Cervières Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Cervières in 2025? Explore comprehensive Airbnb analytics for Cervières, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Cervières, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Cervières, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cervières Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Cervières Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$140
The average rental revenue earned for an occupied room per day in Cervières.
Occupancy Rate(?)
32.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,027
Typical annual income for an Airbnb listing in Cervières. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.2%
Positive growth (9.2%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Cervières.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Cervières.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Cervières (2025)

Understanding the monthly revenue variations for Airbnb listings in Cervières is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cervières is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cervières across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,636+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,980 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,044 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $293, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Cervières

Cervières Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Cervières STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cervières:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Cervières

Average Daily Rate (ADR) Airbnb Trends in Cervières (2025)

Effective short term rental pricing strategy in Cervières involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cervières typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $342+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
  • Typical properties (Median) charge around $87 per night.
  • Entry-level properties (Bottom 25%) earn around $53 per night.

Average Daily Rate (ADR) Trend by Month in Cervières

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Airbnb Seasonality Analysis & Trends in Cervières (2025)

Peak Season (December, February, July)
  • Revenue averages $2,205 per month
  • Occupancy rates average 40.9%
  • Daily rates average $136
Shoulder Season
  • Revenue averages $1,476 per month
  • Occupancy maintains around 32.1%
  • Daily rates hold near $131
Low Season (June, September, October)
  • Revenue drops to average $744 per month
  • Occupancy decreases to average 23.3%
  • Daily rates adjust to average $126

Seasonality Insights for Cervières

  • The Airbnb seasonality in Cervières shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Cervières's highest earning potential, with monthly revenues capable of climbing to $2,587, occupancy reaching a high of 61.4%, and ADRs peaking at $147.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $497, occupancy could drop to 15.1%, and ADRs may adjust down to $116.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cervières.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Cervières seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Cervières (2025)

Exploring the top neighborhoods for short-term rentals in Cervières? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cervières Village
Charming alpine village perfect for tourists seeking a quiet getaway in the mountains, with access to stunning natural scenery and outdoor activities year-round.
Cervières ski resort, L'Aiguille de L'Observatoire, Col de Montgenèvre, Eglise Saint-Maurice, Hiking trails, Mountain biking routes
Montgenèvre
Adjacent to Cervières, this resort town is a popular destination for skiing and offers a variety of lodging options and amenities for winter sports enthusiasts.
Montgenèvre ski area, Golf course, Shopping village, Restaurants and cafes, Spa facilities, Scenic views
Briançon
A historic fortified town nearby, known for its rich history and proximity to ski resorts, making it attractive for tourists and winter sports lovers.
Fortifications of Briançon, Serre Chevalier resort, Cité Vauban, The Prorel cable car, Local markets, Charming streets and architecture
Embrun
A picturesque lakeside town that offers water sports and hiking, ideal for summer vacationers and those looking to enjoy nature’s beauty.
Lake Embrun, Écrins National Park, Water sports activities, Historic town center, Restaurants and dining options, Hiking trails
Les2Alpes
Famous ski resort with year-round skiing options, appealing to both winter sports enthusiasts and summer mountain tourists.
Glacier skiing, Mountain biking trails, Alpine hiking paths, Local shops and nightlife, Scenic cable car rides, International ski events
Serre Chevalier
One of the largest ski areas in the Southern Alps, attracting winter sports fans and offering a wishful mix of skiing, dining, and shopping.
Ski slopes, Thermal baths, Charming villages, Alternative winter sports, Live music events, Local artisans
Shortcut to Italy
Close proximity to the Italian border makes Cervières an ideal base for tourists looking to explore both French and Italian Alpine experiences.
Italian cuisine, Breathtaking mountain passes, Cross-border hiking trails, Cultural exchanges, Winter sports on both sides, Scenic photo opportunities
Queyras Regional Natural Park
This park offers stunning landscapes and is a haven for outdoor enthusiasts, ideal for hiking, skiing, and nature lovers.
Hiking trails, Wildlife watching, Traditional villages, Cultural heritage sites, Beautiful alpine lakes, Snowshoeing in winter

Understanding Airbnb License Requirements & STR Laws in Cervières (2025)

While Cervières, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cervières to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Cervières (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Cervièresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Chalet

Chalet

Entire Place • 3 bedrooms

$46,009
Revenue
62.0%
Occupancy
$193.33
Daily Rate
Apartment near Briançon and Serre Chevalier

Apartment near Briançon and Serre Chevalier

Entire Place • 2 bedrooms

$30,725
Revenue
85.6%
Occupancy
$90.03
Daily Rate
Luxury chalet, infinity jacuzzi and sauna.

Luxury chalet, infinity jacuzzi and sauna.

Entire Place • 5 bedrooms

$16,485
Revenue
28.2%
Occupancy
$439.48
Daily Rate
Chalet  du XVIII, jazuzzi, sauna.

Chalet du XVIII, jazuzzi, sauna.

Entire Place • 3 bedrooms

$14,182
Revenue
41.5%
Occupancy
$236.88
Daily Rate
18th century chalet, jacuzzi and sauna.

18th century chalet, jacuzzi and sauna.

Entire Place • 5 bedrooms

$12,826
Revenue
23.9%
Occupancy
$341.66
Daily Rate
House at the foot of the Col de l'Izoard

House at the foot of the Col de l'Izoard

Entire Place • 4 bedrooms

$12,766
Revenue
15.7%
Occupancy
$201.52
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Cervières (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Cervières based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Patrice5$57,997324.81/5.0
Brice1$46,00975.00/5.0
Rémi1$30,725414.95/5.0
Emilie1$12,766104.80/5.0
Rene4$7,707354.63/5.0
Faure Vincent1$6,6102Not Rated
Stephanie1$5,43135.00/5.0
Marion1$4,757234.78/5.0
Patrice1$4,426114.82/5.0
Thibaut1$3,1461Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cervières.

Dive Deeper: Advanced Cervières STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cervières. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Cervières Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Cervières

  • The Cervières Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Cervières, House properties are the most common (47.6%), reflecting the local real estate landscape.
  • Houses represent a significant 47.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.

Cervières Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Cervières

  • The dominant room capacity in Cervières is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 57.1% of the active Airbnb listings in Cervières, indicating a high concentration in these sizes.
  • A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cervières.

Cervières Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Cervières

  • The most common guest capacity trend in Cervières vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Cervières STR market, accounting for 52.3% of listings.
  • 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cervières.
  • On average, properties in Cervières are equipped to host 5.0 guests.

Cervières Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Cervières

  • The most common availability pattern in Cervières falls within the 271-366 days range, representing 85.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Cervières (57.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Cervières Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (19%)

1 Night

4 listings

19% of total

2 Nights (4.8%)

2 Nights

1 listings

4.8% of total

3 Nights (9.5%)

3 Nights

2 listings

9.5% of total

4-6 Nights (33.3%)

4-6 Nights

7 listings

33.3% of total

7-29 Nights (23.8%)

7-29 Nights

5 listings

23.8% of total

30+ Nights (9.5%)

30+ Nights

2 listings

9.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Cervières is 4-6 Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 33.3% of Cervières hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cervières.

Cervières Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (28.6%)

Flexible

6 listings

28.6% of total

Moderate (19%)

Moderate

4 listings

19% of total

Firm (23.8%)

Firm

5 listings

23.8% of total

Strict (28.6%)

Strict

6 listings

28.6% of total

Cancellation Policy Insights for Cervières

  • The prevailing Airbnb cancellation policy trend in Cervières is Flexible, used by 28.6% of listings.
  • A majority (52.4%) of hosts in Cervières utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 28.6% market standard in Cervières.
  • Regularly review your cancellation policy against competitors and market demand shifts in Cervières.

Cervières STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Cervières

  • The overall average booking lead time for vacation rentals in Cervières is 61 days.
  • Guests book furthest in advance for stays during December (average 141 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 5 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (89 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Cervières.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 141 days out to capitalize on advance planning.
  • During October, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 89 days) to capture early planners.
  • Monitor your own booking lead times against these Cervières averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Cervières (2025)

Amenity Prevalence

Amenity Insights for Cervières

  • Essential amenities in Cervières that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Cervières: Free parking on premises.
  • Prioritize adding missing essentials: Free parking on premises.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Cervières to stay competitive.

Cervières Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Cervières

  • The typical guest profile for Airbnb in Cervières consists of primarily domestic travelers (81%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 80.7% of guests.
  • Key international markets include France (80.7%) and Italy (8.8%).
  • Top languages spoken are French (44.9%) followed by English (28.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Lyon and Marseille.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Cervières Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Les Clefs36$5,616$301.1144%
Monteu Roero11$5,536$414.1944%
Manigod210$4,007$452.7740%
Saint-Jean-Cap-Ferrat110$3,687$425.6244%
Saint-Nicolas-la-Chapelle26$3,498$441.7842%
Ramatuelle227$3,318$668.3037%
Val-d'Isère481$3,302$387.2047%
Vaunaveys-la-Rochette10$3,079$252.4245%
Saint-Tropez766$3,028$489.0637%
Les Villards-sur-Thônes64$3,005$284.2147%

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