Ballina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Ballina in 2025? Explore comprehensive Airbnb analytics for Ballina, New South Wales, Australia to uncover income potential. This 2025 STR market report for Ballina, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Ballina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ballina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ballina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ballina (2025)
Understanding the monthly revenue variations for Airbnb listings in Ballina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ballina is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ballina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,669+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,385 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,833 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $990, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ballina
Ballina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ballina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ballina:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ballina
Average Daily Rate (ADR) Airbnb Trends in Ballina (2025)
Effective short term rental pricing strategy in Ballina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ballina typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $373+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $225 or more.
- Typical properties (Median) charge around $171 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Ballina
Get Live Ballina Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Ballina (2025)
Peak Season (April, December, January)
- Revenue averages $3,064 per month
- Occupancy rates average 48.0%
- Daily rates average $211
Shoulder Season
- Revenue averages $2,205 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $212
Low Season (February, March, October)
- Revenue drops to average $1,851 per month
- Occupancy decreases to average 40.6%
- Daily rates adjust to average $198
Seasonality Insights for Ballina
- The Airbnb seasonality in Ballina shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ballina's highest earning potential, with monthly revenues capable of climbing to $3,143, occupancy reaching a high of 52.3%, and ADRs peaking at $224.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,805, occupancy could drop to 37.7%, and ADRs may adjust down to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ballina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ballina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ballina (2025)
Exploring the top neighborhoods for short-term rentals in Ballina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ballina Beach | Beautiful beachfront area popular with families and beachgoers. Offers a relaxed atmosphere with stunning surf beaches and proximity to local shops and cafes. | Ballina Beach, Missingham Park, Shelley Beach, Ballina Lighthouse, Waterloo Bay |
| Shaws Bay | A picturesque bay known for its water sports and scenic parks. Attracts visitors interested in calm waters and outdoor activities like kayaking and fishing. | Shaws Bay, The Richmond River, North Creek, Waterfront dining, Ballina Naval and Maritime Museum |
| Ballina Town Centre | The vibrant hub of Ballina with a range of shops, restaurants, and amenities. Ideal for guests seeking convenience and local experiences. | Ballina Fair Shopping Centre, Local markets, Ballina Historic Museum, Coffee shops, Restaurants |
| Lennox Head | Quaint coastal village just south of Ballina, known for its surf culture and beautiful beaches. Popular with visitors looking for a quieter, laid-back experience. | Lennox Head Beach, Lake Ainsworth, Boulders Beach, Lennox Head Surf Life Saving Club, Local cafes |
| East Ballina | A peaceful residential area near the coast, perfect for families and nature lovers. Close to parks, beaches, and walking trails. | Ballina Nature Reserve, Lighthouse Beach, Coastal walking trails, Local schools and parks |
| Angourie | Famous for its stunning coastal scenery and surf breaks. Appeals to surfers and nature enthusiasts looking for adventure and tranquility. | Angourie Beach, Spooky Beach, Yamba's cafes and shops, Scenic coastal walks, Surfing hotspots |
| Richmond River | Offers beautiful river views and outdoor activities. Attracts guests interested in fishing, boating, and relaxing by the water. | Richmond River, River walks, Boating activities, Fishing spots, Scenic picnic areas |
| Bangalow | Charming hinterland village known for its heritage and culture. Appeal to tourists seeking unique local experiences and dining options. | Bangalow Markets, Local artisanal shops, Coffee shops, Historic buildings, Scenic countryside |
Understanding Airbnb License Requirements & STR Laws in Ballina (2025)
Yes, Ballina, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ballina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Ballina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ballinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront Ballina View Apartments
Entire Place • 3 bedrooms
Absolute Riverfront - Villa Riviera
Entire Place • 2 bedrooms
Ballina Island Oasis - Beach style with Hot Tub
Entire Place • 3 bedrooms
Your sanctuary in town awaits
Entire Place • 2 bedrooms
Large beautiful home with pool.
Entire Place • 4 bedrooms
Ballina Island Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ballina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ballina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erica | 2 | $90,654 | 90 | 4.99/5.0 |
| Damian | 3 | $71,271 | 178 | 4.87/5.0 |
| Shannon | 2 | $63,123 | 120 | 4.91/5.0 |
| The Manor | 4 | $54,721 | 32 | 4.87/5.0 |
| Paul & Dorothea | 1 | $46,713 | 178 | 4.89/5.0 |
| Kerry | 1 | $46,437 | 12 | 5.00/5.0 |
| Kate | 1 | $44,397 | 15 | 4.93/5.0 |
| Brian | 1 | $42,185 | 18 | 5.00/5.0 |
| Katie | 2 | $36,152 | 104 | 2.42/5.0 |
| Chloe | 1 | $35,168 | 6 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ballina.
Dive Deeper: Advanced Ballina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ballina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBallina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ballina
- The Ballina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.3% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ballina, House properties are the most common (40.4%), reflecting the local real estate landscape.
- Houses represent a significant 40.4% portion, catering likely to families or larger groups.
- The presence of 23.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Ballina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ballina
- The dominant room capacity in Ballina is 1 bedroom listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.7% of the active Airbnb listings in Ballina, indicating a high concentration in these sizes.
- A significant 27.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ballina.
Ballina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ballina
- The most common guest capacity trend in Ballina vacation rentals is listings accommodating 2 guests (36.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Ballina STR market, accounting for 55.3% of listings.
- 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ballina.
- On average, properties in Ballina are equipped to host 3.8 guests.
Ballina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ballina
- The most common availability pattern in Ballina falls within the 271-366 days range, representing 40.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ballina (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ballina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
27.9% of total
2 Nights
14 listings
32.6% of total
3 Nights
3 listings
7% of total
4-6 Nights
2 listings
4.7% of total
7-29 Nights
3 listings
7% of total
30+ Nights
9 listings
20.9% of total
Key Insights
- The most prevalent minimum stay requirement in Ballina is 2 Nights, adopted by 32.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.5%) of the Ballina Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.9%) caters to monthly stays (30+ nights) in Ballina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.6% of Ballina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ballina.
Ballina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.5% of total
Super Strict 30 Days
1 listings
2.5% of total
Flexible
10 listings
25% of total
Moderate
14 listings
35% of total
Firm
6 listings
15% of total
Strict
8 listings
20% of total
Cancellation Policy Insights for Ballina
- The prevailing Airbnb cancellation policy trend in Ballina is Moderate, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (35.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35% market standard in Ballina.
- Regularly review your cancellation policy against competitors and market demand shifts in Ballina.
Ballina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ballina
- The overall average booking lead time for vacation rentals in Ballina is 51 days.
- Guests book furthest in advance for stays during May (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (54 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Ballina.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Ballina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ballina (2025)
Amenity Prevalence
Amenity Insights for Ballina
- Essential amenities in Ballina that guests expect include: Smoke alarm, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Iron, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ballina: Smoke alarm, Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Essentials or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ballina to stay competitive.
Ballina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ballina
- The typical guest profile for Airbnb in Ballina consists of primarily domestic travelers (90%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 89.6% of guests.
- Key international markets include Australia (89.6%) and United States (2.9%).
- Top languages spoken are English (69.5%) followed by German (5.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ballina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Byron Bay | 952 | $4,207 | $425.18 | 43% |
| Byron Shire Council | 206 | $3,945 | $428.48 | 42% |
| Ewingsdale | 67 | $3,804 | $487.49 | 37% |
| Kingscliff | 336 | $3,683 | $376.49 | 41% |
| Casuarina Beach | 138 | $3,646 | $407.62 | 42% |
| Clunes | 18 | $3,531 | $285.32 | 41% |
| Uki | 14 | $3,492 | $275.12 | 40% |
| Gold Coast City | 5,526 | $3,362 | $265.25 | 51% |
| Bogangar | 117 | $3,299 | $350.07 | 42% |
| Scenic Rim Regional | 284 | $3,224 | $243.05 | 46% |