Marmora Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy
Is Airbnb profitable in Marmora in 2025? Explore comprehensive Airbnb analytics for Marmora, Piedmont, Italy to uncover income potential. This 2025 STR market report for Marmora, based on AirROI data from March 2024 to February 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Marmora, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marmora Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marmora Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marmora (2025)
Understanding the monthly revenue variations for Airbnb listings in Marmora is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marmora is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marmora across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,511+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,757 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $691 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $380, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marmora
Marmora Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marmora STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marmora:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marmora
Average Daily Rate (ADR) Airbnb Trends in Marmora (2025)
Effective short term rental pricing strategy in Marmora involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marmora typically peaks in October and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $599+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $557 or more.
- Typical properties (Median) charge around $208 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Marmora
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Airbnb Seasonality Analysis & Trends in Marmora (2025)
Peak Season (July, August, September)
- Revenue averages $1,718 per month
- Occupancy rates average 40.4%
- Daily rates average $237
Shoulder Season
- Revenue averages $1,202 per month
- Occupancy maintains around 24.0%
- Daily rates hold near $276
Low Season (January, February, December)
- Revenue drops to average $441 per month
- Occupancy decreases to average 15.1%
- Daily rates adjust to average $413
Seasonality Insights for Marmora
- The Airbnb seasonality in Marmora shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marmora's highest earning potential, with monthly revenues capable of climbing to $1,788, occupancy reaching a high of 52.4%, and ADRs peaking at $533.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $382, occupancy could drop to 10.7%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marmora.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marmora seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marmora (2025)
Exploring the top neighborhoods for short-term rentals in Marmora? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marmora Town Center | The heart of Marmora with charming local shops, cafes, and easy access to transport. This area attracts visitors looking for an authentic Italian experience and local culture. | Marmora's Main Square, Local Artisan Shops, Cafes and Restaurants, Historic Buildings, Local Cultural Events |
| Marmora Nature Park | A beautiful area for nature lovers, offering hiking, relaxation, and stunning views. It's perfect for guests seeking outdoor activities and tranquility. | Hiking Trails, Picnic Areas, Scenic Views, Wildlife Watching, Photography Spots |
| Nearby Ski Resorts | Marmora is close to ski resorts, making it a great choice for winter sports enthusiasts. Attracts a niche audience of winter travelers. | Ski Slopes, Snowboarding, Winter Hikes, Ski Equipment Rentals |
| Cultural Heritage Sites | Close to historical and cultural landmarks, this area appeals to tourists interested in Italian history and architecture. | Historic Churches, Museums, Local Historical Tours, Art Exhibitions |
| Cuisine Experience | Marmora offers an authentic taste of Piedmont through its local cuisine. Visitors come for culinary classes and wine tastings. | Wine Tours, Cooking Classes, Local Restaurants, Food Festivals |
| Rural Retreats | For guests looking for a peaceful countryside escape, the rural areas around Marmora offer a relaxing experience away from city life. | Vineyards, Farm Stays, Countryside Tours, Nature Walks |
| Local Markets | Marmora hosts markets showcasing local produce and artisanal goods, appealing to visitors interested in local culture. | Weekly Market, Local Produce, Handmade Goods, Community Events |
| Scenic Drives | The picturesque roads around Marmora attract those exploring the beauty of Piedmont's landscape by car or bike. | Scenic Routes, Charming Villages, Viewpoints, Biking Trails |
Understanding Airbnb License Requirements & STR Laws in Marmora (2025)
With 29% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Marmora. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marmora to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 29% licensed listings)
Top Performing Airbnb Properties in Marmora (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marmorabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lou Soulier B apartment in Marmora
Entire Place • 1 bedroom
Lou Soulier A apartment in Marmora
Entire Place • 1 bedroom
Romantico Chalet con vista a Reinero, Marmora
Entire Place • 1 bedroom
La Casa de Chiara
Entire Place • 4 bedrooms
Provencal room with terrace
Private Room • N/A
Nice studio in Superiore, Marmora
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marmora (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marmora based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Miriana | 2 | $42,921 | 51 | 5.00/5.0 |
| Host #496922659 | 10 | $26,706 | 0 | 0.00/5.0 |
| Host #67001373 | 1 | $13,882 | 19 | 4.95/5.0 |
| Giorgia | 1 | $13,379 | 46 | 4.80/5.0 |
| Sergio | 2 | $7,882 | 38 | 5.00/5.0 |
| Monica | 1 | $4,700 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marmora.
Dive Deeper: Advanced Marmora STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marmora. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarmora Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marmora
- The Marmora Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marmora, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
Marmora Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marmora
- The dominant room capacity in Marmora is 1 bedroom listings, making up 64.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.3% of the active Airbnb listings in Marmora, indicating a high concentration in these sizes.
- With over half the market (64.7%) consisting of studios or 1-bedroom units, Marmora is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Marmora.
Marmora Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marmora
- The most common guest capacity trend in Marmora vacation rentals is listings accommodating 5 guests (41.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 4 guests dominate the Marmora STR market, accounting for 58.8% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marmora.
- On average, properties in Marmora are equipped to host 4.4 guests.
Marmora Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marmora
- The most common availability pattern in Marmora falls within the 271-366 days range, representing 82.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Marmora (58.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marmora Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
50% of total
3 Nights
1 listings
16.7% of total
30+ Nights
2 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Marmora is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Marmora, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Marmora hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marmora.
Marmora Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
28.6% of total
Moderate
4 listings
57.1% of total
Strict
1 listings
14.3% of total
Cancellation Policy Insights for Marmora
- The prevailing Airbnb cancellation policy trend in Marmora is Moderate, used by 57.1% of listings.
- The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in Marmora may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 57.1% market standard in Marmora.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marmora.
Marmora STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marmora
- The overall average booking lead time for vacation rentals in Marmora is 44 days.
- Guests book furthest in advance for stays during May (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Marmora.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Marmora averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marmora (2025)
Amenity Prevalence
Amenity Insights for Marmora
- Essential amenities in Marmora that guests expect include: Wifi, Hair dryer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Essentials, Private entrance are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marmora: Wifi, Hair dryer, Heating.
- Consider adding popular differentiators like Dishes and silverware or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marmora to stay competitive.
Marmora Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marmora
- The typical guest profile for Airbnb in Marmora consists of a mix of domestic (64%) and international guests, often arriving from nearby Genoa, typically belonging to the 1980s (Millennials) group (50%), primarily speaking English or French.
- Domestic travelers account for 64.0% of guests.
- Key international markets include Italy (64%) and Germany (16%).
- Top languages spoken are English (36.4%) followed by French (22.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Genoa and Turin.
- Tailor amenities and listing descriptions to appeal to the dominant 1980s (Millennials) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marmora Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Les Clefs | 30 | $5,551 | $324.07 | 44% |
| Monteu Roero | 16 | $5,002 | $573.06 | 38% |
| Saint-Jean-Cap-Ferrat | 107 | $4,149 | $459.08 | 46% |
| Cossano Belbo | 13 | $4,062 | $292.90 | 40% |
| Manigod | 196 | $4,053 | $434.94 | 40% |
| Ramatuelle | 216 | $3,998 | $683.16 | 41% |
| Saint-Tropez | 772 | $3,667 | $522.40 | 41% |
| Veyrier-du-Lac | 133 | $3,284 | $437.68 | 43% |
| Èze | 156 | $3,281 | $349.55 | 47% |
| Saint-Nicolas-la-Chapelle | 27 | $3,183 | $373.31 | 42% |