Jalisco Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jalisco, Mexico
Is Airbnb profitable in Jalisco in 2025? Explore comprehensive Airbnb analytics for Jalisco, Jalisco, Mexico to uncover income potential. This 2025 STR market report for Jalisco, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Jalisco, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jalisco Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jalisco Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jalisco (2025)
Understanding the monthly revenue variations for Airbnb listings in Jalisco is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jalisco is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jalisco across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,585+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,630 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $745 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $278, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jalisco
Jalisco Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jalisco STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jalisco:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jalisco
Average Daily Rate (ADR) Airbnb Trends in Jalisco (2025)
Effective short term rental pricing strategy in Jalisco involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jalisco typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $401+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Jalisco
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Airbnb Seasonality Analysis & Trends in Jalisco (2025)
Peak Season (December, July, November)
- Revenue averages $1,617 per month
- Occupancy rates average 28.1%
- Daily rates average $183
Shoulder Season
- Revenue averages $1,172 per month
- Occupancy maintains around 22.5%
- Daily rates hold near $183
Low Season (May, June, September)
- Revenue drops to average $853 per month
- Occupancy decreases to average 16.0%
- Daily rates adjust to average $176
Seasonality Insights for Jalisco
- The Airbnb seasonality in Jalisco shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jalisco's highest earning potential, with monthly revenues capable of climbing to $1,894, occupancy reaching a high of 33.6%, and ADRs peaking at $192.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $827, occupancy could drop to 13.3%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jalisco.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jalisco seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jalisco (2025)
Exploring the top neighborhoods for short-term rentals in Jalisco? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Puerto Vallarta | A beautiful beach resort town on the Pacific coast, known for its stunning beaches, vibrant nightlife, and cultural experiences. Ideal for tourists looking for relaxation and adventure. | Malecón, Zona Romántica, Los Arcos, Beaches of Mismaloya, El Centro, Vallarta Botanical Gardens |
| Guadalajara | The capital city of Jalisco, rich in culture and history, with a bustling arts scene and numerous culinary delights. A growing hotspot for both tourists and business travelers. | Teatro Degollado, Guadalajara Cathedral, Instituto Cultural Cabañas, Mercado San Juan de Dios, Tlaquepaque, Barranca de Huentitán |
| Lake Chapala | The largest lake in Mexico, surrounded by picturesque towns and a mild climate, attracting retirees and nature lovers looking for tranquility and outdoor activities. | Ajijic, Chapala Boardwalk, Santa Cruz de la Soledad, Cañon de la Raya, Lakeside restaurants, Art galleries |
| Tequila | Famous for producing tequila, this town offers a unique cultural experience and is a popular destination for tourists interested in agave distillation and local traditions. | Tequila distilleries, Tequila Train, Calle José Cuervo, Agave fields, Museo Nacional del Tequila, Plaza Principal |
| Tlaquepaque | An artsy municipality known for its vibrant handicrafts market and traditional architecture, perfect for visitors interested in local arts and culture. | Galería de Arte Moderno, Parque de Los Guayabitos, Templo de San Pedro, Mercado de Artesanías, Plaza de Tlaquepaque, Casa de Cultura |
| Sayulita | A laid-back beach town popular with surfers and bohemian travelers, offering a charming atmosphere, colorful streets, and a strong sense of community. | Sayulita Beach, Surf spots, Art galleries, Yoga retreats, Local markets, Mexican cuisine |
| Ajijic | A quaint village on Lake Chapala, known for its artistic community and expat population. Ideal for those looking for a peaceful retreat with scenic views. | Ajijic Malecon, Art galleries, Plaza Principal, Chapala's boardwalk, Hiking spots, Cultural events |
| San Sebastián del Oeste | A historic mining town set in the mountains, renowned for its preserved colonial architecture and natural beauty, attractive for those seeking off-the-beaten-path experiences. | Parroquia de San Sebastián, Main Plaza, Handmade crafts market, Trekking trails, Coffee plantations, Local cuisine |
Understanding Airbnb License Requirements & STR Laws in Jalisco (2025)
While Jalisco, Jalisco, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jalisco to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jalisco (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jaliscobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"El Edén" House with a Pool
Entire Place • 3 bedrooms
Country house with swimming pool, terrace and fronton.
Entire Place • 4 bedrooms
Cabaña El Ensueño, a place for rest and fun
Private Room • 3 bedrooms
Beautiful Wooden Cabin-Tapalpa
Entire Place • 4 bedrooms
El Nido, Tree Cabin, Tapalpa A.
Entire Place • 2 bedrooms
Full Cabin
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jalisco (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jalisco based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Isaias | 1 | $88,659 | 23 | 4.83/5.0 |
| Karla Alejandra | 2 | $39,455 | 65 | 4.75/5.0 |
| Alma | 2 | $37,818 | 222 | 4.87/5.0 |
| Martin | 1 | $35,153 | 141 | 4.65/5.0 |
| Sarahi | 2 | $29,056 | 48 | 4.84/5.0 |
| Tierra De Kha | 2 | $28,935 | 28 | 5.00/5.0 |
| Evelyn | 2 | $26,676 | 201 | 4.87/5.0 |
| Alfredo | 1 | $26,130 | 88 | 4.95/5.0 |
| Jeanne | 1 | $25,182 | 59 | 4.88/5.0 |
| Rafael | 6 | $20,860 | 743 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jalisco.
Dive Deeper: Advanced Jalisco STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jalisco. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJalisco Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jalisco
- The Jalisco Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.7% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jalisco, Outdoor/Unique properties are the most common (49.2%), reflecting the local real estate landscape.
- Houses represent a significant 20.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 3.4%) offer potential for unique stay experiences.
Jalisco Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jalisco
- The dominant room capacity in Jalisco is 1 bedroom listings, making up 30.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.3% of the active Airbnb listings in Jalisco, indicating a high concentration in these sizes.
- A significant 33.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jalisco.
Jalisco Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jalisco
- The most common guest capacity trend in Jalisco vacation rentals is listings accommodating 8+ guests (30.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Jalisco STR market, accounting for 50.8% of listings.
- 40.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jalisco.
- On average, properties in Jalisco are equipped to host 4.6 guests.
Jalisco Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jalisco
- The most common availability pattern in Jalisco falls within the 271-366 days range, representing 81.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jalisco (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jalisco Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
47.5% of total
2 Nights
15 listings
25.4% of total
30+ Nights
16 listings
27.1% of total
Key Insights
- The most prevalent minimum stay requirement in Jalisco is 1 Night, adopted by 47.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.9%) of the Jalisco Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.1%) caters to monthly stays (30+ nights) in Jalisco, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.5% of Jalisco hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jalisco.
Jalisco Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
30.5% of total
Moderate
13 listings
22% of total
Firm
23 listings
39% of total
Strict
5 listings
8.5% of total
Cancellation Policy Insights for Jalisco
- The prevailing Airbnb cancellation policy trend in Jalisco is Firm, used by 39% of listings.
- There's a relatively balanced mix between guest-friendly (52.5%) and stricter (47.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39% market standard in Jalisco.
- Using a Strict policy might deter some guests, as only 8.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jalisco.
Jalisco STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jalisco
- The overall average booking lead time for vacation rentals in Jalisco is 25 days.
- Guests book furthest in advance for stays during December (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (28 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Jalisco.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Jalisco averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jalisco (2025)
Amenity Prevalence
Amenity Insights for Jalisco
- Popular amenities like Kitchen, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jalisco to stay competitive.
Jalisco Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jalisco
- The typical guest profile for Airbnb in Jalisco consists of primarily domestic travelers (91%), often arriving from nearby Guadalajara, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 91.4% of guests.
- Key international markets include Mexico (91.4%) and United States (5.2%).
- Top languages spoken are Spanish (51.6%) followed by English (39.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guadalajara and Zapopan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jalisco Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Juan Cosalá | 94 | $2,318 | $260.58 | 31% |
| Tapalpa Country Club | 11 | $2,273 | $373.35 | 25% |
| San Pedro Tesistán | 11 | $1,764 | $333.91 | 18% |
| Río de los Chilares | 11 | $1,748 | $186.99 | 34% |
| La Calera | 26 | $1,713 | $226.61 | 28% |
| Cajititlán | 30 | $1,588 | $227.15 | 26% |
| La Huerta | 248 | $1,537 | $314.43 | 30% |
| San Miguel | 38 | $1,481 | $284.06 | 23% |
| La Laguna | 34 | $1,355 | $178.66 | 28% |
| San Luis Soyatlán | 20 | $1,351 | $182.68 | 24% |