St. John's Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Antigua, Antigua & Barbuda
Is Airbnb profitable in St. John's in 2025? Explore comprehensive Airbnb analytics for St. John's, Antigua, Antigua & Barbuda to uncover income potential. This 2025 STR market report for St. John's, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 66 active listings.
Whether you're considering an Airbnb investment in St. John's, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. John's Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. John's Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. John's (2025)
Understanding the monthly revenue variations for Airbnb listings in St. John's is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. John's is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. John's across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,421+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,121 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,208 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $559, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. John's
St. John's Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. John's STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. John's:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. John's
Average Daily Rate (ADR) Airbnb Trends in St. John's (2025)
Effective short term rental pricing strategy in St. John's involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. John's typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $228+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in St. John's
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Airbnb Seasonality Analysis & Trends in St. John's (2025)
Peak Season (May, April, June)
- Revenue averages $2,204 per month
- Occupancy rates average 44.1%
- Daily rates average $178
Shoulder Season
- Revenue averages $1,617 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $135
Low Season (July, September, October)
- Revenue drops to average $1,254 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $168
Seasonality Insights for St. John's
- The Airbnb seasonality in St. John's shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. John's's highest earning potential, with monthly revenues capable of climbing to $2,332, occupancy reaching a high of 49.0%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,115, occupancy could drop to 28.9%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. John's.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. John's seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. John's (2025)
Exploring the top neighborhoods for short-term rentals in St. John's? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dickenson Bay | One of the most popular beaches in Antigua, known for its white sand and clear waters. It attracts tourists looking for relaxation and beach activities, making it a prime spot for Airbnb listings. | Dickenson Bay Beach, Coco Beach, Antigua Sports Fishing, Watersports activities, Nearby restaurants and bars |
| English Harbour | A historic area that offers a glimpse into Antigua’s past with beautiful architecture and the famous Nelson's Dockyard. Great for tourists interested in sailing and history. | Nelson's Dockyard, Shirley Heights, Antigua Sailing Week, Historical sites, Beaches and Restaurants |
| Jolly Harbour | A bustling marina community perfect for vacationers. Offers access to a stunning beach, water sports, and a range of amenities contributing to its appeal. | Jolly Beach, Water sports, Restaurants and bars, Golf course, Marina activities |
| St. John's (City Center) | The vibrant capital of Antigua and Barbuda, offering cultural experiences, duty-free shopping, and a lively local atmosphere. Ideal for those wanting to experience local life. | St. John's Cathedral, Heritage Quay, Redcliffe Quay, Local markets, Cultural festivals |
| Ffreyes Beach | Known for its serene and less crowded beaches, it's a wonderful place for visitors seeking peace and tranquility away from the more touristy areas. | Ffreyes Beach, Nearby nature spots, Relaxing atmosphere, Local dining options, Snorkeling |
| Long Bay | A picturesque beach area that is perfect for families and couples looking for a quieter environment. The stunning views and calm waters make it a popular choice. | Long Bay Beach, Nearby resorts, Snorkeling spots, Kayaking, Sunset views |
| Carlisle Bay | A luxurious beach area that attracts affluent travelers. This makes it ideal for high-end Airbnb listings due to its upscale amenities and stunning scenery. | Carlisle Bay Beach, Spa resorts, Dining options, Water sports, Relaxation |
| Half Moon Bay | Considered one of the most beautiful beaches in Antigua, it offers stunning natural beauty and is great for swimming and sunbathing, making it appealing for tourists. | Half Moon Bay Beach, Nature walks, Picnic spots, Beach bars, Serene environment |
Understanding Airbnb License Requirements & STR Laws in St. John's (2025)
While St. John's, Antigua, Antigua & Barbuda currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. John's to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. John's (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. John'sbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Two bedroom apartment Number 17
Entire Place • 2 bedrooms
Orange Orchid Place Home. Panoramic Views
Entire Place • 3 bedrooms
Unwind w/ 4 min walk to beach - great for families
Entire Place • 2 bedrooms
Driftwood Cottage, A Tropical Romantic Hideaway
Entire Place • 1 bedroom
Halcyon Getaway
Entire Place • 1 bedroom
Cheerful 2 bedroom Home
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. John's (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. John's based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elinor | 2 | $106,863 | 107 | 4.71/5.0 |
| Alynda | 10 | $66,861 | 148 | 4.15/5.0 |
| Kaboo And Andrea | 2 | $64,674 | 23 | 4.97/5.0 |
| Joy | 1 | $56,508 | 68 | 4.85/5.0 |
| Marco | 2 | $56,100 | 90 | 4.85/5.0 |
| Shirmique | 8 | $41,273 | 169 | 4.34/5.0 |
| Sarah | 1 | $38,512 | 13 | 5.00/5.0 |
| Dannielle | 3 | $38,042 | 43 | 3.23/5.0 |
| Blanka | 1 | $29,023 | 71 | 4.79/5.0 |
| Rosely | 2 | $28,104 | 13 | 2.38/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. John's.
Dive Deeper: Advanced St. John's STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. John's. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. John's Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. John's
- The St. John's Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 66 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. John's, Apartment/Condo properties are the most common (68.2%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- The presence of 12.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.0%) offer potential for unique stay experiences.
St. John's Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. John's
- The dominant room capacity in St. John's is 1 bedroom listings, making up 53% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.3% of the active Airbnb listings in St. John's, indicating a high concentration in these sizes.
- With over half the market (53%) consisting of studios or 1-bedroom units, St. John's is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in St. John's.
St. John's Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. John's
- The most common guest capacity trend in St. John's vacation rentals is listings accommodating 2 guests (53%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the St. John's STR market, accounting for 78.8% of listings.
- A significant 53.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in St. John's.
- On average, properties in St. John's are equipped to host 3.0 guests.
St. John's Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. John's
- The most common availability pattern in St. John's falls within the 271-366 days range, representing 53% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. John's (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. John's Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
49.2% of total
2 Nights
5 listings
7.7% of total
3 Nights
17 listings
26.2% of total
4-6 Nights
5 listings
7.7% of total
7-29 Nights
2 listings
3.1% of total
30+ Nights
4 listings
6.2% of total
Key Insights
- The most prevalent minimum stay requirement in St. John's is 1 Night, adopted by 49.2% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.2% of St. John's hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. John's.
St. John's Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
16.4% of total
Moderate
28 listings
50.9% of total
Firm
3 listings
5.5% of total
Strict
15 listings
27.3% of total
Cancellation Policy Insights for St. John's
- The prevailing Airbnb cancellation policy trend in St. John's is Moderate, used by 50.9% of listings.
- There's a relatively balanced mix between guest-friendly (67.3%) and stricter (32.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50.9% market standard in St. John's.
- Regularly review your cancellation policy against competitors and market demand shifts in St. John's.
St. John's STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. John's
- The overall average booking lead time for vacation rentals in St. John's is 45 days.
- Guests book furthest in advance for stays during July (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in St. John's.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these St. John's averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. John's (2025)
Amenity Prevalence
Amenity Insights for St. John's
- Essential amenities in St. John's that guests expect include: Wifi, Kitchen, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. John's: Wifi, Kitchen, Air conditioning, TV.
- Prioritize adding missing essentials: Kitchen, Air conditioning, TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. John's to stay competitive.
St. John's Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. John's
- The typical guest profile for Airbnb in St. John's consists of predominantly international visitors (100%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.0% of guests.
- Key international markets include United States (45%) and United Kingdom (16.5%).
- Top languages spoken are English (53%) followed by French (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. John's Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint Barthélemy | 769 | $5,753 | $1511.68 | 32% |
| Fleming Estate | 15 | $5,216 | $507.12 | 45% |
| Christian Hill | 10 | $3,909 | $474.96 | 33% |
| Bolans | 84 | $3,806 | $472.95 | 37% |
| The Valley | 34 | $3,614 | $655.08 | 35% |
| Crosbies | 20 | $2,938 | $511.77 | 34% |
| Blue Waters | 30 | $2,821 | $233.45 | 49% |
| Saint John | 11 | $2,813 | $226.80 | 48% |
| Jolly Harbour | 98 | $2,543 | $313.89 | 37% |
| Falmouth | 31 | $2,435 | $350.44 | 46% |