Greater Accra Region Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Greater Accra Region, Ghana
Is Airbnb profitable in Greater Accra Region in 2025? Explore comprehensive Airbnb analytics for Greater Accra Region, Greater Accra Region, Ghana to uncover income potential. This 2025 STR market report for Greater Accra Region, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Greater Accra Region, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Greater Accra Region Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Greater Accra Region Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Greater Accra Region (2025)
Understanding the monthly revenue variations for Airbnb listings in Greater Accra Region is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Greater Accra Region is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Greater Accra Region across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,450+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,484 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $827 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $507, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Greater Accra Region
Greater Accra Region Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Greater Accra Region STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Greater Accra Region:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Greater Accra Region
Average Daily Rate (ADR) Airbnb Trends in Greater Accra Region (2025)
Effective short term rental pricing strategy in Greater Accra Region involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Greater Accra Region typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $101 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Greater Accra Region
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Airbnb Seasonality Analysis & Trends in Greater Accra Region (2025)
Peak Season (May, June, March)
- Revenue averages $3,922 per month
- Occupancy rates average 39.2%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,396 per month
- Occupancy maintains around 33.8%
- Daily rates hold near $116
Low Season (January, February, December)
- Revenue drops to average $573 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $164
Seasonality Insights for Greater Accra Region
- The Airbnb seasonality in Greater Accra Region shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Greater Accra Region's highest earning potential, with monthly revenues capable of climbing to $4,415, occupancy reaching a high of 62.1%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $515, occupancy could drop to 17.1%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Greater Accra Region.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Greater Accra Region seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Greater Accra Region (2025)
Exploring the top neighborhoods for short-term rentals in Greater Accra Region? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Osu | Osu is a vibrant neighborhood in Accra known for its nightlife, restaurants, and shops. It's a favorite amongst both locals and tourists for its lively atmosphere and cultural offerings. | Oxford Street, Independence Arch, Kwame Nkrumah Mausoleum, Labadi Beach, Restaurants and Bars |
| Labadi | Labadi is famous for its beautiful beach, making it a top destination for both relaxation and fun. It attracts beach-goers and tourists looking for leisure activities. | Labadi Beach, Labadi Beach Hotel, Horse riding, Water sports, Nearby markets |
| East Legon | East Legon is an upscale area known for its residential communities and international schools. It is popular among expatriates and affluent locals. | Accra Mall, Boti Falls, Nightlife spots, Restaurants, Shopping centers |
| Cantonments | Cantonments is a prestigious area with embassies, international schools, and modern amenities. It appeals to business travelers and expatriates. | British High Commission, Cantonments Market, Restaurants, Local cafes, Parks |
| Airport Residential Area | Located near the airport, this area is ideal for travelers. It offers a mix of luxury hotels, guesthouses, and easy airport access. | Kotoka International Airport, Luxury hotels, Restaurants, Shopping districts, Parks |
| Tema | Tema is a port city that offers a unique experience with its industrial charm and coastal attractions. It's a good spot for those interested in maritime activities. | Tema Port, Sapphire Beach, Community 1 Market, Local eateries, Fishing activities |
| Achimota | Achimota is known for its green spaces and residential neighborhoods. It's a peaceful area that attracts those looking for a quieter stay in Accra. | Achimota Forest, Achimota Golf Club, Shopping centers, Local markets, Community parks |
| Teshie | Teshie is a coastal community known for its vibrant culture and beach activities. It's a great spot for visitors looking for authentic Ghanaian experiences by the sea. | Teshie Beach, Teshie Nungua Estate, Local seafood markets, Cultural festivals, Fishing boats |
Understanding Airbnb License Requirements & STR Laws in Greater Accra Region (2025)
While Greater Accra Region, Greater Accra Region, Ghana currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Greater Accra Region to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Greater Accra Region (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Greater Accra Regionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Windy Way Beach House Prampram
Entire Place • 3 bedrooms
Furnished 4 BDR
Entire Place • 4 bedrooms
Comfortable space
Entire Place • 5 bedrooms
Gated community 2 bed with swimming pool
Entire Place • 2 bedrooms
Blessed and cheerful 5 bedroom home, spacious!
Entire Place • 5 bedrooms
Dramani Villa
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Greater Accra Region (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Greater Accra Region based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #271338161 | 1 | $174,033 | 0 | 0.00/5.0 |
| Host #478587004 | 1 | $20,284 | 0 | 0.00/5.0 |
| Host #432645117 | 1 | $13,814 | 0 | 0.00/5.0 |
| Host #482602457 | 2 | $13,751 | 0 | 0.00/5.0 |
| Eric | 2 | $12,965 | 23 | 4.97/5.0 |
| Host #480561927 | 1 | $11,788 | 0 | 0.00/5.0 |
| Host #494814354 | 1 | $8,186 | 0 | 0.00/5.0 |
| Sharon | 2 | $7,883 | 12 | 4.95/5.0 |
| Isaac | 1 | $7,430 | 13 | 4.85/5.0 |
| Host #302910954 | 1 | $6,752 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Greater Accra Region.
Dive Deeper: Advanced Greater Accra Region STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Greater Accra Region. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGreater Accra Region Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Greater Accra Region
- The Greater Accra Region Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.3% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Greater Accra Region, House properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 55.2% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Greater Accra Region Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Greater Accra Region
- The dominant room capacity in Greater Accra Region is 2 bedrooms listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.9% of the active Airbnb listings in Greater Accra Region, indicating a high concentration in these sizes.
- A significant 31.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Greater Accra Region.
Greater Accra Region Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Greater Accra Region
- The most common guest capacity trend in Greater Accra Region vacation rentals is listings accommodating 4 guests (34.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Greater Accra Region STR market, accounting for 65.5% of listings.
- 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Greater Accra Region.
- On average, properties in Greater Accra Region are equipped to host 3.8 guests.
Greater Accra Region Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Greater Accra Region
- The most common availability pattern in Greater Accra Region falls within the 271-366 days range, representing 89.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Greater Accra Region (69%), reflecting common guest stay durations or potential owner blocking patterns.
Greater Accra Region Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
67.9% of total
2 Nights
2 listings
7.1% of total
3 Nights
3 listings
10.7% of total
4-6 Nights
2 listings
7.1% of total
7-29 Nights
1 listings
3.6% of total
30+ Nights
1 listings
3.6% of total
Key Insights
- The most prevalent minimum stay requirement in Greater Accra Region is 1 Night, adopted by 67.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Greater Accra Region Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67.9% of Greater Accra Region hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Greater Accra Region.
Greater Accra Region Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
55.6% of total
Moderate
3 listings
33.3% of total
Firm
1 listings
11.1% of total
Cancellation Policy Insights for Greater Accra Region
- The prevailing Airbnb cancellation policy trend in Greater Accra Region is Flexible, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 88.9% of listings offering Flexible or Moderate policies. This suggests guests in Greater Accra Region may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55.6% market standard in Greater Accra Region.
- Given the high prevalence of Flexible policies (55.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Greater Accra Region.
Greater Accra Region STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Greater Accra Region
- The overall average booking lead time for vacation rentals in Greater Accra Region is 32 days.
- Guests book furthest in advance for stays during August (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Spring (5 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Greater Accra Region.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Greater Accra Region averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Greater Accra Region (2025)
Amenity Prevalence
Amenity Insights for Greater Accra Region
- Essential amenities in Greater Accra Region that guests expect include: Free parking on premises, TV, Wifi, Kitchen, Air conditioning, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Greater Accra Region: Free parking on premises, TV, Wifi, Kitchen, Air conditioning, Washer.
- Prioritize adding missing essentials: Washer.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Greater Accra Region to stay competitive.
Greater Accra Region Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Greater Accra Region
- The typical guest profile for Airbnb in Greater Accra Region consists of predominantly international visitors (71%), with top international origins including Ghana, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 28.6% of guests.
- Key international markets include United States (28.6%) and Ghana (28.6%).
- Top languages spoken are English (53.3%) followed by French (26.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Ghana.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Greater Accra Region Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| East Legon Hills | 19 | $1,305 | $185.32 | 28% |
| Agbogba | 55 | $997 | $174.45 | 27% |
| Haatso | 48 | $799 | $105.78 | 25% |
| Adenta Municipal | 76 | $797 | $121.45 | 28% |
| Accra | 3,099 | $759 | $109.95 | 29% |
| Prampram | 19 | $749 | $174.29 | 20% |
| Kokrobite | 47 | $725 | $119.74 | 20% |
| Takoradi | 16 | $617 | $82.44 | 20% |
| Elmina | 13 | $602 | $106.08 | 23% |
| North Legon | 25 | $583 | $76.34 | 28% |