varadero. Ideal for relaxation and offers less crowded beach experiences. | Jibacoa Beach, Diving and Snorkeling, Eco-Tourism Activities, Quiet Getaways |
| Colón | A small town with rich history and rural Cuban lifestyle. Attracts visitors looking for authenticity and local culture away from tourist spots. | Local Markets, Traditional Cuban Cuisine, Cuban Music Events |
| Guanabo Beach | Popular among locals and tourists alike, known for its lively beach atmosphere and proximity to Havana. Great for beach outings and nightlife. | Guanabo Beach, Local Restaurants and Bars, Havana Nightlife |
| Santa Marta | A beach area known for its scenic beauty and tranquility. Offers a more laid-back atmosphere than Varadero, perfect for relaxation. | Santa Marta Beach, Nature Trails, Scenic Views |
Understanding Airbnb License Requirements & STR Laws in Matanzas (2025)
While Matanzas, Matanzas, Cuba currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matanzas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Matanzas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matanzasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Cuba - Best for Families, place for 12
Entire Place • 5 bedrooms
Casa Luna - Best Option apartment with rooftop
Entire Place • 3 bedrooms
Beautiful views over the sea with Pool in Matanzas
Entire Place • 2 bedrooms
Bungalow over the sea with Pool & Beautiful views
Entire Place • 2 bedrooms
Majestic house with four rooms in Matazas's center
Entire Place • 4 bedrooms
2 villas en Hermoso garden (doña edita)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matanzas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matanzas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ronel | 3 | $58,761 | 50 | 4.80/5.0 |
| Alay | 7 | $24,801 | 727 | 4.83/5.0 |
| Arianne | 4 | $17,206 | 54 | 4.92/5.0 |
| Carlos | 3 | $16,614 | 99 | 4.74/5.0 |
| Carlos Freyre | 2 | $15,742 | 12 | 4.88/5.0 |
| Dra.Diancys | 3 | $14,243 | 83 | 4.82/5.0 |
| Emmanuel | 5 | $13,727 | 50 | 4.29/5.0 |
| Joel | 3 | $6,295 | 72 | 4.88/5.0 |
| Felix | 2 | $5,323 | 417 | 4.85/5.0 |
| Noel | 3 | $5,313 | 308 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matanzas.
Dive Deeper: Advanced Matanzas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matanzas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatanzas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matanzas
- The Matanzas Airbnb market composition is heavily skewed towards Private Room listings, which make up 52.6% of the 76 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Matanzas, Hotel/Boutique properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 21.1% portion, catering likely to families or larger groups.
- The presence of 57.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
Matanzas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matanzas
- The dominant room capacity in Matanzas is 1 bedroom listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.6% of the active Airbnb listings in Matanzas, indicating a high concentration in these sizes.
Matanzas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matanzas
- The most common guest capacity trend in Matanzas vacation rentals is listings accommodating 2 guests (21.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Matanzas STR market, accounting for 36.9% of listings.
- 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matanzas.
- On average, properties in Matanzas are equipped to host 2.6 guests.
Matanzas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matanzas
- The most common availability pattern in Matanzas falls within the 271-366 days range, representing 65.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Matanzas (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matanzas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
74 listings
97.4% of total
2 Nights
2 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Matanzas is 1 Night, adopted by 97.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Matanzas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 97.4% of Matanzas hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matanzas.
Matanzas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
35 listings
47.3% of total
Moderate
23 listings
31.1% of total
Firm
13 listings
17.6% of total
Strict
3 listings
4.1% of total
Cancellation Policy Insights for Matanzas
- The prevailing Airbnb cancellation policy trend in Matanzas is Flexible, used by 47.3% of listings.
- The market strongly favors guest-friendly terms, with 78.4% of listings offering Flexible or Moderate policies. This suggests guests in Matanzas may expect booking flexibility.
- Strict cancellation policies are quite rare (4.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.3% market standard in Matanzas.
- Using a Strict policy might deter some guests, as only 4.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Matanzas.
Matanzas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matanzas
- The overall average booking lead time for vacation rentals in Matanzas is 31 days.
- Guests book furthest in advance for stays during November (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (39 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Matanzas.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Matanzas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matanzas (2025)
Amenity Prevalence
Amenity Insights for Matanzas
- Essential amenities in Matanzas that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hangers, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matanzas: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Hangers or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matanzas to stay competitive.
Matanzas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matanzas
- The typical guest profile for Airbnb in Matanzas consists of predominantly international visitors (100%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Canada (26.2%) and United States (16.4%).
- Top languages spoken are English (41.1%) followed by Spanish (25.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matanzas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stock Island | 112 | $9,764 | $746.85 | 47% |
| Key West | 1,099 | $7,915 | $632.79 | 47% |
| Duck Key | 56 | $5,918 | $499.73 | 45% |
| Little Torch Key | 19 | $5,577 | $725.93 | 31% |
| Marathon | 942 | $5,189 | $499.59 | 43% |
| Cudjoe Key | 141 | $4,688 | $374.71 | 47% |
| Key Colony Beach | 248 | $4,618 | $385.69 | 47% |
| Islamorada | 326 | $4,370 | $618.64 | 36% |
| Summerland Key | 55 | $4,336 | $480.69 | 40% |
| Layton | 11 | $4,020 | $464.38 | 37% |