Laško Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Laško, Slovenia
Is Airbnb profitable in Laško in 2025? Explore comprehensive Airbnb analytics for Laško, Laško, Slovenia to uncover income potential. This 2025 STR market report for Laško, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Laško, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laško Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Laško Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Laško (2025)
Understanding the monthly revenue variations for Airbnb listings in Laško is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laško is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laško across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,328+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,337 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $778 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $478, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laško
Laško Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Laško STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laško:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laško
Average Daily Rate (ADR) Airbnb Trends in Laško (2025)
Effective short term rental pricing strategy in Laško involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laško typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $304+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Laško
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Airbnb Seasonality Analysis & Trends in Laško (2025)
Peak Season (August, April, July)
- Revenue averages $1,501 per month
- Occupancy rates average 35.8%
- Daily rates average $180
Shoulder Season
- Revenue averages $1,025 per month
- Occupancy maintains around 24.9%
- Daily rates hold near $177
Low Season (January, March, November)
- Revenue drops to average $724 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $170
Seasonality Insights for Laško
- The Airbnb seasonality in Laško shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Laško's highest earning potential, with monthly revenues capable of climbing to $1,667, occupancy reaching a high of 42.1%, and ADRs peaking at $186.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $588, occupancy could drop to 17.0%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laško.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Laško seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Laško (2025)
Exploring the top neighborhoods for short-term rentals in Laško? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Laško Center | The heart of Laško, known for its historic architecture and proximity to essential amenities. Great for visitors looking to explore the local culture and enjoy nearby thermal spas. | Laško Brewery, Thermana Laško, Church of St. Martin, Laško Castle, Laško Spa Parks |
| Savinja River Banks | Scenic area by the Savinja River, offering beautiful views and peaceful walks. Perfect for guests seeking relaxation and nature, with opportunities for water activities. | Savinja River, Cycling paths, Picnic areas, Fishing spots, Outdoor sports facilities |
| Old Town Laško | Charming historical section of Laško filled with traditional houses and quaint streets. An attractive spot for visitors wanting a taste of local history and culture. | Old Town Hall, Museum of Laško, Cultural events, Traditional markets |
| Thermal Spa Area | Home to several thermal spas, this area attracts health-conscious travelers and those looking to unwind and rejuvenate. A prime destination for wellness tourism. | Thermana Laško Spa, The Thermo-mineral water springs, Spa treatments, Wellness programs |
| Near the Peca Mountain | A mountain area offering hiking, skiing, and outdoor adventure opportunities. Ideal for nature enthusiasts and those looking to escape urban life. | Hiking trails, Skiing resorts, Mountain views, Adventure sports |
| Local Vineyards | Laško is surrounded by vineyards, making it a fantastic area for wine tourism. Visitors can enjoy wine tastings and learn about local wine production. | Local wineries, Wine tasting tours, Scenic vineyard views, Vineyard events |
| Cultural Festivals Venue | Hosts various cultural events and festivals throughout the year. Appeals to those interested in local traditions, food, and art. | Annual Laško Beer Festival, Cultural arts festivals, Food fairs, Local music events |
| Grocery and Dining District | An area with local grocery shops and dining options showcasing Slovenian cuisine. Great for foodie travelers looking to experience local flavors easily. | Local restaurants, Cafés, Shops for local produce, Street food options |
Understanding Airbnb License Requirements & STR Laws in Laško (2025)
While Laško, Laško, Slovenia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laško to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Laško (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laškobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tranquil retreat with great views and heated pool
Entire Place • 2 bedrooms
4-Star Angel Boutique Home with garden and sauna
Entire Place • 2 bedrooms
Idyllic, family-friendly mountain cabin "Seidl"
Entire Place • 2 bedrooms
2bdr apartment with balcony in Laško
Entire Place • N/A
All seasons apartments Lasko with terrace
Entire Place • 1 bedroom
Cosy one bedroom apartment near Savinja river
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Laško (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Laško based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matic | 1 | $33,106 | 41 | 5.00/5.0 |
| Renata | 3 | $31,355 | 11 | 5.00/5.0 |
| Sašo | 1 | $22,308 | 10 | 4.80/5.0 |
| Sabina | 4 | $21,235 | 38 | 4.87/5.0 |
| Host #177080237 | 2 | $15,053 | 1 | N/A/5.0 |
| Bogo | 2 | $13,839 | 100 | 4.75/5.0 |
| Urban | 1 | $13,662 | 61 | 4.89/5.0 |
| Tomaz Aljaz | 3 | $12,558 | 9 | 4.88/5.0 |
| Marjeta | 1 | $9,889 | 7 | 5.00/5.0 |
| Grega | 1 | $8,864 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laško.
Dive Deeper: Advanced Laško STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laško. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaško Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laško
- The Laško Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laško, House properties are the most common (29.2%), reflecting the local real estate landscape.
- Houses represent a significant 29.2% portion, catering likely to families or larger groups.
- The presence of 25% Hotel/Boutique listings indicates integration with traditional hospitality.
Laško Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laško
- The dominant room capacity in Laško is 1 bedroom listings, making up 62.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.5% of the active Airbnb listings in Laško, indicating a high concentration in these sizes.
- With over half the market (62.5%) consisting of studios or 1-bedroom units, Laško is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Laško.
Laško Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laško
- The most common guest capacity trend in Laško vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Laško STR market, accounting for 45.8% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laško.
- On average, properties in Laško are equipped to host 4.5 guests.
Laško Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laško
- The most common availability pattern in Laško falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Laško (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Laško Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
20.8% of total
2 Nights
14 listings
58.3% of total
3 Nights
2 listings
8.3% of total
30+ Nights
3 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Laško is 2 Nights, adopted by 58.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.1%) of the Laško Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Laško, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.3% of Laško hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laško.
Laško Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
21.1% of total
Moderate
10 listings
52.6% of total
Firm
4 listings
21.1% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Laško
- The prevailing Airbnb cancellation policy trend in Laško is Moderate, used by 52.6% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in Laško may expect booking flexibility.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.6% market standard in Laško.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Laško.
Laško STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Laško
- The overall average booking lead time for vacation rentals in Laško is 65 days.
- Guests book furthest in advance for stays during October (average 163 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (87 days avg.) sees the longest lead times, while Spring (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Laško.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 163 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Laško averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Laško (2025)
Amenity Prevalence
Amenity Insights for Laško
- Essential amenities in Laško that guests expect include: Free parking on premises, Heating, Hair dryer, Wifi, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hangers, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laško: Free parking on premises, Heating, Hair dryer, Wifi, Essentials.
- Prioritize adding missing essentials: Hair dryer, Wifi, Essentials.
- Consider adding popular differentiators like TV or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laško to stay competitive.
Laško Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Laško
- The typical guest profile for Airbnb in Laško consists of predominantly international visitors (88%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 11.6% of guests.
- Key international markets include Italy (14%) and Germany (14%).
- Top languages spoken are English (41.8%) followed by German (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Laško Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Molln | 15 | $3,043 | $179.52 | 52% |
| Bad Sankt Leonhard im Lavanttal | 27 | $2,855 | $267.54 | 40% |
| Wildalpen | 12 | $2,351 | $313.00 | 29% |
| Hum | 26 | $2,170 | $281.74 | 24% |
| Spital am Pyhrn | 11 | $2,003 | $175.92 | 42% |
| Stainz | 11 | $1,988 | $255.39 | 25% |
| Hohentauern | 75 | $1,921 | $234.75 | 35% |
| Zagore | 13 | $1,897 | $282.41 | 39% |
| Sankt Lambrecht | 24 | $1,865 | $237.32 | 40% |
| Oberwölz | 40 | $1,861 | $315.30 | 29% |