Šmarje pri Jelšah Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Šmarje pri Jelšah, Slovenia

Source: AirROI
Last updated: 2025-10-01

Is Airbnb profitable in Šmarje pri Jelšah in 2025? Explore comprehensive Airbnb analytics for Šmarje pri Jelšah, Šmarje pri Jelšah, Slovenia to uncover income potential. This 2025 STR market report for Šmarje pri Jelšah, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Šmarje pri Jelšah, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Šmarje pri Jelšah Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Šmarje pri Jelšah Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$175
The average rental revenue earned for an occupied room per day in Šmarje pri Jelšah.
Occupancy Rate(?)
26.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$10,697
Typical annual income for an Airbnb listing in Šmarje pri Jelšah. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
29.2%
Strong growth (29.2%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Šmarje pri Jelšah.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Šmarje pri Jelšah.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Šmarje pri Jelšah (2025)

Understanding the monthly revenue variations for Airbnb listings in Šmarje pri Jelšah is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Šmarje pri Jelšah is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Šmarje pri Jelšah across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,934+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,099 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $993 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $624, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Šmarje pri Jelšah

Šmarje pri Jelšah Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Šmarje pri Jelšah STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Šmarje pri Jelšah:

  • Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Šmarje pri Jelšah

Average Daily Rate (ADR) Airbnb Trends in Šmarje pri Jelšah (2025)

Effective short term rental pricing strategy in Šmarje pri Jelšah involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Šmarje pri Jelšah typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
  • Typical properties (Median) charge around $147 per night.
  • Entry-level properties (Bottom 25%) earn around $125 per night.

Average Daily Rate (ADR) Trend by Month in Šmarje pri Jelšah

Get Live Šmarje pri Jelšah Market Intelligence 👇

Discover Šmarje pri Jelšah Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Šmarje pri Jelšah (2025)

Peak Season (July, August, June)
  • Revenue averages $2,268 per month
  • Occupancy rates average 44.6%
  • Daily rates average $196
Shoulder Season
  • Revenue averages $1,202 per month
  • Occupancy maintains around 22.1%
  • Daily rates hold near $167
Low Season (February, March, April)
  • Revenue drops to average $857 per month
  • Occupancy decreases to average 21.7%
  • Daily rates adjust to average $148

Seasonality Insights for Šmarje pri Jelšah

  • The Airbnb seasonality in Šmarje pri Jelšah shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Šmarje pri Jelšah's highest earning potential, with monthly revenues capable of climbing to $2,890, occupancy reaching a high of 56.0%, and ADRs peaking at $198.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $728, occupancy could drop to 19.4%, and ADRs may adjust down to $146.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Šmarje pri Jelšah.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Šmarje pri Jelšah seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Šmarje pri Jelšah (2025)

Exploring the top neighborhoods for short-term rentals in Šmarje pri Jelšah? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Šmarje pri Jelšah City Center
The heart of Šmarje pri Jelšah, filled with charming local shops, cafes, and restaurants. This area is perfect for travelers who want to experience the local culture and amenities.
Šmarje pri Jelšah Church, Local Market, Café Šmarje, Nearby parks, Cultural events
Spa and Wellness Area
Known for its wellness centers and spa facilities, this area attracts visitors looking for relaxation and health treatments, making it ideal for wellness retreats.
Terme Olimia, Wellness Center, Natural Hot Springs, Spa Treatments, Healthy Restaurants
Nature Trails and Parks
This region boasts beautiful natural scenery and hiking trails, appealing to nature lovers and outdoor enthusiasts looking for recreational activities.
Prebold Nature Reserve, Hiking Trails, Scenic Views, Picnic Areas, Birdwatching Spots
Črnomelj
A nearby town offering a unique blend of history and culture with charming streets and local experiences. Good for visitors looking to explore beyond Šmarje pri Jelšah.
Črnomelj Castle, Local Museums, Traditional Festivals, Scenic River Views, Heritage Walks
Local Vineyards
Renowned for its exquisite wines, this area attracts wine lovers and those interested in local wine tourism and tastings.
Wine Tasting Tours, Vineyard Visits, Local Wine Festivals, Breathtaking Vineyards, Gourmet Dining
Art and Culture District
This area is known for its cultural events and local artists, making it a vibrant spot for visitors interested in the arts and culture.
Local Art Galleries, Cultural Festivals, Theater Performances, Art Workshops, Interactive Exhibits
Family-Friendly Zones
These neighborhoods are well-suited for families traveling with children, featuring parks, recreational centers, and family-oriented attractions.
Children's Parks, Playgrounds, Family-Friendly Restaurants, Sports Fields, Community Events
Historical Sites
Rich in history, this area features historical landmarks that attract tourists interested in the cultural heritage of Šmarje pri Jelšah.
Historical Monuments, Old Town Architecture, Guided Tours, Cultural Heritage Sites, Local Legends

Understanding Airbnb License Requirements & STR Laws in Šmarje pri Jelšah (2025)

While Šmarje pri Jelšah, Šmarje pri Jelšah, Slovenia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Šmarje pri Jelšah to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Šmarje pri Jelšah (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Šmarje pri Jelšahbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Strtenica in the vineyards

Villa Strtenica in the vineyards

Entire Place • 2 bedrooms

$25,728
Revenue
41.5%
Occupancy
$201.13
Daily Rate
Family resort in Podčetrtek, Slovenia

Family resort in Podčetrtek, Slovenia

Entire Place • 3 bedrooms

$22,764
Revenue
26.6%
Occupancy
$311.74
Daily Rate
Cottage by the pond Pavel | peace & nature

Cottage by the pond Pavel | peace & nature

Entire Place • 1 bedroom

$14,209
Revenue
34.5%
Occupancy
$186.29
Daily Rate
The Cradle Of Love

The Cradle Of Love

Entire Place • 1 bedroom

$14,160
Revenue
66.3%
Occupancy
$137.39
Daily Rate
Simple Country House

Simple Country House

Entire Place • 2 bedrooms

$13,532
Revenue
41.2%
Occupancy
$77.23
Daily Rate
Family resort in Podčetrtek, Slovenia

Family resort in Podčetrtek, Slovenia

Entire Place • 2 bedrooms

$12,922
Revenue
18.8%
Occupancy
$289.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Šmarje pri Jelšah (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Šmarje pri Jelšah based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Janez5$57,360114.80/5.0
Jani1$25,728244.83/5.0
Ana2$22,654155.00/5.0
Verica1$14,209134.92/5.0
Simona1$14,160434.98/5.0
Suzana1$13,5321334.92/5.0
Lidija1$11,648654.78/5.0
Dusanka1$8,203165.00/5.0
Boštjan1$6,50175.00/5.0
Janez1$5,940235.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Šmarje pri Jelšah.

Dive Deeper: Advanced Šmarje pri Jelšah STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Šmarje pri Jelšah. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Šmarje pri Jelšah Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Šmarje pri Jelšah

  • The Šmarje pri Jelšah Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Šmarje pri Jelšah, House properties are the most common (55.6%), reflecting the local real estate landscape.
  • Houses represent a significant 55.6% portion, catering likely to families or larger groups.

Šmarje pri Jelšah Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Šmarje pri Jelšah

  • The dominant room capacity in Šmarje pri Jelšah is 2 bedrooms listings, making up 72.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 94.4% of the active Airbnb listings in Šmarje pri Jelšah, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Šmarje pri Jelšah.

Šmarje pri Jelšah Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Šmarje pri Jelšah

  • The most common guest capacity trend in Šmarje pri Jelšah vacation rentals is listings accommodating 6 guests (50%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Šmarje pri Jelšah STR market, accounting for 66.7% of listings.
  • 55.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Šmarje pri Jelšah.
  • On average, properties in Šmarje pri Jelšah are equipped to host 5.2 guests.

Šmarje pri Jelšah Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Šmarje pri Jelšah

  • The most common availability pattern in Šmarje pri Jelšah falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Šmarje pri Jelšah (66.7%), reflecting common guest stay durations or potential owner blocking patterns.

Šmarje pri Jelšah Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.7%)

1 Night

3 listings

16.7% of total

2 Nights (22.2%)

2 Nights

4 listings

22.2% of total

3 Nights (33.3%)

3 Nights

6 listings

33.3% of total

30+ Nights (27.8%)

30+ Nights

5 listings

27.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Šmarje pri Jelšah is 3 Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (27.8%) caters to monthly stays (30+ nights) in Šmarje pri Jelšah, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 33.3% of Šmarje pri Jelšah hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Šmarje pri Jelšah.

Šmarje pri Jelšah Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (5.6%)

Super Strict 30 Days

1 listings

5.6% of total

Flexible (33.3%)

Flexible

6 listings

33.3% of total

Moderate (50%)

Moderate

9 listings

50% of total

Firm (5.6%)

Firm

1 listings

5.6% of total

Strict (5.6%)

Strict

1 listings

5.6% of total

Cancellation Policy Insights for Šmarje pri Jelšah

  • The prevailing Airbnb cancellation policy trend in Šmarje pri Jelšah is Moderate, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Šmarje pri Jelšah may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 50% market standard in Šmarje pri Jelšah.
  • Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Šmarje pri Jelšah.

Šmarje pri Jelšah STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Šmarje pri Jelšah

  • The overall average booking lead time for vacation rentals in Šmarje pri Jelšah is 81 days.
  • Guests book furthest in advance for stays during October (average 119 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Šmarje pri Jelšah.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
  • Monitor your own booking lead times against these Šmarje pri Jelšah averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Šmarje pri Jelšah (2025)

Amenity Prevalence

Amenity Insights for Šmarje pri Jelšah

  • Popular amenities like Kitchen, Hangers, Private entrance are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Consider adding popular differentiators like Kitchen or Hangers to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Šmarje pri Jelšah to stay competitive.

Šmarje pri Jelšah Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Šmarje pri Jelšah

  • The typical guest profile for Airbnb in Šmarje pri Jelšah consists of predominantly international visitors (97%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 2.7% of guests.
  • Key international markets include Netherlands (16.2%) and France (10.8%).
  • Top languages spoken are English (35.9%) followed by German (15.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Šmarje pri Jelšah Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Molln14$3,190$184.5352%
Bad Sankt Leonhard im Lavanttal35$2,627$292.7436%
Zagore14$2,510$418.4732%
Oberwölz36$2,390$337.7331%
Podhom15$2,250$177.2843%
Stainz11$2,247$279.6829%
Sveti Bartul17$2,224$324.4936%
Ehrenhausen an der Weinstraße10$2,159$329.0132%
Spital am Semmering30$2,146$333.2430%
Hohentauern68$2,124$265.5734%

Access Real-Time Airbnb API

This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Šmarje pri Jelšah. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

Get API Access