Pahang Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pahang, Malaysia
Is Airbnb profitable in Pahang in 2025? Explore comprehensive Airbnb analytics for Pahang, Pahang, Malaysia to uncover income potential. This 2025 STR market report for Pahang, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Pahang, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pahang Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pahang Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pahang (2025)
Understanding the monthly revenue variations for Airbnb listings in Pahang is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pahang is typically December, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pahang across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,756+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $864 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $390 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $210, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pahang
Pahang Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pahang STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pahang:
- Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pahang
Average Daily Rate (ADR) Airbnb Trends in Pahang (2025)
Effective short term rental pricing strategy in Pahang involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pahang typically peaks in September and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $129+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $92 or more.
- Typical properties (Median) charge around $62 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Pahang
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Airbnb Seasonality Analysis & Trends in Pahang (2025)
Peak Season (December, October, March)
- Revenue averages $1,544 per month
- Occupancy rates average 24.1%
- Daily rates average $134
Shoulder Season
- Revenue averages $1,257 per month
- Occupancy maintains around 20.8%
- Daily rates hold near $139
Low Season (February, April, May)
- Revenue drops to average $811 per month
- Occupancy decreases to average 19.7%
- Daily rates adjust to average $130
Seasonality Insights for Pahang
- The Airbnb seasonality in Pahang shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pahang's highest earning potential, with monthly revenues capable of climbing to $1,674, occupancy reaching a high of 27.8%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $604, occupancy could drop to 16.3%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pahang.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pahang seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pahang (2025)
Exploring the top neighborhoods for short-term rentals in Pahang? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cameron Highlands | Popular hill station known for its tea plantations and cool climate, attracting tourists for nature retreats and outdoor activities. | Boh Tea Plantation, Mossy Forest, Cameron Lavender, Strawberry Farms, Cameron Highlands Trail |
| Genting Highlands | Famous for its theme parks, casinos, and entertainment, attracts visitors looking for fun activities and nightlife. | Genting SkyWorlds Theme Park, SkyAvenue, Chin Swee Caves Temple, Genting Highlands Premium Outlets |
| Kuantan | Capital of Pahang and offers beautiful beaches and cultural experiences, making it a prime spot for both locals and tourists. | Teluk Chempedak Beach, Sungai Lembing Mines, Kuantan River Cruise, Pahang Cultural Center |
| Taman Negara | One of the oldest rainforests in the world, ideal for eco-tourism and adventure seekers. | Canopy Walkway, Jungle Trekking, River Cruises, Night Safari |
| Temerloh | Known as the 'Town of the River', famous for its food and local culture, appealing for a more authentic Malaysian experience. | Temerloh River, Sungai Pahang, Local Food Markets, Pusat Pelancongan Temerloh |
| Endau-Rompin National Park | For nature lovers and adventurers, offers stunning waterfalls and jungle trails. | Jungle Hiking, Waterfalls, Camping, Wildlife Watching |
| Berjaya Hills | Offers a unique experience with French-themed attractions and weather, attracting families and tourists. | Colmar Tropicale, Japanese Garden, Sky Tower |
| Sekumpul Waterfall | A breathtaking natural attraction that draws nature enthusiasts and photographers. | Waterfall Trekking, Nature Trails, Photography Spots |
Understanding Airbnb License Requirements & STR Laws in Pahang (2025)
While Pahang, Pahang, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pahang to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pahang (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pahangbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bentong Eco Wellness Resort 14R14B up to 100pax
Entire Place • 14 bedrooms
Bentong Wellness Resort 40Pax 8 Bedroom
Entire Place • 8 bedrooms
Homestay Swiss Garden Kuantan
Entire Place • 2 bedrooms
Nova Sweet Home @ 3 bedroom apartment (Kea Farm)
Entire Place • 3 bedrooms
VitaminSEA2 Seaview 6PAX Studio Netflix A-9-16
Entire Place • 1 bedroom
VitaminSEA3 Seaview 6PAX Studio Netflix A-8-13A
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pahang (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pahang based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hui Qian | 2 | $190,043 | 13 | 4.75/5.0 |
| Ahmad Yusoff | 1 | $23,313 | 1 | Not Rated |
| Ricky | 2 | $15,690 | 155 | 4.91/5.0 |
| Goh | 1 | $12,419 | 307 | 4.95/5.0 |
| Tham | 1 | $6,487 | 11 | 5.00/5.0 |
| Nur Ain Syafiqah | 1 | $6,480 | 7 | 4.57/5.0 |
| Rus Ayu | 1 | $4,926 | 57 | 4.81/5.0 |
| LiliZ | 1 | $4,698 | 5 | 4.60/5.0 |
| Raif | 1 | $4,687 | 16 | 4.81/5.0 |
| Sharmila | 1 | $4,110 | 58 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pahang.
Dive Deeper: Advanced Pahang STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pahang. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPahang Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pahang
- The Pahang Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pahang, Apartment/Condo properties are the most common (81.5%), reflecting the local real estate landscape.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 11.1%) offer potential for unique stay experiences.
Pahang Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pahang
- The dominant room capacity in Pahang is 1 bedroom listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.1% of the active Airbnb listings in Pahang, indicating a high concentration in these sizes.
Pahang Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pahang
- The most common guest capacity trend in Pahang vacation rentals is listings accommodating 5 guests (29.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 4 guests dominate the Pahang STR market, accounting for 59.2% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pahang.
- On average, properties in Pahang are equipped to host 5.0 guests.
Pahang Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pahang
- The most common availability pattern in Pahang falls within the 271-366 days range, representing 74.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pahang (37%), reflecting common guest stay durations or potential owner blocking patterns.
Pahang Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
96.3% of total
30+ Nights
1 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Pahang is 1 Night, adopted by 96.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.3%) of the Pahang Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 96.3% of Pahang hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pahang.
Pahang Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
40.7% of total
Moderate
6 listings
22.2% of total
Firm
8 listings
29.6% of total
Strict
2 listings
7.4% of total
Cancellation Policy Insights for Pahang
- The prevailing Airbnb cancellation policy trend in Pahang is Flexible, used by 40.7% of listings.
- There's a relatively balanced mix between guest-friendly (62.9%) and stricter (37.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.7% market standard in Pahang.
- Using a Strict policy might deter some guests, as only 7.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pahang.
Pahang STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pahang
- The overall average booking lead time for vacation rentals in Pahang is 23 days.
- Guests book furthest in advance for stays during September (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (30 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Pahang.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Pahang averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pahang (2025)
Amenity Prevalence
Amenity Insights for Pahang
- Essential amenities in Pahang that guests expect include: Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Pool, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Pahang.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pahang: Free parking on premises, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Air conditioning or Pool to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pahang to stay competitive.
Pahang Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pahang
- The typical guest profile for Airbnb in Pahang consists of primarily domestic travelers (83%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 82.6% of guests.
- Key international markets include Malaysia (82.6%) and Singapore (8.3%).
- Top languages spoken are English (44.2%) followed by Malay (41.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and Selangor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pahang Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pulau Sebang | 91 | $1,095 | $209.24 | 20% |
| Kuala Sungai Baru | 12 | $714 | $127.77 | 22% |
| Balok | 35 | $701 | $90.32 | 24% |
| Jasin | 39 | $691 | $128.75 | 20% |
| Alor Gajah | 91 | $656 | $150.30 | 19% |
| Melaka | 33 | $635 | $121.40 | 20% |
| Malacca City | 3,060 | $576 | $92.64 | 23% |
| Krubong | 11 | $566 | $101.14 | 21% |
| Hang Tuah Jaya Municipal Council | 64 | $560 | $128.59 | 18% |
| Simpang Jeram | 10 | $467 | $110.73 | 16% |