Bormes-les-Mimosas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Bormes-les-Mimosas in 2025? Explore comprehensive Airbnb analytics for Bormes-les-Mimosas, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Bormes-les-Mimosas, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 663 active listings.
Whether you're considering an Airbnb investment in Bormes-les-Mimosas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bormes-les-Mimosas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bormes-les-Mimosas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bormes-les-Mimosas (2025)
Understanding the monthly revenue variations for Airbnb listings in Bormes-les-Mimosas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bormes-les-Mimosas is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bormes-les-Mimosas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,015+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,128 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,193 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $636, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bormes-les-Mimosas
Bormes-les-Mimosas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bormes-les-Mimosas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bormes-les-Mimosas:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bormes-les-Mimosas
Average Daily Rate (ADR) Airbnb Trends in Bormes-les-Mimosas (2025)
Effective short term rental pricing strategy in Bormes-les-Mimosas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bormes-les-Mimosas typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $347+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Bormes-les-Mimosas
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Airbnb Seasonality Analysis & Trends in Bormes-les-Mimosas (2025)
Peak Season (August, July, September)
- Revenue averages $3,187 per month
- Occupancy rates average 57.2%
- Daily rates average $193
Shoulder Season
- Revenue averages $1,641 per month
- Occupancy maintains around 34.0%
- Daily rates hold near $175
Low Season (January, February, November)
- Revenue drops to average $906 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $161
Seasonality Insights for Bormes-les-Mimosas
- The Airbnb seasonality in Bormes-les-Mimosas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bormes-les-Mimosas's highest earning potential, with monthly revenues capable of climbing to $4,027, occupancy reaching a high of 72.4%, and ADRs peaking at $215.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $828, occupancy could drop to 22.5%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bormes-les-Mimosas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bormes-les-Mimosas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bormes-les-Mimosas (2025)
Exploring the top neighborhoods for short-term rentals in Bormes-les-Mimosas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lavandou Beach | Famous for its beautiful beaches and crystal-clear water, Lavandou Beach attracts both tourists and locals. Its picturesque views make it a top choice for beach lovers. | Lavandou Beach, Cap Benat, Les Treti Sables, La Fossette Beach, Randonnee Bormes Les Mimosas |
| Bormes Old Town | A charming medieval village that offers visitors scenic views, narrow streets, and a rich history. It draws cultural tourists and those who enjoy local traditions and gastronomy. | Bormes les Mimosas village, Fort de Brégançon, Eglise Saint-Trophyme, Moulin de Paillas, Café de la Plage |
| Port de Bormes | The lively harbor area hosts numerous restaurants and cafes, and serves as a starting point for boat trips. It's ideal for families and tourists seeking leisure activities. | Port de Bormes, Boat rentals, Local seafood restaurants, Bormes Beach, Water sports activities |
| La Favière | A vibrant seaside resort area perfect for families, offering rentals close to the beach with numerous amenities and activities. It is particularly busy in summer. | La Favière beach, Restaurants and shops, Moaï Beach, La Plage de l'Est, Water sports center |
| Cavalier | Known for its authentic coastal charm, it offers tranquil beach experiences away from the crowded tourist spots. It's popular with those who prefer serenity. | Cavalier beach, Nature trails, Domaine du Rayol, Café de la Plage, Quiet coves |
| Les Salins | Although it's a quieter area, Les Salins features beautiful beaches and natural scenery, appealing to nature lovers and tourists looking for relaxation. | Les Salins beach, Nature reserves, Walking trails, Secluded beaches, Picnic areas |
| La Croix Valmer | Offers beautiful coastal paths and wine routes, attracting hikers and wine enthusiasts. Its proximity to wine estates makes it a unique destination. | Domaine de la Croix, Vineyards, Hiking paths, Local markets, Restaurant terraces |
| Saint-Tropez | World-renowned for luxury and celebrity sightings, it's a major draw for high-end travelers. Investors can capitalize on its high demand for short-term rentals. | St. Tropez Beach, Port de Saint-Tropez, Citadel of St. Tropez, Pampelonne Beach, Nightclubs and bars |
Understanding Airbnb License Requirements & STR Laws in Bormes-les-Mimosas (2025)
While Bormes-les-Mimosas, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bormes-les-Mimosas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Bormes-les-Mimosas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bormes-les-Mimosasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious villa with sea view and heated pool
Entire Place • 6 bedrooms
Maison Gaou Bénat Pool Sea View
Entire Place • 3 bedrooms
Rêve d'Azur Duplex
Entire Place • 8 bedrooms
Renovated villa Gaou Benat, splendid sea view, swimming pool
Entire Place • 4 bedrooms
☀️Var Panoramic Sea View. Heated Pool
Entire Place • 4 bedrooms
Beautiful Villa 10p, Beach Walking & Sea View
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bormes-les-Mimosas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bormes-les-Mimosas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nathalie | 13 | $342,282 | 903 | 4.90/5.0 |
| Hacena - Interhome | 24 | $204,445 | 91 | 4.19/5.0 |
| Select'SoHome | 25 | $204,380 | 179 | 4.73/5.0 |
| Conciergerie Suzette | 11 | $204,071 | 126 | 4.72/5.0 |
| Mathieu | 2 | $199,317 | 23 | 4.79/5.0 |
| Holidu | 2 | $180,527 | 11 | 5.00/5.0 |
| Yannick | 1 | $140,459 | 3 | 5.00/5.0 |
| Jean-Luc | 1 | $130,785 | 11 | 5.00/5.0 |
| CASAbooking | 3 | $118,099 | 15 | 4.85/5.0 |
| Carine | 6 | $111,553 | 278 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bormes-les-Mimosas.
Dive Deeper: Advanced Bormes-les-Mimosas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bormes-les-Mimosas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBormes-les-Mimosas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bormes-les-Mimosas
- The Bormes-les-Mimosas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.1% of the 663 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bormes-les-Mimosas, Apartment/Condo properties are the most common (63.7%), reflecting the local real estate landscape.
- Houses represent a significant 31.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 4.8%) offer potential for unique stay experiences.
Bormes-les-Mimosas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bormes-les-Mimosas
- The dominant room capacity in Bormes-les-Mimosas is 1 bedroom listings, making up 37.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.7% of the active Airbnb listings in Bormes-les-Mimosas, indicating a high concentration in these sizes.
- A significant 22.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bormes-les-Mimosas.
Bormes-les-Mimosas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bormes-les-Mimosas
- The most common guest capacity trend in Bormes-les-Mimosas vacation rentals is listings accommodating 4 guests (43.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bormes-les-Mimosas STR market, accounting for 57.3% of listings.
- 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bormes-les-Mimosas.
- On average, properties in Bormes-les-Mimosas are equipped to host 4.5 guests.
Bormes-les-Mimosas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bormes-les-Mimosas
- The most common availability pattern in Bormes-les-Mimosas falls within the 271-366 days range, representing 65.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bormes-les-Mimosas (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bormes-les-Mimosas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
6.6% of total
2 Nights
75 listings
11.5% of total
3 Nights
57 listings
8.8% of total
4-6 Nights
177 listings
27.2% of total
7-29 Nights
93 listings
14.3% of total
30+ Nights
205 listings
31.5% of total
Key Insights
- The most prevalent minimum stay requirement in Bormes-les-Mimosas is 30+ Nights, adopted by 31.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (31.5%) caters to monthly stays (30+ nights) in Bormes-les-Mimosas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.5% of Bormes-les-Mimosas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bormes-les-Mimosas.
Bormes-les-Mimosas Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
8 listings
1.2% of total
Super Strict 30 Days
24 listings
3.7% of total
Flexible
82 listings
12.7% of total
Moderate
114 listings
17.7% of total
Firm
216 listings
33.5% of total
Strict
201 listings
31.2% of total
Cancellation Policy Insights for Bormes-les-Mimosas
- The prevailing Airbnb cancellation policy trend in Bormes-les-Mimosas is Firm, used by 33.5% of listings.
- A majority (64.7%) of hosts in Bormes-les-Mimosas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.5% market standard in Bormes-les-Mimosas.
- With 31.2% using Strict terms, this is a viable option in Bormes-les-Mimosas, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bormes-les-Mimosas.
Bormes-les-Mimosas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bormes-les-Mimosas
- The overall average booking lead time for vacation rentals in Bormes-les-Mimosas is 53 days.
- Guests book furthest in advance for stays during July (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Bormes-les-Mimosas.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Bormes-les-Mimosas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bormes-les-Mimosas (2025)
Amenity Prevalence
Amenity Insights for Bormes-les-Mimosas
- Popular amenities like Kitchen, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bormes-les-Mimosas to stay competitive.
Bormes-les-Mimosas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bormes-les-Mimosas
- The typical guest profile for Airbnb in Bormes-les-Mimosas consists of primarily domestic travelers (76%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 75.8% of guests.
- Key international markets include France (75.8%) and Germany (7.9%).
- Top languages spoken are French (39.6%) followed by English (33.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bormes-les-Mimosas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 11 | $5,536 | $414.19 | 44% |
| Saint-Jean-Cap-Ferrat | 110 | $3,687 | $425.62 | 44% |
| Ramatuelle | 227 | $3,318 | $668.30 | 37% |
| Vaunaveys-la-Rochette | 10 | $3,079 | $252.42 | 45% |
| Saint-Tropez | 766 | $3,028 | $489.06 | 37% |
| Gordes | 229 | $2,882 | $391.25 | 39% |
| Villefranche-sur-Mer | 486 | $2,800 | $262.56 | 50% |
| Èze | 168 | $2,719 | $322.65 | 44% |
| Goult | 83 | $2,703 | $318.38 | 43% |
| Monaco | 182 | $2,671 | $421.59 | 37% |