Saint-Mars-d'Outillé Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pays de la Loire, France
Is Airbnb profitable in Saint-Mars-d'Outillé in 2025? Explore comprehensive Airbnb analytics for Saint-Mars-d'Outillé, Pays de la Loire, France to uncover income potential. This 2025 STR market report for Saint-Mars-d'Outillé, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Saint-Mars-d'Outillé, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Mars-d'Outillé Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Mars-d'Outillé Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Mars-d'Outillé (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Mars-d'Outillé is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Mars-d'Outillé is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Mars-d'Outillé across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,303 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,411 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $710, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Mars-d'Outillé
Saint-Mars-d'Outillé Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Mars-d'Outillé STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Mars-d'Outillé:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Mars-d'Outillé
Average Daily Rate (ADR) Airbnb Trends in Saint-Mars-d'Outillé (2025)
Effective short term rental pricing strategy in Saint-Mars-d'Outillé involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Mars-d'Outillé typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $273 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Mars-d'Outillé
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Airbnb Seasonality Analysis & Trends in Saint-Mars-d'Outillé (2025)
Peak Season (August, July, June)
- Revenue averages $4,019 per month
- Occupancy rates average 42.8%
- Daily rates average $223
Shoulder Season
- Revenue averages $2,385 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $208
Low Season (January, March, November)
- Revenue drops to average $1,734 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $200
Seasonality Insights for Saint-Mars-d'Outillé
- The Airbnb seasonality in Saint-Mars-d'Outillé shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Mars-d'Outillé's highest earning potential, with monthly revenues capable of climbing to $4,721, occupancy reaching a high of 47.1%, and ADRs peaking at $270.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,471, occupancy could drop to 18.2%, and ADRs may adjust down to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Mars-d'Outillé.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Mars-d'Outillé seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Mars-d'Outillé (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Mars-d'Outillé? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Saint-Mars-d'Outillé | The heart of the village, perfect for visitors wanting to experience local charm and amenities. Close to restaurants and shops, ideal for short-term stays. | Local cafes, Village square, Shops and boutiques |
| Château de Montgilbert | A nearby historical castle that attracts visitors interested in culture and history, making it a great spot for those exploring the region. | Château de Montgilbert, Historical tours |
| La Vallée de la Sarthe | A picturesque valley offering beautiful scenery and outdoor activities, ideal for nature lovers and families seeking tranquility. | Sarthe River, Hiking trails, Cycling routes |
| Saint-Calais | A charming small town nearby known for its rich history and local attractions, appealing to tourists wanting to explore beyond the village. | Saint-Calais church, Local markets, Historical sites |
| Le Mans | Nearby Le Mans is known for its famous 24-hour race and rich heritage, attracting both motorsport fans and history buffs. | 24 Hours of Le Mans Museum, Cathedral of Saint-Julien, Old City |
| Sablé-sur-Sarthe | A small town with beautiful parks and a strong local culture, perfect for travelers looking for quiet and relaxation. | Sablé-sur-Sarthe castle, Local gardens, Walking paths |
| Nature Reserve of the Étangs de la Gâche | A nature reserve offering beautiful landscapes and wildlife, perfect for eco-tourism and outdoor activities. | Bird watching, Hiking, Nature trails |
| Couture | A small rural community that provides a peaceful retreat with access to the beautiful countryside, ideal for those wanting a break from the city. | Countryside views, Local farms, Fishing spots |
Understanding Airbnb License Requirements & STR Laws in Saint-Mars-d'Outillé (2025)
While Saint-Mars-d'Outillé, Pays de la Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Mars-d'Outillé to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint-Mars-d'Outillé (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Mars-d'Outillébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large, cozy and bright family home.
Entire Place • 7 bedrooms
The Great House and the 24 Hours of Le Mans
Entire Place • 5 bedrooms
Large farmhouse with pool in the heart of the Forest
Entire Place • 4 bedrooms
La Pajoterie – House in the forest
Entire Place • 4 bedrooms
House in the town center, 15 minutes from the 24 Hours of Le Mans circuit
Entire Place • 3 bedrooms
Le Qg des Bolides - 12 pers - Circuit - Rêve au Ma
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Mars-d'Outillé (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Mars-d'Outillé based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jo | 1 | $109,026 | 38 | 4.97/5.0 |
| Caroline | 1 | $63,108 | 1 | Not Rated |
| Diane | 1 | $43,052 | 26 | 4.77/5.0 |
| Maryline | 1 | $40,782 | 35 | 4.83/5.0 |
| Guillaume | 1 | $39,543 | 20 | 5.00/5.0 |
| Rêve Au Mans | 1 | $30,034 | 3 | 3.67/5.0 |
| Chantal | 3 | $28,284 | 30 | 4.98/5.0 |
| Justine | 1 | $26,564 | 2 | Not Rated |
| Céline | 2 | $20,163 | 86 | 4.97/5.0 |
| Priscillia | 1 | $18,465 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Mars-d'Outillé.
Dive Deeper: Advanced Saint-Mars-d'Outillé STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Mars-d'Outillé. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Mars-d'Outillé Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Mars-d'Outillé
- The Saint-Mars-d'Outillé Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.7% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Saint-Mars-d'Outillé, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
- The presence of 21.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, outdoor/unique (combined 7.2%) offer potential for unique stay experiences.
Saint-Mars-d'Outillé Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Mars-d'Outillé
- The dominant room capacity in Saint-Mars-d'Outillé is 2 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 53.6% of the active Airbnb listings in Saint-Mars-d'Outillé, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Mars-d'Outillé.
Saint-Mars-d'Outillé Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Mars-d'Outillé
- The most common guest capacity trend in Saint-Mars-d'Outillé vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Saint-Mars-d'Outillé STR market, accounting for 42.9% of listings.
- 46.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Mars-d'Outillé.
- On average, properties in Saint-Mars-d'Outillé are equipped to host 4.2 guests.
Saint-Mars-d'Outillé Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Mars-d'Outillé
- The most common availability pattern in Saint-Mars-d'Outillé falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Saint-Mars-d'Outillé (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Mars-d'Outillé Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
42.9% of total
2 Nights
8 listings
28.6% of total
4-6 Nights
1 listings
3.6% of total
30+ Nights
7 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Mars-d'Outillé is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.5%) of the Saint-Mars-d'Outillé Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25%) caters to monthly stays (30+ nights) in Saint-Mars-d'Outillé, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Saint-Mars-d'Outillé hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Mars-d'Outillé.
Saint-Mars-d'Outillé Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.6% of total
Flexible
10 listings
35.7% of total
Moderate
7 listings
25% of total
Firm
7 listings
25% of total
Strict
3 listings
10.7% of total
Cancellation Policy Insights for Saint-Mars-d'Outillé
- The prevailing Airbnb cancellation policy trend in Saint-Mars-d'Outillé is Flexible, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (60.7%) and stricter (35.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.7% market standard in Saint-Mars-d'Outillé.
- Using a Strict policy might deter some guests, as only 10.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Mars-d'Outillé.
Saint-Mars-d'Outillé STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Mars-d'Outillé
- The overall average booking lead time for vacation rentals in Saint-Mars-d'Outillé is 64 days.
- Guests book furthest in advance for stays during June (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Saint-Mars-d'Outillé.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Mars-d'Outillé averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Mars-d'Outillé (2025)
Amenity data is currently unavailable for Saint-Mars-d'Outillé.
Saint-Mars-d'Outillé Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Mars-d'Outillé
- The typical guest profile for Airbnb in Saint-Mars-d'Outillé consists of primarily domestic travelers (84%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 84.2% of guests.
- Key international markets include France (84.2%) and United Kingdom (10.5%).
- Top languages spoken are French (48.7%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Mars-d'Outillé Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Couture-Boussey | 11 | $3,981 | $426.23 | 31% |
| Thilouze | 10 | $3,574 | $308.45 | 55% |
| Saint-Rémy-l'Honoré | 13 | $3,413 | $262.31 | 41% |
| Mesnils-sur-Iton | 24 | $3,222 | $343.62 | 41% |
| Millançay | 12 | $3,035 | $347.68 | 35% |
| Coteaux-sur-Loire | 20 | $2,966 | $274.28 | 39% |
| Artannes-sur-Indre | 24 | $2,878 | $329.70 | 39% |
| Montrieux-en-Sologne | 13 | $2,718 | $411.51 | 31% |
| Bourneau | 11 | $2,704 | $445.15 | 32% |
| Tourouvre au Perche | 30 | $2,703 | $241.27 | 39% |