Michoacán Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michoacán, Mexico
Is Airbnb profitable in Michoacán in 2025? Explore comprehensive Airbnb analytics for Michoacán, Michoacán, Mexico to uncover income potential. This 2025 STR market report for Michoacán, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Michoacán, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Michoacán Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Michoacán Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Michoacán (2025)
Understanding the monthly revenue variations for Airbnb listings in Michoacán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Michoacán is typically July, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Michoacán across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,439+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,119 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $443 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $194, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Michoacán
Michoacán Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Michoacán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Michoacán:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Michoacán
Average Daily Rate (ADR) Airbnb Trends in Michoacán (2025)
Effective short term rental pricing strategy in Michoacán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Michoacán typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $348+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Michoacán
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Airbnb Seasonality Analysis & Trends in Michoacán (2025)
Peak Season (July, August, September)
- Revenue averages $1,588 per month
- Occupancy rates average 30.9%
- Daily rates average $128
Shoulder Season
- Revenue averages $1,078 per month
- Occupancy maintains around 20.8%
- Daily rates hold near $134
Low Season (January, June, October)
- Revenue drops to average $433 per month
- Occupancy decreases to average 10.6%
- Daily rates adjust to average $131
Seasonality Insights for Michoacán
- The Airbnb seasonality in Michoacán shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Michoacán's highest earning potential, with monthly revenues capable of climbing to $1,674, occupancy reaching a high of 34.2%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $189, occupancy could drop to 5.7%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Michoacán.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Michoacán seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Michoacán (2025)
Exploring the top neighborhoods for short-term rentals in Michoacán? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Morelia | The capital of Michoacán, known for its colonial architecture and rich history. A vibrant city that attracts tourists interested in culture, gastronomy, and historical sites. | Morelia Cathedral, Aqueduct of Morelia, Museo del Dulce, Guadalupe Sanctuary, Historic Center of Morelia |
| Pátzcuaro | A picturesque town famous for its beautiful lake and indigenous culture. Popular among tourists for its traditional crafts and cultural festivals. | Lake Pátzcuaro, Isla de Janitzio, Basilica de Nuestra Señora de la Salud, Pátzcuaro's Plaza Grande, Museo de Artes e Historia de Pátzcuaro |
| Uruapan | Known for its national park and the production of avocados. It’s a beautiful area with nature-related attractions and is attractive for eco-tourists. | Cupatitzio National Park, Pueblo Mágico Uruapan, Parque Nacional Barranca del Cupatitzio, Avocado Museum, Cascadas de Tzaráracua |
| Tzintzuntzan | An ancient Tarascan city that offers rich historical significance and stunning views of Lake Pátzcuaro, attracting visitors interested in history and archaeology. | Archaeological Zone of Tzintzuntzan, Museum of the Tarascan Culture, Monastery of San Francisco, Tzintzuntzan Ruins, The Tarascan Temple |
| Santa Clara del Cobre | Famous for its copper craftsmanship and traditional artisans. A good spot for cultural experiences and shopping for local handicrafts. | Copper Museum, Crafts Market, Lake Zirahuén, Santa Clara Church, Local art galleries |
| Zamora | Known for its rich religious architecture and colonial history, it draws those interested in exploring its historic centers and vibrant local culture. | Zamora Cathedral, Museum of the Virgin of Guadalupe, Plaza de Armas, San Francisco Church, Calle Morelos |
| Mazamitla | Located in the Sierra del Tigre, known for its beautiful nature, hiking trails, and a rustic mountain vibe, suitable for nature lovers and adventure seekers. | La Pila, El Salto Waterfall, Mazamitla's Main Square, Nature trails, Mountain cabins |
| Lázaro Cárdenas | A coastal city with beautiful beaches and a growing economy, attracting business and leisure travelers looking for seaside experiences. | Playa de Las Palmas, The Whale Watching Center, Lázaro Cárdenas Port, Cultural Centers, Laguna Cuachirandio |
Understanding Airbnb License Requirements & STR Laws in Michoacán (2025)
While Michoacán, Michoacán, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Michoacán to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Michoacán (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Michoacánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Golf clubhouse, ideal for relaxing
Entire Place • 4 bedrooms
Beachfront Sea House with Private Swimming Pool
Entire Place • 4 bedrooms
Glamping Cabin A-Frame in Esparragal
Entire Place • 1 bedroom
Ecotouristica cabins
Entire Place • 2 bedrooms
Tecuen Cabin
Entire Place • 1 bedroom
Villa Pastores. 4 cabañas 12 pax
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Michoacán (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Michoacán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alejandra | 1 | $49,602 | 6 | 5.00/5.0 |
| Luis | 1 | $12,260 | 3 | 5.00/5.0 |
| Guadalupe | 1 | $10,099 | 60 | 4.80/5.0 |
| Edgar | 1 | $9,866 | 12 | 4.58/5.0 |
| Host #485177878 | 5 | $8,820 | 10 | 4.75/5.0 |
| Karinga | 1 | $6,076 | 15 | 4.20/5.0 |
| Manuel Alejandro | 1 | $3,286 | 7 | 4.86/5.0 |
| Host #516657901 | 1 | $2,949 | 0 | N/A/5.0 |
| Vanessa | 3 | $1,974 | 17 | 4.83/5.0 |
| Jose David | 1 | $1,473 | 38 | 4.55/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Michoacán.
Dive Deeper: Advanced Michoacán STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Michoacán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMichoacán Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Michoacán
- The Michoacán Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Michoacán, House properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 52.6% portion, catering likely to families or larger groups.
Michoacán Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Michoacán
- The dominant room capacity in Michoacán is 1 bedroom listings, making up 57.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 73.7% of the active Airbnb listings in Michoacán, indicating a high concentration in these sizes.
- With over half the market (57.9%) consisting of studios or 1-bedroom units, Michoacán is particularly well-suited for individuals or couples.
- A significant 26.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Michoacán.
Michoacán Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Michoacán
- The most common guest capacity trend in Michoacán vacation rentals is listings accommodating 3 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 8+ guests dominate the Michoacán STR market, accounting for 52.7% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Michoacán.
- On average, properties in Michoacán are equipped to host 4.7 guests.
Michoacán Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Michoacán
- The most common availability pattern in Michoacán falls within the 271-366 days range, representing 89.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Michoacán (73.7%), reflecting common guest stay durations or potential owner blocking patterns.
Michoacán Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
57.9% of total
2 Nights
8 listings
42.1% of total
Key Insights
- The most prevalent minimum stay requirement in Michoacán is 1 Night, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Michoacán Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.9% of Michoacán hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Michoacán.
Michoacán Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
38.5% of total
Moderate
4 listings
30.8% of total
Firm
1 listings
7.7% of total
Strict
3 listings
23.1% of total
Cancellation Policy Insights for Michoacán
- The prevailing Airbnb cancellation policy trend in Michoacán is Flexible, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (69.3%) and stricter (30.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.5% market standard in Michoacán.
- Regularly review your cancellation policy against competitors and market demand shifts in Michoacán.
Michoacán STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Michoacán
- The overall average booking lead time for vacation rentals in Michoacán is 42 days.
- Guests book furthest in advance for stays during December (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Summer (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Michoacán.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Michoacán averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Michoacán (2025)
Amenity Prevalence
Amenity Insights for Michoacán
- Essential amenities in Michoacán that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Michoacán: Free parking on premises.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Michoacán to stay competitive.
Michoacán Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Michoacán
- The typical guest profile for Airbnb in Michoacán consists of primarily domestic travelers (81%), often arriving from nearby Morelia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 81.1% of guests.
- Key international markets include Mexico (81.1%) and United States (13.5%).
- Top languages spoken are Spanish (54.3%) followed by English (31.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Morelia and León.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Michoacán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cerro Gordo | 37 | $2,770 | $453.83 | 24% |
| El Santuario | 44 | $2,653 | $395.47 | 26% |
| Alcocer | 12 | $2,529 | $304.74 | 34% |
| Avandaro | 237 | $1,924 | $432.63 | 24% |
| Ejido San Gaspar | 52 | $1,612 | $388.75 | 22% |
| San Miguel de Allende | 2,280 | $1,427 | $197.57 | 32% |
| Casas Viejas | 46 | $1,391 | $220.29 | 31% |
| Valle de Bravo | 82 | $1,370 | $301.47 | 22% |
| San Miguel | 11 | $1,362 | $119.30 | 33% |
| Jacona de Plancarte | 14 | $1,303 | $357.25 | 26% |