Brentwood Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Brentwood in 2025? Explore comprehensive Airbnb analytics for Brentwood, England, United Kingdom to uncover income potential. This 2025 STR market report for Brentwood, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 89 active listings.
Whether you're considering an Airbnb investment in Brentwood, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brentwood Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brentwood Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brentwood (2025)
Understanding the monthly revenue variations for Airbnb listings in Brentwood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brentwood is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brentwood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,978+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,587 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,076 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $875, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brentwood
Brentwood Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brentwood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brentwood:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brentwood
Average Daily Rate (ADR) Airbnb Trends in Brentwood (2025)
Effective short term rental pricing strategy in Brentwood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brentwood typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Brentwood
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Airbnb Seasonality Analysis & Trends in Brentwood (2025)
Peak Season (May, April, June)
- Revenue averages $3,352 per month
- Occupancy rates average 42.8%
- Daily rates average $177
Shoulder Season
- Revenue averages $2,284 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $174
Low Season (January, February, March)
- Revenue drops to average $1,805 per month
- Occupancy decreases to average 39.7%
- Daily rates adjust to average $158
Seasonality Insights for Brentwood
- The Airbnb seasonality in Brentwood shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brentwood's highest earning potential, with monthly revenues capable of climbing to $3,544, occupancy reaching a high of 49.8%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,706, occupancy could drop to 37.2%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brentwood.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brentwood seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brentwood (2025)
Exploring the top neighborhoods for short-term rentals in Brentwood? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brentwood High Street | The bustling heart of Brentwood, known for its shops, restaurants, and entertainment. Ideal for guests who want to enjoy the local lifestyle and amenities. | Brentwood Theatre, The Brentwood Centre, Shenfield Train Station, Local pubs and dining options |
| Hutton | A suburban area with good schools and green spaces. Attracts families and professionals looking for peaceful living while being close to transport links to London. | King Georges Playing Fields, Local parks, Good schools, Huttons Recreation Ground |
| Warley | A picturesque area with Victorian architecture and a strong sense of community. Popular among visitors seeking a quaint village feel with easy access to amenities. | Warley Place Nature Reserve, Local village shops, Historic churches, Warley Park Golf Club |
| Shenfield | Known for its train station that offers quick access to London, this area attracts many commuters. Great for business travelers and those wanting suburban comfort. | Shenfield Train Station, Local cafes and shops, Shenfield Common, Nearby athletic facilities |
| Brentwood Park | A green space offering outdoor activities, Brentwood Park is popular with families and nature lovers looking for recreation and relaxation. | Brentwood Park, Local sports facilities, Walking trails, Playgrounds |
| Ingrave | A charming village feel with rural surroundings. Ideal for guests looking for tranquility just outside of Brentwood’s center. | Ingrave's local shops, Rural walking paths, Historic village architecture |
| Chadwell Heath | A diverse and vibrant area that draws guests interested in multicultural experiences and local cuisine. | Local markets, Diverse dining options, Cultural events and festivals |
| Brentwood Railway Station area | Convenient for travelers as it connects to London and the surrounding areas, making it a popular choice for visitors looking for easy access to transportation. | Brentwood Railway Station, Surrounding eateries and shops, Proximity to local attraction sites |
Understanding Airbnb License Requirements & STR Laws in Brentwood (2025)
While Brentwood, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brentwood to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Brentwood (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brentwoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Adorable secluded lodge with wood fired hot tub
Entire Place • 1 bedroom
Cosy Family friendly House in Brentwood
Entire Place • 3 bedrooms
Whole 4 bed House Brentwood: Corporate/Contractors
Entire Place • 4 bedrooms
Charming 4 Bedroom Retreat in Upscale Brentwood
Entire Place • 4 bedrooms
Modern,Bright and spacious 2 bed
Entire Place • 2 bedrooms
Beautiful thatched cottages in Brentwood.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brentwood (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brentwood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anand | 15 | $317,603 | 175 | 4.53/5.0 |
| Andy | 11 | $277,531 | 55 | 3.11/5.0 |
| Martin | 3 | $86,940 | 80 | 4.63/5.0 |
| Sam | 2 | $81,155 | 19 | 4.76/5.0 |
| Katie | 1 | $57,875 | 346 | 4.98/5.0 |
| Dan | 1 | $50,824 | 19 | 4.74/5.0 |
| Nicci | 1 | $49,373 | 19 | 5.00/5.0 |
| Sean | 1 | $47,741 | 6 | 4.50/5.0 |
| Rahena | 1 | $41,278 | 32 | 4.31/5.0 |
| Stephanie | 2 | $39,485 | 479 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brentwood.
Dive Deeper: Advanced Brentwood STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brentwood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrentwood Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brentwood
- The Brentwood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.9% of the 89 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brentwood, Apartment/Condo properties are the most common (53.9%), reflecting the local real estate landscape.
- Houses represent a significant 37.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays, outdoor/unique (combined 8.9%) offer potential for unique stay experiences.
Brentwood Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brentwood
- The dominant room capacity in Brentwood is 1 bedroom listings, making up 46.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.8% of the active Airbnb listings in Brentwood, indicating a high concentration in these sizes.
Brentwood Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brentwood
- The most common guest capacity trend in Brentwood vacation rentals is listings accommodating 2 guests (31.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Brentwood STR market, accounting for 55.1% of listings.
- 16.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brentwood.
- On average, properties in Brentwood are equipped to host 3.3 guests.
Brentwood Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brentwood
- The most common availability pattern in Brentwood falls within the 271-366 days range, representing 41.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brentwood (33.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brentwood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
28.4% of total
2 Nights
27 listings
33.3% of total
3 Nights
1 listings
1.2% of total
4-6 Nights
5 listings
6.2% of total
7-29 Nights
16 listings
19.8% of total
30+ Nights
9 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Brentwood is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.7%) of the Brentwood Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Brentwood, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Brentwood hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brentwood.
Brentwood Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
1.4% of total
Flexible
34 listings
49.3% of total
Moderate
13 listings
18.8% of total
Firm
11 listings
15.9% of total
Strict
10 listings
14.5% of total
Cancellation Policy Insights for Brentwood
- The prevailing Airbnb cancellation policy trend in Brentwood is Flexible, used by 49.3% of listings.
- There's a relatively balanced mix between guest-friendly (68.1%) and stricter (30.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 49.3% market standard in Brentwood.
- Using a Strict policy might deter some guests, as only 14.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brentwood.
Brentwood STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brentwood
- The overall average booking lead time for vacation rentals in Brentwood is 33 days.
- Guests book furthest in advance for stays during August (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Brentwood.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Brentwood averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brentwood (2025)
Amenity Prevalence
Amenity Insights for Brentwood
- Essential amenities in Brentwood that guests expect include: Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brentwood: Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brentwood to stay competitive.
Brentwood Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brentwood
- The typical guest profile for Airbnb in Brentwood consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 84.9% of guests.
- Key international markets include United Kingdom (84.9%) and United States (3.9%).
- Top languages spoken are English (66.7%) followed by Spanish (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brentwood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Iver Heath | 17 | $3,761 | $226.81 | 49% |
| Binfield | 14 | $3,579 | $370.51 | 43% |
| Bray | 35 | $3,508 | $370.24 | 45% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Sunninghill | 11 | $3,456 | $398.67 | 45% |
| Hambleden | 23 | $3,394 | $350.08 | 41% |