Dawley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Dawley in 2025? Explore comprehensive Airbnb analytics for Dawley, England, United Kingdom to uncover income potential. This 2025 STR market report for Dawley, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Dawley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Dawley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Dawley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Dawley (2025)
Understanding the monthly revenue variations for Airbnb listings in Dawley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Dawley is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Dawley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,979+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,469 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,554 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $651, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Dawley
Dawley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Dawley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Dawley:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Dawley
Average Daily Rate (ADR) Airbnb Trends in Dawley (2025)
Effective short term rental pricing strategy in Dawley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Dawley typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Dawley
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Airbnb Seasonality Analysis & Trends in Dawley (2025)
Peak Season (April, June, July)
- Revenue averages $2,207 per month
- Occupancy rates average 40.8%
- Daily rates average $117
Shoulder Season
- Revenue averages $1,832 per month
- Occupancy maintains around 43.2%
- Daily rates hold near $122
Low Season (January, March, November)
- Revenue drops to average $1,501 per month
- Occupancy decreases to average 37.9%
- Daily rates adjust to average $130
Seasonality Insights for Dawley
- The Airbnb seasonality in Dawley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Dawley's highest earning potential, with monthly revenues capable of climbing to $2,267, occupancy reaching a high of 55.0%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,469, occupancy could drop to 26.7%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Dawley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Dawley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Dawley (2025)
Exploring the top neighborhoods for short-term rentals in Dawley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dawley High Street | The main shopping area with a mix of local shops and cafes, attracting visitors and residents alike. A convenient location for guests looking for amenities within walking distance. | Dawley Town Centre, Local shops and cafes, Dawley Park, Historic architecture, Nearby coal mining heritage sites |
| Ironbridge Gorge | A UNESCO World Heritage site known for its historical significance and stunning scenery. Attracts tourists interested in history, engineering, and nature. | Iron Bridge, Museum of Iron, Coalbrookdale Museum of Iron, Benthall Hall, River Severn walks |
| Madeley | A nearby town with a rich history and a community feel. Great for families and guests seeking a quieter, more suburban setting while still being close to attractions. | Madeley Market, Historic buildings, Local parks, Walking trails, Nearby Shropshire Hills |
| Telford Town Park | A large public park with various attractions suitable for families. This location would appeal to guests looking for outdoor activities and family-friendly experiences. | Telford Wonderland, The Butterfly House, Adventure playground, Nature trails, Events and festivals |
| Blists Hill Victorian Town | This open-air museum re-creates a Victorian town experience, drawing tourists who are interested in history and heritage. | Victorian shops, Historic demonstrations, Steam train rides, Costumed characters, Workshops and events |
| St Leonard's Church | A beautiful historic church that attracts visitors interested in architecture and history. A peaceful setting for those looking to explore local culture. | St Leonard's historic architecture, Community events, Scenic grounds, Heritage walks, Local history |
| Wellington | A market town nearby known for its local markets and friendly atmosphere. A good base for exploring the local area while providing a quaint town experience. | Wellington Market, Historic buildings, Local pubs, Nearby walks, Community events |
| Coalport | A picturesque village with historical significance in pottery production. Attracts visitors interested in crafts and local history. | Coalport China Museum, Scenic river views, Heritage walks, Pottery workshops, Nearby hiking trails |
Understanding Airbnb License Requirements & STR Laws in Dawley (2025)
While Dawley, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Dawley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Dawley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Dawleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Peaceful Lawley Home with Parking, Garden, Wi-Fi
Entire Place • 3 bedrooms
Dawley Detached House with parking, garden, Wi-Fi
Entire Place • 3 bedrooms
Author’s childhood home. Cottage in Shropshire.
Entire Place • 2 bedrooms
Three Storey Townhouse with Parking
Entire Place • 3 bedrooms
Cosy Modern Flat with Great Networking
Entire Place • 1 bedroom
Beautiful 1 bed terrace home - Shropshire
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Dawley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Dawley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pradip | 2 | $101,647 | 46 | 4.88/5.0 |
| Hudson Property Group | 3 | $68,598 | 25 | 3.25/5.0 |
| City Nine | 4 | $45,492 | 50 | 4.80/5.0 |
| Sarah | 1 | $33,936 | 144 | 4.88/5.0 |
| Barbara | 2 | $31,060 | 86 | 4.88/5.0 |
| Nicky | 1 | $25,357 | 81 | 5.00/5.0 |
| Daniel | 1 | $25,032 | 48 | 4.94/5.0 |
| Rachel | 2 | $23,742 | 14 | 4.90/5.0 |
| Theresa | 1 | $18,804 | 264 | 4.93/5.0 |
| Mike | 1 | $18,682 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Dawley.
Dive Deeper: Advanced Dawley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Dawley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDawley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Dawley
- The Dawley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Dawley, House properties are the most common (61.3%), reflecting the local real estate landscape.
- Houses represent a significant 61.3% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays, hotel/boutique (combined 9.6%) offer potential for unique stay experiences.
Dawley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Dawley
- The dominant room capacity in Dawley is 2 bedrooms listings, making up 38.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.3% of the active Airbnb listings in Dawley, indicating a high concentration in these sizes.
- A significant 22.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Dawley.
Dawley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Dawley
- The most common guest capacity trend in Dawley vacation rentals is listings accommodating 5 guests (25.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 6 guests dominate the Dawley STR market, accounting for 41.9% of listings.
- 16.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Dawley.
- On average, properties in Dawley are equipped to host 3.2 guests.
Dawley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Dawley
- The most common availability pattern in Dawley falls within the 271-366 days range, representing 48.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Dawley (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Dawley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
50% of total
2 Nights
8 listings
26.7% of total
4-6 Nights
1 listings
3.3% of total
7-29 Nights
1 listings
3.3% of total
30+ Nights
5 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Dawley is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.7%) of the Dawley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Dawley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Dawley hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Dawley.
Dawley Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
44.4% of total
Moderate
11 listings
40.7% of total
Strict
4 listings
14.8% of total
Cancellation Policy Insights for Dawley
- The prevailing Airbnb cancellation policy trend in Dawley is Flexible, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 85.1% of listings offering Flexible or Moderate policies. This suggests guests in Dawley may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Dawley.
- Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Dawley.
Dawley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Dawley
- The overall average booking lead time for vacation rentals in Dawley is 39 days.
- Guests book furthest in advance for stays during August (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Dawley.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Dawley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Dawley (2025)
Amenity Prevalence
Amenity Insights for Dawley
- Essential amenities in Dawley that guests expect include: Wifi, Smoke alarm, Free parking on premises, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Dawley: Wifi, Smoke alarm, Free parking on premises, Heating, TV.
- Prioritize adding missing essentials: Free parking on premises, Heating, TV.
- Consider adding popular differentiators like Hot water or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Dawley to stay competitive.
Dawley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Dawley
- The typical guest profile for Airbnb in Dawley consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.9% of guests.
- Key international markets include United Kingdom (88.9%) and Australia (1.9%).
- Top languages spoken are English (70.9%) followed by French (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Dawley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Flore | 10 | $4,534 | $347.03 | 40% |