Baja California Sur Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baja California Sur, Mexico
Is Airbnb profitable in Baja California Sur in 2025? Explore comprehensive Airbnb analytics for Baja California Sur, Baja California Sur, Mexico to uncover income potential. This 2025 STR market report for Baja California Sur, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Baja California Sur, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Baja California Sur Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Baja California Sur Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Baja California Sur (2025)
Understanding the monthly revenue variations for Airbnb listings in Baja California Sur is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Baja California Sur is typically October, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Baja California Sur across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,419+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,822 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,828 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $828, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Baja California Sur
Baja California Sur Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Baja California Sur STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Baja California Sur:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Baja California Sur
Average Daily Rate (ADR) Airbnb Trends in Baja California Sur (2025)
Effective short term rental pricing strategy in Baja California Sur involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Baja California Sur typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,270+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $699 or more.
- Typical properties (Median) charge around $199 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Baja California Sur
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Airbnb Seasonality Analysis & Trends in Baja California Sur (2025)
Peak Season (October, June, December)
- Revenue averages $9,516 per month
- Occupancy rates average 34.9%
- Daily rates average $433
Shoulder Season
- Revenue averages $4,158 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $464
Low Season (May, August, September)
- Revenue drops to average $2,636 per month
- Occupancy decreases to average 20.1%
- Daily rates adjust to average $443
Seasonality Insights for Baja California Sur
- The Airbnb seasonality in Baja California Sur shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Baja California Sur's highest earning potential, with monthly revenues capable of climbing to $16,622, occupancy reaching a high of 43.5%, and ADRs peaking at $494.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,918, occupancy could drop to 18.0%, and ADRs may adjust down to $422.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Baja California Sur.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Baja California Sur seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Baja California Sur (2025)
Exploring the top neighborhoods for short-term rentals in Baja California Sur? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cabo San Lucas | A world-renowned destination known for its stunning beaches, golf courses, and vibrant nightlife. It attracts tourists looking for luxury, adventure, and relaxation. | The Arch of Cabo San Lucas, Medano Beach, Cabo San Lucas Marina, Lover's Beach, Cabo Wabo Cantina |
| San José del Cabo | A charming town with a rich history, art scene, and beautiful colonial architecture. It offers a more laid-back experience compared to Cabo San Lucas. | San José del Cabo Art District, Estero San José, Cabo Pulmo National Park, San José Estuary, Mission San José del Cabo |
| La Paz | The capital of Baja California Sur, known for its beautiful waterfront and a more authentic Mexican experience. It's great for eco-tourism and adventure activities. | Malecón de La Paz, Balandra Beach, Espiritu Santo Island, Punta Balandra, Museo de Antropología e Historia |
| Todos Santos | A charming coastal town known for its arts community and surfing. It provides a unique blend of culture and nature, appealing to creative travelers. | Hotel California, Todos Santos Plaza, La Pastora Beach, Estero Beach, Pueblo Magico |
| Loreto | Known for its stunning natural beauty and outdoor activities, including kayaking and hiking. It's a quieter alternative to the more tourist-heavy areas. | Islands of the Sea of Cortez, Loreto Bay National Park, Malecon of Loreto, Mission of Our Lady of Loreto, Loreto Marina |
| El Pescadero | A small, laid-back beach town that offers surfing and whale watching, appealing to those seeking a peaceful retreat away from the crowds. | Pescadero Beach, Los Cerritos Beach, Tortugueros Las Playitas, Baja Beans Café, El Pescadero Bakery |
| Mulegé | A small town with rich history and beautiful oasis landscapes. It is less commercial, offering authentic experiences in nature and local culture. | Mulegé Mission, Mulegé River, Bahía de Concepción, Santa Rosalía, Mulegé Museum |
| Bahía Asuncion | A remote fishing village known for its spectacular whale watching, tranquility, and natural beauty, attracting those who want an off-the-beaten-path experience. | Asuncion Bay, Whale watching tours, La Bocana Beach, Local fishing and eco-tourism activities, Desert landscapes |
Understanding Airbnb License Requirements & STR Laws in Baja California Sur (2025)
While Baja California Sur, Baja California Sur, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Baja California Sur to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Baja California Sur (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Baja California Surbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Secluded Beach - Off-Grid Villa - King Beds
Entire Place • 3 bedrooms
Casa Mapache, Maison D'hôte
Entire Place • 5 bedrooms
Casitas 1 - 7, Guest Suite, plus Privacy
Entire Place • 8 bedrooms
Lejos De Todo - Casitas 1 - 7 plus Guest Suite
Private Room • 8 bedrooms
4 Bdrm Oceanfront Family Friendly Mexican Villa!
Entire Place • 4 bedrooms
Hotel Family Suite 1 BR/1.5BA
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Baja California Sur (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Baja California Sur based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mario | 10 | $258,286 | 1 | Not Rated |
| Brittani | 1 | $161,871 | 15 | 5.00/5.0 |
| Caroline And Bruno | 1 | $89,419 | 8 | 4.75/5.0 |
| Erik | 1 | $62,628 | 4 | 4.75/5.0 |
| Host #11262377 | 1 | $61,384 | 0 | Not Rated |
| Lesley And Shaina | 1 | $48,817 | 21 | 4.86/5.0 |
| Alisha | 1 | $38,127 | 21 | 5.00/5.0 |
| Calvin And Lynne | 1 | $35,394 | 18 | 4.94/5.0 |
| Lindsay | 3 | $32,154 | 188 | 4.87/5.0 |
| Jacob | 1 | $21,831 | 19 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Baja California Sur.
Dive Deeper: Advanced Baja California Sur STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Baja California Sur. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBaja California Sur Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Baja California Sur
- The Baja California Sur Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.4% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Baja California Sur, House properties are the most common (43.8%), reflecting the local real estate landscape.
- Houses represent a significant 43.8% portion, catering likely to families or larger groups.
- The presence of 34.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.1%) offer potential for unique stay experiences.
Baja California Sur Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Baja California Sur
- The dominant room capacity in Baja California Sur is 1 bedroom listings, making up 56.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 71.9% of the active Airbnb listings in Baja California Sur, indicating a high concentration in these sizes.
- With over half the market (56.3%) consisting of studios or 1-bedroom units, Baja California Sur is particularly well-suited for individuals or couples.
- A significant 34.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Baja California Sur.
Baja California Sur Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Baja California Sur
- The most common guest capacity trend in Baja California Sur vacation rentals is listings accommodating 8+ guests (28.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Baja California Sur STR market, accounting for 53.1% of listings.
- 43.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Baja California Sur.
- On average, properties in Baja California Sur are equipped to host 4.9 guests.
Baja California Sur Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Baja California Sur
- The most common availability pattern in Baja California Sur falls within the 271-366 days range, representing 81.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Baja California Sur (59.4%), reflecting common guest stay durations or potential owner blocking patterns.
Baja California Sur Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
34.4% of total
2 Nights
8 listings
25% of total
3 Nights
4 listings
12.5% of total
4-6 Nights
5 listings
15.6% of total
30+ Nights
4 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Baja California Sur is 1 Night, adopted by 34.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Baja California Sur, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.4% of Baja California Sur hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Baja California Sur.
Baja California Sur Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
10.5% of total
Moderate
2 listings
10.5% of total
Firm
5 listings
26.3% of total
Strict
10 listings
52.6% of total
Cancellation Policy Insights for Baja California Sur
- The prevailing Airbnb cancellation policy trend in Baja California Sur is Strict, used by 52.6% of listings.
- A majority (78.9%) of hosts in Baja California Sur utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.6% market standard in Baja California Sur.
- With 52.6% using Strict terms, this is a viable option in Baja California Sur, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Baja California Sur.
Baja California Sur STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Baja California Sur
- The overall average booking lead time for vacation rentals in Baja California Sur is 69 days.
- Guests book furthest in advance for stays during October (average 137 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (86 days avg.) sees the longest lead times, while Summer (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Baja California Sur.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 137 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Baja California Sur averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Baja California Sur (2025)
Amenity Prevalence
Amenity Insights for Baja California Sur
- Essential amenities in Baja California Sur that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Baja California Sur.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Baja California Sur: Free parking on premises, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Baja California Sur to stay competitive.
Baja California Sur Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Baja California Sur
- The typical guest profile for Airbnb in Baja California Sur consists of predominantly international visitors (70%), with top international origins including Mexico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 30.1% of guests.
- Key international markets include United States (46.9%) and Mexico (30.1%).
- Top languages spoken are English (43.5%) followed by Spanish (36.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Mexico.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Baja California Sur Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Ribera | 40 | $4,554 | $501.87 | 35% |
| Cabo Frailes | 12 | $3,208 | $645.84 | 28% |
| San José del Cabo | 1,444 | $2,395 | $473.44 | 33% |
| Cabo San Lucas | 2,906 | $2,325 | $395.79 | 34% |
| The Beach | 35 | $2,037 | $407.08 | 38% |
| La Boca de la Palma | 20 | $2,023 | $228.20 | 30% |
| El Tezal | 390 | $1,913 | $211.54 | 41% |
| Todos Santos | 450 | $1,909 | $258.62 | 34% |
| Cerritos Beach | 25 | $1,863 | $227.26 | 39% |
| Los Barriles | 176 | $1,682 | $212.10 | 35% |