Les Sables-d'Olonne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Les Sables-d'Olonne in 2025? Explore comprehensive Airbnb analytics for Les Sables-d'Olonne, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Les Sables-d'Olonne, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,033 active listings.
Whether you're considering an Airbnb investment in Les Sables-d'Olonne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Les Sables-d'Olonne Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Les Sables-d'Olonne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Les Sables-d'Olonne (2025)
Understanding the monthly revenue variations for Airbnb listings in Les Sables-d'Olonne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Les Sables-d'Olonne is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Les Sables-d'Olonne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,036+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,954 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,165 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $641, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Les Sables-d'Olonne
Les Sables-d'Olonne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Les Sables-d'Olonne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Les Sables-d'Olonne:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Les Sables-d'Olonne
Average Daily Rate (ADR) Airbnb Trends in Les Sables-d'Olonne (2025)
Effective short term rental pricing strategy in Les Sables-d'Olonne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Les Sables-d'Olonne typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Les Sables-d'Olonne
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Airbnb Seasonality Analysis & Trends in Les Sables-d'Olonne (2025)
Peak Season (August, July, September)
- Revenue averages $2,356 per month
- Occupancy rates average 55.4%
- Daily rates average $141
Shoulder Season
- Revenue averages $1,328 per month
- Occupancy maintains around 32.6%
- Daily rates hold near $141
Low Season (January, February, December)
- Revenue drops to average $1,068 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $137
Seasonality Insights for Les Sables-d'Olonne
- The Airbnb seasonality in Les Sables-d'Olonne shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Les Sables-d'Olonne's highest earning potential, with monthly revenues capable of climbing to $3,196, occupancy reaching a high of 70.9%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,040, occupancy could drop to 28.4%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Les Sables-d'Olonne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Les Sables-d'Olonne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Les Sables-d'Olonne (2025)
Exploring the top neighborhoods for short-term rentals in Les Sables-d'Olonne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Les Sables-d'Olonne Beach | A popular beach destination with beautiful sandy shores and a vibrant promenade. Attracts both families and tourists looking for a relaxing beachfront experience, with plenty of water activities available. | La Grande Plage, Les Jardins de Salinas, Le Musée de l'Abbaye Sainte-Croix, Casino des Atlantes, Les Sables d'Olonne Marina |
| City Center | The bustling heart of Les Sables-d'Olonne, featuring shops, restaurants, and local markets. Ideal for guests wanting to experience local culture and easy access to attractions. | Les Halles, Eglise Saint-Nicolas, Parc de la Liberté, Boutiques and cafes, Local markets |
| Port Olona | Known for its picturesque marina and yacht harbor, this area offers a charming atmosphere with seafood restaurants and walking paths by the water. Great for guests who enjoy maritime settings. | Port Olona Marina, Lighthouse of Les Sables, Seaside promenades, Restaurants with fresh seafood, Fishing activities |
| Talmont-Saint-Hilaire | A nearby commune that offers beautiful landscapes, historic sites, and proximity to the coastline. Perfect for visitors who want a quieter home base away from the main tourist bustle. | Château de Talmont, Les Sables-d'Olonne beaches, Historic village, Natural parks, Cycling paths |
| Olona River | An area rich in natural beauty and suitable for outdoor activities, such as walking and cycling. Suitable for guests who appreciate nature and tranquility. | Les chemins de halage, Cycling and walking trails, Nature reserves, Birdwatching areas, Scenic views |
| La Roche sur Yon | A short drive from Les Sables-d'Olonne, offering a mix of urban and natural attractions. It’s great for guests who want a combination of beach and city experiences. | Place Napoleon, Les Fl âneries, Parc des Oudairies, Shopping centers, Cultural events |
| Château d'Olonne | A nearby town known for its quiet residential vibe and slower pace. Attracts families and those looking for a peaceful getaway, with easy access to the sea. | Les Plages du Château, Sentiers de randonnée, Local parks, Peaceful atmosphere, Coastal views |
| Île d'Olonne | A peaceful island destination nearby, ideal for those wanting to escape to nature while still being close enough to the amenities of Les Sables-d'Olonne. | Nature reserves, Prehistoric sites, Walking trails, Birdwatching, Quiet beaches |
Understanding Airbnb License Requirements & STR Laws in Les Sables-d'Olonne (2025)
Yes, Les Sables-d'Olonne, Pays de la Loire, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Les Sables-d'Olonne to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 70% licensed listings)
Top Performing Airbnb Properties in Les Sables-d'Olonne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Les Sables-d'Olonnebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quiet villa and close to the sea.
Entire Place • 5 bedrooms
Quiet family home, swimming pool and pétanque.
Entire Place • 3 bedrooms
VILLA LES SABLES, Haven of Peace in the city center
Entire Place • 6 bedrooms
Villa Rosalie 5* Spa, 240 m from the beach, L'EscaleCocoon
Entire Place • 3 bedrooms
VILLA DU QUAI Exceptional View
Entire Place • 6 bedrooms
Beautiful Villa with pool Les Sables d 'Olonne
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Les Sables-d'Olonne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Les Sables-d'Olonne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rose Vacances | 99 | $934,885 | 277 | 4.59/5.0 |
| Frédéric | 49 | $795,531 | 535 | 4.83/5.0 |
| Hôte De Gamme | 44 | $711,512 | 687 | 4.78/5.0 |
| Soliane La Clé Chaumoise | 34 | $520,320 | 462 | 4.88/5.0 |
| Charlène | 31 | $405,500 | 506 | 4.90/5.0 |
| Axelle | 18 | $392,412 | 149 | 4.87/5.0 |
| L'Équipe Hoomy Conciergerie | 33 | $350,184 | 141 | 4.61/5.0 |
| Cap À L'Ouest Conciergerie | 22 | $316,320 | 487 | 4.83/5.0 |
| Simon | 16 | $269,920 | 129 | 4.73/5.0 |
| Cap À L'Ouest Conciergerie | 22 | $223,712 | 222 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Les Sables-d'Olonne.
Dive Deeper: Advanced Les Sables-d'Olonne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Les Sables-d'Olonne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLes Sables-d'Olonne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Les Sables-d'Olonne
- The Les Sables-d'Olonne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 2,033 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Les Sables-d'Olonne, Apartment/Condo properties are the most common (51.7%), reflecting the local real estate landscape.
- Houses represent a significant 44.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 3.7%) offer potential for unique stay experiences.
Les Sables-d'Olonne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Les Sables-d'Olonne
- The dominant room capacity in Les Sables-d'Olonne is 1 bedroom listings, making up 34.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.8% of the active Airbnb listings in Les Sables-d'Olonne, indicating a high concentration in these sizes.
- A significant 23.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Les Sables-d'Olonne.
Les Sables-d'Olonne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Les Sables-d'Olonne
- The most common guest capacity trend in Les Sables-d'Olonne vacation rentals is listings accommodating 4 guests (36.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Les Sables-d'Olonne STR market, accounting for 54.7% of listings.
- 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Les Sables-d'Olonne.
- On average, properties in Les Sables-d'Olonne are equipped to host 4.3 guests.
Les Sables-d'Olonne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Les Sables-d'Olonne
- The most common availability pattern in Les Sables-d'Olonne falls within the 271-366 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Les Sables-d'Olonne (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Les Sables-d'Olonne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
218 listings
11% of total
2 Nights
594 listings
29.9% of total
3 Nights
190 listings
9.6% of total
4-6 Nights
284 listings
14.3% of total
7-29 Nights
153 listings
7.7% of total
30+ Nights
549 listings
27.6% of total
Key Insights
- The most prevalent minimum stay requirement in Les Sables-d'Olonne is 2 Nights, adopted by 29.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.6%) caters to monthly stays (30+ nights) in Les Sables-d'Olonne, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.9% of Les Sables-d'Olonne hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Les Sables-d'Olonne.
Les Sables-d'Olonne Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
0.3% of total
Refundable
1 listings
0.1% of total
Super Strict 30 Days
96 listings
5.2% of total
Flexible
332 listings
18.2% of total
Moderate
483 listings
26.4% of total
Firm
475 listings
26% of total
Strict
436 listings
23.8% of total
Cancellation Policy Insights for Les Sables-d'Olonne
- The prevailing Airbnb cancellation policy trend in Les Sables-d'Olonne is Moderate, used by 26.4% of listings.
- There's a relatively balanced mix between guest-friendly (44.6%) and stricter (49.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 26.4% market standard in Les Sables-d'Olonne.
- Regularly review your cancellation policy against competitors and market demand shifts in Les Sables-d'Olonne.
Les Sables-d'Olonne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Les Sables-d'Olonne
- The overall average booking lead time for vacation rentals in Les Sables-d'Olonne is 58 days.
- Guests book furthest in advance for stays during November (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Les Sables-d'Olonne.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Les Sables-d'Olonne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Les Sables-d'Olonne (2025)
Amenity Prevalence
Amenity Insights for Les Sables-d'Olonne
- Essential amenities in Les Sables-d'Olonne that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Les Sables-d'Olonne: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Les Sables-d'Olonne to stay competitive.
Les Sables-d'Olonne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Les Sables-d'Olonne
- The typical guest profile for Airbnb in Les Sables-d'Olonne consists of primarily domestic travelers (91%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 91.3% of guests.
- Key international markets include France (91.3%) and United Kingdom (2%).
- Top languages spoken are French (49.1%) followed by English (32%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Les Sables-d'Olonne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $2,426 | $359.15 | 38% |
| Criteuil-la-Magdeleine | 11 | $2,409 | $459.03 | 34% |
| Bourneau | 11 | $2,403 | $454.04 | 33% |
| Le Bois-Plage-en-Ré | 309 | $2,248 | $293.19 | 43% |
| Vallon-sur-Gée | 11 | $2,213 | $385.44 | 26% |
| La Flotte | 391 | $2,192 | $247.51 | 45% |
| Sainte-Florence | 11 | $2,153 | $226.29 | 48% |
| Vouhé | 11 | $2,112 | $324.70 | 38% |
| Caden | 24 | $2,108 | $212.47 | 44% |
| Varrains | 14 | $2,027 | $183.85 | 38% |