Formello Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy
Is Airbnb profitable in Formello in 2025? Explore comprehensive Airbnb analytics for Formello, Lazio, Italy to uncover income potential. This 2025 STR market report for Formello, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Formello, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Formello Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Formello Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Formello (2025)
Understanding the monthly revenue variations for Airbnb listings in Formello is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Formello is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Formello across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,018+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,670 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $872 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $426, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Formello
Formello Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Formello STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Formello:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Formello
Average Daily Rate (ADR) Airbnb Trends in Formello (2025)
Effective short term rental pricing strategy in Formello involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Formello typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $603+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Formello
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Airbnb Seasonality Analysis & Trends in Formello (2025)
Peak Season (July, August, June)
- Revenue averages $3,396 per month
- Occupancy rates average 40.6%
- Daily rates average $208
Shoulder Season
- Revenue averages $1,659 per month
- Occupancy maintains around 29.1%
- Daily rates hold near $210
Low Season (January, February, November)
- Revenue drops to average $735 per month
- Occupancy decreases to average 13.6%
- Daily rates adjust to average $209
Seasonality Insights for Formello
- The Airbnb seasonality in Formello shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Formello's highest earning potential, with monthly revenues capable of climbing to $3,858, occupancy reaching a high of 43.5%, and ADRs peaking at $226.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $379, occupancy could drop to 12.4%, and ADRs may adjust down to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Formello.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Formello seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Formello (2025)
Exploring the top neighborhoods for short-term rentals in Formello? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Formello offers charming streets, traditional architecture, and close proximity to local restaurants and shops. Ideal for visitors looking to experience authentic Italian culture. | Santa Croce Church, Villa Savorelli, Piazza di Formello, Local eateries, Artisan shops |
| Parco di Veio | A natural park near Formello known for its scenic trails and outdoor activities. Great for nature lovers and those looking for a peaceful retreat. | Hiking trails, Wildlife watching, Picnic areas, Historical Roman ruins, Scenic viewpoints |
| La Storta | A suburban area that offers a blend of tranquility and access to urban amenities. Attractive for families and travelers wanting a quiet stay near the city. | Shopping centers, Parks, Local markets, Cafés, Public transport access to Rome |
| Farnese | Known for its beautiful countryside and proximity to cultural sites. Draws visitors interested in exploring nature and historical landmarks. | Castello Farnese, Rolling hills, Vineyards, Outdoor festivals, Local wineries |
| Cassia | A bustling area with good transport links to Rome, attracting business travelers and tourists alike. Offers a mix of residential and commercial vibes. | Shopping malls, Restaurants, Art galleries, Cultural events, Public transport access |
| Monte Gelato | Famous for its waterfalls and beautiful nature spots. Perfect for those looking to explore outdoor adventures and scenic landscapes. | Waterfalls, Nature trails, Picnic spots, Photography locations, Adventure sports |
| Riano | A quaint village close to Formello that provides a picturesque setting and relaxes ambiance. Ideal for travelers seeking a peaceful escape. | Historic buildings, Vineyards, Local cuisine, Arts and crafts, Quiet parks |
| Bracciano | Not far from Formello, known for the beautiful Lake Bracciano and its historical castle. Great for tourists looking for scenic views and leisure activities. | Castello Orsini-Odescalchi, Lake Bracciano, Water sports, Beach areas, Nature reserves |
Understanding Airbnb License Requirements & STR Laws in Formello (2025)
With 29% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Formello. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Formello to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 29% licensed listings)
Top Performing Airbnb Properties in Formello (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Formellobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury in The Jungle
Entire Place • 3 bedrooms
Roma, a 20 km Villa con piscina
Entire Place • 6 bedrooms
Villa Nanda , gates of Rome in the nature pool
Entire Place • 6 bedrooms
Villa with private pool near Rome: relax in nature
Entire Place • 5 bedrooms
Villa tre sorrisi
Entire Place • 5 bedrooms
La Loggetta sul Borgo Formello just a stone's throw from Rome
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Formello (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Formello based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Moderne Costruzioni Srl | 1 | $94,872 | 15 | 5.00/5.0 |
| Pamela | 2 | $75,743 | 11 | 2.50/5.0 |
| Kate | 1 | $30,006 | 5 | 4.40/5.0 |
| Host #473505799 | 6 | $24,328 | 3 | 0.00/5.0 |
| Host #148244630 | 1 | $23,415 | 0 | 0.00/5.0 |
| Francesca | 1 | $18,157 | 62 | 4.94/5.0 |
| Host #278255930 | 1 | $12,635 | 3 | 5.00/5.0 |
| Leonardo | 1 | $12,565 | 45 | 4.93/5.0 |
| Fabiano | 1 | $7,638 | 17 | 4.82/5.0 |
| Host #19156819 | 1 | $7,633 | 4 | 4.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Formello.
Dive Deeper: Advanced Formello STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Formello. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFormello Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Formello
- The Formello Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.3% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Formello, House properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 32.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Formello Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Formello
- The dominant room capacity in Formello is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.9% of the active Airbnb listings in Formello, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Formello.
Formello Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Formello
- The most common guest capacity trend in Formello vacation rentals is listings accommodating 2 guests (28.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Formello STR market, accounting for 53.6% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Formello.
- On average, properties in Formello are equipped to host 3.8 guests.
Formello Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Formello
- The most common availability pattern in Formello falls within the 271-366 days range, representing 78.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Formello (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Formello Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
52% of total
2 Nights
7 listings
28% of total
4-6 Nights
1 listings
4% of total
7-29 Nights
4 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Formello is 1 Night, adopted by 52% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Formello Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52% of Formello hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Formello.
Formello Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
33.3% of total
Moderate
5 listings
33.3% of total
Strict
5 listings
33.3% of total
Cancellation Policy Insights for Formello
- The prevailing Airbnb cancellation policy trend in Formello is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Formello.
- With 33.3% using Strict terms, this is a viable option in Formello, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Formello.
Formello STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Formello
- The overall average booking lead time for vacation rentals in Formello is 53 days.
- Guests book furthest in advance for stays during June (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Formello.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Formello averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Formello (2025)
Amenity Prevalence
Amenity Insights for Formello
- Essential amenities in Formello that guests expect include: Wifi, Heating, Hot water, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Formello: Wifi, Heating, Hot water, Essentials.
- Prioritize adding missing essentials: Hot water, Essentials.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Formello to stay competitive.
Formello Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Formello
- The typical guest profile for Airbnb in Formello consists of predominantly international visitors (77%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 22.9% of guests.
- Key international markets include Italy (22.9%) and France (20%).
- Top languages spoken are English (41.3%) followed by Italian (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Formello Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Rome | 23,290 | $2,898 | $208.87 | 51% |
| Collazzone | 28 | $2,839 | $341.11 | 36% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Parrano | 18 | $2,762 | $329.95 | 34% |
| Impruneta | 131 | $2,761 | $237.93 | 45% |
| Marciano della Chiana | 18 | $2,719 | $377.32 | 35% |
| Gaiole in Chianti | 206 | $2,679 | $344.49 | 39% |