Bracknell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Bracknell in 2025? Explore comprehensive Airbnb analytics for Bracknell, England, United Kingdom to uncover income potential. This 2025 STR market report for Bracknell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in Bracknell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bracknell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bracknell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bracknell (2025)
Understanding the monthly revenue variations for Airbnb listings in Bracknell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bracknell is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bracknell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,741+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,373 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,878 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $951, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bracknell
Bracknell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bracknell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bracknell:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bracknell
Average Daily Rate (ADR) Airbnb Trends in Bracknell (2025)
Effective short term rental pricing strategy in Bracknell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bracknell typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Bracknell
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Airbnb Seasonality Analysis & Trends in Bracknell (2025)
Peak Season (July, May, December)
- Revenue averages $2,672 per month
- Occupancy rates average 55.3%
- Daily rates average $153
Shoulder Season
- Revenue averages $2,334 per month
- Occupancy maintains around 49.7%
- Daily rates hold near $147
Low Season (February, March, June)
- Revenue drops to average $1,889 per month
- Occupancy decreases to average 40.6%
- Daily rates adjust to average $147
Seasonality Insights for Bracknell
- The Airbnb seasonality in Bracknell shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bracknell's highest earning potential, with monthly revenues capable of climbing to $2,701, occupancy reaching a high of 57.9%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,677, occupancy could drop to 39.7%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bracknell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bracknell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bracknell (2025)
Exploring the top neighborhoods for short-term rentals in Bracknell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bracknell Town Centre | The heart of Bracknell, offering shopping, dining, and entertainment options. Close proximity to offices and business parks makes it ideal for short stays and business travelers. | The Lexicon Shopping Centre, Bracknell Leisure Centre, The Look Out Discovery Centre, Bracknell Forest, South Hill Park Arts Centre |
| Warfield | A suburban area with a village feel, Warfield is perfect for families and those looking for a peaceful retreat while still being close to Bracknell's amenities. | Bracknell Forest, Warfield Park, Local pubs and restaurants, Nature walks in nearby parks |
| Crowthorne | A picturesque village with great schools and parks, making it attractive for families. It's a peaceful area but has good transport links to Bracknell and Reading. | Crowthorne Woods, The Village Square, The Morgan Recreation Ground, Local cafes and shops |
| Binfield | A quiet residential area that offers a mix of rural charm and modern conveniences. It's ideal for those looking for a peaceful getaway that’s still near Bracknell. | Binfield Village, Local parks, Binfield Memorial Ground, Eateries and local shops |
| Sandhurst | Close to both Bracknell and the scenic countryside, Sandhurst is appealing for tourists looking for outdoor activities while still having quick access to urban centers. | Sandhurst Memorial Park, Landscape Gardens, Local walking trails, Historical sites |
| Chieveley | A small village with a strong community feel, Chieveley offers a glimpse of local life while being a short drive to Bracknell's amenities and attractions. | Local shops, Green spaces, Countryside walks, Chieveley Community Centre |
| Wokingham | Just a short distance from Bracknell, Wokingham is known for its historic town center, making it perfect for vacationers seeking local character and charm. | Wokingham Town Hall, Elms Field, Local markets, Shopping streets |
| Ascot | Famous for its racecourse and affluent environment, Ascot attracts tourists looking for a more luxurious experience, close to Bracknell's business districts. | Ascot Racecourse, Sunningdale Golf Club, Local parks, High-end dining spots |
Understanding Airbnb License Requirements & STR Laws in Bracknell (2025)
While Bracknell, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bracknell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bracknell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bracknellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bracknell - Stylish - Three Bedroom (Three Bathroo
Entire Place • 3 bedrooms
Luxury Penthouse with Huge Balcony
Entire Place • 2 bedrooms
The Hide Away House, Free Driveway. 3 bedroom
Entire Place • 3 bedrooms
Awesome 3 bed with parking & WIFI, town 5 min walk
Entire Place • 3 bedrooms
2 bed house, close to Town Centre
Entire Place • 2 bedrooms
Lovely 4-Bedroom House with free parking
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bracknell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bracknell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angie | 10 | $134,867 | 63 | 2.32/5.0 |
| Alex | 6 | $102,666 | 63 | 4.71/5.0 |
| Greenfield | 3 | $94,751 | 45 | 4.76/5.0 |
| Charles | 2 | $72,985 | 263 | 4.83/5.0 |
| Seven Living | 4 | $72,086 | 12 | 2.38/5.0 |
| Skyla | 2 | $68,001 | 143 | 4.87/5.0 |
| Alexandra | 1 | $53,165 | 91 | 4.97/5.0 |
| Stan | 1 | $41,096 | 196 | 4.93/5.0 |
| Richard | 1 | $39,444 | 7 | 5.00/5.0 |
| Margarete | 1 | $39,332 | 38 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bracknell.
Dive Deeper: Advanced Bracknell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bracknell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBracknell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bracknell
- The Bracknell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.7% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bracknell, Apartment/Condo properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 36.1% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 5.6%) offer potential for unique stay experiences.
Bracknell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bracknell
- The dominant room capacity in Bracknell is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 76.4% of the active Airbnb listings in Bracknell, indicating a high concentration in these sizes.
Bracknell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bracknell
- The most common guest capacity trend in Bracknell vacation rentals is listings accommodating 4 guests (40.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bracknell STR market, accounting for 69.5% of listings.
- 11.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bracknell.
- On average, properties in Bracknell are equipped to host 3.4 guests.
Bracknell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bracknell
- The most common availability pattern in Bracknell falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bracknell (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bracknell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
22.6% of total
2 Nights
7 listings
11.3% of total
3 Nights
8 listings
12.9% of total
4-6 Nights
2 listings
3.2% of total
7-29 Nights
15 listings
24.2% of total
30+ Nights
16 listings
25.8% of total
Key Insights
- The most prevalent minimum stay requirement in Bracknell is 30+ Nights, adopted by 25.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25.8%) caters to monthly stays (30+ nights) in Bracknell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 25.8% of Bracknell hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bracknell.
Bracknell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
25.9% of total
Moderate
24 listings
44.4% of total
Firm
6 listings
11.1% of total
Strict
10 listings
18.5% of total
Cancellation Policy Insights for Bracknell
- The prevailing Airbnb cancellation policy trend in Bracknell is Moderate, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 70.3% of listings offering Flexible or Moderate policies. This suggests guests in Bracknell may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Bracknell.
- Regularly review your cancellation policy against competitors and market demand shifts in Bracknell.
Bracknell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bracknell
- The overall average booking lead time for vacation rentals in Bracknell is 49 days.
- Guests book furthest in advance for stays during June (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Spring (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Bracknell.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Bracknell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bracknell (2025)
Amenity Prevalence
Amenity Insights for Bracknell
- Essential amenities in Bracknell that guests expect include: Wifi, Kitchen, TV, Heating, Smoke alarm, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Hot water, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bracknell: Wifi, Kitchen, TV, Heating, Smoke alarm, Washer.
- Prioritize adding missing essentials: Kitchen, TV, Heating, Smoke alarm, Washer.
- Consider adding popular differentiators like Carbon monoxide alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bracknell to stay competitive.
Bracknell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bracknell
- The typical guest profile for Airbnb in Bracknell consists of primarily domestic travelers (75%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 75.4% of guests.
- Key international markets include United Kingdom (75.4%) and United States (5.6%).
- Top languages spoken are English (65.3%) followed by French (5.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bracknell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |