Hanam-si Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hanam-si, South Korea
Is Airbnb profitable in Hanam-si in 2025? Explore comprehensive Airbnb analytics for Hanam-si, Hanam-si, South Korea to uncover income potential. This 2025 STR market report for Hanam-si, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Hanam-si, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hanam-si Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hanam-si Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hanam-si (2025)
Understanding the monthly revenue variations for Airbnb listings in Hanam-si is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hanam-si is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hanam-si across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,512+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,615 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,074 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $467, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hanam-si
Hanam-si Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hanam-si STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hanam-si:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hanam-si
Average Daily Rate (ADR) Airbnb Trends in Hanam-si (2025)
Effective short term rental pricing strategy in Hanam-si involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hanam-si typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $163+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Hanam-si
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Airbnb Seasonality Analysis & Trends in Hanam-si (2025)
Peak Season (December, May, July)
- Revenue averages $1,463 per month
- Occupancy rates average 48.5%
- Daily rates average $91
Shoulder Season
- Revenue averages $1,270 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $91
Low Season (February, June, September)
- Revenue drops to average $1,021 per month
- Occupancy decreases to average 38.6%
- Daily rates adjust to average $91
Seasonality Insights for Hanam-si
- The Airbnb seasonality in Hanam-si shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hanam-si's highest earning potential, with monthly revenues capable of climbing to $1,606, occupancy reaching a high of 50.1%, and ADRs peaking at $97.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $864, occupancy could drop to 33.1%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hanam-si.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hanam-si seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hanam-si (2025)
Exploring the top neighborhoods for short-term rentals in Hanam-si? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gwangju District | One of the primary residential areas in Hanam-si, known for its proximity to nature parks and family-friendly amenities. It's ideal for hosting families and tourists seeking a quiet stay near local attractions. | Gwangju Park, Hanam City Hall, local markets, community centers |
| Hanam Unjeong District | A rapidly developing area with modern amenities, shopping centers, and restaurants. This area is perfect for younger tourists and professionals looking for convenience and modern living spaces. | Unjeong Premium Outlets, Hanam Starfield, cultural centers, restaurant districts |
| Jungwon District | Known for its schools and family-friendly environment, Jungwon District appeals to longer-term Airbnb guests such as families and those on business assignments. | numerous schools, playgrounds, community parks, local eateries |
| Sangok District | A central area with good transport links and access to both city life and natural scenery. It’s a great spot for travelers wanting to explore the local culture and attractions. | Sangok Park, nearby heritage sites, local cafes, transportation hubs |
| Nakdong District | Close to scenic areas and parks, this district offers a relaxed atmosphere for those looking to unwind and enjoy nature, making it appealing for tourists seeking a getaway from urban life. | Nakdong River Park, nature trails, local wildlife, water sports activities |
| Gongneung District | This area is known for its educational institutions and student population, making it a strategic location for hosting short-term rentals for students and visiting faculty. | universities, student cafes, libraries, educational centers |
| Odu District | A quieter suburban district perfect for those looking to escape the hustle and bustle, attracting guests looking for a peaceful retreat in Hanam-si. | Odu River Park, hiking paths, nearby nature reserves, local flora and fauna |
| Gyeongbok District | A vibrant area with cultural attractions and local markets. This district draws both locals and tourists interested in experiencing the local culture and cuisine. | traditional markets, cultural festivals, local restaurants, historic sites |
Understanding Airbnb License Requirements & STR Laws in Hanam-si (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Hanam-si. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hanam-si to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Hanam-si (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hanam-sibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Louie House(Whole house rental)
Entire Place • 4 bedrooms
BBQ and Bonfire at our backyard!
Entire Place • 5 bedrooms
Haven Penthouse 52
Entire Place • 4 bedrooms
![[Private villa with fireplace] "Upgrade" beyond imagination in Hanam](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6NzExOTI3NzU1NTQxNjE1NDg3/original/0792b96c-1e41-4974-bc97-3a7f5d88089f.jpeg?im_w=480&im_format=avif)
[Private villa with fireplace] "Upgrade" beyond imagination in Hanam
Entire Place • 2 bedrooms
NEW Healing Space 31
Entire Place • 3 bedrooms
Haven Penthouse 51
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hanam-si (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hanam-si based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 재완 | 5 | $119,584 | 462 | 4.89/5.0 |
| Happy | 12 | $56,027 | 97 | 4.69/5.0 |
| Jeonghun | 3 | $54,717 | 325 | 4.94/5.0 |
| Jin Kyu | 1 | $53,070 | 19 | 4.89/5.0 |
| Jin | 1 | $48,631 | 46 | 4.85/5.0 |
| 조이 | 2 | $30,083 | 376 | 4.80/5.0 |
| 라메르 | 2 | $27,410 | 286 | 4.80/5.0 |
| 승일 | 1 | $27,134 | 138 | 4.94/5.0 |
| 프로이 | 2 | $18,307 | 31 | 4.92/5.0 |
| 김 | 1 | $17,760 | 27 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hanam-si.
Dive Deeper: Advanced Hanam-si STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hanam-si. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHanam-si Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hanam-si
- The Hanam-si Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.1% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hanam-si, Apartment/Condo properties are the most common (78.2%), reflecting the local real estate landscape.
- Houses represent a significant 21.8% portion, catering likely to families or larger groups.
Hanam-si Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hanam-si
- The dominant room capacity in Hanam-si is 1 bedroom listings, making up 58.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 72.7% of the active Airbnb listings in Hanam-si, indicating a high concentration in these sizes.
- With over half the market (58.2%) consisting of studios or 1-bedroom units, Hanam-si is particularly well-suited for individuals or couples.
- A significant 21.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hanam-si.
Hanam-si Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hanam-si
- The most common guest capacity trend in Hanam-si vacation rentals is listings accommodating 2 guests (47.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Hanam-si STR market, accounting for 67.3% of listings.
- A significant 50.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Hanam-si.
- 25.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hanam-si.
- On average, properties in Hanam-si are equipped to host 3.4 guests.
Hanam-si Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hanam-si
- The most common availability pattern in Hanam-si falls within the 271-366 days range, representing 41.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hanam-si (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hanam-si Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
50.9% of total
2 Nights
4 listings
7.3% of total
3 Nights
5 listings
9.1% of total
4-6 Nights
4 listings
7.3% of total
7-29 Nights
2 listings
3.6% of total
30+ Nights
12 listings
21.8% of total
Key Insights
- The most prevalent minimum stay requirement in Hanam-si is 1 Night, adopted by 50.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.8%) caters to monthly stays (30+ nights) in Hanam-si, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.9% of Hanam-si hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hanam-si.
Hanam-si Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
45.5% of total
Moderate
8 listings
14.5% of total
Firm
12 listings
21.8% of total
Strict
10 listings
18.2% of total
Cancellation Policy Insights for Hanam-si
- The prevailing Airbnb cancellation policy trend in Hanam-si is Flexible, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.5% market standard in Hanam-si.
- Regularly review your cancellation policy against competitors and market demand shifts in Hanam-si.
Hanam-si STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hanam-si
- The overall average booking lead time for vacation rentals in Hanam-si is 15 days.
- Guests book furthest in advance for stays during October (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (22 days avg.) sees the longest lead times, while Spring (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Hanam-si.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 31 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Hanam-si averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hanam-si (2025)
Amenity Prevalence
Amenity Insights for Hanam-si
- Essential amenities in Hanam-si that guests expect include: Dishes and silverware, Hot water, Air conditioning, Microwave, Hair dryer, Washer, Heating, Shampoo, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hanam-si: Dishes and silverware, Hot water, Air conditioning, Microwave, Hair dryer, Washer, Heating, Shampoo, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Microwave, Hair dryer, Washer, Heating, Shampoo, Wifi, Smoke alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hanam-si to stay competitive.
Hanam-si Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hanam-si
- The typical guest profile for Airbnb in Hanam-si consists of primarily domestic travelers (81%), often arriving from nearby Seoul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Korean or English.
- Domestic travelers account for 81.1% of guests.
- Key international markets include South Korea (81.1%) and United States (6.6%).
- Top languages spoken are Korean (48%) followed by English (36.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seoul and Gwangju.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hanam-si Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Homyeong-ri | 12 | $3,645 | $394.37 | 27% |
| Wondeok-ri | 10 | $2,758 | $246.67 | 38% |
| Dojang-ri | 12 | $1,900 | $211.02 | 31% |
| Sang | 17 | $1,807 | $251.75 | 24% |
| Seorak | 11 | $1,796 | $214.92 | 27% |
| Icheon-ri | 11 | $1,781 | $208.64 | 30% |
| Jeonjin-ri | 14 | $1,475 | $141.48 | 31% |
| Gwangju-si | 52 | $1,419 | $168.53 | 30% |
| Yeoju-si | 34 | $1,402 | $213.03 | 26% |
| Nomun-ri | 16 | $1,401 | $310.77 | 19% |