Sousse Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Sousse, Tunisia
Is Airbnb profitable in Sousse in 2026? Explore comprehensive Airbnb analytics for Sousse, Sousse, Tunisia to uncover income potential. This 2026 STR market report for Sousse, based on AirROI data from February 2025 to January 2026, reveals key trends in the market of 312 active listings.
Whether you're considering an Airbnb investment in Sousse, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sousse Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sousse Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sousse (2026)
Understanding the monthly revenue variations for Airbnb listings in Sousse is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sousse is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sousse across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,557+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,003 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $522 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $222, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sousse
Sousse Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Sousse STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sousse:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sousse
Average Daily Rate (ADR) Airbnb Trends in Sousse (2026)
Effective short term rental pricing strategy in Sousse involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sousse typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
- Typical properties (Median) charge around $54 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Sousse
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Airbnb Seasonality Analysis & Trends in Sousse (2026)
Peak Season (August, July, September)
- Revenue averages $1,097 per month
- Occupancy rates average 45.8%
- Daily rates average $70
Shoulder Season
- Revenue averages $688 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $63
Low Season (January, February, March)
- Revenue drops to average $500 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $59
Seasonality Insights for Sousse
- The Airbnb seasonality in Sousse shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sousse's highest earning potential, with monthly revenues capable of climbing to $1,236, occupancy reaching a high of 49.6%, and ADRs peaking at $72.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $477, occupancy could drop to 27.3%, and ADRs may adjust down to $58.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sousse.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sousse seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sousse (2026)
Exploring the top neighborhoods for short-term rentals in Sousse? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sousse Medina | The historic heart of Sousse, filled with winding streets, traditional markets, and rich cultural heritage. This area attracts tourists interested in history and culture, making it ideal for Airbnb hosts. | Ribat of Sousse, Great Mosque of Sousse, Medina of Sousse, Bourguiba Museum, Sousse Archaeological Museum |
| Port El Kantaoui | A popular seaside resort area with a marina, restaurants, and hotels. Known for its family-friendly environment and beach access, making it a favorite among vacationing families. | Port El Kantaoui Marina, Acqua Palace Water Park, Beaches, Golf courses, Nightlife and dining options |
| Sousse Beach | A lively area known for its beautiful beaches and vibrant atmosphere. This area attracts both local and international tourists looking for a beach getaway. | Sousse Beach, Water sports activities, Beach clubs, Restaurants and cafes along the shore |
| Sousse City Center | The commercial hub of Sousse with shops, eateries, and entertainment options. Great for guests looking for convenience and access to urban amenities. | Sousse Souks, Shopping centers, Local cafes and restaurants, Cultural events |
| Kalaa Kebira | A charming town near Sousse, featuring a mix of beach and cultural experiences. Ideal for travelers looking for a quieter stay with easy access to Sousse. | Kalaa Kebira Beach, Traditional Tunisian markets, Cultural experiences, Local cuisine |
| Hammam Sousse | A beachside resort area that is less crowded than central Sousse, appealing to tourists seeking relaxation and comfort with easy beach access. | Hammam Sousse Beaches, Water parks, Family-friendly resorts, Local dining |
| Monastir | A nearby coastal city with historical significance and beautiful beaches, making it a fantastic option for day trips from Sousse or extended stays. | Ribat of Monastir, Monastir Marina, Beaches, Habib Bourguiba Monument, Local museums |
| Costa Brava | A vibrant area in Sousse known for its nightlife and entertainment venues, attracting a younger crowd looking for fun and social activities. | Nightclubs, Bars, Beach parties, Live music venues |
Understanding Airbnb License Requirements & STR Laws in Sousse (2026)
While Sousse, Sousse, Tunisia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sousse to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sousse (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Soussebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kantaoui, villa w/pool on the beach
Entire Place • 3 bedrooms
Emerald Villa - Pool, Hot Tub & Garden
Entire Place • 4 bedrooms
Novostar Apart Monte Carlo SV (F71)
Entire Place • 3 bedrooms
Novostar Apart Monte Carlo Sea View (F41)
Entire Place • 3 bedrooms
Beautiful duplex with pool
Entire Place • 2 bedrooms
Novostar Apart Monte Carlo Sea View (F51)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sousse (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Sousse based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ibtissem | 4 | $130,010 | 191 | 4.84/5.0 |
| Bilel | 5 | $58,576 | 226 | 4.97/5.0 |
| Feteen | 1 | $45,460 | 155 | 4.73/5.0 |
| Nessim | 1 | $45,166 | 47 | 4.72/5.0 |
| Marouen | 4 | $34,157 | 377 | 4.88/5.0 |
| Sam | 6 | $33,728 | 169 | 4.81/5.0 |
| Sami | 7 | $33,486 | 29 | 4.79/5.0 |
| Mohamed Houcem | 1 | $32,933 | 176 | 4.98/5.0 |
| Amine | 2 | $32,193 | 46 | 4.74/5.0 |
| Mejda | 4 | $29,991 | 22 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sousse.
Dive Deeper: Advanced Sousse STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sousse. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSousse Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sousse
- The Sousse Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.8% of the 312 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sousse, Apartment/Condo properties are the most common (79.8%), reflecting the local real estate landscape.
- The presence of 9.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 0.9%) offer potential for unique stay experiences.
Sousse Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sousse
- The dominant room capacity in Sousse is 2 bedrooms listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 79.2% of the active Airbnb listings in Sousse, indicating a high concentration in these sizes.
Sousse Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sousse
- The most common guest capacity trend in Sousse vacation rentals is listings accommodating 4 guests (31.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sousse STR market, accounting for 51.0% of listings.
- 18.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sousse.
- On average, properties in Sousse are equipped to host 3.8 guests.
Sousse Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sousse
- The most common availability pattern in Sousse falls within the 271-366 days range, representing 67.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sousse (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sousse Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
116 listings
37.2% of total
2 Nights
47 listings
15.1% of total
3 Nights
32 listings
10.3% of total
4-6 Nights
27 listings
8.7% of total
7-29 Nights
10 listings
3.2% of total
30+ Nights
80 listings
25.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sousse is 1 Night, adopted by 37.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.6%) caters to monthly stays (30+ nights) in Sousse, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.2% of Sousse hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sousse.
Sousse Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
6 listings
1.9% of total
Limited
2 listings
0.6% of total
Flexible
108 listings
34.6% of total
Moderate
93 listings
29.8% of total
Firm
82 listings
26.3% of total
Strict
21 listings
6.7% of total
Cancellation Policy Insights for Sousse
- The prevailing Airbnb cancellation policy trend in Sousse is Flexible, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (64.4%) and stricter (33.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.6% market standard in Sousse.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sousse.
Sousse STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sousse
- The overall average booking lead time for vacation rentals in Sousse is 28 days.
- Guests book furthest in advance for stays during August (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Sousse.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Sousse averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sousse (2026)
Amenity Prevalence
Amenity Insights for Sousse
- Essential amenities in Sousse that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sousse: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sousse to stay competitive.
Sousse Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sousse
- The typical guest profile for Airbnb in Sousse consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.0% of guests.
- Key international markets include France (36.9%) and United Kingdom (12.1%).
- Top languages spoken are English (34.2%) followed by French (23.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sousse Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gammarth | 10 | $1,200 | $199.44 | 41% |
| Korba | 30 | $919 | $169.34 | 30% |
| Pantelleria | 329 | $844 | $194.41 | 34% |
| La Marsa | 63 | $839 | $122.85 | 40% |
| Tazerka | 15 | $807 | $147.70 | 29% |
| Maâmoura | 18 | $774 | $137.81 | 36% |
| Hammamet | 306 | $719 | $126.48 | 35% |
| Dar Allouche | 23 | $711 | $134.92 | 32% |
| Hammamet Sud | 56 | $687 | $115.53 | 33% |
| Carthage | 64 | $680 | $113.61 | 38% |