Les Sables-d'Olonne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Les Sables-d'Olonne in 2025? Explore comprehensive Airbnb analytics for Les Sables-d'Olonne, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Les Sables-d'Olonne, based on AirROI data from July 2024 to June 2025, reveals key trends in the bustling market of 2,073 active listings.

Whether you're considering an Airbnb investment in Les Sables-d'Olonne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Les Sables-d'Olonne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Les Sables-d'Olonne Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$140
The average rental revenue earned for an occupied room per day in Les Sables-d'Olonne.
Occupancy Rate(?)
39.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,435
Typical annual income for an Airbnb listing in Les Sables-d'Olonne. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
3.0%
Positive growth (3.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Les Sables-d'Olonne.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Les Sables-d'Olonne.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
2,073
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Les Sables-d'Olonne (2025)

Understanding the monthly revenue variations for Airbnb listings in Les Sables-d'Olonne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Les Sables-d'Olonne is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Les Sables-d'Olonne across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,110+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,999 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,198 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $671, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Les Sables-d'Olonne

Les Sables-d'Olonne Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Les Sables-d'Olonne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Les Sables-d'Olonne:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Les Sables-d'Olonne

Average Daily Rate (ADR) Airbnb Trends in Les Sables-d'Olonne (2025)

Effective short term rental pricing strategy in Les Sables-d'Olonne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Les Sables-d'Olonne typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
  • Typical properties (Median) charge around $110 per night.
  • Entry-level properties (Bottom 25%) earn around $84 per night.

Average Daily Rate (ADR) Trend by Month in Les Sables-d'Olonne

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Airbnb Seasonality Analysis & Trends in Les Sables-d'Olonne (2025)

Peak Season (August, July, September)
  • Revenue averages $2,411 per month
  • Occupancy rates average 56.0%
  • Daily rates average $139
Shoulder Season
  • Revenue averages $1,401 per month
  • Occupancy maintains around 33.1%
  • Daily rates hold near $142
Low Season (January, February, December)
  • Revenue drops to average $1,070 per month
  • Occupancy decreases to average 30.1%
  • Daily rates adjust to average $133

Seasonality Insights for Les Sables-d'Olonne

  • The Airbnb seasonality in Les Sables-d'Olonne shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Les Sables-d'Olonne's highest earning potential, with monthly revenues capable of climbing to $3,255, occupancy reaching a high of 71.5%, and ADRs peaking at $153.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,033, occupancy could drop to 28.7%, and ADRs may adjust down to $131.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Les Sables-d'Olonne.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Les Sables-d'Olonne seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Les Sables-d'Olonne (2025)

Exploring the top neighborhoods for short-term rentals in Les Sables-d'Olonne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Les Sables-d'Olonne Beach
A popular beach destination with beautiful sandy shores and a vibrant promenade. Attracts both families and tourists looking for a relaxing beachfront experience, with plenty of water activities available.
La Grande Plage, Les Jardins de Salinas, Le Musée de l'Abbaye Sainte-Croix, Casino des Atlantes, Les Sables d'Olonne Marina
City Center
The bustling heart of Les Sables-d'Olonne, featuring shops, restaurants, and local markets. Ideal for guests wanting to experience local culture and easy access to attractions.
Les Halles, Eglise Saint-Nicolas, Parc de la Liberté, Boutiques and cafes, Local markets
Port Olona
Known for its picturesque marina and yacht harbor, this area offers a charming atmosphere with seafood restaurants and walking paths by the water. Great for guests who enjoy maritime settings.
Port Olona Marina, Lighthouse of Les Sables, Seaside promenades, Restaurants with fresh seafood, Fishing activities
Talmont-Saint-Hilaire
A nearby commune that offers beautiful landscapes, historic sites, and proximity to the coastline. Perfect for visitors who want a quieter home base away from the main tourist bustle.
Château de Talmont, Les Sables-d'Olonne beaches, Historic village, Natural parks, Cycling paths
Olona River
An area rich in natural beauty and suitable for outdoor activities, such as walking and cycling. Suitable for guests who appreciate nature and tranquility.
Les chemins de halage, Cycling and walking trails, Nature reserves, Birdwatching areas, Scenic views
La Roche sur Yon
A short drive from Les Sables-d'Olonne, offering a mix of urban and natural attractions. It’s great for guests who want a combination of beach and city experiences.
Place Napoleon, Les Flâneries, Parc des Oudairies, Shopping centers, Cultural events
Château d'Olonne
A nearby town known for its quiet residential vibe and slower pace. Attracts families and those looking for a peaceful getaway, with easy access to the sea.
Les Plages du Château, Sentiers de randonnée, Local parks, Peaceful atmosphere, Coastal views
Île d'Olonne
A peaceful island destination nearby, ideal for those wanting to escape to nature while still being close enough to the amenities of Les Sables-d'Olonne.
Nature reserves, Prehistoric sites, Walking trails, Birdwatching, Quiet beaches

Understanding Airbnb License Requirements & STR Laws in Les Sables-d'Olonne (2025)

While Les Sables-d'Olonne, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Les Sables-d'Olonne to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Les Sables-d'Olonne (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Les Sables-d'Olonnebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Quiet villa and close to the sea.

Quiet villa and close to the sea.

Entire Place • 5 bedrooms

$102,703
Revenue
60.3%
Occupancy
$502.77
Daily Rate
Quiet family home, swimming pool and pétanque.

Quiet family home, swimming pool and pétanque.

Entire Place • 3 bedrooms

$91,278
Revenue
88.6%
Occupancy
$276.82
Daily Rate
VILLA LES SABLES, A peaceful oasis in the city center

VILLA LES SABLES, A peaceful oasis in the city center

Entire Place • 6 bedrooms

$80,506
Revenue
56.6%
Occupancy
$380.95
Daily Rate
Luxurious villa with private pool and jacuzzi

Luxurious villa with private pool and jacuzzi

Entire Place • 7 bedrooms

$74,317
Revenue
26.5%
Occupancy
$948.93
Daily Rate
Villa Rosalie 5* Spa, 240 m from the beach, L'EscaleCocoon

Villa Rosalie 5* Spa, 240 m from the beach, L'EscaleCocoon

Entire Place • 3 bedrooms

$71,071
Revenue
51.8%
Occupancy
$415.10
Daily Rate
VILLA DU QUAI Exceptional View

VILLA DU QUAI Exceptional View

Entire Place • 6 bedrooms

$68,374
Revenue
48.1%
Occupancy
$385.68
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Les Sables-d'Olonne (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Les Sables-d'Olonne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rose Vacances96$1,010,8333964.60/5.0
Frédéric50$895,7795774.84/5.0
Hôte De Gamme43$775,4458114.78/5.0
Soliane La Clé Chaumoise36$604,6035594.83/5.0
Axelle18$422,6531844.85/5.0
Charlène32$422,0125984.89/5.0
L'Équipe Hoomy Conciergerie33$400,6741754.63/5.0
Cap À L'Ouest Conciergerie20$306,1085244.82/5.0
Simon19$304,0771864.72/5.0
Cap À L'Ouest Conciergerie24$271,4982724.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Les Sables-d'Olonne.

Dive Deeper: Advanced Les Sables-d'Olonne STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Les Sables-d'Olonne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Les Sables-d'Olonne Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Les Sables-d'Olonne

  • The Les Sables-d'Olonne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.6% of the 2,073 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Les Sables-d'Olonne, Apartment/Condo properties are the most common (51.3%), reflecting the local real estate landscape.
  • Houses represent a significant 45.1% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique, others (combined 3.7%) offer potential for unique stay experiences.

Les Sables-d'Olonne Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Les Sables-d'Olonne

  • The dominant room capacity in Les Sables-d'Olonne is 1 bedroom listings, making up 33.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 61.9% of the active Airbnb listings in Les Sables-d'Olonne, indicating a high concentration in these sizes.
  • A significant 23.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Les Sables-d'Olonne.

Les Sables-d'Olonne Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Les Sables-d'Olonne

  • The most common guest capacity trend in Les Sables-d'Olonne vacation rentals is listings accommodating 4 guests (36%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Les Sables-d'Olonne STR market, accounting for 54.2% of listings.
  • 28.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Les Sables-d'Olonne.
  • On average, properties in Les Sables-d'Olonne are equipped to host 4.3 guests.

Les Sables-d'Olonne Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Les Sables-d'Olonne

  • The most common availability pattern in Les Sables-d'Olonne falls within the 271-366 days range, representing 58.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Les Sables-d'Olonne (41.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Les Sables-d'Olonne Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10.4%)

1 Night

208 listings

10.4% of total

2 Nights (28.3%)

2 Nights

563 listings

28.3% of total

3 Nights (8.6%)

3 Nights

171 listings

8.6% of total

4-6 Nights (14.4%)

4-6 Nights

286 listings

14.4% of total

7-29 Nights (7.3%)

7-29 Nights

145 listings

7.3% of total

30+ Nights (31.1%)

30+ Nights

619 listings

31.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Les Sables-d'Olonne is 30+ Nights, adopted by 31.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (31.1%) caters to monthly stays (30+ nights) in Les Sables-d'Olonne, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 31.1% of Les Sables-d'Olonne hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 31.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Les Sables-d'Olonne.

Les Sables-d'Olonne Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (6.8%)

Super Strict 30 Days

139 listings

6.8% of total

Super Strict 60 Days

8 listings

0.4% of total

Refundable

1 listings

0% of total

Flexible (16.7%)

Flexible

340 listings

16.7% of total

Moderate (24.9%)

Moderate

506 listings

24.9% of total

Firm (27.7%)

Firm

563 listings

27.7% of total

Strict (23.3%)

Strict

473 listings

23.3% of total

Cancellation Policy Insights for Les Sables-d'Olonne

  • The prevailing Airbnb cancellation policy trend in Les Sables-d'Olonne is Firm, used by 27.7% of listings.
  • A majority (51.0%) of hosts in Les Sables-d'Olonne utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 27.7% market standard in Les Sables-d'Olonne.
  • Regularly review your cancellation policy against competitors and market demand shifts in Les Sables-d'Olonne.

Les Sables-d'Olonne STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Les Sables-d'Olonne

  • The overall average booking lead time for vacation rentals in Les Sables-d'Olonne is 54 days.
  • Guests book furthest in advance for stays during November (average 98 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Les Sables-d'Olonne.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
  • Monitor your own booking lead times against these Les Sables-d'Olonne averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Les Sables-d'Olonne (2025)

Amenity data is currently unavailable for Les Sables-d'Olonne.

Les Sables-d'Olonne Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Les Sables-d'Olonne

  • The typical guest profile for Airbnb in Les Sables-d'Olonne consists of primarily domestic travelers (92%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 91.5% of guests.
  • Key international markets include France (91.5%) and United Kingdom (1.9%).
  • Top languages spoken are French (49.1%) followed by English (32.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Nantes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Les Sables-d'Olonne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bourneau11$2,704$445.1532%
Saint-Hippolyte10$2,570$222.2038%
Laillé10$2,569$141.4242%
Sainte-Florence10$2,453$170.6053%
Nuaillé-d'Aunis10$2,448$365.4738%
Le Bois-Plage-en-Ré313$2,287$291.8642%
La Flotte404$2,197$246.4645%
Vouhé10$2,182$306.9837%
Gennes-Longuefuye11$2,148$282.1926%
Saint-Georges-des-Coteaux11$2,143$210.9545%

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