Santarém Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santarém, Portugal
Is Airbnb profitable in Santarém in 2025? Explore comprehensive Airbnb analytics for Santarém, Santarém, Portugal to uncover income potential. This 2025 STR market report for Santarém, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 82 active listings.
Whether you're considering an Airbnb investment in Santarém, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santarém Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santarém Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santarém (2025)
Understanding the monthly revenue variations for Airbnb listings in Santarém is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santarém is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santarém across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,180+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,292 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,300 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $650, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santarém
Santarém Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santarém STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santarém:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santarém
Average Daily Rate (ADR) Airbnb Trends in Santarém (2025)
Effective short term rental pricing strategy in Santarém involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santarém typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $352+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Santarém
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Airbnb Seasonality Analysis & Trends in Santarém (2025)
Peak Season (August, July, September)
- Revenue averages $3,157 per month
- Occupancy rates average 46.7%
- Daily rates average $199
Shoulder Season
- Revenue averages $1,591 per month
- Occupancy maintains around 27.8%
- Daily rates hold near $180
Low Season (January, February, March)
- Revenue drops to average $985 per month
- Occupancy decreases to average 20.9%
- Daily rates adjust to average $170
Seasonality Insights for Santarém
- The Airbnb seasonality in Santarém shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santarém's highest earning potential, with monthly revenues capable of climbing to $3,806, occupancy reaching a high of 55.5%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $911, occupancy could drop to 18.2%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santarém.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santarém seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santarém (2025)
Exploring the top neighborhoods for short-term rentals in Santarém? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Almeirim | A charming town known for its beautiful landscapes and traditional Portuguese cuisine. Ideal for guests looking for a peaceful retreat with easy access to local culture. | Gastronomic Festival of Almeirim, Ribatejo Wine Route, Almeirim Municipal Pool, Igreja de São Pedro, Nature trails in the surrounding countryside |
| Fátima | A world-renowned pilgrimage site attracting millions of visitors each year, making it a prime location for short-term rentals. | Sanctuary of Our Lady of Fátima, Basilica of the Holy Trinity, The Chapel of the Apparitions, Fátima International Pavilion, Local souvenir shops |
| Tomar | A historic town with rich medieval heritage, including the famous Convent of Christ, appealing to history enthusiasts and tourists alike. | Convent of Christ, Tomar Castle, Aqueduct of Pegões, Templar Museum, Historic old town |
| Abrantes | A picturesque town with a rich history and stunning views over the Tagus River, great for nature enthusiasts and travelers seeking tranquility. | Abrantes Castle, Tagus River waterfront, Cultural Center of Abrantes, Sanctuary of Our Lady of Salvação, Various parks and walking trails |
| Castelo de Bode | Famous for its beautiful dam and recreational activities like swimming and hiking, attracting outdoor lovers and families. | Castelo de Bode Dam, Water sports and activities, São João Baptista Church, Hiking trails in the surrounding mountains, Picnic areas by the water |
| Santarém | The capital of the district, known for its gothic architecture and historical significance, ideal for cultural tourism. | Igreja de São João de Alperce, Santarém Castle, Porta do Sol viewpoint, Municipal museums, Local festivals |
| Golegã | Famous for its horse fairs and equestrian culture, attracting horse lovers and tourists interested in local traditions. | International Horse Fair, Golegã Church, Equestrian museums, Countryside trails, Local artisan shops |
| Chamusca | A tranquil village with a rural charm, perfect for visitors seeking a slower pace and connection with nature. | Chamusca Municipal Market, Rural landscapes, Local traditional festivals, Walking trails along the river, Farm stays and rural tourism experiences |
Understanding Airbnb License Requirements & STR Laws in Santarém (2025)
Yes, Santarém, Santarém, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santarém to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 79% licensed listings)
Top Performing Airbnb Properties in Santarém (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santarémbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
MEIO Country House - Natural Park
Entire Place • 7 bedrooms
Casa de Campo with pool
Entire Place • 5 bedrooms
Casa do Monte, re-encounter with nature and with you
Entire Place • 4 bedrooms
Vale Lameiros Farm
Entire Place • 4 bedrooms
Casa da Ribeira|Saltwater pool|Private
Entire Place • 3 bedrooms
COUNTRYSIDE VILLA
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santarém (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santarém based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pedro | 1 | $78,653 | 48 | 4.92/5.0 |
| Joanna | 3 | $77,141 | 78 | 4.80/5.0 |
| Mafalda | 5 | $72,389 | 294 | 4.86/5.0 |
| Rural | 1 | $66,847 | 64 | 4.97/5.0 |
| Carlos | 1 | $62,325 | 68 | 5.00/5.0 |
| João | 1 | $56,554 | 16 | 4.94/5.0 |
| Casa Da Ribeira | 1 | $52,469 | 15 | 4.93/5.0 |
| Sérgio | 1 | $49,427 | 29 | 4.97/5.0 |
| Quinta | 2 | $43,271 | 8 | 5.00/5.0 |
| Just Ruby | 1 | $39,984 | 135 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santarém.
Dive Deeper: Advanced Santarém STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santarém. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSantarém Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santarém
- The Santarém Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 82 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santarém, House properties are the most common (73.2%), reflecting the local real estate landscape.
- Houses represent a significant 73.2% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 7.4%) offer potential for unique stay experiences.
Santarém Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santarém
- The dominant room capacity in Santarém is 1 bedroom listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 51.3% of the active Airbnb listings in Santarém, indicating a high concentration in these sizes.
- A significant 40.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santarém.
Santarém Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santarém
- The most common guest capacity trend in Santarém vacation rentals is listings accommodating 4 guests (24.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Santarém STR market, accounting for 46.4% of listings.
- 41.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santarém.
- On average, properties in Santarém are equipped to host 4.7 guests.
Santarém Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santarém
- The most common availability pattern in Santarém falls within the 271-366 days range, representing 61% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santarém (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santarém Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
35.4% of total
2 Nights
18 listings
22% of total
3 Nights
7 listings
8.5% of total
4-6 Nights
10 listings
12.2% of total
7-29 Nights
2 listings
2.4% of total
30+ Nights
16 listings
19.5% of total
Key Insights
- The most prevalent minimum stay requirement in Santarém is 1 Night, adopted by 35.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.5%) caters to monthly stays (30+ nights) in Santarém, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.4% of Santarém hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santarém.
Santarém Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
17.1% of total
Moderate
28 listings
34.1% of total
Firm
18 listings
22% of total
Strict
22 listings
26.8% of total
Cancellation Policy Insights for Santarém
- The prevailing Airbnb cancellation policy trend in Santarém is Moderate, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (48.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.1% market standard in Santarém.
- Regularly review your cancellation policy against competitors and market demand shifts in Santarém.
Santarém STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santarém
- The overall average booking lead time for vacation rentals in Santarém is 50 days.
- Guests book furthest in advance for stays during August (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Santarém.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Santarém averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santarém (2025)
Amenity Prevalence
Amenity Insights for Santarém
- Popular amenities like Kitchen, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santarém to stay competitive.
Santarém Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santarém
- The typical guest profile for Airbnb in Santarém consists of a mix of domestic (39%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 38.5% of guests.
- Key international markets include Portugal (38.5%) and France (16%).
- Top languages spoken are English (35.5%) followed by Portuguese (19.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santarém Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Comporta | 106 | $3,767 | $421.64 | 39% |
| Reguengo Grande | 11 | $3,390 | $310.13 | 40% |
| Azambuja | 10 | $3,236 | $408.56 | 22% |
| Alcácer do Sal | 18 | $3,178 | $401.88 | 33% |
| Ferreira do Alentejo | 14 | $3,045 | $278.36 | 35% |
| Grândola | 341 | $2,533 | $415.09 | 31% |
| Lisbon | 12,279 | $2,459 | $166.45 | 54% |
| Cascais | 1,599 | $2,348 | $218.85 | 45% |
| Sousel | 17 | $2,231 | $316.70 | 37% |
| Seixal | 217 | $2,177 | $208.64 | 41% |