Top 30 Best Places in Provence-alpes-côte D'azur, France to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Provence-alpes-côte D'azur, France‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Provence-alpes-côte D'azur, France. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Provence-alpes-côte D'azur, France for 2025.

Top Short-Term Rental Markets in Provence-alpes-côte D'azur, France

Rank:#1Market:MarseilleCountry:FranceProperties:9,859Monthly Revenue:$1239.23Daily Rate (ADR):$134.68Occupancy:47.15%Regulation:Low
Rank:#2Market:NiceCountry:FranceProperties:9,149Monthly Revenue:$1761.35Daily Rate (ADR):$169.70Occupancy:52.46%Regulation:Low
Rank:#3Market:CannesCountry:FranceProperties:7,728Monthly Revenue:$1717.50Daily Rate (ADR):$256.27Occupancy:35.67%Regulation:Low
Rank:#4Market:AntibesCountry:FranceProperties:4,028Monthly Revenue:$1524.76Daily Rate (ADR):$187.94Occupancy:47.67%Regulation:Low
Rank:#5Market:AvignonCountry:FranceProperties:2,811Monthly Revenue:$738.53Daily Rate (ADR):$112.76Occupancy:42.04%Regulation:Low
Rank:#6Market:Aix-en-ProvenceCountry:FranceProperties:2,368Monthly Revenue:$1300.83Daily Rate (ADR):$156.32Occupancy:47.15%Regulation:Low
Rank:#7Market:Saint-RaphaëlCountry:FranceProperties:2,274Monthly Revenue:$1127.38Daily Rate (ADR):$161.39Occupancy:42.57%Regulation:Low
Rank:#8Market:HyèresCountry:FranceProperties:2,170Monthly Revenue:$1102.39Daily Rate (ADR):$153.51Occupancy:41.96%Regulation:Low
Rank:#9Market:FréjusCountry:FranceProperties:1,771Monthly Revenue:$886.06Daily Rate (ADR):$139.87Occupancy:40.65%Regulation:Low
Rank:#10Market:ToulonCountry:FranceProperties:1,762Monthly Revenue:$787.40Daily Rate (ADR):$107.77Occupancy:45.29%Regulation:Low
Rank:#11Market:La CiotatCountry:FranceProperties:1,520Monthly Revenue:$1167.07Daily Rate (ADR):$143.71Occupancy:45.32%Regulation:Low
Rank:#12Market:ArlesCountry:FranceProperties:1,511Monthly Revenue:$982.25Daily Rate (ADR):$132.29Occupancy:41.16%Regulation:Low
Rank:#13Market:MentonCountry:FranceProperties:1,262Monthly Revenue:$1551.05Daily Rate (ADR):$146.96Occupancy:48.33%Regulation:Low
Rank:#14Market:Sainte-MaximeCountry:FranceProperties:1,254Monthly Revenue:$1765.55Daily Rate (ADR):$262.30Occupancy:41.01%Regulation:Low
Rank:#15Market:Six-Fours-les-PlagesCountry:FranceProperties:1,196Monthly Revenue:$959.43Daily Rate (ADR):$132.56Occupancy:42.71%Regulation:Low
Rank:#16Market:Roquebrune-sur-ArgensCountry:FranceProperties:974Monthly Revenue:$1572.31Daily Rate (ADR):$232.07Occupancy:41.31%Regulation:Low
Rank:#17Market:Sanary-sur-MerCountry:FranceProperties:971Monthly Revenue:$1154.94Daily Rate (ADR):$155.06Occupancy:40.80%Regulation:Low
Rank:#18Market:La Seyne-sur-MerCountry:FranceProperties:957Monthly Revenue:$840.05Daily Rate (ADR):$124.88Occupancy:42.35%Regulation:Low
Rank:#19Market:Cagnes-sur-MerCountry:FranceProperties:944Monthly Revenue:$1329.01Daily Rate (ADR):$152.98Occupancy:48.25%Regulation:Low
Rank:#20Market:BandolCountry:FranceProperties:936Monthly Revenue:$1150.35Daily Rate (ADR):$150.87Occupancy:40.54%Regulation:Low
Rank:#21Market:CassisCountry:FranceProperties:908Monthly Revenue:$2062.15Daily Rate (ADR):$225.08Occupancy:44.69%Regulation:Low
Rank:#22Market:Le LavandouCountry:FranceProperties:887Monthly Revenue:$1222.55Daily Rate (ADR):$164.74Occupancy:42.20%Regulation:Low
Rank:#23Market:VallaurisCountry:FranceProperties:841Monthly Revenue:$1404.60Daily Rate (ADR):$225.51Occupancy:44.28%Regulation:Low
Rank:#24Market:Cavalaire-sur-MerCountry:FranceProperties:782Monthly Revenue:$1298.70Daily Rate (ADR):$193.39Occupancy:39.25%Regulation:Low
Rank:#25Market:GrimaudCountry:FranceProperties:778Monthly Revenue:$2227.28Daily Rate (ADR):$338.98Occupancy:39.95%Regulation:Low
Rank:#26Market:Saint-TropezCountry:FranceProperties:776Monthly Revenue:$3045.93Daily Rate (ADR):$468.55Occupancy:38.75%Regulation:Low
Rank:#27Market:Saint-Cyr-sur-MerCountry:FranceProperties:748Monthly Revenue:$1176.12Daily Rate (ADR):$180.05Occupancy:41.37%Regulation:Low
Rank:#28Market:Mandelieu-la-NapouleCountry:FranceProperties:689Monthly Revenue:$1063.81Daily Rate (ADR):$157.72Occupancy:43.34%Regulation:Low
Rank:#29Market:AllosCountry:FranceProperties:664Monthly Revenue:$742.87Daily Rate (ADR):$116.66Occupancy:34.89%Regulation:Low
Rank:#30Market:Bormes-les-MimosasCountry:FranceProperties:664Monthly Revenue:$1125.96Daily Rate (ADR):$173.08Occupancy:40.23%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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All Markets in Provence-alpes-côte D'azur, France

Abriès-RistolasAiguillesAiguinesAix-en-ProvenceAllauchAlleinsAllemagne-en-ProvenceAllosAlthen-des-PaludsAmpusAncelleAnnavaschaAnnotAnsouisAntibesAptArlesArtignosc-sur-VerdonArvieuxAspremontAubagneAubignanAupsAureilleAuribeau-sur-SiagneAuriolAvignonBagnols-en-ForêtBandolBanonBaratierBarbentaneBarcelonnetteBargemonBarjolsBaudinard-sur-VerdonBauduenBeaulieu-sur-MerBeaumes-de-VeniseBeaumont-de-PertuisBeausoleilBeauvezerBelgentierBelvédèreBerre-l'ÉtangBesse-sur-IssoleBeuilBiotBollèneBonnieuxBormes-les-MimosasBouc-Bel-AirBoulbonBouyonBrasBreil-sur-RoyaBriançonBrignolesBrue-AuriacBuissardBédarridesBédoinCabannesCabasseCabrisCabrières-d'AiguesCabrières-d'AvignonCabrièsCadenetCaderousseCagnes-sur-MerCairanneCallasCallianCamaret-sur-AiguesCannesCap-d'AilCarcèsCarnoulesCarnoux-en-ProvenceCarombCarpentrasCarqueiranneCarrosCarry-le-RouetCaseneuveCassisCastellaneCaumont-sur-DuranceCavaillonCavalaire-sur-MerCeillacCervièresCeyresteChabottesCheval-BlancChorgesChâteau-Arnoux-Saint-AubanChâteau-Ville-VieilleChâteaudoubleChâteauneuf-GrasseChâteauneuf-de-GadagneChâteauneuf-du-PapeChâteauneuf-le-RougeChâteauneuf-les-MartiguesChâteaurenardChâteauroux-les-AlpesChâteauvieuxClaviersCoarazeCogolinCollobrièresColmarsColomarsContesCornillon-ConfouxCorrensCotignacCoudouxCourthézonCrestetCrillon-le-BraveCrotsCrévouxCucuronCuersCuges-les-PinsCéreste-en-LuberonDauphinDigne-les-BainsDraguignanDrapEmbrunEnchastrayesEnsuès-la-RedonneEntraigues-sur-la-SorgueEntraunesEntrecasteauxEntrechauxEntrevauxEsparron-de-VerdonEygalièresEygliersEyguièresEyraguesFauconFayenceFiganièresFlassans-sur-IssoleFlayoscFontaine-de-VaucluseFontvieilleForcalqueiretForcalquierFos-sur-MerFox-AmphouxFréjusFuveauGapGardanneGargasGaréoultGassinGattièresGignac-la-NertheGigondasGinasservisGonfaronGorbioGordesGoultGourdonGramboisGransGrasseGravesonGrillonGrimaudGréasqueGréolièresGréoux-les-BainsGuillaumesGuillestreGémenosHyèresIsolaIstresJausiersJonquerettesJonquièresJoucasJouquesL'Argentière-la-BesséeL'EscarèneL'Isle-sur-la-SorgueLa BarbenLa Bastide-des-JourdansLa BastidonneLa BouilladisseLa Bâtie-NeuveLa Cadière-d'AzurLa CiotatLa Colle-sur-LoupLa CrauLa Croix-ValmerLa Fare-les-OliviersLa FarlèdeLa GardeLa Garde-FreinetLa GaudeLa GraveLa Londe-les-MauresLa MotteLa Motte-d'AiguesLa Palud-sur-VerdonLa Penne-sur-HuveauneLa Roche-des-ArnaudsLa Roque-d'AnthéronLa Roque-sur-PernesLa RoquebrussanneLa Roquette-sur-SiagneLa Salle-les-AlpesLa Seyne-sur-MerLa Tour-d'AiguesLa TrinitéLa TurbieLa Valette-du-VarLa VerdièreLacosteLagnesLambescLançon-ProvenceLapaludLaragne-MontéglinLaurisLayeLe Bar-sur-LoupLe BarrouxLe BeaussetLe CannetLe Cannet-des-MauresLe CastelletLe DévoluyLe Lauzet-UbayeLe LavandouLe LucLe Monêtier-les-BainsLe MuyLe Plan-de-la-TourLe PontetLe PradetLe Puy-Sainte-RéparadeLe Revest-les-EauxLe RouretLe RoveLe TholonetLe ThorLe ThoronetLe TignetLe ValLes Adrets-de-l'EstérelLes ArcsLes Baux-de-ProvenceLes MéesLes OrresLes Pennes-MirabeauLes Salles-sur-VerdonLes VigneauxLevensLiouxLorguesLoriol-du-ComtatLourmarinLucéramLursMaillaneMalaucèneMalemort-du-ComtatMallemortMandelieu-la-NapouleManeManosqueMarignaneMarseilleMartiguesMaubecMaussane-les-AlpillesMazanMentonMeyrarguesMeyreuilMimetMirabeauMiramasMoissac-BellevueMolines-en-QueyrasMollégèsMondragonMonsMontagnac-MontpezatMontaurouxMontclarMonteuxMontfort-sur-ArgensMontgenèvreMorières-lès-AvignonMormoironMornasMouans-SartouxMouginsMourièsMoustiers-Sainte-MarieMursMénerbesMéounes-lès-MontrieuxMérindolNans-les-PinsNiceNovesNéoulesOllioulesOllièresOnglesOpioOppèdeOraisonOrangeOrcièresOrgonOrpierreParadouPeillePernes-les-FontainesPertuisPeymeinadePeynierPeypinPeyrolles-en-ProvencePierrefeu-du-VarPierrevertPignansPiolencPlan-d'Aups-Sainte-BaumePlan-d'OrgonPlan-de-CuquesPort-Saint-Louis-du-RhônePort-de-BoucPourrièresPrunièresPugetPuget-VillePuget-sur-ArgensPuimoissonPuy-Saint-PierrePuy-Saint-VincentPuy-SanièresPuyloubierPuymérasPuyvertPégomasPélissannePéoneQuinsonRamatuelleRasteauRayol-Canadel-sur-MerReillanneRiansRiezRisoulRoaixRobionRocbaronRognacRognesRognonasRoquebillièreRoquebrune-Cap-MartinRoquebrune-sur-ArgensRoquefort-la-BédouleRoquefort-les-PinsRoquevaireRoumoulesRoussetRoussillonRustrelRéallonRégusseSabletSaignonSaint-AndiolSaint-André-d'EmbrunSaint-André-de-la-RocheSaint-André-les-AlpesSaint-Antonin-du-VarSaint-Bonnet-en-ChampsaurSaint-CannatSaint-ChaffreySaint-ChamasSaint-Cyr-sur-MerSaint-Cézaire-sur-SiagneSaint-DidierSaint-FirminSaint-Jean-Cap-FerratSaint-Jean-Saint-NicolasSaint-JeannetSaint-JulienSaint-Julien-en-ChampsaurSaint-Laurent-du-VarSaint-Léger-les-MélèzesSaint-Mandrier-sur-MerSaint-Marc-JaumegardeSaint-Martin-VésubieSaint-Martin-de-BrômesSaint-Martin-de-CastillonSaint-Martin-de-CrauSaint-Martin-de-PallièresSaint-Martin-de-QueyrièresSaint-Martin-du-VarSaint-Maximin-la-Sainte-BaumeSaint-Michel-de-ChaillolSaint-Michel-l'ObservatoireSaint-Mitre-les-RempartsSaint-Paul-de-VenceSaint-Paul-en-ForêtSaint-Paul-sur-UbayeSaint-Pierre-d'ArgençonSaint-Pierre-de-VassolsSaint-PonsSaint-RaphaëlSaint-Romain-en-ViennoisSaint-Rémy-de-ProvenceSaint-Saturnin-lès-AptSaint-Saturnin-lès-AvignonSaint-SauveurSaint-TropezSaint-Vallier-de-ThieySaint-VictoretSaint-VéranSaint-ZacharieSaint-Étienne-de-TinéeSaint-Étienne-du-GrèsSaint-Étienne-les-OrguesSainte-AgnèsSainte-Croix-du-VerdonSainte-Cécile-les-VignesSainte-MaximeSainte-TulleSaintes-Maries-de-la-MerSalernesSalon de ProvenceSanary-sur-MerSaorgeSarriansSaultSaumane-de-VaucluseSausset-les-PinsSavines-le-LacSeillansSeillons-Source-d'ArgensSelonnetSeptèmes-les-VallonsSeyneSignesSigoyerSillans-la-CascadeSimiane-CollongueSimiane-la-RotondeSisteronSix-Fours-les-PlagesSolliès-PontSolliès-ToucasSolliès-VilleSorguesSospelSpéracèdesSéguretSénasSérignan-du-ComtatTailladesTallardTanneronTaradeauTarasconTavernesTendeThéoule-sur-MerToulonTourrette-LevensTourrettesTourrettes-sur-LoupTourtourTourvesTrans-en-ProvenceTretsUbaye-Serre-PonçonUchauxUvernet-FoursVachèresVacqueyrasVaison-la-RomaineVal-Buëch-MéougeVal-des-PrésValbonneValdebloreValensoleVallaurisVallouise-PelvouxValréasVaragesVarsVauginesVauvenarguesVedèneVelauxVelleronVenasqueVenceVenellesVentabrenVernèguesVeynesVidaubanViensVillar-Saint-PancraceVillar-d'ArêneVillarsVillecrozeVilledieuVillefranche-sur-MerVillelaureVilleneuveVilleneuve-LoubetVilles-sur-AuzonVinon-sur-VerdonViolèsVisanVitrollesVolxÈzeÉguillesÉvenos