Pichilemu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in O'Higgins Region, Chile
Is Airbnb profitable in Pichilemu in 2025? Explore comprehensive Airbnb analytics for Pichilemu, O'Higgins Region, Chile to uncover income potential. This 2025 STR market report for Pichilemu, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 998 active listings.
Whether you're considering an Airbnb investment in Pichilemu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pichilemu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pichilemu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pichilemu (2025)
Understanding the monthly revenue variations for Airbnb listings in Pichilemu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pichilemu is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pichilemu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,039+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,598 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $739 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $307, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pichilemu
Pichilemu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pichilemu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pichilemu:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pichilemu
Average Daily Rate (ADR) Airbnb Trends in Pichilemu (2025)
Effective short term rental pricing strategy in Pichilemu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pichilemu typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Pichilemu
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Airbnb Seasonality Analysis & Trends in Pichilemu (2025)
Peak Season (February, April, January)
- Revenue averages $1,754 per month
- Occupancy rates average 41.0%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,221 per month
- Occupancy maintains around 25.8%
- Daily rates hold near $118
Low Season (August, October, November)
- Revenue drops to average $822 per month
- Occupancy decreases to average 20.6%
- Daily rates adjust to average $118
Seasonality Insights for Pichilemu
- The Airbnb seasonality in Pichilemu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pichilemu's highest earning potential, with monthly revenues capable of climbing to $1,962, occupancy reaching a high of 55.9%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $732, occupancy could drop to 18.3%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pichilemu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pichilemu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pichilemu (2025)
Exploring the top neighborhoods for short-term rentals in Pichilemu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punta de Lobos | Famous surfing beach known for its powerful waves and scenic beauty. Attracts surfers and nature lovers from around the world, making it ideal for Airbnb hosting. | Punta de Lobos beach, Surfing schools, Cliffs and scenic viewpoints, Local surf shops, Wildlife watching |
| Centro Pichilemu | The heart of Pichilemu with local shops, restaurants, and cultural attractions. Great for travelers who want to experience the local lifestyle and convenience. | Plaza de Pichilemu, Local markets, Cafes and restaurants, Pichilemu cultural events, Artisan shops |
| Las Terrazas | A luxurious area offering stunning ocean views and upscale accommodations. Attracts tourists seeking relaxation and comfort. | Oceanfront terraces, Fine dining, Spas and wellness centers, Hiking trails, Scenic viewpoints |
| La Puntilla | Known for its calm waters and family-friendly atmosphere, it's a great option for families and those looking for a peaceful retreat. | Calm beach areas, Picnic spots, Family-friendly activities, Local dining options, Water sports |
| Cabo de Hornos | A more secluded area with beautiful landscapes and a quieter beach experience. Ideal for nature enthusiasts and those seeking tranquility. | Secluded beach, Scenic hiking trails, Wildlife watching, Beautiful sunsets, Local flora and fauna |
| Laguna El Peral | Natural lagoon surrounded by scenic beauty, perfect for eco-tourism and bird watching. A unique experience for travelers who enjoy nature. | Bird watching, Nature trails, Kayaking, Picnic areas, Camping spots |
| Surf School Area | Popular among surf enthusiasts and those looking to learn how to surf. Exciting atmosphere and close to surf shops and rentals. | Surfing schools, Surfboard rentals, Community events, Beach volleyball, Local surf competitions |
| Cabañas en la playa | Offers beachfront cabins and unique stays with direct access to the beach. Great for tourists looking for a cozy, rustic experience. | Beachfront access, Camping experience, Bonfire spots, Local seafood, Close to nature |
Understanding Airbnb License Requirements & STR Laws in Pichilemu (2025)
While Pichilemu, O'Higgins Region, Chile currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pichilemu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Pichilemu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pichilemubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful House in Pichilemu
Entire Place • 4 bedrooms
Casa Cliff. 3 suite facing the sea and the beach.
Entire Place • 3 bedrooms
Spacious house with a tub just blocks from the beach.
Entire Place • 5 bedrooms
Great family home first line in Punta de Lobos
Entire Place • 5 bedrooms
Punta de Lobos Casa Gaviota Surf house
Entire Place • 6 bedrooms
Casa Santa Mar, in the best location in Pichilemu
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pichilemu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pichilemu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jorge | 4 | $239,609 | 32 | 4.83/5.0 |
| Pelusa | 6 | $183,754 | 297 | 4.97/5.0 |
| Josefina | 6 | $160,316 | 52 | 4.86/5.0 |
| Eliene | 7 | $155,933 | 87 | 4.25/5.0 |
| Martin | 4 | $140,951 | 451 | 4.86/5.0 |
| Margaret | 19 | $127,106 | 147 | 2.93/5.0 |
| Milan | 3 | $117,956 | 18 | 5.00/5.0 |
| Edgar | 9 | $106,326 | 61 | 3.60/5.0 |
| Lodge Altos | 7 | $99,350 | 227 | 4.69/5.0 |
| Felipe | 3 | $97,145 | 49 | 1.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pichilemu.
Dive Deeper: Advanced Pichilemu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pichilemu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPichilemu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pichilemu
- The Pichilemu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 998 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pichilemu, House properties are the most common (41%), reflecting the local real estate landscape.
- Houses represent a significant 41% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 1.8%) offer potential for unique stay experiences.
Pichilemu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pichilemu
- The dominant room capacity in Pichilemu is 1 bedroom listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.6% of the active Airbnb listings in Pichilemu, indicating a high concentration in these sizes.
- A significant 36.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pichilemu.
Pichilemu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pichilemu
- The most common guest capacity trend in Pichilemu vacation rentals is listings accommodating 2 guests (23.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Pichilemu STR market, accounting for 40.9% of listings.
- 38.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pichilemu.
- On average, properties in Pichilemu are equipped to host 4.6 guests.
Pichilemu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pichilemu
- The most common availability pattern in Pichilemu falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pichilemu (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pichilemu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
166 listings
17.3% of total
2 Nights
386 listings
40.1% of total
3 Nights
114 listings
11.9% of total
4-6 Nights
58 listings
6% of total
7-29 Nights
6 listings
0.6% of total
30+ Nights
232 listings
24.1% of total
Key Insights
- The most prevalent minimum stay requirement in Pichilemu is 2 Nights, adopted by 40.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.1%) caters to monthly stays (30+ nights) in Pichilemu, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.1% of Pichilemu hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.3% currently do.
- A 2-night minimum appears standard (40.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 24.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pichilemu.
Pichilemu Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.4% of total
Flexible
318 listings
37.2% of total
Moderate
270 listings
31.6% of total
Firm
81 listings
9.5% of total
Strict
183 listings
21.4% of total
Cancellation Policy Insights for Pichilemu
- The prevailing Airbnb cancellation policy trend in Pichilemu is Flexible, used by 37.2% of listings.
- There's a relatively balanced mix between guest-friendly (68.8%) and stricter (30.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.2% market standard in Pichilemu.
- Regularly review your cancellation policy against competitors and market demand shifts in Pichilemu.
Pichilemu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pichilemu
- The overall average booking lead time for vacation rentals in Pichilemu is 26 days.
- Guests book furthest in advance for stays during September (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Pichilemu.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Pichilemu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pichilemu (2025)
Amenity Prevalence
Amenity Insights for Pichilemu
- Popular amenities like Free parking on premises, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pichilemu to stay competitive.
Pichilemu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pichilemu
- The typical guest profile for Airbnb in Pichilemu consists of primarily domestic travelers (89%), often arriving from nearby Santiago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 89.2% of guests.
- Key international markets include Chile (89.2%) and United States (2.9%).
- Top languages spoken are Spanish (54%) followed by English (34.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Santiago and Rancagua.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pichilemu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Litueche | 60 | $1,591 | $227.78 | 30% |
| Casablanca | 192 | $1,400 | $167.49 | 34% |
| La Estrella | 17 | $1,388 | $245.65 | 29% |
| Las Cabras | 162 | $1,276 | $211.01 | 29% |
| Curacaví | 26 | $1,185 | $148.77 | 30% |
| Navidad | 593 | $1,094 | $137.60 | 30% |
| Santo Domingo | 221 | $1,078 | $177.71 | 29% |
| Limache | 67 | $928 | $140.53 | 32% |
| Olmué | 200 | $829 | $136.82 | 28% |
| Santa Cruz | 108 | $814 | $120.41 | 23% |