La Seyne-sur-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in La Seyne-sur-Mer in 2025? Explore comprehensive Airbnb analytics for La Seyne-sur-Mer, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for La Seyne-sur-Mer, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 956 active listings.
Whether you're considering an Airbnb investment in La Seyne-sur-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Seyne-sur-Mer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Seyne-sur-Mer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Seyne-sur-Mer (2025)
Understanding the monthly revenue variations for Airbnb listings in La Seyne-sur-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Seyne-sur-Mer is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Seyne-sur-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,760+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,745 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,008 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $522, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Seyne-sur-Mer
La Seyne-sur-Mer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Seyne-sur-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Seyne-sur-Mer:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Seyne-sur-Mer
Average Daily Rate (ADR) Airbnb Trends in La Seyne-sur-Mer (2025)
Effective short term rental pricing strategy in La Seyne-sur-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Seyne-sur-Mer typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $225+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in La Seyne-sur-Mer
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Airbnb Seasonality Analysis & Trends in La Seyne-sur-Mer (2025)
Peak Season (August, July, September)
- Revenue averages $2,199 per month
- Occupancy rates average 52.6%
- Daily rates average $134
Shoulder Season
- Revenue averages $1,311 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $126
Low Season (January, February, November)
- Revenue drops to average $873 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $113
Seasonality Insights for La Seyne-sur-Mer
- The Airbnb seasonality in La Seyne-sur-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Seyne-sur-Mer's highest earning potential, with monthly revenues capable of climbing to $2,923, occupancy reaching a high of 69.2%, and ADRs peaking at $155.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $859, occupancy could drop to 28.9%, and ADRs may adjust down to $112.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Seyne-sur-Mer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Seyne-sur-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Seyne-sur-Mer (2025)
Exploring the top neighborhoods for short-term rentals in La Seyne-sur-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Seyne Centre | The heart of La Seyne-sur-Mer with a vibrant local community and easy access to public transport and amenities. It attracts tourists looking to experience local culture and cuisine. | La Seyne-sur-Mer beach, Local markets, Restaurants and cafes, Public transport links, Cultural events |
| Sablettes Beach | Popular beach destination known for its beautiful sandy beaches and promenade. Ideal for tourists looking for sun, sea, and leisure activities. | Sablettes Beach, Promenade des Sablettes, Water sports, Nearby restaurants, Beach bars |
| Port de La Seyne | A picturesque marina area with beautiful views, restaurants, and a relaxed atmosphere. Perfect for visitors interested in maritime activities and seafood dining. | Marina, Cafes and seafood restaurants, Boat trips, Scenic views, Art installations |
| Les Sablettes | A family-friendly beach area popular for its calm waters and facilities. Great for families and groups looking for a relaxed stay by the sea. | Family-friendly beaches, Playgrounds, Beach clubs, Water sports, Nearby parks |
| Côte d'Azur | An area known for its stunning coastal views and proximity to other tourist spots along the Cote d'Azur. Attracts both tourists and locals seeking beautiful landscapes. | Coastal pathways, Lighthouse, Diverse flora and fauna, Nearby hiking trails, Picturesque views |
| Le Brusc | A charming and quieter district known for its marina and seafood restaurants. Ideal for relaxation while being near coastal attractions. | Marina, Local seafood restaurants, Boat excursions, Quiet beaches, Natural parks |
| Toulon | Just a short distance away, it offers more urban attractions, shopping, and dining options. Visitors can enjoy a mix of city life and beach relaxation. | Toulon Port, Shopping districts, Cultural sites, Museums, Dining options |
| Saint-Mandrier | A tranquil end of the peninsula that offers beautiful beaches and scenic trails. Perfect for nature lovers and those looking for away-from-it-all experiences. | Beautiful beaches, Hiking trails, Scenic views, Quiet atmosphere, Natural parks |
Understanding Airbnb License Requirements & STR Laws in La Seyne-sur-Mer (2025)
While La Seyne-sur-Mer, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Seyne-sur-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in La Seyne-sur-Mer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Seyne-sur-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious beachfront villa
Entire Place • 4 bedrooms
The Cliffs of Fabrėgas
Entire Place • 5 bedrooms
Beautiful villa with pool facing the sea
Entire Place • 5 bedrooms
Le Panorama Résidence la Fontaine Vue Mer- Parking
Entire Place • 2 bedrooms
Les 2 Frères – Residence la fontaine – Parking
Entire Place • 2 bedrooms
villa with pool close to La Verne beach
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Seyne-sur-Mer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Seyne-sur-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anthony | 4 | $246,773 | 292 | 4.90/5.0 |
| Pierre | 1 | $204,389 | 7 | 5.00/5.0 |
| Jeanne | 1 | $204,318 | 5 | 5.00/5.0 |
| Le 11 En Seyne | 10 | $179,112 | 707 | 4.62/5.0 |
| Les Concierges De Tamaris | 25 | $162,394 | 205 | 4.39/5.0 |
| Agathe | 2 | $141,411 | 104 | 4.71/5.0 |
| Lucie | 3 | $112,354 | 47 | 4.94/5.0 |
| Hélène | 2 | $105,497 | 25 | 4.71/5.0 |
| Jennifer | 6 | $105,367 | 772 | 4.68/5.0 |
| Thierry | 1 | $97,349 | 7 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Seyne-sur-Mer.
Dive Deeper: Advanced La Seyne-sur-Mer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Seyne-sur-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Seyne-sur-Mer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Seyne-sur-Mer
- The La Seyne-sur-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.8% of the 956 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Seyne-sur-Mer, Apartment/Condo properties are the most common (66.4%), reflecting the local real estate landscape.
- Houses represent a significant 30.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 2.9%) offer potential for unique stay experiences.
La Seyne-sur-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Seyne-sur-Mer
- The dominant room capacity in La Seyne-sur-Mer is 1 bedroom listings, making up 46.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.2% of the active Airbnb listings in La Seyne-sur-Mer, indicating a high concentration in these sizes.
La Seyne-sur-Mer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Seyne-sur-Mer
- The most common guest capacity trend in La Seyne-sur-Mer vacation rentals is listings accommodating 4 guests (38.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the La Seyne-sur-Mer STR market, accounting for 62.4% of listings.
- 22.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Seyne-sur-Mer.
- On average, properties in La Seyne-sur-Mer are equipped to host 4.0 guests.
La Seyne-sur-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Seyne-sur-Mer
- The most common availability pattern in La Seyne-sur-Mer falls within the 271-366 days range, representing 64.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in La Seyne-sur-Mer (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Seyne-sur-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
117 listings
12.5% of total
2 Nights
133 listings
14.3% of total
3 Nights
94 listings
10.1% of total
4-6 Nights
175 listings
18.8% of total
7-29 Nights
107 listings
11.5% of total
30+ Nights
307 listings
32.9% of total
Key Insights
- The most prevalent minimum stay requirement in La Seyne-sur-Mer is 30+ Nights, adopted by 32.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.9%) caters to monthly stays (30+ nights) in La Seyne-sur-Mer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.9% of La Seyne-sur-Mer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Seyne-sur-Mer.
La Seyne-sur-Mer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.2% of total
Flexible
181 listings
19.7% of total
Moderate
254 listings
27.6% of total
Firm
261 listings
28.3% of total
Strict
223 listings
24.2% of total
Cancellation Policy Insights for La Seyne-sur-Mer
- The prevailing Airbnb cancellation policy trend in La Seyne-sur-Mer is Firm, used by 28.3% of listings.
- A majority (52.5%) of hosts in La Seyne-sur-Mer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.3% market standard in La Seyne-sur-Mer.
- Regularly review your cancellation policy against competitors and market demand shifts in La Seyne-sur-Mer.
La Seyne-sur-Mer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Seyne-sur-Mer
- The overall average booking lead time for vacation rentals in La Seyne-sur-Mer is 43 days.
- Guests book furthest in advance for stays during July (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in La Seyne-sur-Mer.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these La Seyne-sur-Mer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Seyne-sur-Mer (2025)
Amenity Prevalence
Amenity Insights for La Seyne-sur-Mer
- Essential amenities in La Seyne-sur-Mer that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Seyne-sur-Mer: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Seyne-sur-Mer to stay competitive.
La Seyne-sur-Mer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Seyne-sur-Mer
- The typical guest profile for Airbnb in La Seyne-sur-Mer consists of primarily domestic travelers (81%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.5% of guests.
- Key international markets include France (80.5%) and Germany (6.2%).
- Top languages spoken are French (41.5%) followed by English (31.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Seyne-sur-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ramatuelle | 227 | $3,318 | $668.30 | 37% |
| Vaunaveys-la-Rochette | 10 | $3,079 | $252.42 | 45% |
| Saint-Tropez | 766 | $3,028 | $489.06 | 37% |
| Divajeu | 22 | $3,027 | $400.22 | 39% |
| Gordes | 229 | $2,882 | $391.25 | 39% |
| Redessan | 20 | $2,768 | $327.22 | 31% |
| Goult | 83 | $2,703 | $318.38 | 43% |
| Chantepérier | 22 | $2,596 | $293.44 | 34% |
| Soyans | 12 | $2,595 | $183.50 | 43% |
| Cavillargues | 13 | $2,577 | $294.61 | 39% |