Cassis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Cassis in 2025? Explore comprehensive Airbnb analytics for Cassis, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Cassis, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 891 active listings.
Whether you're considering an Airbnb investment in Cassis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cassis Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cassis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cassis (2025)
Understanding the monthly revenue variations for Airbnb listings in Cassis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cassis is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cassis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,360+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,263 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,944 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,122, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cassis
Cassis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cassis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cassis:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cassis
Average Daily Rate (ADR) Airbnb Trends in Cassis (2025)
Effective short term rental pricing strategy in Cassis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cassis typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $441+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $239 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Cassis
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Airbnb Seasonality Analysis & Trends in Cassis (2025)
Peak Season (August, July, September)
- Revenue averages $4,438 per month
- Occupancy rates average 62.3%
- Daily rates average $246
Shoulder Season
- Revenue averages $2,479 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $234
Low Season (January, February, December)
- Revenue drops to average $1,367 per month
- Occupancy decreases to average 27.1%
- Daily rates adjust to average $220
Seasonality Insights for Cassis
- The Airbnb seasonality in Cassis shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cassis's highest earning potential, with monthly revenues capable of climbing to $5,291, occupancy reaching a high of 70.9%, and ADRs peaking at $262.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,212, occupancy could drop to 23.6%, and ADRs may adjust down to $213.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cassis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cassis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cassis (2025)
Exploring the top neighborhoods for short-term rentals in Cassis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cassis Port | The bustling heart of Cassis, offering stunning waterfront views and easy access to restaurants and shops. Ideal for tourists looking for a picturesque experience by the sea. | Cassis Harbor, Calanques National Park, Boat tours to the Calanques, Local seafood restaurants, Cassis beach, Wine tasting tours |
| Cassis Village | Charming village atmosphere with narrow streets and local markets. Perfect for travelers seeking a more authentic, local experience with nearby attractions. | Cassis Market, Local boutiques and shops, Eglise Saint-Michel, Cassis' historic castle, Vineyard tours, Scenic walking paths |
| Cap Canaille | Famous for its dramatic cliffs and breathtaking views of the Mediterranean. Attracts nature lovers and those looking for outdoor activities like hiking. | Cap Canaille cliffs, Hiking trails, Panoramic viewpoints, Sunset views, Natural beauty, Photography opportunities |
| Cassis Beaches | Cassis is known for its beautiful beaches, perfect for relaxing and enjoying sun and sea. A great location for families and beach enthusiasts. | Plage de la Grande Mer, Plage de Bestouan, Water sports, Sunbathing spots, Beachfront cafes, Relaxing atmosphere |
| Les Calanques | A stunning natural park with rocky inlets and turquoise waters, ideal for adventure seekers and those looking to explore the great outdoors. | Calanque d'En-Vau, Calanque de Port-Miou, Hiking and swimming, Scenic boat trips, Breathtaking landscapes, Wildlife viewing |
| Wine Country | Cassis is known for its local vineyards and wine production, making it an appealing spot for wine lovers and those interested in vineyard tours. | Cassis AOC wine estates, Wine tasting, Vineyard tours, Grape harvest experiences, Wine festivals, Local wine shops |
| Aubagne | Nearby town known for its traditional pottery and craftwork, appealing to those interested in local culture and artisanship. | Santons de Provence Museum, Pottery workshops, Local artisan shops, Cultural events, Historic downtown |
| La Ciotat | A nearby coastal town with a vibrant waterfront and a mix of beaches and cultural attractions, making it ideal for day trips from Cassis. | La Ciotat beaches, Old Port of La Ciotat, Cinema produced 'The Arrival of a Train', Cultural festivals, Mouth of the Calanques, Restaurants and cafes |
Understanding Airbnb License Requirements & STR Laws in Cassis (2025)
Yes, Cassis, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cassis to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Cassis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cassisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa DADOU
Entire Place • 6 bedrooms
La Ferme d'Anaïs
Entire Place • 7 bedrooms
Villa Mita, 360° view/ calanques and Cassis
Entire Place • 6 bedrooms
Villa Bianca - Heated Swimming Pool - Sea access at 5Om
Entire Place • 4 bedrooms
Villa Canaille
Entire Place • 6 bedrooms
Villa Formosa
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cassis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cassis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dodo-A-Cassis | 65 | $2,606,377 | 1956 | 4.57/5.0 |
| Audrey | 25 | $856,716 | 1312 | 4.86/5.0 |
| Maeva | 15 | $466,001 | 654 | 4.74/5.0 |
| Géraldine | 17 | $350,789 | 241 | 4.83/5.0 |
| Gaëtan | 12 | $329,212 | 490 | 4.81/5.0 |
| Sylvie-Anne | 14 | $325,833 | 126 | 4.71/5.0 |
| Jacques | 11 | $316,997 | 273 | 4.36/5.0 |
| Paul | 20 | $305,013 | 493 | 4.72/5.0 |
| Colivaim | 3 | $242,563 | 17 | 4.54/5.0 |
| Michele | 4 | $226,414 | 38 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cassis.
Dive Deeper: Advanced Cassis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cassis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCassis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cassis
- The Cassis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 891 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cassis, Apartment/Condo properties are the most common (78.1%), reflecting the local real estate landscape.
- Houses represent a significant 17.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 4.6%) offer potential for unique stay experiences.
Cassis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cassis
- The dominant room capacity in Cassis is 1 bedroom listings, making up 43.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.3% of the active Airbnb listings in Cassis, indicating a high concentration in these sizes.
Cassis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cassis
- The most common guest capacity trend in Cassis vacation rentals is listings accommodating 4 guests (41.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Cassis STR market, accounting for 64.3% of listings.
- 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cassis.
- On average, properties in Cassis are equipped to host 4.0 guests.
Cassis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cassis
- The most common availability pattern in Cassis falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cassis (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cassis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
50 listings
5.7% of total
2 Nights
127 listings
14.5% of total
3 Nights
298 listings
34.1% of total
4-6 Nights
146 listings
16.7% of total
7-29 Nights
38 listings
4.3% of total
30+ Nights
215 listings
24.6% of total
Key Insights
- The most prevalent minimum stay requirement in Cassis is 3 Nights, adopted by 34.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (24.6%) caters to monthly stays (30+ nights) in Cassis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 34.1% of Cassis hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cassis.
Cassis Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.2% of total
Super Strict 30 Days
11 listings
1.3% of total
Flexible
86 listings
10.4% of total
Moderate
236 listings
28.4% of total
Firm
232 listings
28% of total
Strict
263 listings
31.7% of total
Cancellation Policy Insights for Cassis
- The prevailing Airbnb cancellation policy trend in Cassis is Strict, used by 31.7% of listings.
- A majority (59.7%) of hosts in Cassis utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.7% market standard in Cassis.
- With 31.7% using Strict terms, this is a viable option in Cassis, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Cassis.
Cassis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cassis
- The overall average booking lead time for vacation rentals in Cassis is 58 days.
- Guests book furthest in advance for stays during June (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Cassis.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Cassis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cassis (2025)
Amenity Prevalence
Amenity Insights for Cassis
- Essential amenities in Cassis that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cassis: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cassis to stay competitive.
Cassis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cassis
- The typical guest profile for Airbnb in Cassis consists of a mix of domestic (43%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 43.1% of guests.
- Key international markets include France (43.1%) and United States (14.5%).
- Top languages spoken are English (40.6%) followed by French (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cassis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,644 | $392.06 | 40% |
| Ramatuelle | 213 | $3,520 | $704.79 | 39% |
| Saint-Tropez | 779 | $2,955 | $502.28 | 39% |
| Gordes | 232 | $2,765 | $388.59 | 41% |
| Chantepérier | 22 | $2,712 | $321.78 | 35% |
| Ménerbes | 100 | $2,573 | $456.49 | 41% |
| Saint-Auban-sur-l'Ouvèze | 10 | $2,515 | $194.97 | 52% |
| Opio | 42 | $2,508 | $544.59 | 37% |
| Verquières | 13 | $2,502 | $436.26 | 48% |
| Gassin | 386 | $2,499 | $446.12 | 38% |