St. John's Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Newfoundland and Labrador, Canada
Is Airbnb profitable in St. John's in 2025? Explore comprehensive Airbnb analytics for St. John's, Newfoundland and Labrador, Canada to uncover income potential. This 2025 STR market report for St. John's, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 83 active listings.
Whether you're considering an Airbnb investment in St. John's, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. John's Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. John's Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. John's (2025)
Understanding the monthly revenue variations for Airbnb listings in St. John's is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. John's is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. John's across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,019+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,926 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,915 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,061, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. John's
St. John's Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. John's STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. John's:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. John's
Average Daily Rate (ADR) Airbnb Trends in St. John's (2025)
Effective short term rental pricing strategy in St. John's involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. John's typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $224+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in St. John's
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Airbnb Seasonality Analysis & Trends in St. John's (2025)
Peak Season (August, July, June)
- Revenue averages $3,875 per month
- Occupancy rates average 68.5%
- Daily rates average $169
Shoulder Season
- Revenue averages $1,994 per month
- Occupancy maintains around 49.6%
- Daily rates hold near $125
Low Season (January, February, November)
- Revenue drops to average $898 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $109
Seasonality Insights for St. John's
- The Airbnb seasonality in St. John's shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. John's's highest earning potential, with monthly revenues capable of climbing to $4,641, occupancy reaching a high of 74.6%, and ADRs peaking at $187.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $416, occupancy could drop to 14.1%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. John's.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. John's seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. John's (2025)
Exploring the top neighborhoods for short-term rentals in St. John's? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown St. John's | The vibrant city center, rich in history and culture. Ideal for tourists wanting to explore local attractions, restaurants, and nightlife. | Signal Hill, The Rooms, George Street, Quidi Vidi Village, Cape Spear Lighthouse |
| Battery | A historic area with picturesque views and charming houses. Attracts visitors looking for a scenic and unique experience. | The Battery, Cape Spear, East Coast Trail, Historic Walking Trails, Viewpoints, St. John's Harbour |
| George Street | Known for its lively nightlife and array of bars and restaurants. Perfect for visitors looking to experience the social scene of St. John's. | George Street nightlife, Restaurants and pubs, Live music venues, Cultural events, Festivals |
| Quidi Vidi | A quaint fishing village within the city limits, offering a relaxing escape with beautiful scenery and local breweries. | Quidi Vidi Brewery, Quidi Vidi Village, The Cove, East Coast Trail, Historic buildings |
| Bishop's Cove | A beautiful coastal area known for its natural beauty and proximity to hiking trails. Great for outdoor enthusiasts and nature lovers. | Hiking trails, Stunning coastal views, Wildlife watching, Proximity to nature reserves, Photography opportunities |
| Mount Pearl | A suburban area close to St. John's with family-friendly attractions. Ideal for longer stays and visitors needing amenities. | Fountain Pond, Mount Pearl Sports Complex, Local parks, Family activities, Shopping |
| St. John's Harbour | Close to the waterfront, offering stunning views and access to marine activities. Perfect for tourists interested in boat tours and fishing. | Harbour tours, Fishing excursions, Beautiful waterfront views, Harbourfront park, Marine life |
| Signal Hill | A historical site with panoramic views of the city and the ocean. Great for history buffs and tourists who enjoy scenic hikes. | Signal Hill National Historic Site, Cabot Tower, Historic hiking trails, Interpretive exhibits, Stunning sunset views |
Understanding Airbnb License Requirements & STR Laws in St. John's (2025)
With 25% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in St. John's. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. John's to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 25% licensed listings)
Top Performing Airbnb Properties in St. John's (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. John'sbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Fam Jam
Entire Place • 4 bedrooms
NEW | Golfers Dream | Modern | Patio | King Bed
Entire Place • 3 bedrooms
Victorian Jellybean Gem | 3Bd | King Main | 2.5Ba
Entire Place • 3 bedrooms
Charming 4-Ensuite townhouse
Entire Place • 4 bedrooms
Amazing ocean views enjoyed from all three floors
Entire Place • 3 bedrooms
Executive & Quiet 2 Bdrm in the Heart of the City
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. John's (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. John's based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 4 | $206,430 | 104 | 4.91/5.0 |
| Guy | 1 | $82,914 | 42 | 5.00/5.0 |
| Newground Property | 3 | $66,637 | 39 | 4.92/5.0 |
| Tyrone | 2 | $63,106 | 194 | 4.92/5.0 |
| Home Base | 3 | $51,386 | 39 | 4.44/5.0 |
| Janine | 2 | $49,502 | 119 | 4.86/5.0 |
| Jamie | 1 | $49,406 | 2 | Not Rated |
| Just Rent Property Management | 3 | $47,188 | 111 | 4.72/5.0 |
| Cameron | 1 | $45,560 | 33 | 5.00/5.0 |
| Ashley | 1 | $44,807 | 37 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. John's.
Dive Deeper: Advanced St. John's STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. John's. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. John's Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. John's
- The St. John's Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.9% of the 83 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. John's, House properties are the most common (57.8%), reflecting the local real estate landscape.
- Houses represent a significant 57.8% portion, catering likely to families or larger groups.
St. John's Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. John's
- The dominant room capacity in St. John's is 1 bedroom listings, making up 25.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 49.4% of the active Airbnb listings in St. John's, indicating a high concentration in these sizes.
- A significant 25.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. John's.
St. John's Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. John's
- The most common guest capacity trend in St. John's vacation rentals is listings accommodating 2 guests (22.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the St. John's STR market, accounting for 42.2% of listings.
- 26.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. John's.
- On average, properties in St. John's are equipped to host 3.2 guests.
St. John's Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. John's
- The most common availability pattern in St. John's falls within the 181-270 days range, representing 43.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. John's (43.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. John's Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
19.3% of total
2 Nights
24 listings
28.9% of total
3 Nights
3 listings
3.6% of total
4-6 Nights
2 listings
2.4% of total
7-29 Nights
2 listings
2.4% of total
30+ Nights
36 listings
43.4% of total
Key Insights
- The most prevalent minimum stay requirement in St. John's is 30+ Nights, adopted by 43.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.4%) caters to monthly stays (30+ nights) in St. John's, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.4% of St. John's hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. John's.
St. John's Airbnb Cancellation Policy Trends Analysis (2025)
Limited
4 listings
4.8% of total
Flexible
20 listings
24.1% of total
Moderate
15 listings
18.1% of total
Firm
43 listings
51.8% of total
Strict
1 listings
1.2% of total
Cancellation Policy Insights for St. John's
- The prevailing Airbnb cancellation policy trend in St. John's is Firm, used by 51.8% of listings.
- A majority (53.0%) of hosts in St. John's utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (1.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.8% market standard in St. John's.
- Using a Strict policy might deter some guests, as only 1.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St. John's.
St. John's STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. John's
- The overall average booking lead time for vacation rentals in St. John's is 47 days.
- Guests book furthest in advance for stays during August (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in St. John's.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these St. John's averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. John's (2025)
Amenity Prevalence
Amenity Insights for St. John's
- Essential amenities in St. John's that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. John's: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. John's to stay competitive.
St. John's Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. John's
- The typical guest profile for Airbnb in St. John's consists of primarily domestic travelers (88%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.1% of guests.
- Key international markets include Canada (88.1%) and United States (7.3%).
- Top languages spoken are English (67.2%) followed by French (15%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and St. John's.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. John's Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pouch Cove | 12 | $2,692 | $185.42 | 51% |
| Tors Cove | 24 | $2,351 | $223.30 | 38% |
| Portugal Cove - St. Philips | 17 | $2,203 | $175.04 | 53% |
| Port Rexton | 29 | $2,143 | $182.33 | 52% |
| Conception Bay South | 37 | $2,083 | $148.78 | 55% |
| Dildo | 25 | $2,080 | $185.59 | 41% |
| Trinity Bay North | 17 | $2,059 | $151.41 | 52% |
| Port de Grave | 11 | $2,005 | $171.85 | 42% |
| Bonavista | 100 | $1,943 | $154.32 | 54% |
| Saint John's | 586 | $1,922 | $156.96 | 52% |