Ramatuelle Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Ramatuelle in 2025? Explore comprehensive Airbnb analytics for Ramatuelle, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Ramatuelle, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 227 active listings.
Whether you're considering an Airbnb investment in Ramatuelle, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ramatuelle Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ramatuelle Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ramatuelle (2025)
Understanding the monthly revenue variations for Airbnb listings in Ramatuelle is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ramatuelle is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ramatuelle across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,283+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,153 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,893 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,430, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ramatuelle
Ramatuelle Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ramatuelle STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ramatuelle:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ramatuelle
Average Daily Rate (ADR) Airbnb Trends in Ramatuelle (2025)
Effective short term rental pricing strategy in Ramatuelle involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ramatuelle typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,655+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $801 or more.
- Typical properties (Median) charge around $332 per night.
- Entry-level properties (Bottom 25%) earn around $189 per night.
Average Daily Rate (ADR) Trend by Month in Ramatuelle
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Airbnb Seasonality Analysis & Trends in Ramatuelle (2025)
Peak Season (August, July, June)
- Revenue averages $11,306 per month
- Occupancy rates average 50.5%
- Daily rates average $751
Shoulder Season
- Revenue averages $4,561 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $630
Low Season (January, February, November)
- Revenue drops to average $1,817 per month
- Occupancy decreases to average 18.9%
- Daily rates adjust to average $572
Seasonality Insights for Ramatuelle
- The Airbnb seasonality in Ramatuelle shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ramatuelle's highest earning potential, with monthly revenues capable of climbing to $14,180, occupancy reaching a high of 62.9%, and ADRs peaking at $834.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,662, occupancy could drop to 15.1%, and ADRs may adjust down to $570.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ramatuelle.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ramatuelle seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ramatuelle (2025)
Exploring the top neighborhoods for short-term rentals in Ramatuelle? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saint-Tropez | World-renowned for its glamorous lifestyle, beaches, and nightlife. Attracts tourists looking for luxury experiences, dining, and vibrant beach culture. | Pampelonne Beach, Gendarmerie and Cinema Museum, Citadel of Saint-Tropez, Place des Lices, La Ponche, Saint-Tropez marina |
| Pamplonne Beach | Famous beach known for its trendy beach clubs and beautiful scenery. A hotspot for sunbathers and luxury beach-goers. | Club 55, Nikki Beach, Pampelonne Beach Shores, Sand Beaches, Water Sports, Beach Bars |
| Ramatuelle Village | Charming village known for its picturesque streets and panoramic views. Offers a quaint, authentic Provencal experience away from the beach. | Place de l'Horloge, Church of Ramatuelle, Chapelle Sainte-Anne, Local wineries, Scenic viewpoints |
| La Croix-Valmer | Quiet coastal town with beautiful beaches and a laid-back atmosphere. Ideal for families and travelers seeking tranquility. | Gigaro Beach, Plage de la Douane, Sentier du littoral, Local markets, Wine tasting at vineyards |
| Grimaud | Medieval hilltop village offering historical charm and stunning views of the Mediterranean. Draws tourists interested in culture and history. | Grimaud Castle, Port Grimaud, Church of St. Michael, Local art galleries, Traditional restaurants |
| Port Grimaud | Unique 'Venice of Provence' with canals and colorful buildings. Attractive to couples and families for its picturesque scenery and dining options. | Canal cruises, Boating activities, Beaches, Dining along canals, Shops and boutiques |
| Cavalaire-sur-Mer | Family-friendly seaside resort with sandy beaches and a variety of water activities. Popular for summer vacations and outdoor enthusiasts. | Cavalaire Beach, Le Rayol Amphitheater, Diving spots, Local festivals, Dining with sea view |
| L'Escalet | Secluded beach area known for its rocky inlets and crystal-clear waters. Perfect for nature lovers and those seeking a peaceful retreat. | L'Escalet Beach, Snorkeling spots, Hiking trails, Stunning views, Wild nature |
Understanding Airbnb License Requirements & STR Laws in Ramatuelle (2025)
While Ramatuelle, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ramatuelle to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Ramatuelle (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ramatuellebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exceptional sea view, luxury home
Entire Place • 4 bedrooms
5-bedroom villa
Entire Place • 5 bedrooms
Villa Le Cabanon
Entire Place • 4 bedrooms
Beautiful villa at Pampelonne Beach
Entire Place • 5 bedrooms
La Pampa, Ramatuelle.
Entire Place • 6 bedrooms
Beautiful villa in Ramatuelle near Pampelonne
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ramatuelle (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ramatuelle based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Olivier | 1 | $437,865 | 19 | 5.00/5.0 |
| Vincent | 1 | $311,251 | 3 | 5.00/5.0 |
| Yannick | 1 | $291,794 | 76 | 4.91/5.0 |
| Constance | 1 | $254,742 | 16 | 5.00/5.0 |
| Max | 1 | $249,963 | 15 | 5.00/5.0 |
| Emilie | 1 | $224,138 | 10 | 5.00/5.0 |
| Isabelle | 1 | $188,052 | 48 | 4.85/5.0 |
| Paul | 1 | $178,659 | 7 | 5.00/5.0 |
| Sara | 1 | $174,246 | 1 | Not Rated |
| Frederic | 1 | $140,372 | 6 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ramatuelle.
Dive Deeper: Advanced Ramatuelle STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ramatuelle. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRamatuelle Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ramatuelle
- The Ramatuelle Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 227 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ramatuelle, House properties are the most common (70.5%), reflecting the local real estate landscape.
- Houses represent a significant 70.5% portion, catering likely to families or larger groups.
- The presence of 6.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.2%) offer potential for unique stay experiences.
Ramatuelle Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ramatuelle
- The dominant room capacity in Ramatuelle is 2 bedrooms listings, making up 24.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 44.1% of the active Airbnb listings in Ramatuelle, indicating a high concentration in these sizes.
- A significant 47.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ramatuelle.
Ramatuelle Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ramatuelle
- The most common guest capacity trend in Ramatuelle vacation rentals is listings accommodating 8+ guests (32.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Ramatuelle STR market, accounting for 52.9% of listings.
- 50.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ramatuelle.
- On average, properties in Ramatuelle are equipped to host 5.2 guests.
Ramatuelle Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ramatuelle
- The most common availability pattern in Ramatuelle falls within the 271-366 days range, representing 74.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ramatuelle (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ramatuelle Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
4.8% of total
2 Nights
19 listings
8.4% of total
3 Nights
22 listings
9.7% of total
4-6 Nights
76 listings
33.5% of total
7-29 Nights
39 listings
17.2% of total
30+ Nights
60 listings
26.4% of total
Key Insights
- The most prevalent minimum stay requirement in Ramatuelle is 4-6 Nights, adopted by 33.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (13.2%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (26.4%) caters to monthly stays (30+ nights) in Ramatuelle, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 33.5% of Ramatuelle hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ramatuelle.
Ramatuelle Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.9% of total
Super Strict 30 Days
1 listings
0.4% of total
Flexible
23 listings
10.1% of total
Moderate
29 listings
12.8% of total
Firm
68 listings
30% of total
Strict
104 listings
45.8% of total
Cancellation Policy Insights for Ramatuelle
- The prevailing Airbnb cancellation policy trend in Ramatuelle is Strict, used by 45.8% of listings.
- A majority (75.8%) of hosts in Ramatuelle utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45.8% market standard in Ramatuelle.
- With 45.8% using Strict terms, this is a viable option in Ramatuelle, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ramatuelle.
Ramatuelle STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ramatuelle
- The overall average booking lead time for vacation rentals in Ramatuelle is 68 days.
- Guests book furthest in advance for stays during July (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Ramatuelle.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Ramatuelle averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ramatuelle (2025)
Amenity Prevalence
Amenity Insights for Ramatuelle
- Essential amenities in Ramatuelle that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ramatuelle: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ramatuelle to stay competitive.
Ramatuelle Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ramatuelle
- The typical guest profile for Airbnb in Ramatuelle consists of predominantly international visitors (66%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 34.2% of guests.
- Key international markets include France (34.2%) and Germany (13.4%).
- Top languages spoken are English (38.2%) followed by French (23.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ramatuelle Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 11 | $5,536 | $414.19 | 44% |
| Saint-Jean-Cap-Ferrat | 110 | $3,687 | $425.62 | 44% |
| Vaunaveys-la-Rochette | 10 | $3,079 | $252.42 | 45% |
| Saint-Tropez | 766 | $3,028 | $489.06 | 37% |
| Gordes | 229 | $2,882 | $391.25 | 39% |
| Villefranche-sur-Mer | 486 | $2,800 | $262.56 | 50% |
| Èze | 168 | $2,719 | $322.65 | 44% |
| Goult | 83 | $2,703 | $318.38 | 43% |
| Monaco | 182 | $2,671 | $421.59 | 37% |
| Beausoleil | 599 | $2,648 | $261.96 | 46% |