Frome Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Frome in 2025? Explore comprehensive Airbnb analytics for Frome, England, United Kingdom to uncover income potential. This 2025 STR market report for Frome, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 178 active listings.
Whether you're considering an Airbnb investment in Frome, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Frome Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Frome Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Frome (2025)
Understanding the monthly revenue variations for Airbnb listings in Frome is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Frome is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Frome across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,513+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,674 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,142 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,047, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Frome
Frome Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Frome STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Frome:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Frome
Average Daily Rate (ADR) Airbnb Trends in Frome (2025)
Effective short term rental pricing strategy in Frome involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Frome typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $336+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Frome
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Airbnb Seasonality Analysis & Trends in Frome (2025)
Peak Season (August, May, July)
- Revenue averages $3,554 per month
- Occupancy rates average 58.3%
- Daily rates average $176
Shoulder Season
- Revenue averages $2,923 per month
- Occupancy maintains around 50.5%
- Daily rates hold near $176
Low Season (January, February, March)
- Revenue drops to average $1,993 per month
- Occupancy decreases to average 39.8%
- Daily rates adjust to average $174
Seasonality Insights for Frome
- The Airbnb seasonality in Frome shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Frome's highest earning potential, with monthly revenues capable of climbing to $3,697, occupancy reaching a high of 61.9%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,929, occupancy could drop to 37.5%, and ADRs may adjust down to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Frome.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Frome seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Frome (2025)
Exploring the top neighborhoods for short-term rentals in Frome? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Market Place | Located in the heart of Frome, The Market Place is a vibrant area known for its lively markets, independent shops, and cafes. It's ideal for attracting visitors looking for local culture and community events. | Frome Market, The Cheese and Grain, The Frome Independent, Local artisan shops, Historic architecture |
| The Cheese and Grain | A popular venue for concerts and events, The Cheese and Grain attracts visitors for its diverse programming. It's perfect for hosting guests who enjoy live music and cultural experiences. | Concerts, Markets, Food festivals, Art events |
| Frome Museum | This area is great for history enthusiasts, offering insights into Frome's rich past. It's a quieter part of town, perfect for guests looking to immerse themselves in local heritage. | Frome Museum, Historical walking tours, Local landmarks |
| Merlin's Cave | A charming pub and social hub, this area attracts locals and tourists alike. It’s an ideal spot for short-term rentals appealing to those wanting to experience authentic local nightlife. | Live music, Community events, Trendy eateries |
| Catherine Hill | Known for its picturesque streets and artistic vibe, Catherine Hill is a prime location for tourists looking for unique shopping and dining experiences in a scenic setting. | Independent boutiques, Art studios, Cafes, Scenic views |
| Frome Sports & Fitness Centre | Ideal for active travelers, this area offers access to various sports and fitness activities. Great for attracting health-conscious visitors. | Sports facilities, Outdoor activities, Fitness classes |
| Victoria Park | A beautiful park offering peaceful surroundings and recreational opportunities. Perfect for families and travelers seeking relaxation and nature. | Playgrounds, Walking paths, Picnic areas |
| Bath Road | This area is on the outskirts of Frome but offers easy access to Bath, making it popular with guests looking to explore the nearby city. It combines convenience and charm. | Proximity to Bath, Scenic countryside views, Local restaurants |
Understanding Airbnb License Requirements & STR Laws in Frome (2025)
While Frome, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Frome to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Frome (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fromebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
HUGE MANOR HOUSE: 9 Double bedroom + 2 single beds
Entire Place • 9 bedrooms
Iron Mill House - Riverside Hot Tub - Frome
Entire Place • 4 bedrooms
Luxurious Complex: 2 barns together edge of Frome
Entire Place • 4 bedrooms
The Barn
Entire Place • 4 bedrooms
Victorian Converted School Frome Sleeps up to 13
Entire Place • 5 bedrooms
Stylish & spacious home in Frome with big garden
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Frome (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Frome based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gemma | 12 | $711,644 | 1290 | 4.88/5.0 |
| Connor | 2 | $309,972 | 650 | 4.84/5.0 |
| Stephen | 5 | $228,094 | 61 | 4.98/5.0 |
| Orchardleigh Estate | 5 | $192,822 | 39 | 4.40/5.0 |
| Allie | 3 | $120,552 | 171 | 1.67/5.0 |
| Jo | 1 | $105,365 | 35 | 4.97/5.0 |
| Ellie | 3 | $85,830 | 312 | 4.96/5.0 |
| Fiona | 1 | $83,916 | 13 | 5.00/5.0 |
| Rosie | 1 | $78,866 | 12 | 4.92/5.0 |
| Marie | 2 | $77,265 | 58 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Frome.
Dive Deeper: Advanced Frome STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Frome. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFrome Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Frome
- The Frome Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.1% of the 178 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Frome, House properties are the most common (66.3%), reflecting the local real estate landscape.
- Houses represent a significant 66.3% portion, catering likely to families or larger groups.
- The presence of 9.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 8.4%) offer potential for unique stay experiences.
Frome Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Frome
- The dominant room capacity in Frome is 1 bedroom listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.2% of the active Airbnb listings in Frome, indicating a high concentration in these sizes.
- A significant 26.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Frome.
Frome Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Frome
- The most common guest capacity trend in Frome vacation rentals is listings accommodating 2 guests (29.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Frome STR market, accounting for 48.9% of listings.
- 24.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Frome.
- On average, properties in Frome are equipped to host 3.5 guests.
Frome Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Frome
- The most common availability pattern in Frome falls within the 91-180 days range, representing 36% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Frome (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Frome Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
44 listings
25.9% of total
2 Nights
78 listings
45.9% of total
3 Nights
22 listings
12.9% of total
4-6 Nights
6 listings
3.5% of total
7-29 Nights
6 listings
3.5% of total
30+ Nights
14 listings
8.2% of total
Key Insights
- The most prevalent minimum stay requirement in Frome is 2 Nights, adopted by 45.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.8%) of the Frome Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.9% of Frome hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Frome.
Frome Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.6% of total
Flexible
46 listings
28.4% of total
Moderate
37 listings
22.8% of total
Firm
50 listings
30.9% of total
Strict
28 listings
17.3% of total
Cancellation Policy Insights for Frome
- The prevailing Airbnb cancellation policy trend in Frome is Firm, used by 30.9% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (48.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.9% market standard in Frome.
- Regularly review your cancellation policy against competitors and market demand shifts in Frome.
Frome STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Frome
- The overall average booking lead time for vacation rentals in Frome is 44 days.
- Guests book furthest in advance for stays during June (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Frome.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Frome averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Frome (2025)
Amenity Prevalence
Amenity Insights for Frome
- Essential amenities in Frome that guests expect include: Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Frome: Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Heating, Wifi, Smoke alarm.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Frome to stay competitive.
Frome Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Frome
- The typical guest profile for Airbnb in Frome consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.4% of guests.
- Key international markets include United Kingdom (88.4%) and United States (3%).
- Top languages spoken are English (66.8%) followed by French (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Frome Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |