Viana do Castelo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Viana do Castelo, Portugal
Is Airbnb profitable in Viana do Castelo in 2025? Explore comprehensive Airbnb analytics for Viana do Castelo, Viana do Castelo, Portugal to uncover income potential. This 2025 STR market report for Viana do Castelo, based on AirROI data from November 2024 to October 2025, reveals key trends in the market of 514 active listings.
Whether you're considering an Airbnb investment in Viana do Castelo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Viana do Castelo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Viana do Castelo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Viana do Castelo (2025)
Understanding the monthly revenue variations for Airbnb listings in Viana do Castelo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viana do Castelo is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viana do Castelo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,023+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,273 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,250 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $635, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viana do Castelo
Viana do Castelo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Viana do Castelo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viana do Castelo:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viana do Castelo
Average Daily Rate (ADR) Airbnb Trends in Viana do Castelo (2025)
Effective short term rental pricing strategy in Viana do Castelo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viana do Castelo typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $350+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Viana do Castelo
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Airbnb Seasonality Analysis & Trends in Viana do Castelo (2025)
Peak Season (August, July, June)
- Revenue averages $4,260 per month
- Occupancy rates average 51.3%
- Daily rates average $249
Shoulder Season
- Revenue averages $1,594 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $180
Low Season (January, February, March)
- Revenue drops to average $914 per month
- Occupancy decreases to average 23.7%
- Daily rates adjust to average $162
Seasonality Insights for Viana do Castelo
- The Airbnb seasonality in Viana do Castelo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Viana do Castelo's highest earning potential, with monthly revenues capable of climbing to $5,674, occupancy reaching a high of 63.5%, and ADRs peaking at $275.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $818, occupancy could drop to 19.1%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Viana do Castelo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Viana do Castelo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Viana do Castelo (2025)
Exploring the top neighborhoods for short-term rentals in Viana do Castelo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | Viana do Castelo's charming historic district, known for its medieval architecture and rich cultural heritage. A favorite among tourists looking to explore the city's history and enjoy local cuisine. | Gare de Viana do Castelo, Santuario de Santa Luzia, Castelo de Santiago da Barra, Museu do Traje, Praça da República, Igreja Matriz |
| Beira Rio | This riverside area offers stunning views and a relaxing atmosphere. Perfect for travelers seeking picturesque sceneries and waterfront dining options. | Rio Lima, Cais da Marginal, Parque da Cidade, Marina de Viana do Castelo, Jardim Público |
| Praia Norte | A popular beach area for both locals and tourists, offering beautiful sandy shores and a range of water activities. Ideal for vacationers looking for sun and surf. | Praia Norte Beach, Surf schools, Beach bars and restaurants, Climbing and hiking nearby, Dune natural reserve |
| Serra D’Arga | A natural area for those who love hiking and nature, offering breathtaking landscapes and tranquility. Appeals to nature enthusiasts and adventure seekers. | Hiking trails, Natural viewpoints, Cascata do Arado, Wildlife experiences, Traditional villages |
| Quinta da Barca | A serene and upscale area located on the banks of the Lima River, perfect for retreats and luxury stays. Attracts guests looking for relaxation and nature. | Quinta da Barca Resort, Riverboat tours, Nature walks, Scenic picnics, Local vineyard visits |
| Estela | A seaside village that is a hidden gem, known for its great beaches and vibrant local culture. Suitable for those looking for a quieter coastal experience. | Estela Beach, Local restaurants and cafes, Surf spots, Hiking trails along the coast, Cultural events |
| Perre | A tranquil village setting surrounded by nature, ideal for those who want to escape the hustle and bustle. Great for families and groups. | Community gardens, Local markets, Festivals throughout the year, Outdoor activities, Lovely scenic views |
| Caminha | Just a short drive from Viana, this beautiful town offers historical sites and beautiful landscapes, perfect for a day trip. Attracts tourists who enjoy a mix of beach and cultural experiences. | Castelo de Caminha, Praia de Moledo, Historic architecture, Walking tours of the town, Natural parks |
Understanding Airbnb License Requirements & STR Laws in Viana do Castelo (2025)
Yes, Viana do Castelo, Viana do Castelo, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Viana do Castelo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 65% licensed listings)
Top Performing Airbnb Properties in Viana do Castelo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viana do Castelobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Portugal Active Eben Lodge | Heated Pool
Entire Place • 5 bedrooms
Portugal Active Atlantic Lodge -SEA VIEW -Premium
Entire Place • 6 bedrooms
Portugal Active Cabedelo Beach Lodge | Heated Pool
Entire Place • 7 bedrooms
Portugal Active Sunset Beach Lodge | Heated Pool
Entire Place • 4 bedrooms
Majestic Villa Retreat - Infinity Pool & Chef
Entire Place • 8 bedrooms
Portugal Active Montaria Lodge
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Viana do Castelo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Viana do Castelo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Portugal Active | 20 | $2,514,891 | 389 | 4.74/5.0 |
| Gereviana | 16 | $221,096 | 327 | 4.79/5.0 |
| José | 10 | $215,723 | 1571 | 4.88/5.0 |
| You Deserve It | 11 | $166,950 | 187 | 4.90/5.0 |
| Rami&Sofia | 7 | $138,348 | 65 | 4.89/5.0 |
| Rosa | 8 | $131,314 | 305 | 4.85/5.0 |
| Tiago | 7 | $118,415 | 309 | 4.88/5.0 |
| Sérgio | 3 | $106,160 | 29 | 4.96/5.0 |
| Casa Dos Cabeçudos | 1 | $92,372 | 13 | 4.85/5.0 |
| José Maria | 3 | $85,469 | 146 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viana do Castelo.
Dive Deeper: Advanced Viana do Castelo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viana do Castelo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViana do Castelo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viana do Castelo
- The Viana do Castelo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 514 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viana do Castelo, House properties are the most common (47.9%), reflecting the local real estate landscape.
- Houses represent a significant 47.9% portion, catering likely to families or larger groups.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 4.1%) offer potential for unique stay experiences.
Viana do Castelo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viana do Castelo
- The dominant room capacity in Viana do Castelo is 1 bedroom listings, making up 28.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.5% of the active Airbnb listings in Viana do Castelo, indicating a high concentration in these sizes.
- A significant 33.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Viana do Castelo.
Viana do Castelo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viana do Castelo
- The most common guest capacity trend in Viana do Castelo vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Viana do Castelo STR market, accounting for 48.0% of listings.
- 35.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viana do Castelo.
- On average, properties in Viana do Castelo are equipped to host 4.5 guests.
Viana do Castelo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viana do Castelo
- The most common availability pattern in Viana do Castelo falls within the 271-366 days range, representing 59.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Viana do Castelo (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Viana do Castelo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
78 listings
15.2% of total
2 Nights
82 listings
16% of total
3 Nights
28 listings
5.4% of total
4-6 Nights
84 listings
16.3% of total
7-29 Nights
19 listings
3.7% of total
30+ Nights
223 listings
43.4% of total
Key Insights
- The most prevalent minimum stay requirement in Viana do Castelo is 30+ Nights, adopted by 43.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.4%) caters to monthly stays (30+ nights) in Viana do Castelo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.4% of Viana do Castelo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viana do Castelo.
Viana do Castelo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
7 listings
1.4% of total
Limited
1 listings
0.2% of total
Flexible
86 listings
16.7% of total
Moderate
128 listings
24.9% of total
Firm
190 listings
37% of total
Strict
101 listings
19.6% of total
Cancellation Policy Insights for Viana do Castelo
- The prevailing Airbnb cancellation policy trend in Viana do Castelo is Firm, used by 37% of listings.
- A majority (56.6%) of hosts in Viana do Castelo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37% market standard in Viana do Castelo.
- Regularly review your cancellation policy against competitors and market demand shifts in Viana do Castelo.
Viana do Castelo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Viana do Castelo
- The overall average booking lead time for vacation rentals in Viana do Castelo is 56 days.
- Guests book furthest in advance for stays during August (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Viana do Castelo.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Viana do Castelo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Viana do Castelo (2025)
Amenity Prevalence
Amenity Insights for Viana do Castelo
- Popular amenities like TV, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viana do Castelo to stay competitive.
Viana do Castelo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Viana do Castelo
- The typical guest profile for Airbnb in Viana do Castelo consists of predominantly international visitors (84%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 15.9% of guests.
- Key international markets include Portugal (15.9%) and France (15.4%).
- Top languages spoken are English (35.1%) followed by Spanish (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Viana do Castelo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penhalonga e Paços de Gaiolo | 23 | $4,584 | $368.60 | 40% |
| Sande e São Lourenço do Douro | 19 | $3,268 | $294.74 | 38% |
| Alpendorada, Várzea e Torrão | 19 | $2,688 | $271.21 | 35% |
| Armamar | 66 | $2,535 | $269.38 | 37% |
| Vila Boa de Quires e Maureles | 10 | $2,521 | $215.75 | 44% |
| Cinfães | 16 | $2,240 | $273.21 | 26% |
| Mesão Frio | 53 | $1,963 | $192.61 | 42% |
| Alijó | 70 | $1,940 | $251.00 | 29% |
| Porto | 8,056 | $1,906 | $138.57 | 50% |
| Vila Nova de Gaia | 1,086 | $1,890 | $153.42 | 49% |