Saintes-Maries-de-la-Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Saintes-Maries-de-la-Mer in 2025? Explore comprehensive Airbnb analytics for Saintes-Maries-de-la-Mer, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Saintes-Maries-de-la-Mer, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 358 active listings.
Whether you're considering an Airbnb investment in Saintes-Maries-de-la-Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saintes-Maries-de-la-Mer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saintes-Maries-de-la-Mer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saintes-Maries-de-la-Mer (2025)
Understanding the monthly revenue variations for Airbnb listings in Saintes-Maries-de-la-Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saintes-Maries-de-la-Mer is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saintes-Maries-de-la-Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,388+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,311 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,406 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $817, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saintes-Maries-de-la-Mer
Saintes-Maries-de-la-Mer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saintes-Maries-de-la-Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saintes-Maries-de-la-Mer:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saintes-Maries-de-la-Mer
Average Daily Rate (ADR) Airbnb Trends in Saintes-Maries-de-la-Mer (2025)
Effective short term rental pricing strategy in Saintes-Maries-de-la-Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saintes-Maries-de-la-Mer typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $207+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Saintes-Maries-de-la-Mer
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Airbnb Seasonality Analysis & Trends in Saintes-Maries-de-la-Mer (2025)
Peak Season (August, July, May)
- Revenue averages $2,661 per month
- Occupancy rates average 56.7%
- Daily rates average $153
Shoulder Season
- Revenue averages $1,687 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $137
Low Season (January, February, November)
- Revenue drops to average $953 per month
- Occupancy decreases to average 27.7%
- Daily rates adjust to average $127
Seasonality Insights for Saintes-Maries-de-la-Mer
- The Airbnb seasonality in Saintes-Maries-de-la-Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saintes-Maries-de-la-Mer's highest earning potential, with monthly revenues capable of climbing to $3,300, occupancy reaching a high of 73.6%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $889, occupancy could drop to 25.3%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saintes-Maries-de-la-Mer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saintes-Maries-de-la-Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saintes-Maries-de-la-Mer (2025)
Exploring the top neighborhoods for short-term rentals in Saintes-Maries-de-la-Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Plage | Popular beach area known for its sandy shores and water activities. Ideal for tourists seeking sunbathing, swimming, and water sports. | Plage des Saintes-Maries, Camargue Natural Park, St. Mary’s Church, horseback riding on the beach, local seafood restaurants |
| Le Village | Charming village center with local shops, cafes, and cultural sites. A great place for tourists to enjoy local culture and cuisine. | Church of St. Mary, local markets, souvenir shops, traditional restaurants, cultural festivals |
| Port de Camargue | Busy port area with access to boat tours and water activities. Attracts visitors interested in fishing, sailing, and exploring the coastal region. | boat tours, seafood markets, Camargue Bulls, birdwatching, water sports rentals |
| Camargue Wildlife Reserve | Natural reserve home to unique wildlife, including flamingos and wild horses. Popular for nature lovers and eco-tourism. | birdwatching, guided tours, nature trails, wildlife photography, educational programs |
| Les Cabanes de Camargue | Unique cluster of traditional wooden cabins. Offers a quaint stay for tourists looking for an authentic Camargue experience. | scenic views, peaceful surroundings, local wildlife, horseback riding, nature exploration |
| Café de la Plage | Popular beachfront cafe that draws both locals and tourists. Great spot for dining and socializing. | beachfront dining, live music, local events, sunset views, people watching |
| Les Saintes-Maries-de-la-Mer Festival | Annual local festival celebrating culture, music, and traditions. This draws many visitors and is great for Airbnb hosts to capitalize on. | local music performances, traditional dance, food stalls, cultural events, community celebrations |
| Camargue Horse Riding School | A renowned location for horseback riding enthusiasts. A unique attraction that appeals to tourists seeking adventure and nature. | horse riding lessons, guided tours, nature trails, educational experiences, local horse shows |
Understanding Airbnb License Requirements & STR Laws in Saintes-Maries-de-la-Mer (2025)
While Saintes-Maries-de-la-Mer, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saintes-Maries-de-la-Mer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Saintes-Maries-de-la-Mer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saintes-Maries-de-la-Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The cabin, traditional farmhouse of the Camargue
Entire Place • 7 bedrooms
Large Shepherd's House
Entire Place • 4 bedrooms
Large new comfortable house, heated pool, sea
Entire Place • 5 bedrooms
Camargue family home with superb roof top
Entire Place • 3 bedrooms
Waterfront apartment
Entire Place • 2 bedrooms
Character house entrance village 7 per. 145m2
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saintes-Maries-de-la-Mer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saintes-Maries-de-la-Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra | 6 | $181,884 | 289 | 4.62/5.0 |
| Vanessa | 3 | $115,870 | 96 | 4.91/5.0 |
| Fanny | 14 | $107,607 | 297 | 4.62/5.0 |
| Julie | 3 | $97,820 | 149 | 4.87/5.0 |
| Sas Cabane Du Boumian Mas Trad | 1 | $94,113 | 10 | 5.00/5.0 |
| Jonathan | 3 | $91,117 | 63 | 4.92/5.0 |
| Nicolas | 5 | $86,739 | 199 | 4.64/5.0 |
| Ariane | 1 | $76,606 | 53 | 4.72/5.0 |
| Julie | 3 | $65,016 | 124 | 4.85/5.0 |
| Sabine | 1 | $63,198 | 49 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saintes-Maries-de-la-Mer.
Dive Deeper: Advanced Saintes-Maries-de-la-Mer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saintes-Maries-de-la-Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaintes-Maries-de-la-Mer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saintes-Maries-de-la-Mer
- The Saintes-Maries-de-la-Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 358 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saintes-Maries-de-la-Mer, Apartment/Condo properties are the most common (59.2%), reflecting the local real estate landscape.
- Houses represent a significant 28.8% portion, catering likely to families or larger groups.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 5.6%) offer potential for unique stay experiences.
Saintes-Maries-de-la-Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saintes-Maries-de-la-Mer
- The dominant room capacity in Saintes-Maries-de-la-Mer is 1 bedroom listings, making up 44.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.8% of the active Airbnb listings in Saintes-Maries-de-la-Mer, indicating a high concentration in these sizes.
Saintes-Maries-de-la-Mer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saintes-Maries-de-la-Mer
- The most common guest capacity trend in Saintes-Maries-de-la-Mer vacation rentals is listings accommodating 4 guests (45.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Saintes-Maries-de-la-Mer STR market, accounting for 65.1% of listings.
- 20.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saintes-Maries-de-la-Mer.
- On average, properties in Saintes-Maries-de-la-Mer are equipped to host 4.0 guests.
Saintes-Maries-de-la-Mer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saintes-Maries-de-la-Mer
- The most common availability pattern in Saintes-Maries-de-la-Mer falls within the 271-366 days range, representing 46.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saintes-Maries-de-la-Mer (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saintes-Maries-de-la-Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
10.8% of total
2 Nights
54 listings
15.3% of total
3 Nights
38 listings
10.8% of total
4-6 Nights
54 listings
15.3% of total
7-29 Nights
25 listings
7.1% of total
30+ Nights
143 listings
40.6% of total
Key Insights
- The most prevalent minimum stay requirement in Saintes-Maries-de-la-Mer is 30+ Nights, adopted by 40.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.6%) caters to monthly stays (30+ nights) in Saintes-Maries-de-la-Mer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.6% of Saintes-Maries-de-la-Mer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saintes-Maries-de-la-Mer.
Saintes-Maries-de-la-Mer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
15 listings
4.3% of total
Refundable
1 listings
0.3% of total
Super Strict 60 Days
2 listings
0.6% of total
Flexible
55 listings
15.9% of total
Moderate
74 listings
21.4% of total
Firm
92 listings
26.6% of total
Strict
107 listings
30.9% of total
Cancellation Policy Insights for Saintes-Maries-de-la-Mer
- The prevailing Airbnb cancellation policy trend in Saintes-Maries-de-la-Mer is Strict, used by 30.9% of listings.
- A majority (57.5%) of hosts in Saintes-Maries-de-la-Mer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.9% market standard in Saintes-Maries-de-la-Mer.
- With 30.9% using Strict terms, this is a viable option in Saintes-Maries-de-la-Mer, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Saintes-Maries-de-la-Mer.
Saintes-Maries-de-la-Mer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saintes-Maries-de-la-Mer
- The overall average booking lead time for vacation rentals in Saintes-Maries-de-la-Mer is 52 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Saintes-Maries-de-la-Mer.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Saintes-Maries-de-la-Mer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saintes-Maries-de-la-Mer (2025)
Amenity Prevalence
Amenity Insights for Saintes-Maries-de-la-Mer
- Essential amenities in Saintes-Maries-de-la-Mer that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saintes-Maries-de-la-Mer: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saintes-Maries-de-la-Mer to stay competitive.
Saintes-Maries-de-la-Mer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saintes-Maries-de-la-Mer
- The typical guest profile for Airbnb in Saintes-Maries-de-la-Mer consists of primarily domestic travelers (72%), often arriving from nearby Marseille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 72.0% of guests.
- Key international markets include France (72%) and Switzerland (9.5%).
- Top languages spoken are French (37%) followed by English (32%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Marseille and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saintes-Maries-de-la-Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 14 | $4,052 | $340.40 | 42% |
| Vaunaveys-la-Rochette | 10 | $3,079 | $252.42 | 45% |
| Divajeu | 22 | $3,027 | $400.22 | 39% |
| Gordes | 229 | $2,882 | $391.25 | 39% |
| Redessan | 20 | $2,768 | $327.22 | 31% |
| Goult | 83 | $2,703 | $318.38 | 43% |
| Chantepérier | 22 | $2,596 | $293.44 | 34% |
| Soyans | 12 | $2,595 | $183.50 | 43% |
| Rupià | 11 | $2,592 | $270.83 | 41% |
| Cavillargues | 13 | $2,577 | $294.61 | 39% |