St Brelade Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in St Brelade, Jersey
Is Airbnb profitable in St Brelade in 2025? Explore comprehensive Airbnb analytics for St Brelade, St Brelade, Jersey to uncover income potential. This 2025 STR market report for St Brelade, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in St Brelade, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St Brelade Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St Brelade Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St Brelade (2025)
Understanding the monthly revenue variations for Airbnb listings in St Brelade is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St Brelade is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St Brelade across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,833+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,082 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,139 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,339, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St Brelade
St Brelade Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St Brelade STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St Brelade:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St Brelade
Average Daily Rate (ADR) Airbnb Trends in St Brelade (2025)
Effective short term rental pricing strategy in St Brelade involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St Brelade typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $419+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in St Brelade
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Airbnb Seasonality Analysis & Trends in St Brelade (2025)
Peak Season (July, August, June)
- Revenue averages $4,516 per month
- Occupancy rates average 70.6%
- Daily rates average $188
Shoulder Season
- Revenue averages $2,810 per month
- Occupancy maintains around 47.1%
- Daily rates hold near $214
Low Season (January, February, December)
- Revenue drops to average $1,244 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $216
Seasonality Insights for St Brelade
- The Airbnb seasonality in St Brelade shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St Brelade's highest earning potential, with monthly revenues capable of climbing to $4,814, occupancy reaching a high of 72.1%, and ADRs peaking at $253.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,022, occupancy could drop to 19.4%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St Brelade.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St Brelade seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St Brelade (2025)
Exploring the top neighborhoods for short-term rentals in St Brelade? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St Brelade's Bay | A stunning beach location perfect for families and sun-seekers. With soft sands and beautiful views, it is popular among tourists looking for relaxation and water sports. | St Brelade's Bay Beach, The Watersplash, St Aubin's Fort, The Old Harbour, Samares Manor |
| Corbière | Famous for its iconic lighthouse and breathtaking coastal walks. Ideal for adventure seekers and those wanting picturesque landscapes and stunning sunsets. | Corbière Lighthouse, La Corbière Coastal Path, The Radio Tower, Restaurants with sea views, Historical landscape |
| St Aubin | A charming village with a lively harbor, perfect for travelers seeking a quaint atmosphere with shops, restaurants, and a scenic waterfront. | St Aubin's Harbour, The Liberation Square, St Aubin's Fort, Local shops and eateries, Jersey Museum |
| Noirmont Point | Offers breathtaking views of the coastline and St Helier. Great for nature lovers and those wanting to explore the trails and marine life. | The Noirmont Point walk, St Helier Marina, The Battery Lothringen, Nature trails, Picnic spots with views |
| La Rocque | Known for its picturesque harbor and tidal island, ideal for those interested in boating and outdoor activities. | La Rocque Harbour, The tidal island of Elle-des-Poulains, Beachside promenades, Water sports activities, Restaurants and cafes |
| St Martin | A rural area that's perfect for guests looking to explore nature and enjoy local farms, offering a more tranquil experience away from the busier areas. | The Eric Young Orchid Foundation, Local farms, Historical sites, Nature walks, Peaceful countryside |
| Grouville | Home to the stunning Grouville beach and a close proximity to attractions such as the La Hougue Bie museum, making it suitable for history and beach lovers alike. | Grouville Beach, La Hougue Bie, Historical ruins, Local eateries, Nature trails |
| Bergerac | A quiet area close to the beach, perfect for families seeking a peaceful vacation while still being accessible to nearby attractions. | Sandy beaches, Local seafood restaurants, Family-friendly parks, Nearby shopping, Close to St Brelade's attractions |
Understanding Airbnb License Requirements & STR Laws in St Brelade (2025)
While St Brelade, St Brelade, Jersey currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St Brelade to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St Brelade (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St Breladebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious home, close to St Aubins, with hot tub
Entire Place • 3 bedrooms
St Aubin. 3 private rooms, St Aubin, Jersey.
Private Room • 3 bedrooms
2 Private Rooms in Traditional Town House
Private Room • 2 bedrooms
Stylish 2 bedroom flat in centre of St Aubin
Entire Place • 2 bedrooms
2 bedroom cottage close to beaches and St Aubin.
Entire Place • 2 bedrooms
Location, Location - On The Beach St Brelade’s Bay
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St Brelade (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St Brelade based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kim | 6 | $192,401 | 246 | 4.96/5.0 |
| Craig | 3 | $92,234 | 171 | 4.91/5.0 |
| John | 2 | $75,549 | 18 | 4.96/5.0 |
| Elaine | 1 | $53,711 | 7 | 4.71/5.0 |
| Julia | 5 | $44,888 | 87 | 4.90/5.0 |
| David | 1 | $44,488 | 29 | 4.93/5.0 |
| Mary | 1 | $42,892 | 113 | 4.95/5.0 |
| Nicola And Stephen | 1 | $38,880 | 40 | 5.00/5.0 |
| Victoria | 1 | $38,226 | 3 | 5.00/5.0 |
| Joe | 1 | $36,861 | 13 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St Brelade.
Dive Deeper: Advanced St Brelade STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St Brelade. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt Brelade Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St Brelade
- The St Brelade Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.5% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in St Brelade, House properties are the most common (45.8%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
St Brelade Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St Brelade
- The dominant room capacity in St Brelade is 1 bedroom listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.4% of the active Airbnb listings in St Brelade, indicating a high concentration in these sizes.
St Brelade Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St Brelade
- The most common guest capacity trend in St Brelade vacation rentals is listings accommodating 2 guests (27.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the St Brelade STR market, accounting for 43.8% of listings.
- On average, properties in St Brelade are equipped to host 2.4 guests.
St Brelade Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St Brelade
- The most common availability pattern in St Brelade falls within the 271-366 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in St Brelade (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St Brelade Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
2.1% of total
2 Nights
17 listings
36.2% of total
3 Nights
9 listings
19.1% of total
4-6 Nights
10 listings
21.3% of total
30+ Nights
10 listings
21.3% of total
Key Insights
- The most prevalent minimum stay requirement in St Brelade is 2 Nights, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.3%) caters to monthly stays (30+ nights) in St Brelade, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.2% of St Brelade hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.1% currently do.
- A 2-night minimum appears standard (36.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St Brelade.
St Brelade Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.2% of total
Flexible
7 listings
15.2% of total
Moderate
14 listings
30.4% of total
Firm
17 listings
37% of total
Strict
7 listings
15.2% of total
Cancellation Policy Insights for St Brelade
- The prevailing Airbnb cancellation policy trend in St Brelade is Firm, used by 37% of listings.
- A majority (52.2%) of hosts in St Brelade utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37% market standard in St Brelade.
- Regularly review your cancellation policy against competitors and market demand shifts in St Brelade.
St Brelade STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St Brelade
- The overall average booking lead time for vacation rentals in St Brelade is 83 days.
- Guests book furthest in advance for stays during June (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in St Brelade.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these St Brelade averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St Brelade (2025)
Amenity Prevalence
Amenity Insights for St Brelade
- Essential amenities in St Brelade that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St Brelade: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St Brelade to stay competitive.
St Brelade Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St Brelade
- The typical guest profile for Airbnb in St Brelade consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.8% of guests.
- Key international markets include United Kingdom (75.5%) and France (7.9%).
- Top languages spoken are English (55%) followed by French (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St Brelade Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Winsham | 11 | $5,299 | $507.01 | 45% |
| Crossways | 40 | $3,853 | $483.02 | 35% |
| Furzehill | 11 | $3,793 | $257.54 | 46% |
| Osmington | 40 | $3,666 | $288.32 | 51% |
| St Martin | 13 | $3,607 | $482.68 | 50% |
| Churchinford | 10 | $3,461 | $216.70 | 46% |
| Nettlestone | 26 | $3,368 | $404.15 | 44% |
| Shorwell | 28 | $3,333 | $298.34 | 41% |
| St Ives | 16 | $3,320 | $286.60 | 47% |
| West Bexington | 12 | $3,117 | $366.17 | 48% |