Celje Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Celje, Slovenia
Is Airbnb profitable in Celje in 2026? Explore comprehensive Airbnb analytics for Celje, Celje, Slovenia to uncover income potential. This 2026 STR market report for Celje, based on AirROI data from January 2025 to December 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Celje, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Celje Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Celje Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Celje (2026)
Understanding the monthly revenue variations for Airbnb listings in Celje is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Celje is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Celje across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,194+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,369 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $797 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $401, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Celje
Celje Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Celje STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Celje:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Celje
Average Daily Rate (ADR) Airbnb Trends in Celje (2026)
Effective short term rental pricing strategy in Celje involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Celje typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Celje
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Airbnb Seasonality Analysis & Trends in Celje (2025)
Peak Season (July, August, June)
- Revenue averages $1,604 per month
- Occupancy rates average 39.4%
- Daily rates average $143
Shoulder Season
- Revenue averages $1,044 per month
- Occupancy maintains around 30.2%
- Daily rates hold near $131
Low Season (January, February, November)
- Revenue drops to average $745 per month
- Occupancy decreases to average 21.5%
- Daily rates adjust to average $135
Seasonality Insights for Celje
- The Airbnb seasonality in Celje shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Celje's highest earning potential, with monthly revenues capable of climbing to $1,759, occupancy reaching a high of 44.9%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $630, occupancy could drop to 19.7%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Celje.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Celje seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Celje (2026)
Exploring the top neighborhoods for short-term rentals in Celje? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Celje, filled with historic architecture and local amenities. Ideal for both business and leisure travelers, offering easy access to major attractions, shops, and restaurants. | Celje Castle, Celje Regional Museum, City Park, The Old Castle, Church of St. Daniel |
| Old Town | A charming area with medieval architecture and cobbled streets. A popular choice for visitors seeking a more traditional Slovene experience, with access to local culture and history. | Old Town Hall, City Museum of Celje, St. Mary's Church, Cevljarska Street, Celje Water Park |
| Celje Fortress | Offering stunning views over the city and rich in history, the Celje Fortress attracts tourists interested in history and outdoor activities. A unique setting for travelers looking for an adventurous stay. | Celje Fortress, Hiking trails, Scenic viewpoints |
| Rimske Toplice | Known for its thermal springs and wellness centers, this area attracts guests looking to relax and rejuvenate. Excellent for guests who prioritize health tourism and well-being. | Rimske Toplice Spa, Outdoor thermal pools, Nature trails |
| Vojnik | A quieter suburb of Celje that offers peaceful retreats and access to nature. Attractive for those who prefer tranquility while being close to the city. | Natural parks, Hiking opportunities, Local cafes |
| Lasko | Famous for its spas and brewery, this area is perfect for tourists interested in relaxation and Slovenian craft beer. Great for family trips or wellness retreats. | Lasko Brewery, Spa facilities, Rafting opportunities on Savinja River |
| Savinja River | An area perfect for outdoor and adventure enthusiasts. Ideal for guests looking for fun activities such as rafting, kayaking, and nature exploration. | Rafting tours, Bicycle paths, Nature reserves |
| Zalec | Known for its hop-growing traditions, this area offers a unique experience for beer aficionados and cultural heritage tourists, with a blend of leisure and learning. | Hop Museum, The Beer Fountain, Local breweries |
Understanding Airbnb License Requirements & STR Laws in Celje (2026)
While Celje, Celje, Slovenia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Celje to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Celje (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Celjebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake House | Private Pool | Outdoor Serenity
Entire Place • 6 bedrooms
Celje Center Apartma | For 6 | Near rail station
Entire Place • 3 bedrooms
Charming Celje City Center Apartment
Entire Place • 2 bedrooms
DSE Apartment | 2+2 | balcony & city view
Entire Place • 1 bedroom
Vila Maister – apartment
Entire Place • 2 bedrooms
Studio 4 in the center of Celje | 2 single beds
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Celje (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Celje based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Urban | 1 | $62,048 | 142 | 4.75/5.0 |
| Milan | 5 | $52,714 | 27 | 4.93/5.0 |
| Katarina | 1 | $27,671 | 8 | 4.88/5.0 |
| Ksenija | 1 | $23,732 | 31 | 4.94/5.0 |
| Slobodan | 1 | $23,128 | 8 | 4.88/5.0 |
| Aleksander | 1 | $18,777 | 2 | Not Rated |
| Špela Potočnik | 1 | $13,466 | 10 | 4.30/5.0 |
| Darinka | 2 | $13,237 | 45 | 4.60/5.0 |
| Dino | 2 | $12,170 | 7 | 5.00/5.0 |
| Vita | 1 | $11,916 | 113 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Celje.
Dive Deeper: Advanced Celje STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Celje. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCelje Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Celje
- The Celje Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Celje, Apartment/Condo properties are the most common (79.4%), reflecting the local real estate landscape.
- Houses represent a significant 20.6% portion, catering likely to families or larger groups.
Celje Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Celje
- The dominant room capacity in Celje is 1 bedroom listings, making up 55.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.4% of the active Airbnb listings in Celje, indicating a high concentration in these sizes.
- With over half the market (55.9%) consisting of studios or 1-bedroom units, Celje is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Celje.
Celje Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Celje
- The most common guest capacity trend in Celje vacation rentals is listings accommodating 2 guests (38.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Celje STR market, accounting for 58.8% of listings.
- A significant 41.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Celje.
- 11.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Celje.
- On average, properties in Celje are equipped to host 3.4 guests.
Celje Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Celje
- The most common availability pattern in Celje falls within the 271-366 days range, representing 61.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Celje (44.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Celje Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
32.4% of total
2 Nights
10 listings
29.4% of total
3 Nights
2 listings
5.9% of total
30+ Nights
11 listings
32.4% of total
Key Insights
- The most prevalent minimum stay requirement in Celje is 1 Night, adopted by 32.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.8%) of the Celje Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (32.4%) caters to monthly stays (30+ nights) in Celje, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.4% of Celje hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 32.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Celje.
Celje Airbnb Cancellation Policy Trends Analysis (2026)
Limited
9 listings
26.5% of total
Flexible
10 listings
29.4% of total
Moderate
9 listings
26.5% of total
Firm
4 listings
11.8% of total
Strict
2 listings
5.9% of total
Cancellation Policy Insights for Celje
- The prevailing Airbnb cancellation policy trend in Celje is Flexible, used by 29.4% of listings.
- There's a relatively balanced mix between guest-friendly (55.9%) and stricter (17.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.4% market standard in Celje.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Celje.
Celje STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Celje
- The overall average booking lead time for vacation rentals in Celje is 42 days.
- Guests book furthest in advance for stays during April (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (52 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Celje.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Celje averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Celje (2026)
Amenity Prevalence
Amenity Insights for Celje
- Essential amenities in Celje that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Celje: Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Celje to stay competitive.
Celje Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Celje
- The typical guest profile for Airbnb in Celje consists of predominantly international visitors (88%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 12.2% of guests.
- Key international markets include Slovenia (12.2%) and Italy (10.8%).
- Top languages spoken are English (40.5%) followed by German (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Celje Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Molln | 14 | $3,284 | $185.79 | 53% |
| Bad Sankt Leonhard im Lavanttal | 35 | $2,840 | $296.45 | 38% |
| Spital am Semmering | 24 | $2,707 | $313.39 | 35% |
| Sankt Lambrecht | 29 | $2,510 | $268.42 | 38% |
| Oberwölz | 36 | $2,468 | $337.01 | 33% |
| Sveti Bartul | 22 | $2,406 | $338.01 | 43% |
| Ehrenhausen an der Weinstraße | 10 | $2,326 | $295.22 | 34% |
| Hreljin | 13 | $2,299 | $424.19 | 41% |
| Brgod | 22 | $2,272 | $280.44 | 43% |
| Sankt Georgen am Kreischberg | 107 | $2,241 | $298.67 | 32% |