L'Île-d'Olonne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in L'Île-d'Olonne in 2025? Explore comprehensive Airbnb analytics for L'Île-d'Olonne, Pays de la Loire, France to uncover income potential. This 2025 STR market report for L'Île-d'Olonne, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in L'Île-d'Olonne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the L'Île-d'Olonne Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key L'Île-d'Olonne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in L'Île-d'Olonne (2025)
Understanding the monthly revenue variations for Airbnb listings in L'Île-d'Olonne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in L'Île-d'Olonne is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in L'Île-d'Olonne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,624+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,538 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $792 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $437, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in L'Île-d'Olonne
L'Île-d'Olonne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the L'Île-d'Olonne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in L'Île-d'Olonne:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in L'Île-d'Olonne
Average Daily Rate (ADR) Airbnb Trends in L'Île-d'Olonne (2025)
Effective short term rental pricing strategy in L'Île-d'Olonne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in L'Île-d'Olonne typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in L'Île-d'Olonne
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Airbnb Seasonality Analysis & Trends in L'Île-d'Olonne (2025)
Peak Season (August, July, September)
- Revenue averages $1,923 per month
- Occupancy rates average 55.9%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,003 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $122
Low Season (January, April, December)
- Revenue drops to average $694 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $114
Seasonality Insights for L'Île-d'Olonne
- The Airbnb seasonality in L'Île-d'Olonne shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases L'Île-d'Olonne's highest earning potential, with monthly revenues capable of climbing to $2,537, occupancy reaching a high of 71.6%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $508, occupancy could drop to 16.2%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in L'Île-d'Olonne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these L'Île-d'Olonne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in L'Île-d'Olonne (2025)
Exploring the top neighborhoods for short-term rentals in L'Île-d'Olonne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Parée | A charming coastal neighborhood known for its close proximity to beautiful beaches and family-friendly environments. Ideal for families and beachgoers looking for a relaxed vacation spot. | Plage de la Parée, Les Sables-d'Olonne beaches, Aquarium de la Roche-sur-Yon, Parc des Rochettes, Local seafood restaurants |
| Les Sables-d'Olonne | The bustling heart of L'Île-d'Olonne with a vibrant seafront promenade, historic sites, and a variety of shops and restaurants. A prime location for tourists seeking a lively atmosphere. | Beach of Les Sables-d'Olonne, Casino Les Sables-d'Olonne, Toboggan Water Park, Les Atlantes water park, Chartreuse de Villevieille |
| L'Aiguillon-sur-Mer | A tranquil area surrounded by nature and close to both beaches and wetlands, making it perfect for eco-tourism and nature lovers. | Marais Poitevin, Plage de l'Aiguillon, Nature walks, Birdwatching, Local markets |
| Avenue de la République | A central avenue in L'Île-d'Olonne, offering easy access to local attractions and activities. Popular with tourists wanting to be in the heart of the city. | Restaurants, Local shops, Public park, Art galleries, Cultural festivals |
| Chemin des Bois | A quiet residential area that provides a relaxing environment away from the tourist hustle, perfect for guests looking for peace. | Bicycle trails, Natural parks, Local wildlife, Picnic areas, Scenic views |
| Port Olona | A picturesque harbor area known for its yachting and sailing events, attracting sports enthusiasts and those who enjoy maritime activities. | Port Olona marina, Sailing tours, Fresh seafood markets, Harbor walks, Local art installations |
| Saint-Gilles-Croix-de-Vie | Just a short drive from L'Île-d'Olonne, this seaside town is famous for its beautiful beaches and vibrant summer events, attracting families and beach enthusiasts. | Plage de Saint-Gilles, Fishing port, Promenade des Eaux, Surf schools, Local festivals |
| Le Château d'Olonne | A neighboring area that offers historical sites and a traditional French feel, attracting those interested in culture and history. | Château de la Villedieu, Old town charm, Local markets, Historical walks, Cultural events |
Understanding Airbnb License Requirements & STR Laws in L'Île-d'Olonne (2025)
Yes, L'Île-d'Olonne, Pays de la Loire, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for L'Île-d'Olonne to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 57% licensed listings)
Top Performing Airbnb Properties in L'Île-d'Olonne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in L'Île-d'Olonnebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Accommodation with SPA, air-conditioned, close to the sea.
Entire Place • 2 bedrooms
Home with a hot tub
Entire Place • N/A
Nature destination close to the beaches!
Entire Place • 2 bedrooms
Family home with 4* * ** heated pool
Entire Place • 3 bedrooms
Le Pré d 'Olonne, Gîte Les Salines, 6-8p
Entire Place • 3 bedrooms
Pleasant house with garden
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in L'Île-d'Olonne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in L'Île-d'Olonne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Annemieke | 3 | $43,968 | 313 | 4.95/5.0 |
| Céline Et Christophe | 1 | $39,250 | 49 | 5.00/5.0 |
| Christelle & Morgan | 3 | $36,961 | 300 | 4.88/5.0 |
| Julien | 1 | $27,122 | 62 | 5.00/5.0 |
| Clarisse | 2 | $25,025 | 72 | 4.92/5.0 |
| Julien | 1 | $23,398 | 17 | 4.76/5.0 |
| Helene | 1 | $21,892 | 16 | 5.00/5.0 |
| Jacques | 4 | $19,906 | 42 | 4.92/5.0 |
| Marilyn | 1 | $17,447 | 95 | 4.88/5.0 |
| Anthony | 1 | $16,641 | 4 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in L'Île-d'Olonne.
Dive Deeper: Advanced L'Île-d'Olonne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for L'Île-d'Olonne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsL'Île-d'Olonne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for L'Île-d'Olonne
- The L'Île-d'Olonne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.1% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in L'Île-d'Olonne, House properties are the most common (66%), reflecting the local real estate landscape.
- Houses represent a significant 66% portion, catering likely to families or larger groups.
- The presence of 21.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.
L'Île-d'Olonne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for L'Île-d'Olonne
- The dominant room capacity in L'Île-d'Olonne is 2 bedrooms listings, making up 25.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.0% of the active Airbnb listings in L'Île-d'Olonne, indicating a high concentration in these sizes.
L'Île-d'Olonne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for L'Île-d'Olonne
- The most common guest capacity trend in L'Île-d'Olonne vacation rentals is listings accommodating 2 guests (17%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the L'Île-d'Olonne STR market, accounting for 34.0% of listings.
- 17.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in L'Île-d'Olonne.
- On average, properties in L'Île-d'Olonne are equipped to host 3.1 guests.
L'Île-d'Olonne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for L'Île-d'Olonne
- The most common availability pattern in L'Île-d'Olonne falls within the 271-366 days range, representing 59.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in L'Île-d'Olonne (46.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
L'Île-d'Olonne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
39.5% of total
2 Nights
16 listings
37.2% of total
4-6 Nights
4 listings
9.3% of total
7-29 Nights
3 listings
7% of total
30+ Nights
3 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in L'Île-d'Olonne is 1 Night, adopted by 39.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.7%) of the L'Île-d'Olonne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.5% of L'Île-d'Olonne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in L'Île-d'Olonne.
L'Île-d'Olonne Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
35% of total
Moderate
14 listings
35% of total
Firm
3 listings
7.5% of total
Strict
9 listings
22.5% of total
Cancellation Policy Insights for L'Île-d'Olonne
- The prevailing Airbnb cancellation policy trend in L'Île-d'Olonne is Flexible, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (70.0%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35% market standard in L'Île-d'Olonne.
- Regularly review your cancellation policy against competitors and market demand shifts in L'Île-d'Olonne.
L'Île-d'Olonne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for L'Île-d'Olonne
- The overall average booking lead time for vacation rentals in L'Île-d'Olonne is 59 days.
- Guests book furthest in advance for stays during November (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (83 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in L'Île-d'Olonne.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these L'Île-d'Olonne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in L'Île-d'Olonne (2025)
Amenity Prevalence
Amenity Insights for L'Île-d'Olonne
- Essential amenities in L'Île-d'Olonne that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for L'Île-d'Olonne: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in L'Île-d'Olonne to stay competitive.
L'Île-d'Olonne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for L'Île-d'Olonne
- The typical guest profile for Airbnb in L'Île-d'Olonne consists of primarily domestic travelers (90%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 89.7% of guests.
- Key international markets include France (89.7%) and Belgium (2.9%).
- Top languages spoken are French (47.5%) followed by English (33.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the L'Île-d'Olonne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $2,426 | $359.15 | 38% |
| Criteuil-la-Magdeleine | 11 | $2,409 | $459.03 | 34% |
| Bourneau | 11 | $2,403 | $454.04 | 33% |
| Le Bois-Plage-en-Ré | 309 | $2,248 | $293.19 | 43% |
| Vallon-sur-Gée | 11 | $2,213 | $385.44 | 26% |
| La Flotte | 391 | $2,192 | $247.51 | 45% |
| Sainte-Florence | 11 | $2,153 | $226.29 | 48% |
| Vouhé | 11 | $2,112 | $324.70 | 38% |
| Caden | 24 | $2,108 | $212.47 | 44% |
| Varrains | 14 | $2,027 | $183.85 | 38% |