Hertsmere Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Hertsmere in 2025? Explore comprehensive Airbnb analytics for Hertsmere, England, United Kingdom to uncover income potential. This 2025 STR market report for Hertsmere, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 120 active listings.
Whether you're considering an Airbnb investment in Hertsmere, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hertsmere Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hertsmere Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hertsmere (2025)
Understanding the monthly revenue variations for Airbnb listings in Hertsmere is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hertsmere is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hertsmere across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,758+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,431 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,551 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $714, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hertsmere
Hertsmere Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hertsmere STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hertsmere:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hertsmere
Average Daily Rate (ADR) Airbnb Trends in Hertsmere (2025)
Effective short term rental pricing strategy in Hertsmere involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hertsmere typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $268+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Hertsmere
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Airbnb Seasonality Analysis & Trends in Hertsmere (2025)
Peak Season (April, May, June)
- Revenue averages $3,711 per month
- Occupancy rates average 45.2%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,700 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $169
Low Season (February, March, November)
- Revenue drops to average $2,094 per month
- Occupancy decreases to average 38.9%
- Daily rates adjust to average $174
Seasonality Insights for Hertsmere
- The Airbnb seasonality in Hertsmere shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hertsmere's highest earning potential, with monthly revenues capable of climbing to $3,780, occupancy reaching a high of 55.0%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,816, occupancy could drop to 35.1%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hertsmere.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hertsmere seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hertsmere (2025)
Exploring the top neighborhoods for short-term rentals in Hertsmere? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Elstree | Known for its film studios and close proximity to London, Elstree is a popular spot for visitors looking to explore the entertainment history and enjoy suburban living near the city. | Elstree Studios, Borehamwood Shopping Park, Hollywood Bowl, Aldenham Country Park, Cineworld Borehamwood |
| Borehamwood | A vibrant town with a strong community feel, Borehamwood offers easy access to London and attracts visitors for its shopping and entertainment options. | Cineworld Borehamwood, Borehamwood Shopping Park, Theblu Bluewater, Play Golf |
| Bushey | Bushey is a picturesque town with lovely parks and gardens, making it appealing for families and visitors looking for a quiet and scenic stay. | Bushey Museum and Art Gallery, Oxhey Park, Bushey Rose Garden, Bushey Heath, St James’ Church |
| Radlett | A charming village known for its luxury homes and affluent community, Radlett is ideal for those seeking a more exclusive and upscale experience. | Radlett Rail Station, The Red Lion, Heartwood Forest, Radlett Cricket Club, Newberries Park |
| Potters Bar | Potters Bar is a suburban town with good transport links to London and a variety of local amenities, making it suitable for both short and long-term stays. | Dancers Hill, Potters Bar Golf Club, The Wyllyotts Theatre, The Dark House |
| Watford | Watford is a bustling town with a wide range of attractions, shopping, and dining options, appealing to both tourists and business visitors. | Watford Colosseum, Intu Watford, Vegetable Market, Cassiobury Park, Watford Palace Theatre |
| Stanmore | Stanmore combines suburban living with access to green spaces, ideal for families and those looking for a quiet retreat close to London. | Stanmore Country Park, The Broadway Shopping Centre, Canons Park, Stanmore Golf Club, Royal National Orthopaedic Hospital |
| South Mimms | A small village with a rural feel, South Mimms attracts those looking to escape the city while still being close to London and its various attractions. | South Mimms Services, Beechwood Park, Northaw Great Woods, The M25 Motorway |
Understanding Airbnb License Requirements & STR Laws in Hertsmere (2025)
While Hertsmere, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hertsmere to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hertsmere (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hertsmerebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Villa Mansion with Pool House & Tennis Court
Entire Place • 5 bedrooms
Historic 5 Bed Retreat: Tranquil Hidden Gem
Entire Place • 5 bedrooms
Prv-Parking | 3 Bath | Families/Groups | Winter
Entire Place • 4 bedrooms
Stylish 4 Bedroom Home with Parking in Borehamwood
Entire Place • 4 bedrooms
Modern stylish 2 bed in Potters Bar
Entire Place • 2 bedrooms
Spacious, step-free flat | Secure parking | Lift
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hertsmere (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hertsmere based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ibraheem | 1 | $326,050 | 9 | 5.00/5.0 |
| Nigel | 1 | $202,023 | 43 | 4.86/5.0 |
| Maeve | 2 | $145,782 | 49 | 4.75/5.0 |
| Leslie | 2 | $120,144 | 27 | 4.92/5.0 |
| Michael-Pass The Keys | 1 | $90,448 | 28 | 4.82/5.0 |
| Daniel | 1 | $75,455 | 17 | 4.71/5.0 |
| Danny | 3 | $63,876 | 202 | 4.77/5.0 |
| Demi | 7 | $56,082 | 13 | 1.14/5.0 |
| Damian And Jack | 1 | $54,881 | 15 | 4.73/5.0 |
| Judith | 2 | $53,552 | 11 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hertsmere.
Dive Deeper: Advanced Hertsmere STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hertsmere. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHertsmere Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hertsmere
- The Hertsmere Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 120 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hertsmere, House properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 54.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 7.5%) offer potential for unique stay experiences.
Hertsmere Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hertsmere
- The dominant room capacity in Hertsmere is 1 bedroom listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.9% of the active Airbnb listings in Hertsmere, indicating a high concentration in these sizes.
Hertsmere Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hertsmere
- The most common guest capacity trend in Hertsmere vacation rentals is listings accommodating 2 guests (25.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hertsmere STR market, accounting for 38.3% of listings.
- 22.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hertsmere.
- On average, properties in Hertsmere are equipped to host 2.9 guests.
Hertsmere Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hertsmere
- The most common availability pattern in Hertsmere falls within the 271-366 days range, representing 38.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hertsmere (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hertsmere Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
23.9% of total
2 Nights
24 listings
22% of total
3 Nights
23 listings
21.1% of total
4-6 Nights
15 listings
13.8% of total
7-29 Nights
12 listings
11% of total
30+ Nights
9 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Hertsmere is 1 Night, adopted by 23.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.9% of Hertsmere hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hertsmere.
Hertsmere Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
1.1% of total
Super Strict 30 Days
1 listings
1.1% of total
Flexible
26 listings
28.9% of total
Moderate
24 listings
26.7% of total
Firm
13 listings
14.4% of total
Strict
25 listings
27.8% of total
Cancellation Policy Insights for Hertsmere
- The prevailing Airbnb cancellation policy trend in Hertsmere is Flexible, used by 28.9% of listings.
- There's a relatively balanced mix between guest-friendly (55.6%) and stricter (42.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.9% market standard in Hertsmere.
- Regularly review your cancellation policy against competitors and market demand shifts in Hertsmere.
Hertsmere STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hertsmere
- The overall average booking lead time for vacation rentals in Hertsmere is 37 days.
- Guests book furthest in advance for stays during July (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Hertsmere.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Hertsmere averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hertsmere (2025)
Amenity Prevalence
Amenity Insights for Hertsmere
- Essential amenities in Hertsmere that guests expect include: Wifi, Heating, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hertsmere: Wifi, Heating, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Heating, Hot water, Smoke alarm.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hertsmere to stay competitive.
Hertsmere Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hertsmere
- The typical guest profile for Airbnb in Hertsmere consists of primarily domestic travelers (71%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 71.0% of guests.
- Key international markets include United Kingdom (71%) and United States (6.5%).
- Top languages spoken are English (57.9%) followed by French (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hertsmere Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |