Niton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Niton in 2025? Explore comprehensive Airbnb analytics for Niton, England, United Kingdom to uncover income potential. This 2025 STR market report for Niton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Niton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Niton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Niton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Niton (2025)
Understanding the monthly revenue variations for Airbnb listings in Niton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Niton is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Niton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,047+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,921 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,590 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $830, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Niton
Niton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Niton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Niton:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Niton
Average Daily Rate (ADR) Airbnb Trends in Niton (2025)
Effective short term rental pricing strategy in Niton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Niton typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $335+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $250 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Niton
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Airbnb Seasonality Analysis & Trends in Niton (2025)
Peak Season (August, May, July)
- Revenue averages $3,130 per month
- Occupancy rates average 53.3%
- Daily rates average $221
Shoulder Season
- Revenue averages $2,048 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $198
Low Season (February, November, December)
- Revenue drops to average $1,126 per month
- Occupancy decreases to average 22.5%
- Daily rates adjust to average $162
Seasonality Insights for Niton
- The Airbnb seasonality in Niton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Niton's highest earning potential, with monthly revenues capable of climbing to $3,690, occupancy reaching a high of 67.0%, and ADRs peaking at $224.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $959, occupancy could drop to 19.8%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Niton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Niton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Niton (2025)
Exploring the top neighborhoods for short-term rentals in Niton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Niton Undercliff | Charming coastal village known for its stunning natural scenery and historical significance. Attracts visitors who are looking for a quiet retreat with easy access to walking trails and beautiful beaches. | Niton Lighthouse, St. Catherine's Oratory, Dewpool, Local beaches, Walking trails in the area |
| The Isle of Wight Coastal Path | A scenic walking path that attracts outdoor enthusiasts and nature lovers. Ideal for visitors looking to explore the island’s natural beauty. | Sunset views, Coastal walks, Birdwatching spots, Local flora and fauna, Access to secluded beaches |
| Godshill | A picturesque village famous for its thatched cottages and charming shops. Popular with tourists interested in history and local culture. | Godshill Model Village, Old Smithy, St. John's Church, Local pubs and tea rooms, Walking paths in the village |
| Ventnor | A vibrant seaside town known for its beaches and Victorian architecture. Offers a lively atmosphere with various dining and entertainment options. | Ventnor Beach, Ventnor Botanic Garden, The Spyglass Inn, Local markets, Walking paths along the seafront |
| Shanklin | Known for its beautiful beaches and historic sites, Shanklin is a sought-after destination for families and couples alike. | Shanklin Beach, Shanklin Chine, Local amusement arcades, Shanklin Theatre, Dining along the esplanade |
| Cowes | Famous for its sailing events and maritime heritage. Attracts sailors and tourists during regatta season, offering vibrant nightlife. | Cowes Week, Royal Yacht Squadron, Cowes Maritime Museum, Local shops and cafes, Seafront promenades |
| Ryde | A busy town with vibrant shops and a long sandy beach, perfect for families looking for a seaside holiday. | Ryde Beach, Ryde Pier, Shopping on Union Street, Ryde Inshore Rescue, Isle of Wight Festival venue |
| Newport | The island’s capital, Newport is full of history and offers cultural attractions. It’s a central hub for visiting the Isle of Wight. | Carisbrooke Castle, Newport Roman Villa, Local markets and shops, The Isle of Wight Museum, Quaint cafes and restaurants |
Understanding Airbnb License Requirements & STR Laws in Niton (2025)
While Niton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Niton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Niton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nitonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Puckaster Cove Luxury Yurt with amazing sea views
Entire Place • 2 bedrooms
Sandstones
Entire Place • 4 bedrooms
Classic Farmhouse nestled in National Landscape
Entire Place • 2 bedrooms
Tiny Home Retreat, Off Grid, Permaculture Island
Entire Place • 1 bedroom
Smugglers View
Entire Place • 2 bedrooms
Cherrydale Cottage - Semi Rural Family Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Niton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Niton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Russell | 3 | $105,980 | 45 | 4.98/5.0 |
| Cottages | 1 | $43,536 | 3 | 5.00/5.0 |
| Nina | 1 | $32,341 | 127 | 4.87/5.0 |
| Lucy | 1 | $29,988 | 70 | 4.99/5.0 |
| Host #375103562 | 1 | $29,766 | 1 | 0.00/5.0 |
| Vicki | 1 | $29,018 | 68 | 4.84/5.0 |
| Tom | 1 | $25,296 | 51 | 4.98/5.0 |
| Amy | 1 | $21,537 | 91 | 4.77/5.0 |
| Melanie | 1 | $17,820 | 19 | 5.00/5.0 |
| Sharon | 1 | $17,659 | 84 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Niton.
Dive Deeper: Advanced Niton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Niton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNiton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Niton
- The Niton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Niton, House properties are the most common (65.4%), reflecting the local real estate landscape.
- Houses represent a significant 65.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
Niton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Niton
- The dominant room capacity in Niton is 1 bedroom listings, making up 53.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.0% of the active Airbnb listings in Niton, indicating a high concentration in these sizes.
- With over half the market (53.8%) consisting of studios or 1-bedroom units, Niton is particularly well-suited for individuals or couples.
- A significant 26.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Niton.
Niton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Niton
- The most common guest capacity trend in Niton vacation rentals is listings accommodating 2 guests (38.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Niton STR market, accounting for 57.7% of listings.
- A significant 42.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Niton.
- 23.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Niton.
- On average, properties in Niton are equipped to host 3.8 guests.
Niton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Niton
- The most common availability pattern in Niton falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Niton (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Niton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
12% of total
2 Nights
8 listings
32% of total
3 Nights
6 listings
24% of total
4-6 Nights
2 listings
8% of total
7-29 Nights
4 listings
16% of total
30+ Nights
2 listings
8% of total
Key Insights
- The most prevalent minimum stay requirement in Niton is 2 Nights, adopted by 32% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32% of Niton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12% currently do.
- A 2-night minimum appears standard (32%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Niton.
Niton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
8.3% of total
Flexible
4 listings
16.7% of total
Moderate
4 listings
16.7% of total
Firm
8 listings
33.3% of total
Strict
6 listings
25% of total
Cancellation Policy Insights for Niton
- The prevailing Airbnb cancellation policy trend in Niton is Firm, used by 33.3% of listings.
- A majority (58.3%) of hosts in Niton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Niton.
- Regularly review your cancellation policy against competitors and market demand shifts in Niton.
Niton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Niton
- The overall average booking lead time for vacation rentals in Niton is 57 days.
- Guests book furthest in advance for stays during June (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Niton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Niton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Niton (2025)
Amenity Prevalence
Amenity Insights for Niton
- Essential amenities in Niton that guests expect include: Smoke alarm, Refrigerator, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Niton: Smoke alarm, Refrigerator, Heating, Hot water.
- Prioritize adding missing essentials: Refrigerator, Heating, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Niton to stay competitive.
Niton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Niton
- The typical guest profile for Airbnb in Niton consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.2% of guests.
- Key international markets include United Kingdom (91.2%) and Australia (2.2%).
- Top languages spoken are English (63.5%) followed by French (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Niton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |