Apt Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Apt in 2025? Explore comprehensive Airbnb analytics for Apt, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Apt, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 237 active listings.
Whether you're considering an Airbnb investment in Apt, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Apt Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Apt Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Apt (2025)
Understanding the monthly revenue variations for Airbnb listings in Apt is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Apt is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Apt across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,840+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,186 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,133 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $598, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Apt
Apt Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Apt STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Apt:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Apt
Average Daily Rate (ADR) Airbnb Trends in Apt (2025)
Effective short term rental pricing strategy in Apt involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Apt typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $379+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Apt
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Airbnb Seasonality Analysis & Trends in Apt (2025)
Peak Season (August, July, September)
- Revenue averages $2,865 per month
- Occupancy rates average 49.7%
- Daily rates average $198
Shoulder Season
- Revenue averages $1,637 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $193
Low Season (January, February, November)
- Revenue drops to average $1,076 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $188
Seasonality Insights for Apt
- The Airbnb seasonality in Apt shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Apt's highest earning potential, with monthly revenues capable of climbing to $3,471, occupancy reaching a high of 55.2%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,018, occupancy could drop to 26.4%, and ADRs may adjust down to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Apt.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Apt seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Apt (2025)
Exploring the top neighborhoods for short-term rentals in Apt? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Apt Historical Center | Charming historic district with medieval streets, quaint shops, and cultural attractions. Ideal for guests wanting to experience the traditional Provençal lifestyle and rich history. | Saint-Anne Chapel, Apt Cathedral, Place de l'Horloge, Hôtel de Ville, Musee Archeologic de Apt, Local markets |
| Luberon Vineyards | Surrounded by picturesque vineyards and lavender fields, this area provides a serene rural getaway. Perfect for those seeking wine tours and nature activities. | Lavender Fields, Wine Tasting Tours, Luberon Regional Park, Hilltop Villages, Cycling Routes |
| Roussillon | Famous for its ochre cliffs and stunning landscapes. A beautiful village that attracts art lovers and photographers, perfect for a scenic retreat. | Ochre Trail, Roussillon Village, Art Galleries, Panoramic Views, The Conservatoire des Ocres |
| Gordes | Considered one of the most beautiful villages in France, Gordes offers stunning views and charming architecture. Ideal for luxury stays and romantic getaways. | Village of Gordes, Abby of Sénanque, The Château, Market Days, Historic Stone Houses |
| Cadenet | A small picturesque village located near Apt that serves as a great base for exploring the Luberon. Quaint, peaceful, and less touristy, ideal for families and quiet retreats. | Cadenet Castle, Local Artisan Shops, Annual Festivals, Village Square, Surrounding Nature Trails |
| Cavaillon | Known for its rich history and as the capital of melons, Cavaillon offers a more urban atmosphere with cultural attractions and a central location for exploring the region. | Cavaillon Synagogue, Saint Jacques Chapel, The Melon Museum, Market Square, Nearby Hiking Trails |
| Villeneuve-lès-Avignon | Located near Avignon, this area offers historical sites and a local feel. Attractive to guests wanting to explore the larger Avignon area while staying in a quieter setting. | Fort Saint-André, Chartreuse de Villeneuve-lès-Avignon, Local Markets, St. Benezet Bridge, River Rhône |
| Ventoux | This area is known for Mont Ventoux and scenic landscapes. Attracts nature enthusiasts and sports lovers, especially cyclists. | Mont Ventoux, Cycling Routes, Hiking Trails, Lavender Fields, Local Wine Tastings |
Understanding Airbnb License Requirements & STR Laws in Apt (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Apt. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Apt to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in Apt (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aptbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bastide la Belle Étoile
Entire Place • 6 bedrooms
At home in Provence
Entire Place • 5 bedrooms
Country house with heated swimming pool Luberon
Entire Place • 4 bedrooms
Bastide XVIII au cœur du Luberon
Entire Place • 6 bedrooms
Bastide de l'Esclat - Pool - lavender fields
Entire Place • 9 bedrooms
5 bed villa, landscaped gardens & heated pool
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Apt (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Apt based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thierry | 1 | $190,582 | 20 | 5.00/5.0 |
| Franck | 6 | $143,930 | 209 | 4.91/5.0 |
| Marie | 1 | $118,618 | 23 | 5.00/5.0 |
| Emmanuelle Et Florent | 1 | $67,762 | 41 | 4.95/5.0 |
| Marie | 3 | $67,335 | 198 | 4.91/5.0 |
| Marie | 3 | $67,222 | 158 | 4.95/5.0 |
| Nathalie | 4 | $66,527 | 795 | 4.83/5.0 |
| Host #24820486 | 1 | $61,995 | 0 | N/A/5.0 |
| Amélie | 5 | $61,991 | 198 | 4.75/5.0 |
| Welhome Conciergerie | 1 | $52,938 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Apt.
Dive Deeper: Advanced Apt STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Apt. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsApt Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Apt
- The Apt Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.1% of the 237 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Apt, House properties are the most common (58.2%), reflecting the local real estate landscape.
- Houses represent a significant 58.2% portion, catering likely to families or larger groups.
- The presence of 10.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique, others (combined 6.3%) offer potential for unique stay experiences.
Apt Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Apt
- The dominant room capacity in Apt is 1 bedroom listings, making up 40.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.8% of the active Airbnb listings in Apt, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Apt.
Apt Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Apt
- The most common guest capacity trend in Apt vacation rentals is listings accommodating 2 guests (32.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Apt STR market, accounting for 55.7% of listings.
- 32.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Apt.
- On average, properties in Apt are equipped to host 4.2 guests.
Apt Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Apt
- The most common availability pattern in Apt falls within the 271-366 days range, representing 57.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Apt (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Apt Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
10.4% of total
2 Nights
70 listings
30.4% of total
3 Nights
30 listings
13% of total
4-6 Nights
33 listings
14.3% of total
7-29 Nights
21 listings
9.1% of total
30+ Nights
52 listings
22.6% of total
Key Insights
- The most prevalent minimum stay requirement in Apt is 2 Nights, adopted by 30.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.6%) caters to monthly stays (30+ nights) in Apt, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.4% of Apt hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.4% currently do.
- A 2-night minimum appears standard (30.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 22.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Apt.
Apt Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1.4% of total
Super Strict 30 Days
8 listings
3.9% of total
Flexible
51 listings
24.6% of total
Moderate
52 listings
25.1% of total
Firm
29 listings
14% of total
Strict
64 listings
30.9% of total
Cancellation Policy Insights for Apt
- The prevailing Airbnb cancellation policy trend in Apt is Strict, used by 30.9% of listings.
- There's a relatively balanced mix between guest-friendly (49.7%) and stricter (44.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.9% market standard in Apt.
- With 30.9% using Strict terms, this is a viable option in Apt, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Apt.
Apt STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Apt
- The overall average booking lead time for vacation rentals in Apt is 60 days.
- Guests book furthest in advance for stays during June (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Apt.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Apt averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Apt (2025)
Amenity Prevalence
Amenity Insights for Apt
- Popular amenities like Kitchen, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Apt to stay competitive.
Apt Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Apt
- The typical guest profile for Airbnb in Apt consists of primarily domestic travelers (70%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 70.2% of guests.
- Key international markets include France (70.2%) and Germany (5.8%).
- Top languages spoken are French (36.2%) followed by English (35.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Marseille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Apt Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,644 | $392.06 | 40% |
| Ramatuelle | 213 | $3,520 | $704.79 | 39% |
| Saint-Tropez | 779 | $2,955 | $502.28 | 39% |
| Gordes | 232 | $2,765 | $388.59 | 41% |
| Chantepérier | 22 | $2,712 | $321.78 | 35% |
| Ménerbes | 100 | $2,573 | $456.49 | 41% |
| Saint-Auban-sur-l'Ouvèze | 10 | $2,515 | $194.97 | 52% |
| Opio | 42 | $2,508 | $544.59 | 37% |
| Verquières | 13 | $2,502 | $436.26 | 48% |
| Gassin | 386 | $2,499 | $446.12 | 38% |