St Helier Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in St Helier, Jersey
Is Airbnb profitable in St Helier in 2025? Explore comprehensive Airbnb analytics for St Helier, St Helier, Jersey to uncover income potential. This 2025 STR market report for St Helier, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in St Helier, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St Helier Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St Helier Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St Helier (2025)
Understanding the monthly revenue variations for Airbnb listings in St Helier is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St Helier is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St Helier across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,883+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,672 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,051 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,958, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St Helier
St Helier Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St Helier STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St Helier:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St Helier
Average Daily Rate (ADR) Airbnb Trends in St Helier (2025)
Effective short term rental pricing strategy in St Helier involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St Helier typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $385+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $270 or more.
- Typical properties (Median) charge around $192 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in St Helier
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Airbnb Seasonality Analysis & Trends in St Helier (2025)
Peak Season (August, July, September)
- Revenue averages $5,827 per month
- Occupancy rates average 70.7%
- Daily rates average $284
Shoulder Season
- Revenue averages $3,602 per month
- Occupancy maintains around 53.7%
- Daily rates hold near $235
Low Season (January, November, December)
- Revenue drops to average $1,977 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $216
Seasonality Insights for St Helier
- The Airbnb seasonality in St Helier shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St Helier's highest earning potential, with monthly revenues capable of climbing to $6,193, occupancy reaching a high of 72.3%, and ADRs peaking at $285.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,638, occupancy could drop to 31.2%, and ADRs may adjust down to $207.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St Helier.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St Helier seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St Helier (2025)
Exploring the top neighborhoods for short-term rentals in St Helier? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St. Aubin | Charming harborside village known for its picturesque scenery and culinary offerings. It attracts tourists looking for a relaxing atmosphere with easy access to the beach and local amenities. | St. Aubin's Bay, St. Aubin's Castle, Restaurants and cafes, Jersey Island Museum, Promenade along the coast |
| Liberation Square | Central area in St Helier, vibrant with modern amenities and easy transport access. Ideal for travelers wanting to explore Jersey’s capital and enjoy local shops and eateries. | Liberation Square, Jersey Museum, Elizabeth Castle, Howard Davis Park, Shopping on Queen Street |
| The Waterfront | Popular with visitors for its picturesque seaside walks and restaurants. A great spot for those looking to enjoy the coastal experience of St Helier. | Jersey Marina, La Corbière, Quayside restaurants, Seaside attractions, Festivals and events |
| Hill Street | Bustling street lined with shops, cafes, and local culture. This area attracts tourists looking for shopping and dining experiences in the heart of St Helier. | Shops on Hill Street, Local markets, Cafes and bistros, Cultural events, St. Helier Parish Church |
| Charing Cross | A vibrant area close to the central shopping district, perfect for those who enjoy being in the middle of city life. Offers easy access to attractions and amenities. | Shopping on King Street, Cafes and restaurants, Cultural venues, St. Helier’s entertainment options, Close to public transport |
| Victorian St. Helier | Historic part of St Helier featuring beautiful Victorian architecture. Draws guests interested in history and enjoying a unique ambiance. | Victorian buildings, Cultural heritage sites, Local art galleries, Parks and gardens, Historical tours |
| The Parade | A lively area that hosts various events and gatherings. A desirable location for visitors wanting to engage in local life and festivities. | Events at The Parade, Food markets, Cultural festivals, Nearby amenities, Coastal view areas |
| Green Street | Quiet residential area that's close to the town center, providing a peaceful retreat while still being accessible to attractions. Ideal for families and longer stays. | Residential park, Casual dining options, Local shops, Community events, Quick access to downtown |
Understanding Airbnb License Requirements & STR Laws in St Helier (2025)
While St Helier, St Helier, Jersey currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St Helier to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St Helier (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St Helierbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 4 bed sea view with hot tub / games room
Entire Place • 4 bedrooms
Townhouse in St Helier
Entire Place • 4 bedrooms
Le Vier Gardin #2
Entire Place • 3 bedrooms
2Bedroom with Sofa Bed at SACO Jersey Merlin House
Entire Place • 2 bedrooms
Clean, Bright, 2 double bed ground floor flat
Entire Place • 2 bedrooms
Aquila House: 2 Bed Victorian Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St Helier (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St Helier based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jade | 9 | $305,270 | 247 | 4.86/5.0 |
| SACO Jersey Merlin House | 7 | $232,491 | 211 | 4.84/5.0 |
| Ashley | 2 | $190,894 | 117 | 4.92/5.0 |
| Sheryl | 1 | $118,358 | 5 | 5.00/5.0 |
| Chenny | 2 | $91,906 | 199 | 4.66/5.0 |
| Geoff | 1 | $90,439 | 12 | 4.92/5.0 |
| William | 1 | $78,685 | 36 | 5.00/5.0 |
| Michael | 1 | $57,394 | 50 | 4.84/5.0 |
| Kirbs | 1 | $57,369 | 59 | 4.85/5.0 |
| Jackie | 1 | $49,851 | 73 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St Helier.
Dive Deeper: Advanced St Helier STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St Helier. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt Helier Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St Helier
- The St Helier Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.7% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St Helier, Apartment/Condo properties are the most common (58.5%), reflecting the local real estate landscape.
- Houses represent a significant 24.6% portion, catering likely to families or larger groups.
- The presence of 9.2% Hotel/Boutique listings indicates integration with traditional hospitality.
St Helier Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St Helier
- The dominant room capacity in St Helier is 1 bedroom listings, making up 47.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.8% of the active Airbnb listings in St Helier, indicating a high concentration in these sizes.
St Helier Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St Helier
- The most common guest capacity trend in St Helier vacation rentals is listings accommodating 2 guests (29.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the St Helier STR market, accounting for 52.3% of listings.
- 12.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St Helier.
- On average, properties in St Helier are equipped to host 3.4 guests.
St Helier Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St Helier
- The most common availability pattern in St Helier falls within the 271-366 days range, representing 35.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in St Helier (33.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St Helier Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
13.8% of total
2 Nights
8 listings
12.3% of total
3 Nights
6 listings
9.2% of total
4-6 Nights
10 listings
15.4% of total
7-29 Nights
2 listings
3.1% of total
30+ Nights
30 listings
46.2% of total
Key Insights
- The most prevalent minimum stay requirement in St Helier is 30+ Nights, adopted by 46.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (46.2%) caters to monthly stays (30+ nights) in St Helier, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.2% of St Helier hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 46.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St Helier.
St Helier Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
24.6% of total
Moderate
10 listings
15.4% of total
Firm
32 listings
49.2% of total
Strict
7 listings
10.8% of total
Cancellation Policy Insights for St Helier
- The prevailing Airbnb cancellation policy trend in St Helier is Firm, used by 49.2% of listings.
- A majority (60.0%) of hosts in St Helier utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 49.2% market standard in St Helier.
- Using a Strict policy might deter some guests, as only 10.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St Helier.
St Helier STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St Helier
- The overall average booking lead time for vacation rentals in St Helier is 75 days.
- Guests book furthest in advance for stays during August (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in St Helier.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these St Helier averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St Helier (2025)
Amenity Prevalence
Amenity Insights for St Helier
- Essential amenities in St Helier that guests expect include: Smoke alarm, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St Helier: Smoke alarm, TV, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St Helier to stay competitive.
St Helier Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St Helier
- The typical guest profile for Airbnb in St Helier consists of predominantly international visitors (100%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.5% of guests.
- Key international markets include United Kingdom (69.3%) and France (15.9%).
- Top languages spoken are English (56.5%) followed by French (18.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St Helier Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Furzehill | 10 | $4,593 | $290.95 | 48% |
| St Martin | 13 | $4,527 | $507.96 | 45% |
| Nettlestone | 22 | $4,281 | $435.40 | 43% |
| Crossways | 37 | $4,021 | $545.76 | 32% |
| St Ives | 17 | $3,977 | $314.24 | 47% |
| Osmington | 38 | $3,934 | $304.94 | 50% |
| Churchinford | 10 | $3,865 | $238.04 | 45% |
| Church Knowle | 10 | $3,832 | $288.44 | 47% |
| West Lulworth | 87 | $3,755 | $327.51 | 45% |
| Langton Herring | 12 | $3,723 | $306.77 | 43% |